CAPTAIN1的个人主页 - 老虎社区

CAPTAIN1

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2023-01-28

$金山云(KC)$ 咋没人关注大全新能源呢利润那么好

2023-01-22

$大全新能源(DQ)$ 这业绩在A股开盘前会暴涨

2021-12-29

$Deciphera Pharmaceuticals Inc.(DCPH)$有没有人关注这个

2021-09-30

$Farmmi, Inc.(FAMI)$火箭🚀飞

2021-09-25

$Faraday Future(FFIE)$牛

2021-09-24

$Faraday Future(FFIE)$筑底创新高

2021-08-02

$理想汽车(LI)$港什么时候上市

2021-06-16

$大全新能源(DQ)$买入

2021-06-15

$Corsair Gaming, Inc.(CRSR)$短期看到45

2021-06-10

$景顺抵押资本(IVR)$加油冲5

2021-06-08

$老虎证券(TIGR)$增发价是多少

2021-06-02

$1847 Goedeker(GOED)$小仓位试水落袋为安，回调再入

2021-05-27

$阿什福德酒店管理信托公司(AHT)$拿稳了疫情前水平

2021-05-03

$百世集团(BEST)$买入

2021-04-26

$阿什福德酒店管理信托公司(AHT)$开仓

2021-03-22

这篇文章不错，转发给大家看

美股打新—知乎赴美IPO，腾讯、阿里、京东齐认购

2021-02-19

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href=\"https://laohu8.com/S/AHT\">$阿什福德酒店管理信托公司(AHT)$</a>开仓","text":"$阿什福德酒店管理信托公司(AHT)$开仓","images":[{"img":"https://static.tigerbbs.com/36199b626f39a85d10cf8d289309cafe","width":"1200","height":"2133"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/374643683","isVote":1,"tweetType":1,"viewCount":896,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":359785232,"gmtCreate":1616424182926,"gmtModify":1616424182926,"author":{"id":"3576837359578005","authorId":"3576837359578005","name":"CAPTAIN1","avatar":"https://static.tigerbbs.com/2113f158adac002fdde87464c77735cc","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错，转发给大家看","listText":"这篇文章不错，转发给大家看","text":"这篇文章不错，转发给大家看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/359785232","repostId":"2121004123","repostType":2,"repost":{"id":"2121004123","weMediaInfo":{"introduction":"基金经理、港美股交易研究员、全球资产配置理财师、资深投资顾问","home_visible":1,"media_name":"郭二侠说财","id":"1014678984","head_image":"https://static.tigerbbs.com/a8c0f19ba3ff43afbe608a1b9b4578f2"},"pubTimestamp":1616385840,"share":"https://www.laohu8.com/m/news/2121004123?lang=&edition=full","pubTime":"2021-03-22 12:04","market":"us","language":"zh","title":"美股打新—知乎赴美IPO，腾讯、阿里、京东齐认购","url":"https://stock-news.laohu8.com/highlight/detail?id=2121004123","media":"郭二侠说财","summary":"知乎赴美IPO后，将成为继B站、快手、微博之后，第四家在境外上市的内容社区平台。此次IPO，阿里巴巴、京东、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。","content":"<p><a href=\"https://laohu8.com/S/ZH\">知乎</a>赴美IPO后，将成为继B站、快手、<a href=\"https://laohu8.com/S/WB\">微博</a>之后，第四家在境外上市的内容社区平台。</p><p><b>一、招股信息</b></p><p><img src=\"https://static.tigerbbs.com/b5a463f0b2754f6b848810a616026e07\" tg-width=\"1080\" tg-height=\"1105\" referrerpolicy=\"no-referrer\"></p><p><b>二、公司概况</b></p><p>知乎成立于2010年，目前已经覆盖问答社区、会员服务体系「盐选会员」、搜索、热榜等一系列产品和服务，并建立了包括图文、视频、直播等在内的多元媒介形式。</p><p>根据第三方数据，就2020年平均移动月活用户和收入而言，<b>知乎已是中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。</b></p><p>2020第四季度，<b>知乎平均MAU（月活跃用户数）达到7570万人，同比增长33% </b>，平台累计拥有4310万内容创作者，已贡献3.53亿条内容，其中包括3.15亿个问答，平均每个月的浏览者为4.69亿。</p><p><img src=\"https://static.tigerbbs.com/386995ddcd8e4c50887073fc2d75b4ee\" tg-width=\"776\" tg-height=\"669\" referrerpolicy=\"no-referrer\"></p><p>财务数据显示，2020年知乎总营收13.52亿元，2019年为6.71亿，同比增长101.5%；2020年净亏损5.18亿，2019年为10.04亿，同比收窄51.6%。</p><p><b>目前知乎的商业模式主要有三种</b>：</p><ol><li><p>第一种是靠如开屏广告、信息流广告、banner位广告的在线广告收入；</p></li><li><p>第二种是包括专栏、现场和录制讲座、有声读物以及各种高级电子书和电子杂志等付费会员服务收入；</p></li><li><p>第三种则是为商家提供在线营销解决方案的内容商务解决方案收入。</p></li></ol><p>其中“在线广告”为知乎的主要收入来源，招股书显示，2020年知乎在线广告收入为8.43亿元，同比增长46%，占比高达62.4%；付费会员收入3.2亿，同比增长264%，占比23.7%；于2020年初推出的首创性商业内容解决方案收入1.36亿，占比10%。</p><p>包括在线教育、电商在内的其他服务则收入5263万，同比增长1083%。不同收入板块的贡献值和成长曲线,意味着知乎在商业多元化布局上初见所成。</p><p>赛道方面，中国在线内容社区的市场规模从2015年的386亿元人民币增加到2019年的2758亿元人民币，<b>预计到2025年将进一步增至1.3万亿元人民币，较2019年复合年增长率为30.3％</b></p><p>知乎是一个高知人群为主的社区，高高在上，不接地气，对道德有洁癖，所以造成知乎的商业化潜力很差，单用户价值偏低。</p><p><b>知乎的招股说明书把我看哭了...... 通俗的</b><b>讲，知乎的月活数据大概是B站的1/3，快手的1/7，但是由此产生的收入，大概只有B站的1/7，快手的1/20。第三方给知乎估的用户全生命价值(LTV)，大概是另外几个平台的1/5。知乎用户大概比B站快手<a href=\"https://laohu8.com/S/DYIN\">抖音</a>用户抠3倍......</b></p><p>在此次IPO前，知乎曾进行了8轮融资，除去未披露金额的一轮融资，融资金额累计超过8.8亿美元，投后估值近35亿美元（约245亿人民币），前期投资者包括创新工场、<a href=\"https://laohu8.com/S/00700\">腾讯</a>、启明、快手等，其中腾讯是其第二大股东，持股12.3%。</p><p><b>此次IPO，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>、<a href=\"https://laohu8.com/S/JD\">京东</a>、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。</b></p><p><b>三、综合点评</b></p><p>先看看2021年以来在美股上市的中概股表现，除了<a href=\"https://laohu8.com/S/FHS\">第一高中教育</a>破发外，其它全部飘红，胜率非常高。</p><p><img src=\"https://static.tigerbbs.com/a6b80c18ba9f48cd9128aca7184c7a99\" tg-width=\"828\" tg-height=\"1445\" referrerpolicy=\"no-referrer\"></p><p>知乎光鲜破圈数据背后，仍然是未解决的“商业与内容的平衡点”难题，虽然2020年亏损大幅收窄，但仍未彻底改变盈利模式单一且长期亏损的问题；另一方面，不断有老用户“逃离”，表示平台环境日渐浑浊，再也不是当初那个知乎了。</p><p>综合性的内容社区在国内较垂直内容社区更受欢迎，而破圈的B站与坚持小而美的豆瓣当前的处境则从侧面印证了这一观点，对于知乎来说，破圈势在必行。</p><p>至于知乎未来将强化布局的视频领域，也将面临抖音、快手、B站、视频号的激烈竞争，知乎能否占有一席之地，还未可知，正如知乎在招股书中说的那样：仍然处于商业化初级阶段。</p><p><b>四、预测中签率</b></p><p><b>美股IPO没面向散户的公开认购，只有机构和合格个人投资者（资产800万以上）才能拿到份额。我们国内可以认购是承销商拿货分配给散户，分配权在券商手里，中签多少取决于拿了多少货，有多少人认购。</b></p><p><b>美股打新分配原则：</b></p><ol><li><p>普惠制为第一原则，券商会尽可能让参与打新的投资者都能中签一点。</p></li><li><p>再采用申购数量优先，以剩余股份向申购数量多的投资者再平均分配更多股数。</p></li></ol><p>历史新股中签率：一般申购100股，中签5~10手；申购500股，中签20~30手；申购1000股，中签30~50股。</p><p><b>三家可以申购知乎的券商都要申购</b>，美股新股基本上都是雨露均沾的分配方式，不会中签太多，吃大肉的可能性不大，但至少可以喝点汤。</p><p><b>五、本人操作计划</b></p><p>郭二侠计划用三家券商各申购1000股，满仓干的级别。</p><p><b>美股打新没有认购手续费，不能融资，中签也没有任何费用，没有资金成本，而且在认购结束次日就会上市，资金占用时间短，非常适合摸奖。</b></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美股打新—知乎赴美IPO，腾讯、阿里、京东齐认购</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美股打新—知乎赴美IPO，腾讯、阿里、京东齐认购\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1014678984\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/a8c0f19ba3ff43afbe608a1b9b4578f2);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">郭二侠说财 </p>\n<p class=\"h-time\">2021-03-22 12:04</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/ZH\">知乎</a>赴美IPO后，将成为继B站、快手、<a href=\"https://laohu8.com/S/WB\">微博</a>之后，第四家在境外上市的内容社区平台。</p><p><b>一、招股信息</b></p><p><img src=\"https://static.tigerbbs.com/b5a463f0b2754f6b848810a616026e07\" tg-width=\"1080\" tg-height=\"1105\" referrerpolicy=\"no-referrer\"></p><p><b>二、公司概况</b></p><p>知乎成立于2010年，目前已经覆盖问答社区、会员服务体系「盐选会员」、搜索、热榜等一系列产品和服务，并建立了包括图文、视频、直播等在内的多元媒介形式。</p><p>根据第三方数据，就2020年平均移动月活用户和收入而言，<b>知乎已是中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。</b></p><p>2020第四季度，<b>知乎平均MAU（月活跃用户数）达到7570万人，同比增长33% </b>，平台累计拥有4310万内容创作者，已贡献3.53亿条内容，其中包括3.15亿个问答，平均每个月的浏览者为4.69亿。</p><p><img src=\"https://static.tigerbbs.com/386995ddcd8e4c50887073fc2d75b4ee\" tg-width=\"776\" tg-height=\"669\" referrerpolicy=\"no-referrer\"></p><p>财务数据显示，2020年知乎总营收13.52亿元，2019年为6.71亿，同比增长101.5%；2020年净亏损5.18亿，2019年为10.04亿，同比收窄51.6%。</p><p><b>目前知乎的商业模式主要有三种</b>：</p><ol><li><p>第一种是靠如开屏广告、信息流广告、banner位广告的在线广告收入；</p></li><li><p>第二种是包括专栏、现场和录制讲座、有声读物以及各种高级电子书和电子杂志等付费会员服务收入；</p></li><li><p>第三种则是为商家提供在线营销解决方案的内容商务解决方案收入。</p></li></ol><p>其中“在线广告”为知乎的主要收入来源，招股书显示，2020年知乎在线广告收入为8.43亿元，同比增长46%，占比高达62.4%；付费会员收入3.2亿，同比增长264%，占比23.7%；于2020年初推出的首创性商业内容解决方案收入1.36亿，占比10%。</p><p>包括在线教育、电商在内的其他服务则收入5263万，同比增长1083%。不同收入板块的贡献值和成长曲线,意味着知乎在商业多元化布局上初见所成。</p><p>赛道方面，中国在线内容社区的市场规模从2015年的386亿元人民币增加到2019年的2758亿元人民币，<b>预计到2025年将进一步增至1.3万亿元人民币，较2019年复合年增长率为30.3％</b></p><p>知乎是一个高知人群为主的社区，高高在上，不接地气，对道德有洁癖，所以造成知乎的商业化潜力很差，单用户价值偏低。</p><p><b>知乎的招股说明书把我看哭了...... 通俗的</b><b>讲，知乎的月活数据大概是B站的1/3，快手的1/7，但是由此产生的收入，大概只有B站的1/7，快手的1/20。第三方给知乎估的用户全生命价值(LTV)，大概是另外几个平台的1/5。知乎用户大概比B站快手<a href=\"https://laohu8.com/S/DYIN\">抖音</a>用户抠3倍......</b></p><p>在此次IPO前，知乎曾进行了8轮融资，除去未披露金额的一轮融资，融资金额累计超过8.8亿美元，投后估值近35亿美元（约245亿人民币），前期投资者包括创新工场、<a href=\"https://laohu8.com/S/00700\">腾讯</a>、启明、快手等，其中腾讯是其第二大股东，持股12.3%。</p><p><b>此次IPO，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>、<a href=\"https://laohu8.com/S/JD\">京东</a>、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。</b></p><p><b>三、综合点评</b></p><p>先看看2021年以来在美股上市的中概股表现，除了<a href=\"https://laohu8.com/S/FHS\">第一高中教育</a>破发外，其它全部飘红，胜率非常高。</p><p><img src=\"https://static.tigerbbs.com/a6b80c18ba9f48cd9128aca7184c7a99\" tg-width=\"828\" tg-height=\"1445\" referrerpolicy=\"no-referrer\"></p><p>知乎光鲜破圈数据背后，仍然是未解决的“商业与内容的平衡点”难题，虽然2020年亏损大幅收窄，但仍未彻底改变盈利模式单一且长期亏损的问题；另一方面，不断有老用户“逃离”，表示平台环境日渐浑浊，再也不是当初那个知乎了。</p><p>综合性的内容社区在国内较垂直内容社区更受欢迎，而破圈的B站与坚持小而美的豆瓣当前的处境则从侧面印证了这一观点，对于知乎来说，破圈势在必行。</p><p>至于知乎未来将强化布局的视频领域，也将面临抖音、快手、B站、视频号的激烈竞争，知乎能否占有一席之地，还未可知，正如知乎在招股书中说的那样：仍然处于商业化初级阶段。</p><p><b>四、预测中签率</b></p><p><b>美股IPO没面向散户的公开认购，只有机构和合格个人投资者（资产800万以上）才能拿到份额。我们国内可以认购是承销商拿货分配给散户，分配权在券商手里，中签多少取决于拿了多少货，有多少人认购。</b></p><p><b>美股打新分配原则：</b></p><ol><li><p>普惠制为第一原则，券商会尽可能让参与打新的投资者都能中签一点。</p></li><li><p>再采用申购数量优先，以剩余股份向申购数量多的投资者再平均分配更多股数。</p></li></ol><p>历史新股中签率：一般申购100股，中签5~10手；申购500股，中签20~30手；申购1000股，中签30~50股。</p><p><b>三家可以申购知乎的券商都要申购</b>，美股新股基本上都是雨露均沾的分配方式，不会中签太多，吃大肉的可能性不大，但至少可以喝点汤。</p><p><b>五、本人操作计划</b></p><p>郭二侠计划用三家券商各申购1000股，满仓干的级别。</p><p><b>美股打新没有认购手续费，不能融资，中签也没有任何费用，没有资金成本，而且在认购结束次日就会上市，资金占用时间短，非常适合摸奖。</b></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/db8bfa33b83d4b4eb49ae0cdfae45dbe","relate_stocks":{"ZH":"知乎"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2121004123","content_text":"知乎赴美IPO后，将成为继B站、快手、微博之后，第四家在境外上市的内容社区平台。一、招股信息二、公司概况知乎成立于2010年，目前已经覆盖问答社区、会员服务体系「盐选会员」、搜索、热榜等一系列产品和服务，并建立了包括图文、视频、直播等在内的多元媒介形式。根据第三方数据，就2020年平均移动月活用户和收入而言，知乎已是中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。2020第四季度，知乎平均MAU（月活跃用户数）达到7570万人，同比增长33% ，平台累计拥有4310万内容创作者，已贡献3.53亿条内容，其中包括3.15亿个问答，平均每个月的浏览者为4.69亿。财务数据显示，2020年知乎总营收13.52亿元，2019年为6.71亿，同比增长101.5%；2020年净亏损5.18亿，2019年为10.04亿，同比收窄51.6%。目前知乎的商业模式主要有三种：第一种是靠如开屏广告、信息流广告、banner位广告的在线广告收入；第二种是包括专栏、现场和录制讲座、有声读物以及各种高级电子书和电子杂志等付费会员服务收入；第三种则是为商家提供在线营销解决方案的内容商务解决方案收入。其中“在线广告”为知乎的主要收入来源，招股书显示，2020年知乎在线广告收入为8.43亿元，同比增长46%，占比高达62.4%；付费会员收入3.2亿，同比增长264%，占比23.7%；于2020年初推出的首创性商业内容解决方案收入1.36亿，占比10%。包括在线教育、电商在内的其他服务则收入5263万，同比增长1083%。不同收入板块的贡献值和成长曲线,意味着知乎在商业多元化布局上初见所成。赛道方面，中国在线内容社区的市场规模从2015年的386亿元人民币增加到2019年的2758亿元人民币，预计到2025年将进一步增至1.3万亿元人民币，较2019年复合年增长率为30.3％知乎是一个高知人群为主的社区，高高在上，不接地气，对道德有洁癖，所以造成知乎的商业化潜力很差，单用户价值偏低。知乎的招股说明书把我看哭了...... 通俗的讲，知乎的月活数据大概是B站的1/3，快手的1/7，但是由此产生的收入，大概只有B站的1/7，快手的1/20。第三方给知乎估的用户全生命价值(LTV)，大概是另外几个平台的1/5。知乎用户大概比B站快手抖音用户抠3倍......在此次IPO前，知乎曾进行了8轮融资，除去未披露金额的一轮融资，融资金额累计超过8.8亿美元，投后估值近35亿美元（约245亿人民币），前期投资者包括创新工场、腾讯、启明、快手等，其中腾讯是其第二大股东，持股12.3%。此次IPO，阿里巴巴、京东、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。三、综合点评先看看2021年以来在美股上市的中概股表现，除了第一高中教育破发外，其它全部飘红，胜率非常高。知乎光鲜破圈数据背后，仍然是未解决的“商业与内容的平衡点”难题，虽然2020年亏损大幅收窄，但仍未彻底改变盈利模式单一且长期亏损的问题；另一方面，不断有老用户“逃离”，表示平台环境日渐浑浊，再也不是当初那个知乎了。综合性的内容社区在国内较垂直内容社区更受欢迎，而破圈的B站与坚持小而美的豆瓣当前的处境则从侧面印证了这一观点，对于知乎来说，破圈势在必行。至于知乎未来将强化布局的视频领域，也将面临抖音、快手、B站、视频号的激烈竞争，知乎能否占有一席之地，还未可知，正如知乎在招股书中说的那样：仍然处于商业化初级阶段。四、预测中签率美股IPO没面向散户的公开认购，只有机构和合格个人投资者（资产800万以上）才能拿到份额。我们国内可以认购是承销商拿货分配给散户，分配权在券商手里，中签多少取决于拿了多少货，有多少人认购。美股打新分配原则：普惠制为第一原则，券商会尽可能让参与打新的投资者都能中签一点。再采用申购数量优先，以剩余股份向申购数量多的投资者再平均分配更多股数。历史新股中签率：一般申购100股，中签5~10手；申购500股，中签20~30手；申购1000股，中签30~50股。三家可以申购知乎的券商都要申购，美股新股基本上都是雨露均沾的分配方式，不会中签太多，吃大肉的可能性不大，但至少可以喝点汤。五、本人操作计划郭二侠计划用三家券商各申购1000股，满仓干的级别。美股打新没有认购手续费，不能融资，中签也没有任何费用，没有资金成本，而且在认购结束次日就会上市，资金占用时间短，非常适合摸奖。","news_type":1},"isVote":1,"tweetType":1,"viewCount":380,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":387211226,"gmtCreate":1613748576665,"gmtModify":1613749063675,"author":{"id":"3576837359578005","authorId":"3576837359578005","name":"CAPTAIN1","avatar":"https://static.tigerbbs.com/2113f158adac002fdde87464c77735cc","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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12:04","market":"us","language":"zh","title":"美股打新—知乎赴美IPO，腾讯、阿里、京东齐认购","url":"https://stock-news.laohu8.com/highlight/detail?id=2121004123","media":"郭二侠说财","summary":"知乎赴美IPO后，将成为继B站、快手、微博之后，第四家在境外上市的内容社区平台。此次IPO，阿里巴巴、京东、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。","content":"<p><a href=\"https://laohu8.com/S/ZH\">知乎</a>赴美IPO后，将成为继B站、快手、<a href=\"https://laohu8.com/S/WB\">微博</a>之后，第四家在境外上市的内容社区平台。</p><p><b>一、招股信息</b></p><p><img src=\"https://static.tigerbbs.com/b5a463f0b2754f6b848810a616026e07\" tg-width=\"1080\" tg-height=\"1105\" referrerpolicy=\"no-referrer\"></p><p><b>二、公司概况</b></p><p>知乎成立于2010年，目前已经覆盖问答社区、会员服务体系「盐选会员」、搜索、热榜等一系列产品和服务，并建立了包括图文、视频、直播等在内的多元媒介形式。</p><p>根据第三方数据，就2020年平均移动月活用户和收入而言，<b>知乎已是中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。</b></p><p>2020第四季度，<b>知乎平均MAU（月活跃用户数）达到7570万人，同比增长33% </b>，平台累计拥有4310万内容创作者，已贡献3.53亿条内容，其中包括3.15亿个问答，平均每个月的浏览者为4.69亿。</p><p><img src=\"https://static.tigerbbs.com/386995ddcd8e4c50887073fc2d75b4ee\" tg-width=\"776\" tg-height=\"669\" referrerpolicy=\"no-referrer\"></p><p>财务数据显示，2020年知乎总营收13.52亿元，2019年为6.71亿，同比增长101.5%；2020年净亏损5.18亿，2019年为10.04亿，同比收窄51.6%。</p><p><b>目前知乎的商业模式主要有三种</b>：</p><ol><li><p>第一种是靠如开屏广告、信息流广告、banner位广告的在线广告收入；</p></li><li><p>第二种是包括专栏、现场和录制讲座、有声读物以及各种高级电子书和电子杂志等付费会员服务收入；</p></li><li><p>第三种则是为商家提供在线营销解决方案的内容商务解决方案收入。</p></li></ol><p>其中“在线广告”为知乎的主要收入来源，招股书显示，2020年知乎在线广告收入为8.43亿元，同比增长46%，占比高达62.4%；付费会员收入3.2亿，同比增长264%，占比23.7%；于2020年初推出的首创性商业内容解决方案收入1.36亿，占比10%。</p><p>包括在线教育、电商在内的其他服务则收入5263万，同比增长1083%。不同收入板块的贡献值和成长曲线,意味着知乎在商业多元化布局上初见所成。</p><p>赛道方面，中国在线内容社区的市场规模从2015年的386亿元人民币增加到2019年的2758亿元人民币，<b>预计到2025年将进一步增至1.3万亿元人民币，较2019年复合年增长率为30.3％</b></p><p>知乎是一个高知人群为主的社区，高高在上，不接地气，对道德有洁癖，所以造成知乎的商业化潜力很差，单用户价值偏低。</p><p><b>知乎的招股说明书把我看哭了...... 通俗的</b><b>讲，知乎的月活数据大概是B站的1/3，快手的1/7，但是由此产生的收入，大概只有B站的1/7，快手的1/20。第三方给知乎估的用户全生命价值(LTV)，大概是另外几个平台的1/5。知乎用户大概比B站快手<a href=\"https://laohu8.com/S/DYIN\">抖音</a>用户抠3倍......</b></p><p>在此次IPO前，知乎曾进行了8轮融资，除去未披露金额的一轮融资，融资金额累计超过8.8亿美元，投后估值近35亿美元（约245亿人民币），前期投资者包括创新工场、<a href=\"https://laohu8.com/S/00700\">腾讯</a>、启明、快手等，其中腾讯是其第二大股东，持股12.3%。</p><p><b>此次IPO，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>、<a href=\"https://laohu8.com/S/JD\">京东</a>、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。</b></p><p><b>三、综合点评</b></p><p>先看看2021年以来在美股上市的中概股表现，除了<a href=\"https://laohu8.com/S/FHS\">第一高中教育</a>破发外，其它全部飘红，胜率非常高。</p><p><img src=\"https://static.tigerbbs.com/a6b80c18ba9f48cd9128aca7184c7a99\" tg-width=\"828\" tg-height=\"1445\" referrerpolicy=\"no-referrer\"></p><p>知乎光鲜破圈数据背后，仍然是未解决的“商业与内容的平衡点”难题，虽然2020年亏损大幅收窄，但仍未彻底改变盈利模式单一且长期亏损的问题；另一方面，不断有老用户“逃离”，表示平台环境日渐浑浊，再也不是当初那个知乎了。</p><p>综合性的内容社区在国内较垂直内容社区更受欢迎，而破圈的B站与坚持小而美的豆瓣当前的处境则从侧面印证了这一观点，对于知乎来说，破圈势在必行。</p><p>至于知乎未来将强化布局的视频领域，也将面临抖音、快手、B站、视频号的激烈竞争，知乎能否占有一席之地，还未可知，正如知乎在招股书中说的那样：仍然处于商业化初级阶段。</p><p><b>四、预测中签率</b></p><p><b>美股IPO没面向散户的公开认购，只有机构和合格个人投资者（资产800万以上）才能拿到份额。我们国内可以认购是承销商拿货分配给散户，分配权在券商手里，中签多少取决于拿了多少货，有多少人认购。</b></p><p><b>美股打新分配原则：</b></p><ol><li><p>普惠制为第一原则，券商会尽可能让参与打新的投资者都能中签一点。</p></li><li><p>再采用申购数量优先，以剩余股份向申购数量多的投资者再平均分配更多股数。</p></li></ol><p>历史新股中签率：一般申购100股，中签5~10手；申购500股，中签20~30手；申购1000股，中签30~50股。</p><p><b>三家可以申购知乎的券商都要申购</b>，美股新股基本上都是雨露均沾的分配方式，不会中签太多，吃大肉的可能性不大，但至少可以喝点汤。</p><p><b>五、本人操作计划</b></p><p>郭二侠计划用三家券商各申购1000股，满仓干的级别。</p><p><b>美股打新没有认购手续费，不能融资，中签也没有任何费用，没有资金成本，而且在认购结束次日就会上市，资金占用时间短，非常适合摸奖。</b></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美股打新—知乎赴美IPO，腾讯、阿里、京东齐认购</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美股打新—知乎赴美IPO，腾讯、阿里、京东齐认购\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1014678984\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/a8c0f19ba3ff43afbe608a1b9b4578f2);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">郭二侠说财 </p>\n<p class=\"h-time\">2021-03-22 12:04</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/ZH\">知乎</a>赴美IPO后，将成为继B站、快手、<a href=\"https://laohu8.com/S/WB\">微博</a>之后，第四家在境外上市的内容社区平台。</p><p><b>一、招股信息</b></p><p><img src=\"https://static.tigerbbs.com/b5a463f0b2754f6b848810a616026e07\" tg-width=\"1080\" tg-height=\"1105\" referrerpolicy=\"no-referrer\"></p><p><b>二、公司概况</b></p><p>知乎成立于2010年，目前已经覆盖问答社区、会员服务体系「盐选会员」、搜索、热榜等一系列产品和服务，并建立了包括图文、视频、直播等在内的多元媒介形式。</p><p>根据第三方数据，就2020年平均移动月活用户和收入而言，<b>知乎已是中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。</b></p><p>2020第四季度，<b>知乎平均MAU（月活跃用户数）达到7570万人，同比增长33% </b>，平台累计拥有4310万内容创作者，已贡献3.53亿条内容，其中包括3.15亿个问答，平均每个月的浏览者为4.69亿。</p><p><img src=\"https://static.tigerbbs.com/386995ddcd8e4c50887073fc2d75b4ee\" tg-width=\"776\" tg-height=\"669\" referrerpolicy=\"no-referrer\"></p><p>财务数据显示，2020年知乎总营收13.52亿元，2019年为6.71亿，同比增长101.5%；2020年净亏损5.18亿，2019年为10.04亿，同比收窄51.6%。</p><p><b>目前知乎的商业模式主要有三种</b>：</p><ol><li><p>第一种是靠如开屏广告、信息流广告、banner位广告的在线广告收入；</p></li><li><p>第二种是包括专栏、现场和录制讲座、有声读物以及各种高级电子书和电子杂志等付费会员服务收入；</p></li><li><p>第三种则是为商家提供在线营销解决方案的内容商务解决方案收入。</p></li></ol><p>其中“在线广告”为知乎的主要收入来源，招股书显示，2020年知乎在线广告收入为8.43亿元，同比增长46%，占比高达62.4%；付费会员收入3.2亿，同比增长264%，占比23.7%；于2020年初推出的首创性商业内容解决方案收入1.36亿，占比10%。</p><p>包括在线教育、电商在内的其他服务则收入5263万，同比增长1083%。不同收入板块的贡献值和成长曲线,意味着知乎在商业多元化布局上初见所成。</p><p>赛道方面，中国在线内容社区的市场规模从2015年的386亿元人民币增加到2019年的2758亿元人民币，<b>预计到2025年将进一步增至1.3万亿元人民币，较2019年复合年增长率为30.3％</b></p><p>知乎是一个高知人群为主的社区，高高在上，不接地气，对道德有洁癖，所以造成知乎的商业化潜力很差，单用户价值偏低。</p><p><b>知乎的招股说明书把我看哭了...... 通俗的</b><b>讲，知乎的月活数据大概是B站的1/3，快手的1/7，但是由此产生的收入，大概只有B站的1/7，快手的1/20。第三方给知乎估的用户全生命价值(LTV)，大概是另外几个平台的1/5。知乎用户大概比B站快手<a href=\"https://laohu8.com/S/DYIN\">抖音</a>用户抠3倍......</b></p><p>在此次IPO前，知乎曾进行了8轮融资，除去未披露金额的一轮融资，融资金额累计超过8.8亿美元，投后估值近35亿美元（约245亿人民币），前期投资者包括创新工场、<a href=\"https://laohu8.com/S/00700\">腾讯</a>、启明、快手等，其中腾讯是其第二大股东，持股12.3%。</p><p><b>此次IPO，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>、<a href=\"https://laohu8.com/S/JD\">京东</a>、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。</b></p><p><b>三、综合点评</b></p><p>先看看2021年以来在美股上市的中概股表现，除了<a href=\"https://laohu8.com/S/FHS\">第一高中教育</a>破发外，其它全部飘红，胜率非常高。</p><p><img src=\"https://static.tigerbbs.com/a6b80c18ba9f48cd9128aca7184c7a99\" tg-width=\"828\" tg-height=\"1445\" referrerpolicy=\"no-referrer\"></p><p>知乎光鲜破圈数据背后，仍然是未解决的“商业与内容的平衡点”难题，虽然2020年亏损大幅收窄，但仍未彻底改变盈利模式单一且长期亏损的问题；另一方面，不断有老用户“逃离”，表示平台环境日渐浑浊，再也不是当初那个知乎了。</p><p>综合性的内容社区在国内较垂直内容社区更受欢迎，而破圈的B站与坚持小而美的豆瓣当前的处境则从侧面印证了这一观点，对于知乎来说，破圈势在必行。</p><p>至于知乎未来将强化布局的视频领域，也将面临抖音、快手、B站、视频号的激烈竞争，知乎能否占有一席之地，还未可知，正如知乎在招股书中说的那样：仍然处于商业化初级阶段。</p><p><b>四、预测中签率</b></p><p><b>美股IPO没面向散户的公开认购，只有机构和合格个人投资者（资产800万以上）才能拿到份额。我们国内可以认购是承销商拿货分配给散户，分配权在券商手里，中签多少取决于拿了多少货，有多少人认购。</b></p><p><b>美股打新分配原则：</b></p><ol><li><p>普惠制为第一原则，券商会尽可能让参与打新的投资者都能中签一点。</p></li><li><p>再采用申购数量优先，以剩余股份向申购数量多的投资者再平均分配更多股数。</p></li></ol><p>历史新股中签率：一般申购100股，中签5~10手；申购500股，中签20~30手；申购1000股，中签30~50股。</p><p><b>三家可以申购知乎的券商都要申购</b>，美股新股基本上都是雨露均沾的分配方式，不会中签太多，吃大肉的可能性不大，但至少可以喝点汤。</p><p><b>五、本人操作计划</b></p><p>郭二侠计划用三家券商各申购1000股，满仓干的级别。</p><p><b>美股打新没有认购手续费，不能融资，中签也没有任何费用，没有资金成本，而且在认购结束次日就会上市，资金占用时间短，非常适合摸奖。</b></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/db8bfa33b83d4b4eb49ae0cdfae45dbe","relate_stocks":{"ZH":"知乎"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2121004123","content_text":"知乎赴美IPO后，将成为继B站、快手、微博之后，第四家在境外上市的内容社区平台。一、招股信息二、公司概况知乎成立于2010年，目前已经覆盖问答社区、会员服务体系「盐选会员」、搜索、热榜等一系列产品和服务，并建立了包括图文、视频、直播等在内的多元媒介形式。根据第三方数据，就2020年平均移动月活用户和收入而言，知乎已是中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。2020第四季度，知乎平均MAU（月活跃用户数）达到7570万人，同比增长33% ，平台累计拥有4310万内容创作者，已贡献3.53亿条内容，其中包括3.15亿个问答，平均每个月的浏览者为4.69亿。财务数据显示，2020年知乎总营收13.52亿元，2019年为6.71亿，同比增长101.5%；2020年净亏损5.18亿，2019年为10.04亿，同比收窄51.6%。目前知乎的商业模式主要有三种：第一种是靠如开屏广告、信息流广告、banner位广告的在线广告收入；第二种是包括专栏、现场和录制讲座、有声读物以及各种高级电子书和电子杂志等付费会员服务收入；第三种则是为商家提供在线营销解决方案的内容商务解决方案收入。其中“在线广告”为知乎的主要收入来源，招股书显示，2020年知乎在线广告收入为8.43亿元，同比增长46%，占比高达62.4%；付费会员收入3.2亿，同比增长264%，占比23.7%；于2020年初推出的首创性商业内容解决方案收入1.36亿，占比10%。包括在线教育、电商在内的其他服务则收入5263万，同比增长1083%。不同收入板块的贡献值和成长曲线,意味着知乎在商业多元化布局上初见所成。赛道方面，中国在线内容社区的市场规模从2015年的386亿元人民币增加到2019年的2758亿元人民币，预计到2025年将进一步增至1.3万亿元人民币，较2019年复合年增长率为30.3％知乎是一个高知人群为主的社区，高高在上，不接地气，对道德有洁癖，所以造成知乎的商业化潜力很差，单用户价值偏低。知乎的招股说明书把我看哭了...... 通俗的讲，知乎的月活数据大概是B站的1/3，快手的1/7，但是由此产生的收入，大概只有B站的1/7，快手的1/20。第三方给知乎估的用户全生命价值(LTV)，大概是另外几个平台的1/5。知乎用户大概比B站快手抖音用户抠3倍......在此次IPO前，知乎曾进行了8轮融资，除去未披露金额的一轮融资，融资金额累计超过8.8亿美元，投后估值近35亿美元（约245亿人民币），前期投资者包括创新工场、腾讯、启明、快手等，其中腾讯是其第二大股东，持股12.3%。此次IPO，阿里巴巴、京东、腾讯、Lilith Games将参与私募配售，合计认购2.5亿美元等值股份。三、综合点评先看看2021年以来在美股上市的中概股表现，除了第一高中教育破发外，其它全部飘红，胜率非常高。知乎光鲜破圈数据背后，仍然是未解决的“商业与内容的平衡点”难题，虽然2020年亏损大幅收窄，但仍未彻底改变盈利模式单一且长期亏损的问题；另一方面，不断有老用户“逃离”，表示平台环境日渐浑浊，再也不是当初那个知乎了。综合性的内容社区在国内较垂直内容社区更受欢迎，而破圈的B站与坚持小而美的豆瓣当前的处境则从侧面印证了这一观点，对于知乎来说，破圈势在必行。至于知乎未来将强化布局的视频领域，也将面临抖音、快手、B站、视频号的激烈竞争，知乎能否占有一席之地，还未可知，正如知乎在招股书中说的那样：仍然处于商业化初级阶段。四、预测中签率美股IPO没面向散户的公开认购，只有机构和合格个人投资者（资产800万以上）才能拿到份额。我们国内可以认购是承销商拿货分配给散户，分配权在券商手里，中签多少取决于拿了多少货，有多少人认购。美股打新分配原则：普惠制为第一原则，券商会尽可能让参与打新的投资者都能中签一点。再采用申购数量优先，以剩余股份向申购数量多的投资者再平均分配更多股数。历史新股中签率：一般申购100股，中签5~10手；申购500股，中签20~30手；申购1000股，中签30~50股。三家可以申购知乎的券商都要申购，美股新股基本上都是雨露均沾的分配方式，不会中签太多，吃大肉的可能性不大，但至少可以喝点汤。五、本人操作计划郭二侠计划用三家券商各申购1000股，满仓干的级别。美股打新没有认购手续费，不能融资，中签也没有任何费用，没有资金成本，而且在认购结束次日就会上市，资金占用时间短，非常适合摸奖。","news_type":1},"isVote":1,"tweetType":1,"viewCount":380,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}