懂市长的个人主页 - 老虎社区

懂市长

懂市长

交易你的计划，计划你的交易

IP属地：山东

14关注

40粉丝

10主题

0勋章

2021-11-03

$Palantir Technologies Inc.(PLTR)$掉头向下了？我还以为慢慢走趋势了[贱笑]

2021-10-26

$Palantir Technologies Inc.(PLTR)$盘前一涨就没好事[捂脸] 不想盘前涨

2021-09-06

$小米集团-W(01810)$米哥还需要时间，趋势还是下跌趋势，任何一个趋势转变都有个过程，给米哥时间，你要做的就是耐心等

2021-01-06

$Sundial Growers Inc.(SNDL)$目前小蓝反超了兄弟们，说明什么，求解释

2021-11-24

$Faraday Future(FFIE)$发生了啥？倒闭了？

2021-09-16

$小米集团-W(01810)$下跌趋势中，杀跌情绪时什么指标都不管用，顺势而为！等横盘，或者等趋势反转吧，只能等！永远不猜低，永远不猜顶。所以下跌时候不接飞刀，看成交量，同样上升趋势不猜顶，看成交量。成交量是最最最有价值的指标，没有之一！

2021-02-05

$Electrameccanica Vehicles Corp.(SOLO)$等了好久终止硬一次

2021-09-02

$小米集团-W(01810)$我的图

2021-06-25

$Property Solutions Acquisition Corp(PSAC)$这主力手里筹码应该不多，也许今天上演高开低走做空一波，过两天再买了拉升，持有正股的建议以不动应万动，等挂牌上市前几天再出货

2021-03-02

$特斯拉(TSLA)$这长长的上引线是咋回事[捂脸]

2021-01-15

$理想汽车(LI)$发个帖安慰下，洗盘动作，耐心点哈[贱笑]

2020-12-24

$小鹏汽车(XPEV)$ $理想汽车(LI)$ $蔚来(NIO)$今晚三傻要拉升了吧，开始你的表演

2021-04-13

$Property Solutions Acquisition Corp(PSAC)$窒息了，我是踩雷专业户[捂脸]

2021-01-20

$Electrameccanica Vehicles Corp.(SOLO)$最后上车机会

2021-04-27

$物农网(WNW)$嗯，判断没错

2021-09-16

$Faraday Future(FFIE)$几乎筑底了，好消息

2021-01-22

$Electrameccanica Vehicles Corp.(SOLO)$一觉醒来给了个惊喜，不是惊吓[捂脸]

2021-02-18

$Staffing 360 Solutions Inc.(STAF)$昨天刚上车就表演了？别是骗炮吧[捂脸] 我运气一般不咋地啊

2021-06-07

$ContextLogic Inc.(WISH)$开个底仓

2021-02-18

$Staffing 360 Solutions Inc.(STAF)$这佣金怎么这么贵，买卖加一起快100美金了！

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justify;\">财报发布后，理想董事长兼CEO李想等高管出席了随后召开的电话会议，对财报进行了解读，并回答了分析师提问。李想表示，三季度的销量指引，已经是目前产能的极限，预计四季度产能提升后月交付突破4万“没有任何问题”。此外，他还称，理想有信心挑战BBA在中国市场的销量，明年有望成为中国销量第一的豪华品牌。</p><p style=\"text-align: justify;\"><strong>Q1：三季度交付指引为何无法突破瓶颈，仅在10万辆-10.3万辆（月均 3.33 万—3.43 万辆）</strong></p><p style=\"text-align: justify;\">A：目前常州有两条产线生产L7、L8和L9等车型，最大月产能为5万台，主要的瓶颈在于零部件供应。</p><p style=\"text-align: justify;\">对此，理想已于二季度制定了相关零部件的提升策略和规划，不过零件的产线和工装调试、验证还需要一段时间。此外，理想针对明后年的产能，也提前进行了规划与筹备。</p><p style=\"text-align: justify;\"><strong>Q2：自动驾驶技术进展如何？到什么时候消费者可以在买车的时候直接体验到自动驾驶？</strong></p><p style=\"text-align: justify;\">A：我们还会按照之前既定的计划分批进行开放，开放逻辑跟顺序很大程度上还是取决于当地理想汽车的保有量。量越多，行驶里程数越多，和自动驾驶相关的测试数据就会多，这个城市就有可能更早的开放出来。</p><p style=\"text-align: justify;\">另外，也会取决于在这个城市当中复杂路况的完成情况。我们现在已经开放了一些招募用户，随着这些招募用户的加入，我们开放的城市会逐渐增加，目前总体来开发和测试的进展顺利。</p><p style=\"text-align: justify;\">基于大模型全面落地<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>驾驶，我们有信心在明年能够把城市和高速NOA全部进行打通，全程开放。</p><p style=\"text-align: justify;\">目前研发和测试还是在进行。</p><p style=\"text-align: justify;\"><strong>Q3： 理想目前在大型家用30万以上的区间领先的，如果明年潜在的产品要投放在20-30万元的价格区间，会面临非常激烈的竞争，到时候会怎么去做产品的差异化、保持竞争力？</strong></p><p style=\"text-align: justify;\">A：我们对理想L6的产品力非常有信心的，相信L6会成为理想L系列里边单月销量最高的车型。最关键的一点其实还是坚持我们的竞争力，所以它一定是同价位家庭用户绝对首选的产品。</p><p style=\"text-align: justify;\"><strong>Q4：关于人工智能Mind GPT最新进展</strong></p><p style=\"text-align: justify;\">A: 关于我们在6月家庭科技日发布的自然认知大模型Mind GPT，从研发上来说，我们已经具备了全栈研发的资源和能力，从研发整个结构上来说是分为四个部分：数据、大模型训练、算法评估和安全，以及应用交付。</p><p style=\"text-align: justify;\">在大模型训练算法流程方面，我们和行业主流是一致的，包含模型训练等。为了确保Mind GPT知识的准确性和个性化的能力，我们还增加了搜索和推荐的资源与能力。</p><p style=\"text-align: justify;\">目前第一个版本我们采用了160亿个参数，基于自研模型，可以更好贴合我们的用户，提升对话式交互的效果。最终会形成一系列产品，可以让理想同学成为用户的家庭成员，也可以成为车辆的专家或者是因材施教的老师。</p><p style=\"text-align: justify;\">我们在9月会分享更加详细的Mind GPT的进展，目前已经启动了公司内部测试，测试通过之后会通过进行更大范围的测试。</p><p style=\"text-align: justify;\"><strong>Q5： MEGA车型的未来展望如何？目前可比的车型是极氪009，大约每月2000台，不知道MEGA是否也会有类似的销量？</strong></p><p style=\"text-align: justify;\">A：然后关于MEGA的销量目标，我们有信心MEGA成为价格50万以上销量第一的产品，不分能源形式，也不分车身形式。就跟我们今天看到L7和L8车型也已经在同等车型中取得了巨大的市场份额一样。</p><p style=\"text-align: justify;\">明年我们会发布四款新车，其中包括一款增程的SUV和三款纯电车型，这还不包含MEGA。具体的产品信息我们会通过发布会和大家沟通。</p><p style=\"text-align: justify;\"><strong>Q6: 关于毛利率，全年的指引还是在20%，那么对毛利率的负面影响有哪些？</strong></p><p style=\"text-align: justify;\">A：我们将持续不断地努力提高我们的毛利率到25%的水平。</p><p style=\"text-align: justify;\"><strong>Q7：理想汽车的城市NOA计划落地100座城市，有什么挑战？</strong></p><p style=\"text-align: justify;\">A：我们会分批来开放，并不在今年年底全部一下子开放，但是我们在100座城市落地NOA的计划没变。</p><p style=\"text-align: justify;\">相对于竞争对手，我们在算法方面是有优势的，一方面我们是通过创新的网络时时去感知复杂的道路的结构，然后通过网络识别。和竞争对手相比，我们最大的优势就在于我们拥有最大规模的智能驾驶车队，以及国内最多的训练的数据，这样一来，我们可以实现数据和算法的不断迭代，这是我们的绝对优势。</p><p style=\"text-align: justify;\"><strong>Q8: 门店已经开了超过300家，覆盖全国120个城市。未来在门店方面，有什么计划？门店为什么能快速扩张？未来的豪车，会下沉到什么程度？</strong></p><p style=\"text-align: justify;\">A：好的产品和好的自营销售渠道，是相辅相成的，缺一不可。在我们内部，我们对自己有比较高的要求，营业6个月以上的店面要实现每个店每个月平均完成100辆以上的订单量，所以我们既注意门店的效率，也不会过于关注短期的表现而忽视了长期对整个门店的建设和投资。</p><p style=\"text-align: justify;\">在明年和后年，我们会有多款车型推向市场。因此，我们还会开更多门店。目前开店的方式、逻辑，还有用户群其实没有什么特别的奥秘。因为像奔驰、宝马、奥迪这样的品牌，已经把应该到什么样级别的城市应该开多少家店，验证得非常清楚了。所以在这方面我们不需要另起炉灶，其实我们基本上就是遵循奔驰、宝马、奥迪的开店数量和开店逻辑，来实现我们销量的支撑。</p><p style=\"text-align: justify;\"><strong>Q9：现在5C的充电站已经有超过30个，有没有一个短期的目标，另外相关的资本开支有多少？</strong></p><p style=\"text-align: justify;\">A：2023年我们将完成超过300个，主要覆盖长三角、大湾区、京津冀和成渝四大经济带。在2025年将超过3000座，覆盖超过90%高速路里程和城市，我觉得我们会在保证健康运营和自由现金流的前提下，完成充电充电桩的布局，因为对我们的财务压力还是完全可以承受的。</p><p style=\"text-align: justify;\">我们的整个经营策略主要就是在高速上，这些都是自建自营的。在城市里我们会选择和代理商合作的模式来加速城市内部的布局。</p><p style=\"text-align: justify;\"><strong>Q10：研发投入占比大，未来由于自动驾驶等技术，是否会投入更多研发费用？</strong></p><p style=\"text-align: justify;\">A：我们会继续在这方面投入，只要我们认为有必要投入。</p></body></html>","source":"wallstreetcn_api","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>理想电话会：四季度可实现月交付4万辆，明年有望成为第一豪车品牌</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; 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width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n理想电话会：四季度可实现月交付4万辆，明年有望成为第一豪车品牌\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-08-09 02:59 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3695082><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在财报电话会上，理想CEO李想表示，三季度的销量指引已经是目前产能的极限，预计四季度产能提升后月交付突破4万“没有任何问题”。此外，他还称，理想有信心挑战BBA在中国市场的销量，明年有望成为中国销量第一的豪华品牌。北京时间8月8日下午，理想汽车发布截至2023年6月30日的第二季度财报。财报显示，本季理想实现营收286.5亿元，超出市场预期的272.1亿元，较上年同期的87.3亿元增长228.1%...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3695082\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8cb1670f81de1673f33b389553ed42ed","relate_stocks":{"BK1119":"汽车制造商","LI":"理想汽车","BK1539":"汽车股","BK1587":"次新股","DLX":"豪华","BK1575":"同股不同权","BK1588":"回港中概股","BK4087":"商业印刷","LU1720050803.USD":"安联全方位中国股票基金","02015":"理想汽车-W","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD"},"source_url":"https://wallstreetcn.com/articles/3695082","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2358229453","content_text":"在财报电话会上，理想CEO李想表示，三季度的销量指引已经是目前产能的极限，预计四季度产能提升后月交付突破4万“没有任何问题”。此外，他还称，理想有信心挑战BBA在中国市场的销量，明年有望成为中国销量第一的豪华品牌。北京时间8月8日下午，理想汽车发布截至2023年6月30日的第二季度财报。财报显示，本季理想实现营收286.5亿元，超出市场预期的272.1亿元，较上年同期的87.3亿元增长228.1%，较23Q1的187.9亿元增长52.5%。Q2实现净利润23.1亿元，为史上最佳盈利水平，上年同期为亏损6.41亿元。本季累计交付汽车86533辆，创下历史新高。展望第三季度，理想预计，交付量将达到10-10.3万辆。财报发布后，理想董事长兼CEO李想等高管出席了随后召开的电话会议，对财报进行了解读，并回答了分析师提问。李想表示，三季度的销量指引，已经是目前产能的极限，预计四季度产能提升后月交付突破4万“没有任何问题”。此外，他还称，理想有信心挑战BBA在中国市场的销量，明年有望成为中国销量第一的豪华品牌。Q1：三季度交付指引为何无法突破瓶颈，仅在10万辆-10.3万辆（月均 3.33 万—3.43 万辆）A：目前常州有两条产线生产L7、L8和L9等车型，最大月产能为5万台，主要的瓶颈在于零部件供应。对此，理想已于二季度制定了相关零部件的提升策略和规划，不过零件的产线和工装调试、验证还需要一段时间。此外，理想针对明后年的产能，也提前进行了规划与筹备。Q2：自动驾驶技术进展如何？到什么时候消费者可以在买车的时候直接体验到自动驾驶？A：我们还会按照之前既定的计划分批进行开放，开放逻辑跟顺序很大程度上还是取决于当地理想汽车的保有量。量越多，行驶里程数越多，和自动驾驶相关的测试数据就会多，这个城市就有可能更早的开放出来。另外，也会取决于在这个城市当中复杂路况的完成情况。我们现在已经开放了一些招募用户，随着这些招募用户的加入，我们开放的城市会逐渐增加，目前总体来开发和测试的进展顺利。基于大模型全面落地智能驾驶，我们有信心在明年能够把城市和高速NOA全部进行打通，全程开放。目前研发和测试还是在进行。Q3： 理想目前在大型家用30万以上的区间领先的，如果明年潜在的产品要投放在20-30万元的价格区间，会面临非常激烈的竞争，到时候会怎么去做产品的差异化、保持竞争力？A：我们对理想L6的产品力非常有信心的，相信L6会成为理想L系列里边单月销量最高的车型。最关键的一点其实还是坚持我们的竞争力，所以它一定是同价位家庭用户绝对首选的产品。Q4：关于人工智能Mind GPT最新进展A: 关于我们在6月家庭科技日发布的自然认知大模型Mind GPT，从研发上来说，我们已经具备了全栈研发的资源和能力，从研发整个结构上来说是分为四个部分：数据、大模型训练、算法评估和安全，以及应用交付。在大模型训练算法流程方面，我们和行业主流是一致的，包含模型训练等。为了确保Mind GPT知识的准确性和个性化的能力，我们还增加了搜索和推荐的资源与能力。目前第一个版本我们采用了160亿个参数，基于自研模型，可以更好贴合我们的用户，提升对话式交互的效果。最终会形成一系列产品，可以让理想同学成为用户的家庭成员，也可以成为车辆的专家或者是因材施教的老师。我们在9月会分享更加详细的Mind GPT的进展，目前已经启动了公司内部测试，测试通过之后会通过进行更大范围的测试。Q5： MEGA车型的未来展望如何？目前可比的车型是极氪009，大约每月2000台，不知道MEGA是否也会有类似的销量？A：然后关于MEGA的销量目标，我们有信心MEGA成为价格50万以上销量第一的产品，不分能源形式，也不分车身形式。就跟我们今天看到L7和L8车型也已经在同等车型中取得了巨大的市场份额一样。明年我们会发布四款新车，其中包括一款增程的SUV和三款纯电车型，这还不包含MEGA。具体的产品信息我们会通过发布会和大家沟通。Q6: 关于毛利率，全年的指引还是在20%，那么对毛利率的负面影响有哪些？A：我们将持续不断地努力提高我们的毛利率到25%的水平。Q7：理想汽车的城市NOA计划落地100座城市，有什么挑战？A：我们会分批来开放，并不在今年年底全部一下子开放，但是我们在100座城市落地NOA的计划没变。相对于竞争对手，我们在算法方面是有优势的，一方面我们是通过创新的网络时时去感知复杂的道路的结构，然后通过网络识别。和竞争对手相比，我们最大的优势就在于我们拥有最大规模的智能驾驶车队，以及国内最多的训练的数据，这样一来，我们可以实现数据和算法的不断迭代，这是我们的绝对优势。Q8: 门店已经开了超过300家，覆盖全国120个城市。未来在门店方面，有什么计划？门店为什么能快速扩张？未来的豪车，会下沉到什么程度？A：好的产品和好的自营销售渠道，是相辅相成的，缺一不可。在我们内部，我们对自己有比较高的要求，营业6个月以上的店面要实现每个店每个月平均完成100辆以上的订单量，所以我们既注意门店的效率，也不会过于关注短期的表现而忽视了长期对整个门店的建设和投资。在明年和后年，我们会有多款车型推向市场。因此，我们还会开更多门店。目前开店的方式、逻辑，还有用户群其实没有什么特别的奥秘。因为像奔驰、宝马、奥迪这样的品牌，已经把应该到什么样级别的城市应该开多少家店，验证得非常清楚了。所以在这方面我们不需要另起炉灶，其实我们基本上就是遵循奔驰、宝马、奥迪的开店数量和开店逻辑，来实现我们销量的支撑。Q9：现在5C的充电站已经有超过30个，有没有一个短期的目标，另外相关的资本开支有多少？A：2023年我们将完成超过300个，主要覆盖长三角、大湾区、京津冀和成渝四大经济带。在2025年将超过3000座，覆盖超过90%高速路里程和城市，我觉得我们会在保证健康运营和自由现金流的前提下，完成充电充电桩的布局，因为对我们的财务压力还是完全可以承受的。我们的整个经营策略主要就是在高速上，这些都是自建自营的。在城市里我们会选择和代理商合作的模式来加速城市内部的布局。Q10：研发投入占比大，未来由于自动驾驶等技术，是否会投入更多研发费用？A：我们会继续在这方面投入，只要我们认为有必要投入。","news_type":1},"isVote":1,"tweetType":1,"viewCount":5059,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":203866041241680,"gmtCreate":1690810155517,"gmtModify":1690810156780,"author":{"id":"3567718689854453","authorId":"3567718689854453","name":"懂市长","avatar":"https://static.tigerbbs.com/067fcc5195e4252fa7c2e906d36ad09b","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567718689854453","authorIdStr":"3567718689854453"},"themes":[],"htmlText":"<a 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10:27","market":"us","language":"zh","title":"推出“付费内容”，B站愚蠢到“令人窒息”？","url":"https://stock-news.laohu8.com/highlight/detail?id=1139837512","media":"互联网怪盗团","summary":"“单项内容付费”与“大会员订阅”显然是矛盾的。","content":"<html><head></head><body><p>作者：怪盗团团长裴培</p><p>B站刚刚推出的“付费内容”功能再次遭到了广大用户的一致咒骂，B站也因此相当罕见地重返了多个社交媒体的热搜。在我看来，这是一个愚蠢到令人窒息的选择。无论从商业层面、道义层面还是法务层面，这个模式都是完全站不住脚的。理由很简单：</p><p>在商业层面，迄今为止，全球没有任何一个视频平台能够成功地在PUGC上实现“单项付费”——YouTube做不到，TikTok做不到，爱优腾也做不到。请注意，B站的“付费内容”不是针对番剧、电影、纪录片这样的OGC（专业内容），而是针对UP主发布的自制内容。只有脑子进了水，或者进了浆糊的人，才会妄想用户会为了这种内容单独付费。或许B站管理层认为自己的平台比YouTube之流更强，可是包括我在内的绝大部分人恐怕不会这么认为。</p><p>在道义层面，“单项内容付费”与“大会员订阅”显然是矛盾的。附带说一句，作为B站多年老用户，我的大会员一直买到了2024年，所以我可以想象，数以千万计的大会员跟我一样，感觉受到了愚弄——为什么已经交了年费，却还要额外付费？爱优腾的“超前点播”已经让人诟病了，B站倒好，直接来了一个“订阅制与单项付费并存”。我从来没有见过如此无耻的设定，相信你也没有见过。</p><p>在法务层面，我们都知道，B站的许多PUGC是存在法律风险的：热门内容要么抄了YouTube，要么援引了热门影视剧，而且基本没有付费。如果这些PUGC是免费的，那么至少在法律上站得住脚；如果收费了，那就是另一个问题了。爱优腾已经对B站剪切版权影视内容感到不满了，如果B站居然要对这些剪切的内容收费，结果一定会导致在法律上的极端被动。那画面太美我不忍看。</p><p>如果B站管理层稍微研究过竞争对手，就会注意到：2020年初，微信公众号也推出了“付费图文”功能，在初期也确实产生过一批流水过百万的文章；可惜，在短短几个月内，这个功能就沦为鸡肋。根据我的了解，目前只有极少数公众号会以付费图文为一个重要的收入来源。用户厌恶付费图文远胜过厌恶广告或带货。B站的PUGC视频会是例外吗？凭什么？</p><p>尽管大量用户明确地表达了不满，尽管会伴随无穷无尽的法律风险，但B站还是坚持推出了“付费内容”功能。我认为，这意味着B站管理层已经对游戏、广告这两大商业化模式绝望。稍微熟悉游戏行业的人就应该知道，B站游戏自研已经彻底失败，而游戏发行能力每况愈下，今后只能作为一个次要的游戏联运平台而存在。至于广告业务，今年一季度B站的广告收入甚至低于去年三季度的水平，与去年二季度基本持平；在这个618档期，B站接到的品牌投放也没有什么增长。现在的B站就像一个晚期癌症患者，病急乱投医，明明知道江湖郎中开的方子靠不住，偏偏还得吃下去。</p><p>这就是所谓“求仁得仁又何怨”——B站曾经拥有一个发展游戏业务的绝佳窗口期，但是为了迎合资本市场的“去游戏化”诉求，白白错过了；B站的广告业务不是没有希望，但是为了迎合资本市场的用户增长诉求，它的社区氛围不断劣化，对广告主的吸引力日益降低。坦白说，我不相信一个充斥着&#34;ZBJ, GLD&#34;之类弹幕的平台，能够把广告业务做好。毕竟，广告主都没有受虐倾向，没有人愿意被视为ZBJ，在一个充斥着PXJ的环境里被GLD。</p><p>B站的付费内容功能是注定要失败的。资本市场注意到了这一点，因此B站股价应声而跌。我看不出来B站还有什么扭转乾坤的办法，因为一切办法它都尝试过了，不管用。除非经济有一个强劲的V型复苏，否则B站的商业化就是一局死棋。多年以后，当陈睿叔叔努力收拾一地鸡毛的时候，会想起2018年，他做出错误的“出圈”决定的那个夏天。在那一刻，命运早已注定，他输了。</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>推出“付费内容”，B站愚蠢到“令人窒息”？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n推出“付费内容”，B站愚蠢到“令人窒息”？\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1093891755\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/7a468bceacf4427aa893bbe927a9eb89);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">互联网怪盗团 </p>\n<p class=\"h-time\">2022-06-23 10:27</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>作者：怪盗团团长裴培</p><p>B站刚刚推出的“付费内容”功能再次遭到了广大用户的一致咒骂，B站也因此相当罕见地重返了多个社交媒体的热搜。在我看来，这是一个愚蠢到令人窒息的选择。无论从商业层面、道义层面还是法务层面，这个模式都是完全站不住脚的。理由很简单：</p><p>在商业层面，迄今为止，全球没有任何一个视频平台能够成功地在PUGC上实现“单项付费”——YouTube做不到，TikTok做不到，爱优腾也做不到。请注意，B站的“付费内容”不是针对番剧、电影、纪录片这样的OGC（专业内容），而是针对UP主发布的自制内容。只有脑子进了水，或者进了浆糊的人，才会妄想用户会为了这种内容单独付费。或许B站管理层认为自己的平台比YouTube之流更强，可是包括我在内的绝大部分人恐怕不会这么认为。</p><p>在道义层面，“单项内容付费”与“大会员订阅”显然是矛盾的。附带说一句，作为B站多年老用户，我的大会员一直买到了2024年，所以我可以想象，数以千万计的大会员跟我一样，感觉受到了愚弄——为什么已经交了年费，却还要额外付费？爱优腾的“超前点播”已经让人诟病了，B站倒好，直接来了一个“订阅制与单项付费并存”。我从来没有见过如此无耻的设定，相信你也没有见过。</p><p>在法务层面，我们都知道，B站的许多PUGC是存在法律风险的：热门内容要么抄了YouTube，要么援引了热门影视剧，而且基本没有付费。如果这些PUGC是免费的，那么至少在法律上站得住脚；如果收费了，那就是另一个问题了。爱优腾已经对B站剪切版权影视内容感到不满了，如果B站居然要对这些剪切的内容收费，结果一定会导致在法律上的极端被动。那画面太美我不忍看。</p><p>如果B站管理层稍微研究过竞争对手，就会注意到：2020年初，微信公众号也推出了“付费图文”功能，在初期也确实产生过一批流水过百万的文章；可惜，在短短几个月内，这个功能就沦为鸡肋。根据我的了解，目前只有极少数公众号会以付费图文为一个重要的收入来源。用户厌恶付费图文远胜过厌恶广告或带货。B站的PUGC视频会是例外吗？凭什么？</p><p>尽管大量用户明确地表达了不满，尽管会伴随无穷无尽的法律风险，但B站还是坚持推出了“付费内容”功能。我认为，这意味着B站管理层已经对游戏、广告这两大商业化模式绝望。稍微熟悉游戏行业的人就应该知道，B站游戏自研已经彻底失败，而游戏发行能力每况愈下，今后只能作为一个次要的游戏联运平台而存在。至于广告业务，今年一季度B站的广告收入甚至低于去年三季度的水平，与去年二季度基本持平；在这个618档期，B站接到的品牌投放也没有什么增长。现在的B站就像一个晚期癌症患者，病急乱投医，明明知道江湖郎中开的方子靠不住，偏偏还得吃下去。</p><p>这就是所谓“求仁得仁又何怨”——B站曾经拥有一个发展游戏业务的绝佳窗口期，但是为了迎合资本市场的“去游戏化”诉求，白白错过了；B站的广告业务不是没有希望，但是为了迎合资本市场的用户增长诉求，它的社区氛围不断劣化，对广告主的吸引力日益降低。坦白说，我不相信一个充斥着&#34;ZBJ, GLD&#34;之类弹幕的平台，能够把广告业务做好。毕竟，广告主都没有受虐倾向，没有人愿意被视为ZBJ，在一个充斥着PXJ的环境里被GLD。</p><p>B站的付费内容功能是注定要失败的。资本市场注意到了这一点，因此B站股价应声而跌。我看不出来B站还有什么扭转乾坤的办法，因为一切办法它都尝试过了，不管用。除非经济有一个强劲的V型复苏，否则B站的商业化就是一局死棋。多年以后，当陈睿叔叔努力收拾一地鸡毛的时候，会想起2018年，他做出错误的“出圈”决定的那个夏天。在那一刻，命运早已注定，他输了。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/175fbf5f75752267f2ac52ba7750f15a","relate_stocks":{"09626":"哔哩哔哩-W","BILI":"哔哩哔哩"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1139837512","content_text":"作者：怪盗团团长裴培B站刚刚推出的“付费内容”功能再次遭到了广大用户的一致咒骂，B站也因此相当罕见地重返了多个社交媒体的热搜。在我看来，这是一个愚蠢到令人窒息的选择。无论从商业层面、道义层面还是法务层面，这个模式都是完全站不住脚的。理由很简单：在商业层面，迄今为止，全球没有任何一个视频平台能够成功地在PUGC上实现“单项付费”——YouTube做不到，TikTok做不到，爱优腾也做不到。请注意，B站的“付费内容”不是针对番剧、电影、纪录片这样的OGC（专业内容），而是针对UP主发布的自制内容。只有脑子进了水，或者进了浆糊的人，才会妄想用户会为了这种内容单独付费。或许B站管理层认为自己的平台比YouTube之流更强，可是包括我在内的绝大部分人恐怕不会这么认为。在道义层面，“单项内容付费”与“大会员订阅”显然是矛盾的。附带说一句，作为B站多年老用户，我的大会员一直买到了2024年，所以我可以想象，数以千万计的大会员跟我一样，感觉受到了愚弄——为什么已经交了年费，却还要额外付费？爱优腾的“超前点播”已经让人诟病了，B站倒好，直接来了一个“订阅制与单项付费并存”。我从来没有见过如此无耻的设定，相信你也没有见过。在法务层面，我们都知道，B站的许多PUGC是存在法律风险的：热门内容要么抄了YouTube，要么援引了热门影视剧，而且基本没有付费。如果这些PUGC是免费的，那么至少在法律上站得住脚；如果收费了，那就是另一个问题了。爱优腾已经对B站剪切版权影视内容感到不满了，如果B站居然要对这些剪切的内容收费，结果一定会导致在法律上的极端被动。那画面太美我不忍看。如果B站管理层稍微研究过竞争对手，就会注意到：2020年初，微信公众号也推出了“付费图文”功能，在初期也确实产生过一批流水过百万的文章；可惜，在短短几个月内，这个功能就沦为鸡肋。根据我的了解，目前只有极少数公众号会以付费图文为一个重要的收入来源。用户厌恶付费图文远胜过厌恶广告或带货。B站的PUGC视频会是例外吗？凭什么？尽管大量用户明确地表达了不满，尽管会伴随无穷无尽的法律风险，但B站还是坚持推出了“付费内容”功能。我认为，这意味着B站管理层已经对游戏、广告这两大商业化模式绝望。稍微熟悉游戏行业的人就应该知道，B站游戏自研已经彻底失败，而游戏发行能力每况愈下，今后只能作为一个次要的游戏联运平台而存在。至于广告业务，今年一季度B站的广告收入甚至低于去年三季度的水平，与去年二季度基本持平；在这个618档期，B站接到的品牌投放也没有什么增长。现在的B站就像一个晚期癌症患者，病急乱投医，明明知道江湖郎中开的方子靠不住，偏偏还得吃下去。这就是所谓“求仁得仁又何怨”——B站曾经拥有一个发展游戏业务的绝佳窗口期，但是为了迎合资本市场的“去游戏化”诉求，白白错过了；B站的广告业务不是没有希望，但是为了迎合资本市场的用户增长诉求，它的社区氛围不断劣化，对广告主的吸引力日益降低。坦白说，我不相信一个充斥着\"ZBJ, 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