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我不看就没亏
05-21
$Faraday Future(FFIE)$
牛逼啊我一买他就跌,我一买他就涨………我2000快就能操控股市
我不看就没亏
05-17
这篇文章不错,转发给大家看看
@荡气回肠:
$Faraday Future(FFIE)$
今天将迎来 5月17日的期权到期交割,有9万的call和4万的put未平仓,put应该会归0,call会执行行权,这样卖出call的机构,需要还给 买call的交易者900万股的股票,如果机构没有股票,就需要从市场上现价购买,这个操作会让股票产生剧烈的拉升!只要我们不卖,机构就会被迫高价从市场大量买入,今天很有可能会把价格拉到5美金!!然后再加上做空利息95%,会让很多空投爆仓,继续产生更大的扎空效应,价格继续上天!
我不看就没亏
2023-11-29
$蔚来(NIO)$
为什么没反应,我个人看法,合作换电对蔚来车子销量并没有实质性帮助,换电站是一个长期投入巨量投入,就收点电费资金不能高效回流,
我不看就没亏
2022-10-28
奇怪了 周围换14的挺少的………
被你嫌弃的iPhone新机,扭转了苹果正在下滑的净利
我不看就没亏
2022-08-31
$比亚迪股份(01211)$
大家都别接盘 让巴菲特关里面[哟哟] [哟哟] [哟哟]
我不看就没亏
2022-02-12
$小米集团-W(01810)$
取卡针 换个造型就去申请专利的…难怪…
我不看就没亏
2021-12-22
$Naked Brand Group Inc(NAKD)$
合股是为了更有力的下跌空间吗?[流泪]
我不看就没亏
2021-07-27
$RLX科技(RLX)$
冲啊 21万股都不怕 怕啥!
我不看就没亏
2021-07-22
$法拉第未来(FFIE)$
一起窒息吧
我不看就没亏
2021-03-17
$拼多多(PDD)$
这……
我不看就没亏
2021-02-26
$拼多多(PDD)$
想做空呢 又怕反弹这可怎么是好
我不看就没亏
2021-02-23
$fuboTV Inc.(FUBO)$
我之前33拿到现在 破防了[捂脸]
我不看就没亏
2021-02-22
$Playtika Holding Corp.(PLTK)$
你说他垃圾嘛 大盘蹦的时候它还挺稳定的
我不看就没亏
2021-01-26
$亿航智能(EH)$
这个大深V 把握住的 吃饱了
我不看就没亏
2021-01-26
$Playtika Holding Corp.(PLTK)$
目测一大堆 35 34 33 32的 在死熬,我就不信庄家不拉,
我不看就没亏
2021-01-25
$特斯拉(TSLA)$
有900的朋友吗
我不看就没亏
2021-01-25
$RLX科技(RLX)$
我应该是唯一一个亏欠的
我不看就没亏
2021-01-21
$亿航智能(EH)$
目测回调13个点
我不看就没亏
2021-01-15
$拼多多(PDD)$
这是空的人太多了 抬上去了吗
我不看就没亏
2021-01-13
$小鹏汽车(XPEV)$
给上车机会 别不珍惜
去老虎APP查看更多动态
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href=\"https://laohu8.com/S/FFIE\">$Faraday Future(FFIE)$ </a>牛逼啊我一买他就跌,我一买他就涨………我2000快就能操控股市","listText":"<a href=\"https://laohu8.com/S/FFIE\">$Faraday Future(FFIE)$ </a>牛逼啊我一买他就跌,我一买他就涨………我2000快就能操控股市","text":"$Faraday Future(FFIE)$ 牛逼啊我一买他就跌,我一买他就涨………我2000快就能操控股市","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/308039990239232","isVote":1,"tweetType":1,"viewCount":221,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":306823460610336,"gmtCreate":1715942750516,"gmtModify":1715942751791,"author":{"id":"3510553784824227","authorId":"3510553784824227","authorIdStr":"3510553784824227","name":"我不看就没亏","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错,转发给大家看看","listText":"这篇文章不错,转发给大家看看","text":"这篇文章不错,转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/306823460610336","repostId":"306819070935256","repostType":1,"repost":{"id":306819070935256,"gmtCreate":1715941571136,"gmtModify":1715949003605,"author":{"id":"3511753100391597","authorId":"3511753100391597","authorIdStr":"3511753100391597","name":"荡气回肠","avatar":"https://static.tigerbbs.com/409543f224f171625bfda7ad37283c54","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/FFIE\">$Faraday Future(FFIE)$ </a><v-v data-views=\"1\"></v-v> 今天将迎来 5月17日的期权到期交割,有9万的call和4万的put未平仓,put应该会归0,call会执行行权,这样卖出call的机构,需要还给 买call的交易者900万股的股票,如果机构没有股票,就需要从市场上现价购买,这个操作会让股票产生剧烈的拉升!只要我们不卖,机构就会被迫高价从市场大量买入,今天很有可能会把价格拉到5美金!!然后再加上做空利息95%,会让很多空投爆仓,继续产生更大的扎空效应,价格继续上天!","listText":"<a href=\"https://laohu8.com/S/FFIE\">$Faraday Future(FFIE)$ </a><v-v data-views=\"1\"></v-v> 今天将迎来 5月17日的期权到期交割,有9万的call和4万的put未平仓,put应该会归0,call会执行行权,这样卖出call的机构,需要还给 买call的交易者900万股的股票,如果机构没有股票,就需要从市场上现价购买,这个操作会让股票产生剧烈的拉升!只要我们不卖,机构就会被迫高价从市场大量买入,今天很有可能会把价格拉到5美金!!然后再加上做空利息95%,会让很多空投爆仓,继续产生更大的扎空效应,价格继续上天!","text":"$Faraday Future(FFIE)$ 今天将迎来 5月17日的期权到期交割,有9万的call和4万的put未平仓,put应该会归0,call会执行行权,这样卖出call的机构,需要还给 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href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$ </a>为什么没反应,我个人看法,合作换电对蔚来车子销量并没有实质性帮助,换电站是一个长期投入巨量投入,就收点电费资金不能高效回流,","listText":"<a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$ </a>为什么没反应,我个人看法,合作换电对蔚来车子销量并没有实质性帮助,换电站是一个长期投入巨量投入,就收点电费资金不能高效回流,","text":"$蔚来(NIO)$ 为什么没反应,我个人看法,合作换电对蔚来车子销量并没有实质性帮助,换电站是一个长期投入巨量投入,就收点电费资金不能高效回流,","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":12,"repostSize":0,"link":"https://laohu8.com/post/246702666821824","isVote":1,"tweetType":1,"viewCount":4529,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3494214634965176","authorId":"3494214634965176","authorIdStr":"3494214634965176","name":"人民币美元一起赚","avatar":"https://static.tigerbbs.com/6845c89d635ab87c3f0eac3271f3d048","crmLevel":1,"crmLevelSwitch":0},"content":"换电当然不会直接立刻带来帮助,蔚来肯定要用阿尔卑斯来打价格战拼销量,换电只是起到基建护城河作用,尤其当下华为这个鲶鱼开始把整个中国车坛搅得的昏天暗地的时候,换电可以提供很大程度的遮挡 至于换电销量会不会走量要看产品定义和营销,蔚来以后别再犯推出et7es7ec7这种产品定义及其失败的产品,有这时间阿尔卑斯都能早半年出来","text":"换电当然不会直接立刻带来帮助,蔚来肯定要用阿尔卑斯来打价格战拼销量,换电只是起到基建护城河作用,尤其当下华为这个鲶鱼开始把整个中国车坛搅得的昏天暗地的时候,换电可以提供很大程度的遮挡 至于换电销量会不会走量要看产品定义和营销,蔚来以后别再犯推出et7es7ec7这种产品定义及其失败的产品,有这时间阿尔卑斯都能早半年出来","html":"换电当然不会直接立刻带来帮助,蔚来肯定要用阿尔卑斯来打价格战拼销量,换电只是起到基建护城河作用,尤其当下华为这个鲶鱼开始把整个中国车坛搅得的昏天暗地的时候,换电可以提供很大程度的遮挡 至于换电销量会不会走量要看产品定义和营销,蔚来以后别再犯推出et7es7ec7这种产品定义及其失败的产品,有这时间阿尔卑斯都能早半年出来"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":665372800,"gmtCreate":1666968702800,"gmtModify":1666968705706,"author":{"id":"3510553784824227","authorId":"3510553784824227","authorIdStr":"3510553784824227","name":"我不看就没亏","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"奇怪了 周围换14的挺少的………","listText":"奇怪了 周围换14的挺少的………","text":"奇怪了 周围换14的挺少的………","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/665372800","repostId":"1133126633","repostType":2,"repost":{"id":"1133126633","weMediaInfo":{"introduction":"追踪全球财经热点,精选影响您财富的资讯,投资理财必备神器!","home_visible":1,"media_name":"华尔街见闻","id":"1084101182","head_image":"https://static.tigerbbs.com/66809d1f5c2e43e2bdf15820c6d6897e"},"pubTimestamp":1666946761,"share":"https://www.laohu8.com/m/news/1133126633?lang=&edition=full","pubTime":"2022-10-28 16:46","market":"us","language":"zh","title":"被你嫌弃的iPhone新机,扭转了苹果正在下滑的净利","url":"https://stock-news.laohu8.com/highlight/detail?id=1133126633","media":"华尔街见闻","summary":"相比其它硅谷科技巨头,苹果今年第四财季营收和净利均创史上同期新高,都高于分析师预期,迎来公司历史上最好的一个季度。不过,疫情影响、地缘政治冲突,苹果也没有十足的信心将这最好的财季延续下去。相比其它硅谷","content":"<html><head></head><body><blockquote>相比其它硅谷科技巨头,苹果今年第四财季营收和净利均创史上同期新高,都高于分析师预期,迎来公司历史上最好的一个季度。不过,疫情影响、地缘政治冲突,苹果也没有十足的信心将这最好的财季延续下去。</blockquote><p>相比其它硅谷科技巨头,苹果算是交出了一份“还不错的”成绩单。</p><p>美东时间27日美股盘后,苹果公布2022财年第四财季财报:营业收入为901.46亿美元,同比增长8.14%;净利润为207.21亿美元,同比增长0.83%;毛利为380.95亿美元,同比增长8.3%。</p><p>“这是公司历史上最好的一个季度。”财报电话会上,苹果CEO库克说。</p><p>的确,苹果的这份成绩单中,公司的营收和净利均创史上同期新高,都高于分析师预期,且明显强于上一个季度的表现。</p><p><img src=\"https://static.tigerbbs.com/b847a56b19ad9e83be90d578450edabb\" tg-width=\"640\" tg-height=\"393\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>按区域收入划分,除日本外,所有主要地区的营收都有所上升。其中,美洲地区营收398.08亿美元,同比增长8.12%;欧洲营收227.95亿美元,同比增长9.62%;大中华区营收增长154.7亿美元,同比增长6.23%;其他亚太地区营收63.73亿美元,同比增长22.75%;而日本营收57亿美元,同比下降4.86%。</p><p>硬件业务中,最具亮点的是Mac电脑和可穿戴设备及配件,收入远超预期;iPhone的收入表现略低于预期,增长近10%;iPad平板的收入超预期下降,较前一季度加速下滑。</p><p>一个明显的迹象是,该季度,苹果服务业务创造了史上最低的季度收入增速,收入增长远不及预期。苹果CFO卢卡·马斯特里将此原因归咎于外汇影响。“服务业收入减速源于外汇影响,以及数字广告和游戏业务放缓。”</p><p>“汇率的影响是暂时的,我们要传达的信息是,基本面是好的。”马斯特里说。</p><p>本季度财报发布,苹果依旧没有给出下一季度的业绩预期。这已是2020年疫情爆发以来,苹果的惯常操作。</p><p>尽管与硅谷其它大厂相比,苹果表现相对较稳定,不过最核心的iPhone营收不及预期,iPhone新机标准版、iPad平板新品因创新缺乏购买点,另一增长动力服务业务同样低迷。</p><p>“公司历史上最好的一个季度”能否持续,仍需要打个问号。</p><p><b>喜忧参半的硬件业务</b></p><p>2022年财年第四财季,硬件产品为苹果贡献了近八成营收。其中,iPhone仍是苹果最大的销售来源。报告期内,苹果总营收为901.46亿美元,iPhone收入426.26亿美元,占比将近一半。</p><p>不过,与分析师10%增长率的预期相比,iPhone在该财季的增长速度仍稍显逊色。</p><p>过去两年,iPhone 12系列、iPhone 13系列均销售火爆,为苹果带来巨大的销售增长。但一个月前发布的iPhone 14系列却让苹果遭受了最多的质疑。</p><p>早在该系列手机正式发布前夕,天风证券分析师郭明錤就透露,iPhone 14和iPhone 14 Plus的预购结果“糟糕”。iPhone 14系列发售后,其基础版更是被外界质疑“创新不够”、“不够诚意”。</p><p>尽管没有具体的销量数据,但来自行业的数据不会撒谎。据IDC中国高级分析师郭天翔透露,iPhone 14系列首销第一周的市场反应明显不如去年的iPhone 13系列。而有媒体报道来自苹果供应链上的消息称,iPhone14系列总体销量低于预期30%以上。</p><p>有分析机构通过调查回收商的报价发现,今年iPhone14贬值的速度创下新高纪录:上市10天贬值幅度接近四成,也因此打破了iPhone保值的名号。</p><p>不过,苹果的新机系列在市场上的表现情况算是喜忧参半:基础版默默无闻,Pro版却大受欢迎,也因此抬高了手机业务销售额。</p><p>根据郭明錤的调研,苹果将iPhone 14和Plus产线转向iPhone14 Pro、Pro Max,后两种机型的出货量还会增长10%。转产后,iPhone 14 Pro系列出货将占到iPhone 14系列所有机型出货量的60%至65%。</p><p>不过,在库克看来,现在评价iPhone 14的销售情况还“为时尚早”。“目前,iPhone手机在中国、美国、英国、德国、日本等市场上都有亮眼表现,消费者对于iPhone的总体满意度达到了98%。”</p><p>“从一开始iPhone 14 Pro和Pro Max受到供应链限制,对苹果的销售产生了影响。苹果正在努力满足需求,客户需求强劲,最终比苹果预期的要好,不过供应链紧张将会继续一段时间。”库克在财报电话会上说。</p><p><img src=\"https://static.tigerbbs.com/db89025e381374c0e5f03868a0765ae3\" tg-width=\"640\" tg-height=\"316\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>相比其它硬件产品,Mac电脑的销售额高于分析师的预期,销售额同比大增25.39%,创收115.08亿美元,超过预期的92.5亿美元。</p><p>在PC市场双位数下滑的情况下,Mac在该财季反弹,与重新设计的MacBook Air和新款低端13英寸的MacBook Pro的销量强劲分不开,这两款产品也被视为苹果最受欢迎的两款电脑。另外,渠道之前订单释放补货也推动了Mac在该财季大幅增长。</p><p>不过,就连苹果自身也对Mac逆势大涨的可持续性存疑。在电话会议中,马斯特里坦诚,Mac的业绩在接下来的季度“不会重演”。</p><p>可穿戴设备及配件业务的收入为97亿美元,同比增长9.8%,超市场预期。库克表示,这项业务重回正增长,主要是因为秋季发布会Apple Watch、Airpods等新品的拉动。</p><p>Pad产品线一直是苹果重要的产品线之一。第三方市场机构IDC的数据显示,2021年全年平板出货量达到了1亿6880万台,其中苹果以34.2%的市场份额稳居第一。</p><p>不过,在该财季, iPad平板业务收入72亿美元,同比下滑13.1%,成为苹果所有产品中唯一净销售额负增长的品类。</p><p>除了整体平板市场需求出现回落之外,苹果该产品线也受到了安卓厂商的挑战,当前“华米Ov”、荣耀等手机均推出了平板产品。</p><p>苹果也开始采取了和手机业务相同的策略来应对,即在高端产品线上提高价格来保障利润。</p><p>不久前,iPad上架销售,更新了三款iPad产品。包含入门款iPad 10,以及两款iPad Pro。新品的销售起步价均有上调,新款iPad Pro 11寸版起售价6799元,较上一代贵了600元,12.9寸版更是贵了800元;iPad10的起售价达到3599元,相比上一代贵了1000元。</p><p>服务业务仍难挑大梁</p><p>为了减少对硬件的依赖。过去几年,服务业务被视为苹果公司硬件后的下一个增长点。</p><p>不过,这一“未来增长点”业务在该财季的却表现不尽人意:本财季,苹果的软件服务营收为191.9亿美元,同比增长4.98%。创造了史上最低的季度收入增速。</p><p>马斯特里解释称服务业收入减速源于外汇影响。“如果按照固定汇率计算,服务业务增长了两位数,所以公司很高兴。”</p><p>“汇率的影响是暂时的。我们要传达的信息是,基本面是好的。”据马斯特里介绍,苹果对其在用户行为和用户粘性方面的表现感到满意。“它的交易账户和付费账户越来越多,现在付费用户已经超过9亿,在过去12个月里增加了1.55亿,服务业增长的引擎在那里。”</p><p>值得一提的是,由于智能手机难以找到创新突破口,整个市场的销售增速开始放缓,苹果早就开始寻求其他收入来源。</p><p>最近几个月,苹果在广告业务上又有了新动作。想从谷歌、Meta和亚马逊主导的广告市场中分一杯羹。</p><p>今年6月,苹果扩大了支付范围,允许客户在App Store首页买广告位。</p><p>8月,苹果招聘信息显示,公司正计划建立一套自助服务平台,供企业预定广告并通过苹果产品向客户发布。</p><p>近期,又有报道称,苹果正为Apple TV+上的广告位招揽潜在买家。不过,目前尚不清楚这些广告将采用何种形式。</p><p>苹果在其广告官方网页向广告主阐释了新增广告位资源的独特优势。“借助今日标签广告,您的应用可以显著出现在App Store的首页——使其成为用户访问App Store时首先看到的内容。”</p><p>事实上,自2016年开始,苹果就在App Store中销售搜索广告。开发者可以通过Apple Search Ads购买关键词,当用户搜索该关键词后,相应的推广信息就会出现在搜索结果页中。</p><p>苹果也在积极招聘广告方面的人才,根据英国《金融时报》对LinkedIn数据的分析,截至今年9月,苹果的广告平台只有约250名员工,职位列表显示,苹果计划将这个数字提升近一倍。</p><p>同时,苹果正在全球范围内提高Apple TV+、Apple One和Apple Music的订阅服务价格。</p><p><img src=\"https://static.tigerbbs.com/038d107c682162c12bcc22e699dbe057\" tg-width=\"640\" tg-height=\"360\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>从10月24日开始,美国Apple Music的个人订阅价格从9.99美元涨至每月10.99美元,家庭订阅付费计划从之前的14.99美元涨价至16.99美元。美国的个人账户的年度订阅服务费计划从99美元上涨到109美元。</p><p>英国Apple Music的个人订阅价格也上升至每月的10.99英镑,家庭订阅付费计划价格则上升至16.99英镑。</p><p>库克也在电话会议上对这一举动做出了回应:“音乐授权成本增加,苹果要为音乐支付更多的费用,所以价格必须提高。”</p><p>不过库克表示,歌手也将从他们的歌曲中获得更多的收入。</p><p>没有人否认,以上都是苹果增加营收的手段。</p><p>根据市场研究公司Insider Intelligence的估计,广告业务每年苹果带来的收入是40亿美元。而据投行Evercore ISI的预估,这个数值到2026年将增加至300亿美元。</p><p><b>同样遭遇寒气</b></p><p>相比其它巨头,苹果依然坚挺,但这并不意味着它可以高枕无忧,尤其是智能手机业务,整个行业都在萎缩,苹果自然避免不了遭遇寒气。</p><p>财报发布后,苹果还面临一个关键问题:如何让消费者维持对iPhone 14系列产品的需求。</p><p>Canalys发布的数据显示,2022年第三季度,中国大陆智能手机市场出货7000万台,但市场仍然徘徊在低位,同比下跌11%。其中,苹果以1130万台的出货量位居第四。</p><p><img src=\"https://static.tigerbbs.com/4e181bf037955c139806315d01eee8e9\" tg-width=\"640\" tg-height=\"496\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>Canalys分析师刘艺璇分析认为,iPhone 14 Pro系列的强劲需求贡献了苹果的出货表现。然而iPhone 14基础版乏善可陈的需求显示出,即便是苹果也无法完全跳脱开中国大陆市场消费需求减弱的现状。</p><p>在刘艺璇看来,在激烈竞争和行业低迷背景下,苹果不得不做出应对:在其入门级版本和前代机型中采取激进的促销,尤其是在5000-6000元价位段区间。</p><p>随着iPhone 14系列新品发布,苹果下调了iPhone13系列售价,iPhone13的不同版本售价分别便宜了600元、500元、300元。同时,苹果官网商城还下架了iPhone 13 Pro和13 Pro Max两款机型。上述举动也被外界解读为苹果在为新机销售保驾护航。</p><p>在第四财季报告中,苹果依旧没有发布业绩指引,但在财报电话会议上,库克和马斯特里对下一季度的业绩做出了预估。</p><p>“下一季度营收年增率将低于三季度的8.1%,Mac销售年增幅也将逊于本季度。而服务营收预计将继续增长,但可能受到总体宏观环境影响,增长或将放缓。”马斯特里预估。</p><p>这也表明,在疫情影响、地缘政治冲突等背景下,苹果也没有十足的信心。</p><p>忧虑还来自供应链,在财报电话会中,库克提到,包括Apple Watch Ultra 、iPhone 14 Pro在内的产品线均受到“供应限制”。</p><p>因宏观环境影响,硅谷各大科技巨头感受到了从未有过的寒意,纷纷开始调整自己的人才招聘与储备政策,甚至开始大规模裁员。</p><p>今年5月,Netflix开始裁员,削减动画和销售部门的规模;几个月后,微软对Xbox等部门进行裁员,裁员总数可能超过千人;芯片巨头英特尔被曝可能会在近期宣布裁员消息,裁员总数可能高达千人。</p><p>苹果在上一份季度报告中表示,它将在支出方面更加谨慎,这是硅谷公司支出整体减速的一部分。在该财季报告公布后,库克在接受媒体采访时透露,因宏观环境影响,苹果已经放慢了招聘速度。</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" 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<strong>华尔街见闻</strong>\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>相比其它硅谷科技巨头,苹果今年第四财季营收和净利均创史上同期新高,都高于分析师预期,迎来公司历史上最好的一个季度。不过,疫情影响、地缘政治冲突,苹果也没有十足的信心将这最好的财季延续下去。相比其它硅谷科技巨头,苹果算是交出了一份“还不错的”成绩单。美东时间27日美股盘后,苹果公布2022财年第四财季财报:营业收入为901.46亿美元,同比增长8.14%;净利润为207.21亿美元,同比增长...</p>\n\n<a href=\"\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/13f224bb016b853641f590b6753763d1","relate_stocks":{"BK4533":"AQR资本管理(全球第二大对冲基金)","BK4566":"资本集团","IE00B1BXHZ80.USD":"Legg Mason ClearBridge - US Appreciation A Acc USD","IE00BLSP4239.USD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis USD Plus","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","BK4170":"电脑硬件、储存设备及电脑周边","IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H","LU0109391861.USD":"富兰克林美国机遇基金A Acc","IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","LU0053666078.USD":"摩根大通基金-美国股票A(离岸)美元","LU0642271901.SGD":"Janus Henderson 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SGD","AAPL":"苹果","BK4554":"元宇宙及AR概念","BK4532":"文艺复兴科技持仓","LU0082616367.USD":"摩根大通美国科技A(dist)","BK4553":"喜马拉雅资本持仓","BK4571":"数字音乐概念","BK4534":"瑞士信贷持仓","BK4576":"AR"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1133126633","content_text":"相比其它硅谷科技巨头,苹果今年第四财季营收和净利均创史上同期新高,都高于分析师预期,迎来公司历史上最好的一个季度。不过,疫情影响、地缘政治冲突,苹果也没有十足的信心将这最好的财季延续下去。相比其它硅谷科技巨头,苹果算是交出了一份“还不错的”成绩单。美东时间27日美股盘后,苹果公布2022财年第四财季财报:营业收入为901.46亿美元,同比增长8.14%;净利润为207.21亿美元,同比增长0.83%;毛利为380.95亿美元,同比增长8.3%。“这是公司历史上最好的一个季度。”财报电话会上,苹果CEO库克说。的确,苹果的这份成绩单中,公司的营收和净利均创史上同期新高,都高于分析师预期,且明显强于上一个季度的表现。按区域收入划分,除日本外,所有主要地区的营收都有所上升。其中,美洲地区营收398.08亿美元,同比增长8.12%;欧洲营收227.95亿美元,同比增长9.62%;大中华区营收增长154.7亿美元,同比增长6.23%;其他亚太地区营收63.73亿美元,同比增长22.75%;而日本营收57亿美元,同比下降4.86%。硬件业务中,最具亮点的是Mac电脑和可穿戴设备及配件,收入远超预期;iPhone的收入表现略低于预期,增长近10%;iPad平板的收入超预期下降,较前一季度加速下滑。一个明显的迹象是,该季度,苹果服务业务创造了史上最低的季度收入增速,收入增长远不及预期。苹果CFO卢卡·马斯特里将此原因归咎于外汇影响。“服务业收入减速源于外汇影响,以及数字广告和游戏业务放缓。”“汇率的影响是暂时的,我们要传达的信息是,基本面是好的。”马斯特里说。本季度财报发布,苹果依旧没有给出下一季度的业绩预期。这已是2020年疫情爆发以来,苹果的惯常操作。尽管与硅谷其它大厂相比,苹果表现相对较稳定,不过最核心的iPhone营收不及预期,iPhone新机标准版、iPad平板新品因创新缺乏购买点,另一增长动力服务业务同样低迷。“公司历史上最好的一个季度”能否持续,仍需要打个问号。喜忧参半的硬件业务2022年财年第四财季,硬件产品为苹果贡献了近八成营收。其中,iPhone仍是苹果最大的销售来源。报告期内,苹果总营收为901.46亿美元,iPhone收入426.26亿美元,占比将近一半。不过,与分析师10%增长率的预期相比,iPhone在该财季的增长速度仍稍显逊色。过去两年,iPhone 12系列、iPhone 13系列均销售火爆,为苹果带来巨大的销售增长。但一个月前发布的iPhone 14系列却让苹果遭受了最多的质疑。早在该系列手机正式发布前夕,天风证券分析师郭明錤就透露,iPhone 14和iPhone 14 Plus的预购结果“糟糕”。iPhone 14系列发售后,其基础版更是被外界质疑“创新不够”、“不够诚意”。尽管没有具体的销量数据,但来自行业的数据不会撒谎。据IDC中国高级分析师郭天翔透露,iPhone 14系列首销第一周的市场反应明显不如去年的iPhone 13系列。而有媒体报道来自苹果供应链上的消息称,iPhone14系列总体销量低于预期30%以上。有分析机构通过调查回收商的报价发现,今年iPhone14贬值的速度创下新高纪录:上市10天贬值幅度接近四成,也因此打破了iPhone保值的名号。不过,苹果的新机系列在市场上的表现情况算是喜忧参半:基础版默默无闻,Pro版却大受欢迎,也因此抬高了手机业务销售额。根据郭明錤的调研,苹果将iPhone 14和Plus产线转向iPhone14 Pro、Pro Max,后两种机型的出货量还会增长10%。转产后,iPhone 14 Pro系列出货将占到iPhone 14系列所有机型出货量的60%至65%。不过,在库克看来,现在评价iPhone 14的销售情况还“为时尚早”。“目前,iPhone手机在中国、美国、英国、德国、日本等市场上都有亮眼表现,消费者对于iPhone的总体满意度达到了98%。”“从一开始iPhone 14 Pro和Pro Max受到供应链限制,对苹果的销售产生了影响。苹果正在努力满足需求,客户需求强劲,最终比苹果预期的要好,不过供应链紧张将会继续一段时间。”库克在财报电话会上说。相比其它硬件产品,Mac电脑的销售额高于分析师的预期,销售额同比大增25.39%,创收115.08亿美元,超过预期的92.5亿美元。在PC市场双位数下滑的情况下,Mac在该财季反弹,与重新设计的MacBook Air和新款低端13英寸的MacBook Pro的销量强劲分不开,这两款产品也被视为苹果最受欢迎的两款电脑。另外,渠道之前订单释放补货也推动了Mac在该财季大幅增长。不过,就连苹果自身也对Mac逆势大涨的可持续性存疑。在电话会议中,马斯特里坦诚,Mac的业绩在接下来的季度“不会重演”。可穿戴设备及配件业务的收入为97亿美元,同比增长9.8%,超市场预期。库克表示,这项业务重回正增长,主要是因为秋季发布会Apple Watch、Airpods等新品的拉动。Pad产品线一直是苹果重要的产品线之一。第三方市场机构IDC的数据显示,2021年全年平板出货量达到了1亿6880万台,其中苹果以34.2%的市场份额稳居第一。不过,在该财季, iPad平板业务收入72亿美元,同比下滑13.1%,成为苹果所有产品中唯一净销售额负增长的品类。除了整体平板市场需求出现回落之外,苹果该产品线也受到了安卓厂商的挑战,当前“华米Ov”、荣耀等手机均推出了平板产品。苹果也开始采取了和手机业务相同的策略来应对,即在高端产品线上提高价格来保障利润。不久前,iPad上架销售,更新了三款iPad产品。包含入门款iPad 10,以及两款iPad Pro。新品的销售起步价均有上调,新款iPad Pro 11寸版起售价6799元,较上一代贵了600元,12.9寸版更是贵了800元;iPad10的起售价达到3599元,相比上一代贵了1000元。服务业务仍难挑大梁为了减少对硬件的依赖。过去几年,服务业务被视为苹果公司硬件后的下一个增长点。不过,这一“未来增长点”业务在该财季的却表现不尽人意:本财季,苹果的软件服务营收为191.9亿美元,同比增长4.98%。创造了史上最低的季度收入增速。马斯特里解释称服务业收入减速源于外汇影响。“如果按照固定汇率计算,服务业务增长了两位数,所以公司很高兴。”“汇率的影响是暂时的。我们要传达的信息是,基本面是好的。”据马斯特里介绍,苹果对其在用户行为和用户粘性方面的表现感到满意。“它的交易账户和付费账户越来越多,现在付费用户已经超过9亿,在过去12个月里增加了1.55亿,服务业增长的引擎在那里。”值得一提的是,由于智能手机难以找到创新突破口,整个市场的销售增速开始放缓,苹果早就开始寻求其他收入来源。最近几个月,苹果在广告业务上又有了新动作。想从谷歌、Meta和亚马逊主导的广告市场中分一杯羹。今年6月,苹果扩大了支付范围,允许客户在App Store首页买广告位。8月,苹果招聘信息显示,公司正计划建立一套自助服务平台,供企业预定广告并通过苹果产品向客户发布。近期,又有报道称,苹果正为Apple TV+上的广告位招揽潜在买家。不过,目前尚不清楚这些广告将采用何种形式。苹果在其广告官方网页向广告主阐释了新增广告位资源的独特优势。“借助今日标签广告,您的应用可以显著出现在App Store的首页——使其成为用户访问App Store时首先看到的内容。”事实上,自2016年开始,苹果就在App Store中销售搜索广告。开发者可以通过Apple Search Ads购买关键词,当用户搜索该关键词后,相应的推广信息就会出现在搜索结果页中。苹果也在积极招聘广告方面的人才,根据英国《金融时报》对LinkedIn数据的分析,截至今年9月,苹果的广告平台只有约250名员工,职位列表显示,苹果计划将这个数字提升近一倍。同时,苹果正在全球范围内提高Apple TV+、Apple One和Apple Music的订阅服务价格。从10月24日开始,美国Apple Music的个人订阅价格从9.99美元涨至每月10.99美元,家庭订阅付费计划从之前的14.99美元涨价至16.99美元。美国的个人账户的年度订阅服务费计划从99美元上涨到109美元。英国Apple Music的个人订阅价格也上升至每月的10.99英镑,家庭订阅付费计划价格则上升至16.99英镑。库克也在电话会议上对这一举动做出了回应:“音乐授权成本增加,苹果要为音乐支付更多的费用,所以价格必须提高。”不过库克表示,歌手也将从他们的歌曲中获得更多的收入。没有人否认,以上都是苹果增加营收的手段。根据市场研究公司Insider Intelligence的估计,广告业务每年苹果带来的收入是40亿美元。而据投行Evercore ISI的预估,这个数值到2026年将增加至300亿美元。同样遭遇寒气相比其它巨头,苹果依然坚挺,但这并不意味着它可以高枕无忧,尤其是智能手机业务,整个行业都在萎缩,苹果自然避免不了遭遇寒气。财报发布后,苹果还面临一个关键问题:如何让消费者维持对iPhone 14系列产品的需求。Canalys发布的数据显示,2022年第三季度,中国大陆智能手机市场出货7000万台,但市场仍然徘徊在低位,同比下跌11%。其中,苹果以1130万台的出货量位居第四。Canalys分析师刘艺璇分析认为,iPhone 14 Pro系列的强劲需求贡献了苹果的出货表现。然而iPhone 14基础版乏善可陈的需求显示出,即便是苹果也无法完全跳脱开中国大陆市场消费需求减弱的现状。在刘艺璇看来,在激烈竞争和行业低迷背景下,苹果不得不做出应对:在其入门级版本和前代机型中采取激进的促销,尤其是在5000-6000元价位段区间。随着iPhone 14系列新品发布,苹果下调了iPhone13系列售价,iPhone13的不同版本售价分别便宜了600元、500元、300元。同时,苹果官网商城还下架了iPhone 13 Pro和13 Pro 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