NickQian的个人主页 - 老虎社区

NickQian

NickQian

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0勋章

2021-03-28

$知乎(ZH)$早知道不申购了

2021-03-19

$物农网(WNW)$来一次$游戏驿站(GME)$一样的拉爆空头吧！$AMC院线(AMC)$

2021-03-12

$老虎证券(TIGR)$持有了一周垃圾股，忍不住换了过来

2021-03-12

$Zomedica Pharmaceuticals Corp.(ZOM)$先撤了，涨得太少，月底再来接盘

2021-03-01

$AMC院线(AMC)$Push apes to the fucking moon

2021-02-25

$AMC院线(AMC)$能不能再买一辆蔚来，就靠你了

2021-02-22

不是看不起那帮臭搞技术的吗？咋的？反悔了？

抱歉，原内容已删除

2021-02-13

$3D系统(DDD)$回调已到位，准备拉升

2021-02-12

$3D系统(DDD)$$Voxeljet AG(VJET)$这两只票即将起飞，赶紧买入。

2021-02-09

$快手-W(01024)$身边根本没人用快手，看空

2021-02-06

$荔枝(LIZI)$基本面还不错的票，拿住就是了，恐慌啥呢？这只票30以下就是捡钱

2021-02-05

$荔枝(LIZI)$盘后这门猛，是在为下次盘前抢筹码么？

2021-02-04

$声网(API)$不到160 不卖

2021-02-04

$荔枝(LIZI)$小目标，80

2021-02-04

先定个小目标，10倍

2021-01-28

$蔚来(NIO)$给我涨

2021-01-26

$声网(API)$坚定持有到80

2021-01-21

$Jumia Technologies AG(JMIA)$给我涨！

2021-01-14

$Jumia Technologies AG(JMIA)$雄起！

2020-12-30

$蔚来(NIO)$期待

去老虎APP查看更多动态

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Corp.(ZOM)$先撤了，涨得太少，月底再来接盘","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/328144684","isVote":1,"tweetType":1,"viewCount":1765,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":366706168,"gmtCreate":1614559790054,"gmtModify":1703478169209,"author":{"id":"3503899500518743","authorId":"3503899500518743","name":"NickQian","avatar":"https://static.tigerbbs.com/da90820463d8e2dfdb23c1412970833b","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3503899500518743","authorIdStr":"3503899500518743"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/AMC\">$AMC院线(AMC)$</a>Push apes to the fucking moon","listText":"<a href=\"https://laohu8.com/S/AMC\">$AMC院线(AMC)$</a>Push apes to the fucking moon","text":"$AMC院线(AMC)$Push apes to the fucking 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Corp.(ZOM)$先撤了，涨得太少，月底再来接盘","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/328144684","isVote":1,"tweetType":1,"viewCount":1765,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":369077746,"gmtCreate":1613994185785,"gmtModify":1613994185785,"author":{"id":"3503899500518743","authorId":"3503899500518743","name":"NickQian","avatar":"https://static.tigerbbs.com/da90820463d8e2dfdb23c1412970833b","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3503899500518743","authorIdStr":"3503899500518743"},"themes":[],"htmlText":"不是看不起那帮臭搞技术的吗？咋的？反悔了？","listText":"不是看不起那帮臭搞技术的吗？咋的？反悔了？","text":"不是看不起那帮臭搞技术的吗？咋的？反悔了？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369077746","repostId":"1101901659","repostType":4,"repost":{"id":"1101901659","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1613993657,"share":"https://www.laohu8.com/m/news/1101901659?lang=&edition=full","pubTime":"2021-02-22 19:34","market":"us","language":"zh","title":"李想：2025年成为中国第一的智能电动车企业","url":"https://stock-news.laohu8.com/highlight/detail?id=1101901659","media":"老虎资讯综合","summary":"$理想汽车$CEO李想发布内部信，他在内部信中表示，全球新能源汽车的销量增长会超过大部分机构的预测，预计2030年达到60%的乘用车新车销售占比，中国的占比还会更高。只有在2025年拿到中国$智能$电动车20%以上的市场份额，成为公认的头部企业，我们才有足够的人才、技术和资金的储备，参与到2030年更激烈的全球市场竞争中去。所以，理想汽车2025年的战略目标：20%的市场份额，成为中国第一的智能电动车企业。","content":"<p><a href=\"https://laohu8.com/S/LI\">理想汽车</a>CEO李想发布内部信，他在内部信中表示，全球新能源汽车的销量增长会超过大部分机构的预测，预计2030年达到60%的乘用车新车销售占比，中国的占比还会更高。新能源汽车在未来十年注定超高速增长。他指出，理想的战略目标必须是可以衡量的，市场占有率是我们战略的核心。只有在2025年拿到中国<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>电动车20%以上的市场份额，成为公认的头部企业，我们才有足够的人才、技术和资金的储备，参与到2030年更激烈的全球市场竞争中去。所以，理想汽车2025年的战略目标：20%的市场份额，成为中国第一的智能电动车企业。</p><p><b>以下为李想内部信全文：</b></p><p>理想汽车的伙伴们，2021新年好。</p><p>理想汽车创办五年多，不断向先进企业学习，通过实战和迭代形成了自己的工作法：理想汽车工作法（简称 LBP）。理想汽车2025战略按照 LBP 中的理想汽车战略分析法（简称 LSA）完成。今日正式向全员发布理想汽车2025战略，有助于伙伴们充分理解企业的未来发展。</p><p>（一）认知与愿景，2030年我们怎么看一、2030年的行业趋势</p><p>1、全球大环境</p><p>中国计划2030年左右达到碳排放峰值，对于新能源汽车行业的发展具有正面推动作用。美国和欧盟也都对未来碳排放和禁售燃油车的时间表提出较高要求。我们判断全球新能源汽车的销量增长会超过大部分机构的预测，预计2030年达到60% 的乘用车新车销售占比，中国的占比还会更高。新能源汽车在未来十年注定超高速增长。</p><p>我们对于新能源汽车的销量增长是乐观的，但同时认为在疫情和全球债务的影响下，全球经济存在不确定性。基于此，我们认为全球乘用车的年销量会在6500万- 7000万辆徘徊，不会有实质性增长。我们预测<b>2030年全球新能源乘用车的销量在4000万辆左右，中国的销量会达到2000万辆。</b></p><p>2、技术的发展</p><p>自动驾驶在接下来十年会以摩尔定律的速度发展，2030年不论是车载算力还是传感器的分辨率都会得到数百倍的提升。上千 TOPS（算力单位）的芯片，上亿像素的摄像头以及高分辨率固态激光雷达，都会变成自动驾驶的标配。</p><p>只要拥有足够多的数据和充足的研发投入，智能电动车的头部企业都可以实现 Level 4级别自动驾驶，自动驾驶会成为智能电动车的操作系统，而不是功能配置。<b>到2030年，我们认为 Level 4级别自动驾驶会变成每一辆智能电动车的标配，用户不会选购一辆不具备自动驾驶能力的智能电动车。</b></p><p>在电动技术层面，10分钟实现300-500公里的超快充技术将会全面普及，从而让充电体验接近加油，这会成为电动车加速普及的必要条件。更加绿色环保的发电形式，具备储能能力的充电网络以及 V2G（车辆到电网），会形成全新的商业价值链。HPC 超级充电站会具备超越加油站的投资回报率，从商业上更好地支撑电动车的普及。</p><p>3、市场的变化</p><p>2030年自动驾驶的全面普及，会让消费者对于车的需求两极分化。</p><p>一部分人认为车会成为自动驾驶的专属空间，希望拥有属于自己和家人的独享空间。这个空间拥有我们喜欢的氛围和设计，充足的电能，超强的算力，最好的 VR 和 AR 环境。它是娱乐的空间，是社交的空间，是工作的空间，是家庭的空间。智能电动车会成为比住宅更超值的独享空间。我们认为私家智能电动车的销量并不会减少，每辆车全生命周期的产值还会大幅增加。</p><p>另外一部分人认为自动驾驶的车就是交通工具，解决从 A 点到 B 点的出行问题，只需要考虑效率和成本即可。这类需求的竞争会让包含自动驾驶出租车在内的出行成本大幅下降，而自动驾驶的公共交通甚至会变成免费服务，企业和政府可以通过增值服务获取收益。</p><p><b>理想汽车会坚持自己的使命：创造移动的家，创造幸福的家。为更多的家庭打造自动驾驶的专属空间，创造幸福，忠于我们自己的品牌使命。</b></p><p>二、2030年的行业挑战1、竞争的挑战</p><p>传统燃油车的竞争是工业和机械的竞争，最近几十年的竞争格局整体而言是相对友善的，更像是足球中的联赛，而不是杯赛和淘汰赛。即使是一个市场占有率较小的品牌，也能通过自己的独特定位和产品特色抓住细分市场，健康地生存和发展。</p><p><b>智能电动车竞争的终局是数据和芯片的竞争</b>，会很快变成足球世界杯这样的淘汰赛，每个品牌会面对小组赛出线，以及一轮轮的淘汰赛。参考2020年中国智能手机的市场占有率，前五个品牌占据了96.5% 的市场份额。2030年智能电动车的市场竞争和占有率会非常类似，<b>只有获得25% 以上的全球市场份额，才有机会成为全球智能电动车行业的头部企业。</b></p><p>2、能源的挑战</p><p>充电的便利性仍然是电动车普及过程中最大的挑战和屋顶所在。可安装私家充电桩的车位总量极为有限，这会阻碍更多燃油车车主换购智能电动车，只有充电站真的做到和加油站一样的方便快捷，才可以让所有的消费者把燃油车更换为智能电动车。</p><p><b>接下来的十年，理想汽车会选择两条路线并行：1、以城市纯电、长途发电为用户价值的增程电动平台（充电宝）；2、十分钟补充300-500公里续航的400千瓦超快充的高压纯电平台（超级充电器）</b>。我们所做的一切都是站在用户价值的角度，提供自由出行的能源解决方案，加速电动车的普及。</p><p>3、组织的挑战</p><p><b>传统的工业组织无法匹配智能电动车的发展需求，智能电动车时代需要的是智能组织。</b></p><p>传统燃油车运行在一个相对可控的世界里，计划、流程、控制是最有效的管理模式，也产生了强大的工业企业和工业组织。购买一辆传统燃油车，三年后几乎没有什么变化，而一辆智能电动车，几乎每个月都在成长，这意味着管理方式将会彻底不同，人才的需求也会彻底不同。</p><p>人类是地球上最先进的智能生物，人类智能的运行模式是：1、感知；2、决策；3、执行；4、反馈。具体到一个产品，一个组织以及组织里的伙伴，如何有效运用人类智能的运行模式，构建产品和组织的管理运营体系，是每一个智能电动车企业的必修课。</p><p>三、理想汽车2030年的愿景：<b>创造移动的家，成为全球第一的智能电动车企业。</b></p><p>这是一个中国企业前所未有的愿景和目标，但是我们有责任在这样的大势下有所作为，有大作为。<b>虽然传统汽车行业发展了超过100年，但是智能电动车的竞争在2030年基本上就会分出胜负。</b></p><p>希望通过我们全体伙伴的奋斗，在人生中最好的十年，在行业最好的十年，做成一件真正的大事。把这个十年活成我们人生中最自豪的十年，千万不要让我们的人生留下一个巨大的遗憾。</p><p>（二）市场与战略，2025我们怎么做一、2025年的时间节奏</p><p>2015年 - 2020年是理想汽车从0-1的阶段，和大多数初创企业一样，这个阶段我们的资源和资金相对匮乏，所以生存和拥有造血能力是这个阶段企业发展的核心目标。我们交付了理想 ONE，经历了完整的产品、研发、供应链、生产、销售，以及组织能力的考验，并取得了2020年中<a href=\"https://laohu8.com/S/600617\">国新能源</a> SUV 销量第一，具备了最基本的生存和造血能力。</p><p>2021年 - 2025年是理想汽车从1-10的阶段，即高速发展的阶段。标志性的挑战是我们要成为中国智能电动车品牌销量的头部企业，拿到全球市场头部企业竞争的门票。<b>预计中国2025年将会销售超过800万辆智能电动车，获取20% 以上的市场份额是成为中国头部企业的必要条件。</b></p><p><b>这是一个巨大的挑战，我们必须保持充沛的人才和资金储备，以用户产品价值为目标，以技术研发和产品研发为企业的核心驱动力，将最多的资源投入到研发和人才储备上面去，不走捷径，不抄近道。</b></p><p>二、2025年的用户定位</p><p>从2015年 - 2020年，我们选择了一个精准的用户群体，并围绕着这群用户构建价值体系，落实到产品和服务上去。这珍贵的用户群体具备鲜明的特点：</p><p>第一，他们普遍都是有孩子的家庭用户，经常需要三代同堂。他们是奔驰宝马奥迪车主的增购，是大众丰田本田车主的换购。理想 ONE 的设计充分考虑了包含男主人、女主人、长辈和孩子在内的每一位家庭成员的需求。良好的驾驶体验、持续成长的能力、副驾驶屏幕、第二排电动座椅、第三排的通道、巨大的后备箱等，都是为这个群体而设计。</p><p>第二、他们普遍拥有充电条件，也有非常明确的长途驾驶需求（比如自驾游）。超过70% 的车主拥有独立车位并安装了家用充电桩，还有超过20% 的车主在公司或小区有稳定的公共充电条件。在市区里几乎都是纯电行驶，绿色环保且用车成本低。而增程发电是体验最好的长途充电解决方案，因此长途驾驶时也没有任何焦虑，可以自由远行。他们把理想 ONE 当作一辆可长途驾驶的纯电动车来购买和使用。</p><p><b>展望未来五年，我们会扩大用户群体的覆盖：更广泛的家庭用户，任何想要拥有自己「家」的用户</b>。围绕创造移动的家这个核心使命，提供更丰富的智能电动车，包含第二代增程电动 X 平台的多款产品，高压纯电 Whale 平台的多款产品，高压纯电 Shark 平台的多款产品，坚持<a href=\"https://laohu8.com/S/DLX\">豪华</a>智能电动车的品牌定位，广泛的覆盖15-50万的价位，让更多人可以拥有高品质的移动的家。</p><p><b>用户：家庭用户</b></p><p><b>用户需求：自动驾驶的专属空间</b></p><p><b>价格区间：15-50万</b></p><p><b>品牌定位：豪华智能电动车</b></p><p><b>品牌使命：创造移动的家，创造幸福的家。</b></p><p>三、2025年的战略目标</p><p>战略目标必须是可以衡量的，市场占有率是我们战略的核心。我们只有在2025年拿到中国智能电动车20% 以上的市场份额，成为公认的头部企业，我们才有足够的人才、技术和资金的储备，参与到2030年更激烈的全球市场竞争中去。</p><p><b>理想汽车2025年的战略目标：20% 的市场份额，成为中国第一的智能电动车企业。</b></p><p>关键支撑要素一：以用户产品价值为核心，领先的产品研发、技术研发组成的综合技术能力。</p><p>关键支撑要素二：以市场占有率为核心，领先的销售服务、生产、供应链组成的商业能力。</p><p>关键支撑要素三：以智能组织为核心，领先的人才、数据、资金组成的战略资源支持能力。</p><p>只有综合实力做到了第一，才真正有机会在智能电动车的世界杯上夺冠。</p><p>希望理想汽车的每一个伙伴可以认真阅读2025战略，把企业的核心目标与要求落实到具体的工作中，让自己的业务决策和工作成果可以更好地支持企业2025战略。迎接我们人生中最精彩、最具挑战的十年，实现让我们每个人自豪的十年。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n李想：2025年成为中国第一的智能电动车企业\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-02-22 19:34</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/LI\">理想汽车</a>CEO李想发布内部信，他在内部信中表示，全球新能源汽车的销量增长会超过大部分机构的预测，预计2030年达到60%的乘用车新车销售占比，中国的占比还会更高。新能源汽车在未来十年注定超高速增长。他指出，理想的战略目标必须是可以衡量的，市场占有率是我们战略的核心。只有在2025年拿到中国<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>电动车20%以上的市场份额，成为公认的头部企业，我们才有足够的人才、技术和资金的储备，参与到2030年更激烈的全球市场竞争中去。所以，理想汽车2025年的战略目标：20%的市场份额，成为中国第一的智能电动车企业。</p><p><b>以下为李想内部信全文：</b></p><p>理想汽车的伙伴们，2021新年好。</p><p>理想汽车创办五年多，不断向先进企业学习，通过实战和迭代形成了自己的工作法：理想汽车工作法（简称 LBP）。理想汽车2025战略按照 LBP 中的理想汽车战略分析法（简称 LSA）完成。今日正式向全员发布理想汽车2025战略，有助于伙伴们充分理解企业的未来发展。</p><p>（一）认知与愿景，2030年我们怎么看一、2030年的行业趋势</p><p>1、全球大环境</p><p>中国计划2030年左右达到碳排放峰值，对于新能源汽车行业的发展具有正面推动作用。美国和欧盟也都对未来碳排放和禁售燃油车的时间表提出较高要求。我们判断全球新能源汽车的销量增长会超过大部分机构的预测，预计2030年达到60% 的乘用车新车销售占比，中国的占比还会更高。新能源汽车在未来十年注定超高速增长。</p><p>我们对于新能源汽车的销量增长是乐观的，但同时认为在疫情和全球债务的影响下，全球经济存在不确定性。基于此，我们认为全球乘用车的年销量会在6500万- 7000万辆徘徊，不会有实质性增长。我们预测<b>2030年全球新能源乘用车的销量在4000万辆左右，中国的销量会达到2000万辆。</b></p><p>2、技术的发展</p><p>自动驾驶在接下来十年会以摩尔定律的速度发展，2030年不论是车载算力还是传感器的分辨率都会得到数百倍的提升。上千 TOPS（算力单位）的芯片，上亿像素的摄像头以及高分辨率固态激光雷达，都会变成自动驾驶的标配。</p><p>只要拥有足够多的数据和充足的研发投入，智能电动车的头部企业都可以实现 Level 4级别自动驾驶，自动驾驶会成为智能电动车的操作系统，而不是功能配置。<b>到2030年，我们认为 Level 4级别自动驾驶会变成每一辆智能电动车的标配，用户不会选购一辆不具备自动驾驶能力的智能电动车。</b></p><p>在电动技术层面，10分钟实现300-500公里的超快充技术将会全面普及，从而让充电体验接近加油，这会成为电动车加速普及的必要条件。更加绿色环保的发电形式，具备储能能力的充电网络以及 V2G（车辆到电网），会形成全新的商业价值链。HPC 超级充电站会具备超越加油站的投资回报率，从商业上更好地支撑电动车的普及。</p><p>3、市场的变化</p><p>2030年自动驾驶的全面普及，会让消费者对于车的需求两极分化。</p><p>一部分人认为车会成为自动驾驶的专属空间，希望拥有属于自己和家人的独享空间。这个空间拥有我们喜欢的氛围和设计，充足的电能，超强的算力，最好的 VR 和 AR 环境。它是娱乐的空间，是社交的空间，是工作的空间，是家庭的空间。智能电动车会成为比住宅更超值的独享空间。我们认为私家智能电动车的销量并不会减少，每辆车全生命周期的产值还会大幅增加。</p><p>另外一部分人认为自动驾驶的车就是交通工具，解决从 A 点到 B 点的出行问题，只需要考虑效率和成本即可。这类需求的竞争会让包含自动驾驶出租车在内的出行成本大幅下降，而自动驾驶的公共交通甚至会变成免费服务，企业和政府可以通过增值服务获取收益。</p><p><b>理想汽车会坚持自己的使命：创造移动的家，创造幸福的家。为更多的家庭打造自动驾驶的专属空间，创造幸福，忠于我们自己的品牌使命。</b></p><p>二、2030年的行业挑战1、竞争的挑战</p><p>传统燃油车的竞争是工业和机械的竞争，最近几十年的竞争格局整体而言是相对友善的，更像是足球中的联赛，而不是杯赛和淘汰赛。即使是一个市场占有率较小的品牌，也能通过自己的独特定位和产品特色抓住细分市场，健康地生存和发展。</p><p><b>智能电动车竞争的终局是数据和芯片的竞争</b>，会很快变成足球世界杯这样的淘汰赛，每个品牌会面对小组赛出线，以及一轮轮的淘汰赛。参考2020年中国智能手机的市场占有率，前五个品牌占据了96.5% 的市场份额。2030年智能电动车的市场竞争和占有率会非常类似，<b>只有获得25% 以上的全球市场份额，才有机会成为全球智能电动车行业的头部企业。</b></p><p>2、能源的挑战</p><p>充电的便利性仍然是电动车普及过程中最大的挑战和屋顶所在。可安装私家充电桩的车位总量极为有限，这会阻碍更多燃油车车主换购智能电动车，只有充电站真的做到和加油站一样的方便快捷，才可以让所有的消费者把燃油车更换为智能电动车。</p><p><b>接下来的十年，理想汽车会选择两条路线并行：1、以城市纯电、长途发电为用户价值的增程电动平台（充电宝）；2、十分钟补充300-500公里续航的400千瓦超快充的高压纯电平台（超级充电器）</b>。我们所做的一切都是站在用户价值的角度，提供自由出行的能源解决方案，加速电动车的普及。</p><p>3、组织的挑战</p><p><b>传统的工业组织无法匹配智能电动车的发展需求，智能电动车时代需要的是智能组织。</b></p><p>传统燃油车运行在一个相对可控的世界里，计划、流程、控制是最有效的管理模式，也产生了强大的工业企业和工业组织。购买一辆传统燃油车，三年后几乎没有什么变化，而一辆智能电动车，几乎每个月都在成长，这意味着管理方式将会彻底不同，人才的需求也会彻底不同。</p><p>人类是地球上最先进的智能生物，人类智能的运行模式是：1、感知；2、决策；3、执行；4、反馈。具体到一个产品，一个组织以及组织里的伙伴，如何有效运用人类智能的运行模式，构建产品和组织的管理运营体系，是每一个智能电动车企业的必修课。</p><p>三、理想汽车2030年的愿景：<b>创造移动的家，成为全球第一的智能电动车企业。</b></p><p>这是一个中国企业前所未有的愿景和目标，但是我们有责任在这样的大势下有所作为，有大作为。<b>虽然传统汽车行业发展了超过100年，但是智能电动车的竞争在2030年基本上就会分出胜负。</b></p><p>希望通过我们全体伙伴的奋斗，在人生中最好的十年，在行业最好的十年，做成一件真正的大事。把这个十年活成我们人生中最自豪的十年，千万不要让我们的人生留下一个巨大的遗憾。</p><p>（二）市场与战略，2025我们怎么做一、2025年的时间节奏</p><p>2015年 - 2020年是理想汽车从0-1的阶段，和大多数初创企业一样，这个阶段我们的资源和资金相对匮乏，所以生存和拥有造血能力是这个阶段企业发展的核心目标。我们交付了理想 ONE，经历了完整的产品、研发、供应链、生产、销售，以及组织能力的考验，并取得了2020年中<a href=\"https://laohu8.com/S/600617\">国新能源</a> SUV 销量第一，具备了最基本的生存和造血能力。</p><p>2021年 - 2025年是理想汽车从1-10的阶段，即高速发展的阶段。标志性的挑战是我们要成为中国智能电动车品牌销量的头部企业，拿到全球市场头部企业竞争的门票。<b>预计中国2025年将会销售超过800万辆智能电动车，获取20% 以上的市场份额是成为中国头部企业的必要条件。</b></p><p><b>这是一个巨大的挑战，我们必须保持充沛的人才和资金储备，以用户产品价值为目标，以技术研发和产品研发为企业的核心驱动力，将最多的资源投入到研发和人才储备上面去，不走捷径，不抄近道。</b></p><p>二、2025年的用户定位</p><p>从2015年 - 2020年，我们选择了一个精准的用户群体，并围绕着这群用户构建价值体系，落实到产品和服务上去。这珍贵的用户群体具备鲜明的特点：</p><p>第一，他们普遍都是有孩子的家庭用户，经常需要三代同堂。他们是奔驰宝马奥迪车主的增购，是大众丰田本田车主的换购。理想 ONE 的设计充分考虑了包含男主人、女主人、长辈和孩子在内的每一位家庭成员的需求。良好的驾驶体验、持续成长的能力、副驾驶屏幕、第二排电动座椅、第三排的通道、巨大的后备箱等，都是为这个群体而设计。</p><p>第二、他们普遍拥有充电条件，也有非常明确的长途驾驶需求（比如自驾游）。超过70% 的车主拥有独立车位并安装了家用充电桩，还有超过20% 的车主在公司或小区有稳定的公共充电条件。在市区里几乎都是纯电行驶，绿色环保且用车成本低。而增程发电是体验最好的长途充电解决方案，因此长途驾驶时也没有任何焦虑，可以自由远行。他们把理想 ONE 当作一辆可长途驾驶的纯电动车来购买和使用。</p><p><b>展望未来五年，我们会扩大用户群体的覆盖：更广泛的家庭用户，任何想要拥有自己「家」的用户</b>。围绕创造移动的家这个核心使命，提供更丰富的智能电动车，包含第二代增程电动 X 平台的多款产品，高压纯电 Whale 平台的多款产品，高压纯电 Shark 平台的多款产品，坚持<a href=\"https://laohu8.com/S/DLX\">豪华</a>智能电动车的品牌定位，广泛的覆盖15-50万的价位，让更多人可以拥有高品质的移动的家。</p><p><b>用户：家庭用户</b></p><p><b>用户需求：自动驾驶的专属空间</b></p><p><b>价格区间：15-50万</b></p><p><b>品牌定位：豪华智能电动车</b></p><p><b>品牌使命：创造移动的家，创造幸福的家。</b></p><p>三、2025年的战略目标</p><p>战略目标必须是可以衡量的，市场占有率是我们战略的核心。我们只有在2025年拿到中国智能电动车20% 以上的市场份额，成为公认的头部企业，我们才有足够的人才、技术和资金的储备，参与到2030年更激烈的全球市场竞争中去。</p><p><b>理想汽车2025年的战略目标：20% 的市场份额，成为中国第一的智能电动车企业。</b></p><p>关键支撑要素一：以用户产品价值为核心，领先的产品研发、技术研发组成的综合技术能力。</p><p>关键支撑要素二：以市场占有率为核心，领先的销售服务、生产、供应链组成的商业能力。</p><p>关键支撑要素三：以智能组织为核心，领先的人才、数据、资金组成的战略资源支持能力。</p><p>只有综合实力做到了第一，才真正有机会在智能电动车的世界杯上夺冠。</p><p>希望理想汽车的每一个伙伴可以认真阅读2025战略，把企业的核心目标与要求落实到具体的工作中，让自己的业务决策和工作成果可以更好地支持企业2025战略。迎接我们人生中最精彩、最具挑战的十年，实现让我们每个人自豪的十年。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2c0ab7d3f5d89bb403311ca0a8e68f8e","relate_stocks":{"LI":"理想汽车"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1101901659","content_text":"理想汽车CEO李想发布内部信，他在内部信中表示，全球新能源汽车的销量增长会超过大部分机构的预测，预计2030年达到60%的乘用车新车销售占比，中国的占比还会更高。新能源汽车在未来十年注定超高速增长。他指出，理想的战略目标必须是可以衡量的，市场占有率是我们战略的核心。只有在2025年拿到中国智能电动车20%以上的市场份额，成为公认的头部企业，我们才有足够的人才、技术和资金的储备，参与到2030年更激烈的全球市场竞争中去。所以，理想汽车2025年的战略目标：20%的市场份额，成为中国第一的智能电动车企业。以下为李想内部信全文：理想汽车的伙伴们，2021新年好。理想汽车创办五年多，不断向先进企业学习，通过实战和迭代形成了自己的工作法：理想汽车工作法（简称 LBP）。理想汽车2025战略按照 LBP 中的理想汽车战略分析法（简称 LSA）完成。今日正式向全员发布理想汽车2025战略，有助于伙伴们充分理解企业的未来发展。（一）认知与愿景，2030年我们怎么看一、2030年的行业趋势1、全球大环境中国计划2030年左右达到碳排放峰值，对于新能源汽车行业的发展具有正面推动作用。美国和欧盟也都对未来碳排放和禁售燃油车的时间表提出较高要求。我们判断全球新能源汽车的销量增长会超过大部分机构的预测，预计2030年达到60% 的乘用车新车销售占比，中国的占比还会更高。新能源汽车在未来十年注定超高速增长。我们对于新能源汽车的销量增长是乐观的，但同时认为在疫情和全球债务的影响下，全球经济存在不确定性。基于此，我们认为全球乘用车的年销量会在6500万- 7000万辆徘徊，不会有实质性增长。我们预测2030年全球新能源乘用车的销量在4000万辆左右，中国的销量会达到2000万辆。2、技术的发展自动驾驶在接下来十年会以摩尔定律的速度发展，2030年不论是车载算力还是传感器的分辨率都会得到数百倍的提升。上千 TOPS（算力单位）的芯片，上亿像素的摄像头以及高分辨率固态激光雷达，都会变成自动驾驶的标配。只要拥有足够多的数据和充足的研发投入，智能电动车的头部企业都可以实现 Level 4级别自动驾驶，自动驾驶会成为智能电动车的操作系统，而不是功能配置。到2030年，我们认为 Level 4级别自动驾驶会变成每一辆智能电动车的标配，用户不会选购一辆不具备自动驾驶能力的智能电动车。在电动技术层面，10分钟实现300-500公里的超快充技术将会全面普及，从而让充电体验接近加油，这会成为电动车加速普及的必要条件。更加绿色环保的发电形式，具备储能能力的充电网络以及 V2G（车辆到电网），会形成全新的商业价值链。HPC 超级充电站会具备超越加油站的投资回报率，从商业上更好地支撑电动车的普及。3、市场的变化2030年自动驾驶的全面普及，会让消费者对于车的需求两极分化。一部分人认为车会成为自动驾驶的专属空间，希望拥有属于自己和家人的独享空间。这个空间拥有我们喜欢的氛围和设计，充足的电能，超强的算力，最好的 VR 和 AR 环境。它是娱乐的空间，是社交的空间，是工作的空间，是家庭的空间。智能电动车会成为比住宅更超值的独享空间。我们认为私家智能电动车的销量并不会减少，每辆车全生命周期的产值还会大幅增加。另外一部分人认为自动驾驶的车就是交通工具，解决从 A 点到 B 点的出行问题，只需要考虑效率和成本即可。这类需求的竞争会让包含自动驾驶出租车在内的出行成本大幅下降，而自动驾驶的公共交通甚至会变成免费服务，企业和政府可以通过增值服务获取收益。理想汽车会坚持自己的使命：创造移动的家，创造幸福的家。为更多的家庭打造自动驾驶的专属空间，创造幸福，忠于我们自己的品牌使命。二、2030年的行业挑战1、竞争的挑战传统燃油车的竞争是工业和机械的竞争，最近几十年的竞争格局整体而言是相对友善的，更像是足球中的联赛，而不是杯赛和淘汰赛。即使是一个市场占有率较小的品牌，也能通过自己的独特定位和产品特色抓住细分市场，健康地生存和发展。智能电动车竞争的终局是数据和芯片的竞争，会很快变成足球世界杯这样的淘汰赛，每个品牌会面对小组赛出线，以及一轮轮的淘汰赛。参考2020年中国智能手机的市场占有率，前五个品牌占据了96.5% 的市场份额。2030年智能电动车的市场竞争和占有率会非常类似，只有获得25% 以上的全球市场份额，才有机会成为全球智能电动车行业的头部企业。2、能源的挑战充电的便利性仍然是电动车普及过程中最大的挑战和屋顶所在。可安装私家充电桩的车位总量极为有限，这会阻碍更多燃油车车主换购智能电动车，只有充电站真的做到和加油站一样的方便快捷，才可以让所有的消费者把燃油车更换为智能电动车。接下来的十年，理想汽车会选择两条路线并行：1、以城市纯电、长途发电为用户价值的增程电动平台（充电宝）；2、十分钟补充300-500公里续航的400千瓦超快充的高压纯电平台（超级充电器）。我们所做的一切都是站在用户价值的角度，提供自由出行的能源解决方案，加速电动车的普及。3、组织的挑战传统的工业组织无法匹配智能电动车的发展需求，智能电动车时代需要的是智能组织。传统燃油车运行在一个相对可控的世界里，计划、流程、控制是最有效的管理模式，也产生了强大的工业企业和工业组织。购买一辆传统燃油车，三年后几乎没有什么变化，而一辆智能电动车，几乎每个月都在成长，这意味着管理方式将会彻底不同，人才的需求也会彻底不同。人类是地球上最先进的智能生物，人类智能的运行模式是：1、感知；2、决策；3、执行；4、反馈。具体到一个产品，一个组织以及组织里的伙伴，如何有效运用人类智能的运行模式，构建产品和组织的管理运营体系，是每一个智能电动车企业的必修课。三、理想汽车2030年的愿景：创造移动的家，成为全球第一的智能电动车企业。这是一个中国企业前所未有的愿景和目标，但是我们有责任在这样的大势下有所作为，有大作为。虽然传统汽车行业发展了超过100年，但是智能电动车的竞争在2030年基本上就会分出胜负。希望通过我们全体伙伴的奋斗，在人生中最好的十年，在行业最好的十年，做成一件真正的大事。把这个十年活成我们人生中最自豪的十年，千万不要让我们的人生留下一个巨大的遗憾。（二）市场与战略，2025我们怎么做一、2025年的时间节奏2015年 - 2020年是理想汽车从0-1的阶段，和大多数初创企业一样，这个阶段我们的资源和资金相对匮乏，所以生存和拥有造血能力是这个阶段企业发展的核心目标。我们交付了理想 ONE，经历了完整的产品、研发、供应链、生产、销售，以及组织能力的考验，并取得了2020年中国新能源 SUV 销量第一，具备了最基本的生存和造血能力。2021年 - 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