飞狐的个人主页 - 老虎社区

飞狐

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2023-03-07

$白银主连 2305(SImain)$

2021-06-03

$Sundial Growers Inc.(SNDL)$赚的太少了，到十块

2021-05-27

$老虎证券(TIGR)$翻倍吧，太少咯

2021-05-27

涨起来，100起步

2021-05-06

$Riley Exploration Permian(REPX)$50%

2021-03-31

$第九城市(NCTY)$终于跌了

2020-10-20

$简普科技(JT)$加了几次仓还是亏

2020-08-26

死了就好了

抱歉，原内容已删除

2020-03-03

$简普科技(JT)$ 财报发了吗

2019-11-22

$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 不错啊

2019-05-03

$金正环保(NEWA)$ 幸亏前天跑了

2019-05-01

$Achaogen, Inc.(AKAOQ)$ 为什么不能买卖呢

2019-04-23

$窝窝团(JMU)$跌吧

2019-04-05

$窝窝团(JMU)$要不要卖

2019-03-22

$金正环保(NEWA)$财报什么时候

2019-03-08

$中国贷款公司(CLD

2019-03-04

$窝窝团(JMU)$看看能到五块不

2019-02-14

$Weatherford International Ltd(WFT)为什么不涨了

2018-11-21

$360金融(QFIN)$几号上市有人知道吗

2018-03-09

$信而富(XRF)$财报啊，倒闭了吗

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20:59","market":"us","language":"zh","title":"张朝阳的“分段睡眠法火了”！11点睡2点起，其他时间all in工作 互联网“前浪”在焦虑什么 | 凤凰《封面》","url":"https://stock-news.laohu8.com/highlight/detail?id=2061056299","media":"凤凰网财经","summary":"凤凰网财经《封面》栏目出品主持人|陈琳 制片人|武辰 视频统筹|朱彦霖 宣发统筹|葛瑶文|李念雪2012年，互联网风云变化、沧海桑田。移动互联网人数首次超越PC，微博、微信横扫社交网络，巨头大战此起彼","content":"<html><body><div>\n<p><span><strong><span>凤凰网财经《封面》栏目出品</span></strong></span></p><p><span><strong><span>主持人|陈琳 制片人|武辰 视频统筹|朱彦霖 宣发统筹|葛瑶</span></strong></span></p><p><span><strong><span>文|李念雪</span></strong></span></p><p><span>2012年，互联网风云变化、沧海桑田。移动互联网人数首次超越PC，<a href=\"https://laohu8.com/S/WB\">微博</a>、微信横扫社交网络，巨头大战此起彼伏。此时的<a href=\"https://laohu8.com/S/SOHU\">搜狐</a>却从行业领头地位滑落，一向活跃的张朝阳也在公众视野中消失。</span></p><p><span>“闭关一年多，重新进入地球。”这是张朝阳在2013年1月发布的一条微博。</span></p><p><span>重返地球却异常艰难，张朝阳的调整期比预想的更漫长。现在回忆起这段过往，以及在2016年曾公开“承诺”的三年重回互联网舞台中心，张朝阳对凤凰网财经吐露心声，“我当时以为自己调整回来了，但实际上，我经历过非常痛苦的五年。”</span></p><p><span>虽然豪饮过名气的烈酒，但漫长的20年过程让张朝阳愈发清醒。如今，走出低潮期的张朝阳深刻意识到，“互联网公司的CEO一定要是个好的产品经理”，但过去的自己是一名好的营销官。</span></p><p><span>潮涌褪去，搜狐上市20周年，张朝阳依然活跃在互联网前端。</span></p><p><img src=\"https://static.tigerbbs.com/496b91e33f304c1ba5525fecfc379d48\"/></p><p><span>凌晨四点到办公室，厘清五件事，“就像飞机起飞前，正副驾驶要check几个关键点”——张朝阳对凤凰网财经说，这就是自己近两年的状态，而搜狐，正在经历二次创业。</span></p><p><span>除此以外，坚持四年的每日英文直播以及近期的好物分享都让“直播”成为张朝阳的新标签，张朝阳坚信，直播会变成未来主流的传播方式。</span></p><p><span>事实上，直播技术也成功帮助搜狐实现了提升。在最新的2020年第二季度财报中，直播带来的品牌广告营收获得环比48%的增长。不仅如此，搜狐终于扭亏为盈，在这一季度的财报表现中，除去品牌广告增长外，搜狐畅游完成私有化贡献了4300万美元盈利。张朝阳表示，近两年来集团亏损在持续下降，“开源”和“节流”都做的不错，这个成绩对搜狐来说是一个转折点。</span></p><p><span>重新开始，这是张朝阳对搜狐也是对自己给出的回答。</span></p><p><span>“我还可以再把这个公司做很多年，再做到100岁，还有50年。”</span></p><p><span>从中国的“互联网教父”，到“最会做饭的大佬”，凤凰网财经《封面》日前独家专访了搜狐董事局主席兼首席执行官张朝阳——我们不仅想了解，过去的搜狐获得成功背后，张朝阳经历了什么，更想知道，在搜狐光环褪却的今天，张朝阳如何重新开始？</span></p><p><span><strong><span>01、搜狐正在经历二次创业</span></strong></span></p><p><span><strong><span>“我”必须做一个好的产品经理</span></strong></span></p><p><span> ——2020年8月10日，搜狐（NASDAQ：SOHU）公布了2020年第二季度财报。总营收4.21亿美元，Non GAAP（非美国通用会计准则）下的净利润和扣除<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>公司净亏损后净利润分别为1100万美元和1200万美元，扭亏为盈。</span></p><p><span>凤凰网财经：据说游戏《天龙八部》上线就开始给你们赚钱了，是否曾经太过依赖《天龙八部》？</span></p><p><span>张朝阳：对，《天龙八部》游戏是特别赚钱的，网游一直都还可以。</span></p><p><span>可能就是在美国上市的时候，投资人觉得你们太依赖于一部游戏，所以给我们的市值也比较低。包括搜狐也是控股，所以投资人对未来天龙畅游的发展有各种疑问。</span></p><p><span>我们在今年年初的时候终于把畅游私有化了。</span></p><p><span>凤凰网财经：说到私有化，那搜狐呢？</span></p><p><span>张朝阳：搜狐我们没有打算私有化。如果纳斯达克还是善待我们的话，我在那待着挺好的。</span></p><p><span>凤凰网财经：现在中概股在美国危险吗？</span></p><p><span>张朝阳：财务作假这是一直种危险，搜狐肯定没有这个问题。另外一种危险是整体政策，我希望不会出问题。我觉得情绪倒没有问题，因为投资人是看价值的，我们第二季度已经盈利了。</span></p><p><span>凤凰网财经：你认为他们正确的认识了搜狐的价值吗？搜狐最高的时候是接近40亿美元。</span></p><p><span>张朝阳：差不多。我相信可以回到这个市值，我们未来的期望值还要高。</span></p><p><span>凤凰网财经：是吗？大概发生在什么时候？</span></p><p><span>张朝阳：就往下看吧，好日子还在后面。</span></p><p><span>凤凰网财经：没有时间段的话，怎么去跟投资人交待？</span></p><p><span>张朝阳：投资人只能通过每个季度看到我们的不断好的业绩，看到了我们的这两年的表现，现在投资人已经开始有信心了。</span></p><p><span>2018年5月移出了搜狐从美国的注册的公司，移到了开曼群岛，2019年整个品牌广告的重新稳住，产品改造，2020年实现了畅游的私有化，以及成本的大幅降低，所以我们的一切都在向好。</span></p><p><span>很多优秀的公司就是在逆境中成长起来的。</span></p><p><span>我们的Q1、Q2的财报表现都不错，原因也是我们在过去的几年里的成本降低是有效的，回归媒体以及品牌广告的回弹也是比较好的。能够通过创新型的平台的活动和项目，给商家提供一种花比较少的钱就能有效的传播途径，就是直播技术，这是导致我们的品牌广告的反弹是比较强的。</span></p><p><span>凤凰网财经：你怎么看其实过去有一些您可能认为对的逻辑，并没有把搜狐带向更好的方向。</span></p><p><span>张朝阳：当时我们其实做的很多都是做的不错的，像博客、微博也做得不错。我觉得这里边还跟执行有关系，关键点在于作为CEO一定要深入一线，成为一个产品的体验员。如果自己光是谈讨论战略，不去做具体的产品，不去成为产品的经理人，这个企业是不行的。</span></p><p><span>互联网公司的CEO一定要是个好的产品经理，我过去可能做名人做的比较多，做首席营销官做的比较多，没有真正做一个好的产品经理。</span></p><p><span>凤凰网财经：马化腾也没有做出微信，可是他有张小龙。</span></p><p><span>张朝阳：他（马化腾）是个好的产品经理，他发现了张小龙，而且他具体的会直接参与。当时Talk box出来的时候，为什么<a href=\"https://laohu8.com/S/00700\">腾讯</a>先意识到了，因为他本身是个产品经理，在一线一直在用产品，所以他最敏感的感受到机会。</span></p><p><span>凤凰网财经：所以我们对搜狐的考察应该是考察您的状态。</span></p><p><span>张朝阳：我认为我们搜狐是处在一个二次创业，我这个创业者就非常重要。</span></p><p><span>比如<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>它已经比较成熟，已经做得很成功了，马云也可以退休，经理人直接运行了。搜狐现在又处在一个创业的阶段，在这种情况下，我必须做一个好的产品经理，而且全部投入。</span></p><p><span>凤凰网财经：有网友提醒我们说2016年的时候。您说三年之后看到搜狐的崛起，但大家说好像2019年还没看到，三年还不到。</span></p><p><span>张朝阳：是当时对未来的预期，我2016年状态还没调回来，我以为我调回来了，但是还是很艰难。</span></p><p><span>凤凰网财经：艰难体现在哪里？</span></p><p><span>张朝阳：不是关于公司的事情，是我自己状态，精神状态。就不多说了，我曾经经历过过非常痛苦的5年。</span></p><p><span>凤凰网财经：走出来最终靠的是什么力量呢？</span></p><p><span>张朝阳：这个就很漫长的话题了。我感到骄傲，非常骄傲，因为我是完全把自己给解救了。2018、2019年，这两年的效率是比较高的。完全的totally all in，就是彻底专注的样子。价值观也比较正了，人生也比较清晰了。痛苦是一个财富，经历过后人就成熟了。</span></p><p><span>凤凰网财经：自己解救的自己，用什么方法呢？</span></p><p><span>张朝阳：心理学，理论和实践。</span></p><p><span><strong><span>02、每天早上要Check的5件事</span></strong></span></p><p><span>凤凰网财经：我们听说现在您有一种方法，每天睡三个小时也能保持非常旺盛的精力，这是这段时间学通的吗？</span></p><p><span>张朝阳：三、四个小时的分段睡眠法，这是另外的一些经非常好的知识和经验。</span></p><p><span>我一直研究我的睡眠怎么来改善。听说很多人都睡很短，比如川普就睡4个小时？他不一定用分段睡眠法，但是我是严格执行分段睡眠法。两个小时一定起来，然后在中间一个小时或两个小时再睡，手机要离自己床头10米远，上两个闹钟，必须起来把闹钟关一次，再关一次，最后才能起来了。</span></p><p><span>凤凰网财经：那醒的这一个小时要干嘛？</span></p><p><span>张朝阳：有太多事情可以做了。榨蔬菜汁喝，上网什么的，或者走走、到公司来等等。</span></p><p><span>凤凰网财经：你几点开始睡两个小时起？</span></p><p><span>张朝阳：一般11点睡，2点就起来了。然后睡一个小时醒来全部all in到公司事务去。</span></p><p><span>凤凰网财经：我发现你无论做了什么事情，一定要是先于别人，就连睡觉这件事情也会是这样。</span></p><p><span>张朝阳：我会研究，仔细研究，然后达到最好、最优的状态。</span></p><p><span>凤凰网财经：你说每天早上会在公司天台散步，想问题，要把一天的工作想清楚吗？</span></p><p><span>张朝阳：对，就跟一个飞机要起飞的时候，正副驾驶要把几个关键的东西要check，我每天早上也要把5件事check。</span></p><p><span>第一件事，董事会的情况怎么样？权利是怎么样？第二件事，股东结构，有没有风险？第三件事，现金流。这是最重要的，现金流展开有太多事情了，进账、成本是多少。第四件事，销售收入如何。收入反映了商业是不是被市场接受，有没有人愿意买你的东西。第五，作为互联网公司，你现在的产品有没有黑洞爆炸的潜质？</span></p><p><span>比如说你看微信那么伟大，但是突然冒出个抖音、头条出来，他们日子就很受到威胁，所以互联网一定要做黑洞式的产品。</span></p><p><span>凤凰网财经：是每天想就能想到的吗？</span></p><p><span>张朝阳：每天都在想，每天沿这个方向去想，展开想，这样你的公司处在一个安全的状态。</span></p><p><span><strong><span>03、为什么老板们都跑去带货？</span></strong></span></p><p><span>凤凰网财经：说说直播，我知道现在你也自己在做直播。我们发现很有意思的，即便其他的互联网大佬开始带货直播，大家也都非常关注销量。比如说董明珠第一场不成功，第二场就一定要做到100亿。为什么你会对业绩没有要求？</span></p><p><span>张朝阳：也不是，我们不是在做直播电商，我们是在给我们的粉丝、网友分享，是创造了一个新的形式，粉丝把信任度给了一些明星，然后明星告诉他们生活中哪些是好的东西，这是一个硬需求。我们现在通过明星带货，介绍一种生活方式，把更精致和细致的生活来介绍给大家，它是一种内容创作，顺便卖点东西。</span></p><p><span>凤凰网财经：这种内容创作它靠什么来收钱？营收放在哪，广告？</span></p><p><span>张朝阳：我们首先是有销量的，但是我不追求销量。最重要的是广告费和整个生活方式的内容，为的是明星和我入驻，然后很多人来这儿形成粉丝、用户群，这是我们更长远的关注。</span></p><p><span>凤凰网财经：现在老板们，CEO们都忙着带货，比如你和丁磊，为什么老板们都要跑到前台去带货呢？</span></p><p><span>张朝阳：现在确实是一个趋势，人们更多的是口碑传播，它是一个更细颗粒度的，互联网的通讯手段，从图像以及直播的实时图像的传播，更优的一种广告形式。</span></p><p><span>我的带货还是为了我们的平台发展，我是在搜狐视频上带货，最重要的是发展搜狐视频。丁磊的话，他好像在快手上带货，他用严选，所以每个人都有推他自己的东西。</span></p><p><span>带货是一个流行，但是它可以是一种推广你自己想推产品的方式。</span></p><p><img src=\"https://static.tigerbbs.com/d63c523a4c7248269f96b68f9f237e3e\"/></p><p><span>凤凰网财经：讲讲这个季度品牌广告的反弹？</span></p><p><span>张朝阳：我们在2019年对搜狐视频主流平台的产品改造是及时的，所以2020年成为封口的时候，我们其实开拓了一个价值直播的赛道。直播有三种，秀场直播，早期们也通过千帆直播一直在跟踪秀场模式，它会继续赚钱，是一个很窄的（赛道）。另外一个就是电商代货直播，普遍的社会中产阶级和普遍人群都有学习知识的需求。除了图文的这种延时播放和视频的延时播放之外，需要看到直播的讨论，所以说我们就开拓了这样一个领域。</span></p><p><span>凤凰网财经：得到、喜马拉雅做的不也是这样的事情吗？</span></p><p><span>张朝阳：这些是语音是吗？但是人们现在必须得看视频，必须看直播，看真人看互动。</span></p><p><span>凤凰网财经：但现在看市场上能够靠互联网赚大钱的人，很多都是做下沉市场的，没有人说再去从中产阶级掏腰包的。您觉得这个逻辑跑得通吗？</span></p><p><span>张朝阳：因为这些网民都在，所以它一定有商业价值，而且商业价值更大。很多成功都是你坚信一个事情，然后相信它的基本的逻辑，坚持下去，最后就可能会成功。一个公司的短期要看报表，看每天的具体执行，一个公司的产品长期要看逻辑，逻辑、数学模型是对的。</span></p><p><span>凤凰网财经：长期是指多少年？</span></p><p><span>张朝阳：长期就是五六年，五六年的时间，要看数学模型的。</span></p><p><span><strong><span>04、后浪，还有机会吗？</span></strong></span></p><p><span>凤凰网财经：现在中国互联网行业整个发展逻辑是不是跟您90年，上世纪90年代创业的时候已经不一样了？</span></p><p><span>张朝阳：现在是乘风破浪，当时是披荆斩棘。那时候拿着大砍刀在山里面，山里没有路，硬劈出一条路来，现在都已经是大工业，大产业规模了。</span></p><p><img src=\"https://static.tigerbbs.com/dec2ec4f95d44cc986af4ba70e185b52\"/></p><p><span>凤凰网财经：跟400亿美元这样的企业去抢互联网市场的份额，会有这样的想法吗？</span></p><p><span>张朝阳：互联网的话经常爆发，它爆发前都是很小的，但如果爆发的话，所以这个市值是很快的改变的。</span></p><p><span>凤凰网财经：所以你是要一个黑洞性的创新。</span></p><p><span>张朝阳：我们还在努力创造这样的机会。</span></p><p><span>凤凰网财经：年纪大了会不会成为互联网领导者的一个障碍？</span></p><p><span>张朝阳：不会的，人跟年龄没关系，你的头脑的开放性跟年龄没关系。我们知道很多伟大的企业家，都是一直做到很高龄的时候还在做出伟大的企业。</span></p><p><span>凤凰网财经：您会考虑到布一些局，比如说在接班人等等方面。</span></p><p><span>张朝阳：现在还远远没有考虑到。因为我觉得我体能很好，我还可以再把这个公司做很多年，再做到100岁。</span></p><p><span>凤凰网财经：现在有什么您是认为自己完不成的事情？</span></p><p><span>张朝阳：我们有很多的招数，我们可能这个不成，还有另外别的招数，所以说这些未知的也是很希望能够实现，但是我们人生就是每天充满兴奋的去抓紧时间做，结果不知道，也有新的感悟，这就是我们日子，结果不重要。</span></p><p><span>凤凰网财经：你怎么去看待现在，比如说像头条、抖音等等，现在风起云涌的这些新的互联网业态？再后来人还会有机会吗？</span></p><p><span>张朝阳：做得很好，一直都有机会。微信起来了，后来又出来头条对吧？互联网一直有不断的颠覆的机会。</span></p><p><span>凤凰网财经：今年是搜狐上市20周年了，站在这个时点上跟20年前你去敲钟的时候比，现在更希望人们怎么去描述搜狐？</span></p><p><span>张朝阳：搜狐作为一个中国互联网最早期的探索者，然后经历了20多年之后，整个管理和团队包括我本人也都变得比较成熟，我们现在在认真的，好好的做一个公司，未来应该给股东带来价值，希望大家看好搜狐，继续买我们的股票。</span></p><p><span>凤凰网财经：你如何描述搜狐在现在业界的地位呢？</span></p><p><span>张朝阳：我们现在确实是有点被边缘化了，但是我们可以回来的，我们也正在回来。</span></p><p><span>凤凰网财经：你惧怕那些后浪吗？</span></p><p><span>张朝阳：不惧怕，因为我相信这种品质的工作，最后是一定会有结果的，而且过去两年已经看到结果了。</span></p><p><span>凤凰网财经：刚才说你现在All in到工作中，All in有两种结局，赢或者是输。</span></p><p><span>张朝阳：我很有信心，因为确实过去这两年的效果还是明显的。</span></p><p><span>凤凰网财经：已经完全不考虑输这回事情？</span></p><p><span>张朝阳：公司已经活下来了，现金流也很好，我们历史上积累的很多资源还都在，畅游、我们的新闻的地位、新闻品牌等。有句话说，青山在，人未老，好日子还在后面。</span></p><p><span><strong><span>相关阅读：</span></strong></span></p><p><span><img src=\"https://static.tigerbbs.com/42deacb65a9a40659365f0121286afb7\"/></span></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/9ff710cbe28e49499e1926f0bb32b278\"/></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>凤凰网财经官方微信 ID：</span></strong><strong><span>finance_ifeng</span></strong></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>喜欢此文，欢迎<span>转发</span>和点</strong><strong><span>在看</span></strong><strong>支持凤财君</strong></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/595ab1f3c98d4ac19799e0ed616838ec\"/></p>\n</div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>张朝阳的“分段睡眠法火了”！11点睡2点起，其他时间all in工作 互联网“前浪”在焦虑什么 | 凤凰《封面》</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n张朝阳的“分段睡眠法火了”！11点睡2点起，其他时间all in工作 互联网“前浪”在焦虑什么 | 凤凰《封面》\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/56\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/397f412d4db44a7c819104db445d2a74);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">凤凰网财经 </p>\n<p class=\"h-time\">2020-08-21 20:59</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div>\n<p><span><strong><span>凤凰网财经《封面》栏目出品</span></strong></span></p><p><span><strong><span>主持人|陈琳 制片人|武辰 视频统筹|朱彦霖 宣发统筹|葛瑶</span></strong></span></p><p><span><strong><span>文|李念雪</span></strong></span></p><p><span>2012年，互联网风云变化、沧海桑田。移动互联网人数首次超越PC，<a href=\"https://laohu8.com/S/WB\">微博</a>、微信横扫社交网络，巨头大战此起彼伏。此时的<a href=\"https://laohu8.com/S/SOHU\">搜狐</a>却从行业领头地位滑落，一向活跃的张朝阳也在公众视野中消失。</span></p><p><span>“闭关一年多，重新进入地球。”这是张朝阳在2013年1月发布的一条微博。</span></p><p><span>重返地球却异常艰难，张朝阳的调整期比预想的更漫长。现在回忆起这段过往，以及在2016年曾公开“承诺”的三年重回互联网舞台中心，张朝阳对凤凰网财经吐露心声，“我当时以为自己调整回来了，但实际上，我经历过非常痛苦的五年。”</span></p><p><span>虽然豪饮过名气的烈酒，但漫长的20年过程让张朝阳愈发清醒。如今，走出低潮期的张朝阳深刻意识到，“互联网公司的CEO一定要是个好的产品经理”，但过去的自己是一名好的营销官。</span></p><p><span>潮涌褪去，搜狐上市20周年，张朝阳依然活跃在互联网前端。</span></p><p><img src=\"https://static.tigerbbs.com/496b91e33f304c1ba5525fecfc379d48\"/></p><p><span>凌晨四点到办公室，厘清五件事，“就像飞机起飞前，正副驾驶要check几个关键点”——张朝阳对凤凰网财经说，这就是自己近两年的状态，而搜狐，正在经历二次创业。</span></p><p><span>除此以外，坚持四年的每日英文直播以及近期的好物分享都让“直播”成为张朝阳的新标签，张朝阳坚信，直播会变成未来主流的传播方式。</span></p><p><span>事实上，直播技术也成功帮助搜狐实现了提升。在最新的2020年第二季度财报中，直播带来的品牌广告营收获得环比48%的增长。不仅如此，搜狐终于扭亏为盈，在这一季度的财报表现中，除去品牌广告增长外，搜狐畅游完成私有化贡献了4300万美元盈利。张朝阳表示，近两年来集团亏损在持续下降，“开源”和“节流”都做的不错，这个成绩对搜狐来说是一个转折点。</span></p><p><span>重新开始，这是张朝阳对搜狐也是对自己给出的回答。</span></p><p><span>“我还可以再把这个公司做很多年，再做到100岁，还有50年。”</span></p><p><span>从中国的“互联网教父”，到“最会做饭的大佬”，凤凰网财经《封面》日前独家专访了搜狐董事局主席兼首席执行官张朝阳——我们不仅想了解，过去的搜狐获得成功背后，张朝阳经历了什么，更想知道，在搜狐光环褪却的今天，张朝阳如何重新开始？</span></p><p><span><strong><span>01、搜狐正在经历二次创业</span></strong></span></p><p><span><strong><span>“我”必须做一个好的产品经理</span></strong></span></p><p><span> ——2020年8月10日，搜狐（NASDAQ：SOHU）公布了2020年第二季度财报。总营收4.21亿美元，Non GAAP（非美国通用会计准则）下的净利润和扣除<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>公司净亏损后净利润分别为1100万美元和1200万美元，扭亏为盈。</span></p><p><span>凤凰网财经：据说游戏《天龙八部》上线就开始给你们赚钱了，是否曾经太过依赖《天龙八部》？</span></p><p><span>张朝阳：对，《天龙八部》游戏是特别赚钱的，网游一直都还可以。</span></p><p><span>可能就是在美国上市的时候，投资人觉得你们太依赖于一部游戏，所以给我们的市值也比较低。包括搜狐也是控股，所以投资人对未来天龙畅游的发展有各种疑问。</span></p><p><span>我们在今年年初的时候终于把畅游私有化了。</span></p><p><span>凤凰网财经：说到私有化，那搜狐呢？</span></p><p><span>张朝阳：搜狐我们没有打算私有化。如果纳斯达克还是善待我们的话，我在那待着挺好的。</span></p><p><span>凤凰网财经：现在中概股在美国危险吗？</span></p><p><span>张朝阳：财务作假这是一直种危险，搜狐肯定没有这个问题。另外一种危险是整体政策，我希望不会出问题。我觉得情绪倒没有问题，因为投资人是看价值的，我们第二季度已经盈利了。</span></p><p><span>凤凰网财经：你认为他们正确的认识了搜狐的价值吗？搜狐最高的时候是接近40亿美元。</span></p><p><span>张朝阳：差不多。我相信可以回到这个市值，我们未来的期望值还要高。</span></p><p><span>凤凰网财经：是吗？大概发生在什么时候？</span></p><p><span>张朝阳：就往下看吧，好日子还在后面。</span></p><p><span>凤凰网财经：没有时间段的话，怎么去跟投资人交待？</span></p><p><span>张朝阳：投资人只能通过每个季度看到我们的不断好的业绩，看到了我们的这两年的表现，现在投资人已经开始有信心了。</span></p><p><span>2018年5月移出了搜狐从美国的注册的公司，移到了开曼群岛，2019年整个品牌广告的重新稳住，产品改造，2020年实现了畅游的私有化，以及成本的大幅降低，所以我们的一切都在向好。</span></p><p><span>很多优秀的公司就是在逆境中成长起来的。</span></p><p><span>我们的Q1、Q2的财报表现都不错，原因也是我们在过去的几年里的成本降低是有效的，回归媒体以及品牌广告的回弹也是比较好的。能够通过创新型的平台的活动和项目，给商家提供一种花比较少的钱就能有效的传播途径，就是直播技术，这是导致我们的品牌广告的反弹是比较强的。</span></p><p><span>凤凰网财经：你怎么看其实过去有一些您可能认为对的逻辑，并没有把搜狐带向更好的方向。</span></p><p><span>张朝阳：当时我们其实做的很多都是做的不错的，像博客、微博也做得不错。我觉得这里边还跟执行有关系，关键点在于作为CEO一定要深入一线，成为一个产品的体验员。如果自己光是谈讨论战略，不去做具体的产品，不去成为产品的经理人，这个企业是不行的。</span></p><p><span>互联网公司的CEO一定要是个好的产品经理，我过去可能做名人做的比较多，做首席营销官做的比较多，没有真正做一个好的产品经理。</span></p><p><span>凤凰网财经：马化腾也没有做出微信，可是他有张小龙。</span></p><p><span>张朝阳：他（马化腾）是个好的产品经理，他发现了张小龙，而且他具体的会直接参与。当时Talk box出来的时候，为什么<a href=\"https://laohu8.com/S/00700\">腾讯</a>先意识到了，因为他本身是个产品经理，在一线一直在用产品，所以他最敏感的感受到机会。</span></p><p><span>凤凰网财经：所以我们对搜狐的考察应该是考察您的状态。</span></p><p><span>张朝阳：我认为我们搜狐是处在一个二次创业，我这个创业者就非常重要。</span></p><p><span>比如<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>它已经比较成熟，已经做得很成功了，马云也可以退休，经理人直接运行了。搜狐现在又处在一个创业的阶段，在这种情况下，我必须做一个好的产品经理，而且全部投入。</span></p><p><span>凤凰网财经：有网友提醒我们说2016年的时候。您说三年之后看到搜狐的崛起，但大家说好像2019年还没看到，三年还不到。</span></p><p><span>张朝阳：是当时对未来的预期，我2016年状态还没调回来，我以为我调回来了，但是还是很艰难。</span></p><p><span>凤凰网财经：艰难体现在哪里？</span></p><p><span>张朝阳：不是关于公司的事情，是我自己状态，精神状态。就不多说了，我曾经经历过过非常痛苦的5年。</span></p><p><span>凤凰网财经：走出来最终靠的是什么力量呢？</span></p><p><span>张朝阳：这个就很漫长的话题了。我感到骄傲，非常骄傲，因为我是完全把自己给解救了。2018、2019年，这两年的效率是比较高的。完全的totally all in，就是彻底专注的样子。价值观也比较正了，人生也比较清晰了。痛苦是一个财富，经历过后人就成熟了。</span></p><p><span>凤凰网财经：自己解救的自己，用什么方法呢？</span></p><p><span>张朝阳：心理学，理论和实践。</span></p><p><span><strong><span>02、每天早上要Check的5件事</span></strong></span></p><p><span>凤凰网财经：我们听说现在您有一种方法，每天睡三个小时也能保持非常旺盛的精力，这是这段时间学通的吗？</span></p><p><span>张朝阳：三、四个小时的分段睡眠法，这是另外的一些经非常好的知识和经验。</span></p><p><span>我一直研究我的睡眠怎么来改善。听说很多人都睡很短，比如川普就睡4个小时？他不一定用分段睡眠法，但是我是严格执行分段睡眠法。两个小时一定起来，然后在中间一个小时或两个小时再睡，手机要离自己床头10米远，上两个闹钟，必须起来把闹钟关一次，再关一次，最后才能起来了。</span></p><p><span>凤凰网财经：那醒的这一个小时要干嘛？</span></p><p><span>张朝阳：有太多事情可以做了。榨蔬菜汁喝，上网什么的，或者走走、到公司来等等。</span></p><p><span>凤凰网财经：你几点开始睡两个小时起？</span></p><p><span>张朝阳：一般11点睡，2点就起来了。然后睡一个小时醒来全部all in到公司事务去。</span></p><p><span>凤凰网财经：我发现你无论做了什么事情，一定要是先于别人，就连睡觉这件事情也会是这样。</span></p><p><span>张朝阳：我会研究，仔细研究，然后达到最好、最优的状态。</span></p><p><span>凤凰网财经：你说每天早上会在公司天台散步，想问题，要把一天的工作想清楚吗？</span></p><p><span>张朝阳：对，就跟一个飞机要起飞的时候，正副驾驶要把几个关键的东西要check，我每天早上也要把5件事check。</span></p><p><span>第一件事，董事会的情况怎么样？权利是怎么样？第二件事，股东结构，有没有风险？第三件事，现金流。这是最重要的，现金流展开有太多事情了，进账、成本是多少。第四件事，销售收入如何。收入反映了商业是不是被市场接受，有没有人愿意买你的东西。第五，作为互联网公司，你现在的产品有没有黑洞爆炸的潜质？</span></p><p><span>比如说你看微信那么伟大，但是突然冒出个抖音、头条出来，他们日子就很受到威胁，所以互联网一定要做黑洞式的产品。</span></p><p><span>凤凰网财经：是每天想就能想到的吗？</span></p><p><span>张朝阳：每天都在想，每天沿这个方向去想，展开想，这样你的公司处在一个安全的状态。</span></p><p><span><strong><span>03、为什么老板们都跑去带货？</span></strong></span></p><p><span>凤凰网财经：说说直播，我知道现在你也自己在做直播。我们发现很有意思的，即便其他的互联网大佬开始带货直播，大家也都非常关注销量。比如说董明珠第一场不成功，第二场就一定要做到100亿。为什么你会对业绩没有要求？</span></p><p><span>张朝阳：也不是，我们不是在做直播电商，我们是在给我们的粉丝、网友分享，是创造了一个新的形式，粉丝把信任度给了一些明星，然后明星告诉他们生活中哪些是好的东西，这是一个硬需求。我们现在通过明星带货，介绍一种生活方式，把更精致和细致的生活来介绍给大家，它是一种内容创作，顺便卖点东西。</span></p><p><span>凤凰网财经：这种内容创作它靠什么来收钱？营收放在哪，广告？</span></p><p><span>张朝阳：我们首先是有销量的，但是我不追求销量。最重要的是广告费和整个生活方式的内容，为的是明星和我入驻，然后很多人来这儿形成粉丝、用户群，这是我们更长远的关注。</span></p><p><span>凤凰网财经：现在老板们，CEO们都忙着带货，比如你和丁磊，为什么老板们都要跑到前台去带货呢？</span></p><p><span>张朝阳：现在确实是一个趋势，人们更多的是口碑传播，它是一个更细颗粒度的，互联网的通讯手段，从图像以及直播的实时图像的传播，更优的一种广告形式。</span></p><p><span>我的带货还是为了我们的平台发展，我是在搜狐视频上带货，最重要的是发展搜狐视频。丁磊的话，他好像在快手上带货，他用严选，所以每个人都有推他自己的东西。</span></p><p><span>带货是一个流行，但是它可以是一种推广你自己想推产品的方式。</span></p><p><img src=\"https://static.tigerbbs.com/d63c523a4c7248269f96b68f9f237e3e\"/></p><p><span>凤凰网财经：讲讲这个季度品牌广告的反弹？</span></p><p><span>张朝阳：我们在2019年对搜狐视频主流平台的产品改造是及时的，所以2020年成为封口的时候，我们其实开拓了一个价值直播的赛道。直播有三种，秀场直播，早期们也通过千帆直播一直在跟踪秀场模式，它会继续赚钱，是一个很窄的（赛道）。另外一个就是电商代货直播，普遍的社会中产阶级和普遍人群都有学习知识的需求。除了图文的这种延时播放和视频的延时播放之外，需要看到直播的讨论，所以说我们就开拓了这样一个领域。</span></p><p><span>凤凰网财经：得到、喜马拉雅做的不也是这样的事情吗？</span></p><p><span>张朝阳：这些是语音是吗？但是人们现在必须得看视频，必须看直播，看真人看互动。</span></p><p><span>凤凰网财经：但现在看市场上能够靠互联网赚大钱的人，很多都是做下沉市场的，没有人说再去从中产阶级掏腰包的。您觉得这个逻辑跑得通吗？</span></p><p><span>张朝阳：因为这些网民都在，所以它一定有商业价值，而且商业价值更大。很多成功都是你坚信一个事情，然后相信它的基本的逻辑，坚持下去，最后就可能会成功。一个公司的短期要看报表，看每天的具体执行，一个公司的产品长期要看逻辑，逻辑、数学模型是对的。</span></p><p><span>凤凰网财经：长期是指多少年？</span></p><p><span>张朝阳：长期就是五六年，五六年的时间，要看数学模型的。</span></p><p><span><strong><span>04、后浪，还有机会吗？</span></strong></span></p><p><span>凤凰网财经：现在中国互联网行业整个发展逻辑是不是跟您90年，上世纪90年代创业的时候已经不一样了？</span></p><p><span>张朝阳：现在是乘风破浪，当时是披荆斩棘。那时候拿着大砍刀在山里面，山里没有路，硬劈出一条路来，现在都已经是大工业，大产业规模了。</span></p><p><img src=\"https://static.tigerbbs.com/dec2ec4f95d44cc986af4ba70e185b52\"/></p><p><span>凤凰网财经：跟400亿美元这样的企业去抢互联网市场的份额，会有这样的想法吗？</span></p><p><span>张朝阳：互联网的话经常爆发，它爆发前都是很小的，但如果爆发的话，所以这个市值是很快的改变的。</span></p><p><span>凤凰网财经：所以你是要一个黑洞性的创新。</span></p><p><span>张朝阳：我们还在努力创造这样的机会。</span></p><p><span>凤凰网财经：年纪大了会不会成为互联网领导者的一个障碍？</span></p><p><span>张朝阳：不会的，人跟年龄没关系，你的头脑的开放性跟年龄没关系。我们知道很多伟大的企业家，都是一直做到很高龄的时候还在做出伟大的企业。</span></p><p><span>凤凰网财经：您会考虑到布一些局，比如说在接班人等等方面。</span></p><p><span>张朝阳：现在还远远没有考虑到。因为我觉得我体能很好，我还可以再把这个公司做很多年，再做到100岁。</span></p><p><span>凤凰网财经：现在有什么您是认为自己完不成的事情？</span></p><p><span>张朝阳：我们有很多的招数，我们可能这个不成，还有另外别的招数，所以说这些未知的也是很希望能够实现，但是我们人生就是每天充满兴奋的去抓紧时间做，结果不知道，也有新的感悟，这就是我们日子，结果不重要。</span></p><p><span>凤凰网财经：你怎么去看待现在，比如说像头条、抖音等等，现在风起云涌的这些新的互联网业态？再后来人还会有机会吗？</span></p><p><span>张朝阳：做得很好，一直都有机会。微信起来了，后来又出来头条对吧？互联网一直有不断的颠覆的机会。</span></p><p><span>凤凰网财经：今年是搜狐上市20周年了，站在这个时点上跟20年前你去敲钟的时候比，现在更希望人们怎么去描述搜狐？</span></p><p><span>张朝阳：搜狐作为一个中国互联网最早期的探索者，然后经历了20多年之后，整个管理和团队包括我本人也都变得比较成熟，我们现在在认真的，好好的做一个公司，未来应该给股东带来价值，希望大家看好搜狐，继续买我们的股票。</span></p><p><span>凤凰网财经：你如何描述搜狐在现在业界的地位呢？</span></p><p><span>张朝阳：我们现在确实是有点被边缘化了，但是我们可以回来的，我们也正在回来。</span></p><p><span>凤凰网财经：你惧怕那些后浪吗？</span></p><p><span>张朝阳：不惧怕，因为我相信这种品质的工作，最后是一定会有结果的，而且过去两年已经看到结果了。</span></p><p><span>凤凰网财经：刚才说你现在All in到工作中，All in有两种结局，赢或者是输。</span></p><p><span>张朝阳：我很有信心，因为确实过去这两年的效果还是明显的。</span></p><p><span>凤凰网财经：已经完全不考虑输这回事情？</span></p><p><span>张朝阳：公司已经活下来了，现金流也很好，我们历史上积累的很多资源还都在，畅游、我们的新闻的地位、新闻品牌等。有句话说，青山在，人未老，好日子还在后面。</span></p><p><span><strong><span>相关阅读：</span></strong></span></p><p><span><img src=\"https://static.tigerbbs.com/42deacb65a9a40659365f0121286afb7\"/></span></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/9ff710cbe28e49499e1926f0bb32b278\"/></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>凤凰网财经官方微信 ID：</span></strong><strong><span>finance_ifeng</span></strong></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>喜欢此文，欢迎<span>转发</span>和点</strong><strong><span>在看</span></strong><strong>支持凤财君</strong></p><p border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/595ab1f3c98d4ac19799e0ed616838ec\"/></p>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6c270f4f234db14bb09d64aec8f85a31","relate_stocks":{"160636":"互联网","SOHU":"搜狐"},"source_url":"http://mp.weixin.qq.com/s?__biz=MzU5ODU1Mjg5Nw==&mid=2247528874&idx=1&sn=1828c985488bd76e3cd98644852a9bb0&chksm=fe404984c937c0929ad7b3152daa54d1629753522dfaf1c6ca05f6d867517bb9ba330f9b8a95&scene=0#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2061056299","content_text":"凤凰网财经《封面》栏目出品主持人|陈琳 制片人|武辰 视频统筹|朱彦霖 宣发统筹|葛瑶文|李念雪2012年，互联网风云变化、沧海桑田。移动互联网人数首次超越PC，微博、微信横扫社交网络，巨头大战此起彼伏。此时的搜狐却从行业领头地位滑落，一向活跃的张朝阳也在公众视野中消失。“闭关一年多，重新进入地球。”这是张朝阳在2013年1月发布的一条微博。重返地球却异常艰难，张朝阳的调整期比预想的更漫长。现在回忆起这段过往，以及在2016年曾公开“承诺”的三年重回互联网舞台中心，张朝阳对凤凰网财经吐露心声，“我当时以为自己调整回来了，但实际上，我经历过非常痛苦的五年。”虽然豪饮过名气的烈酒，但漫长的20年过程让张朝阳愈发清醒。如今，走出低潮期的张朝阳深刻意识到，“互联网公司的CEO一定要是个好的产品经理”，但过去的自己是一名好的营销官。潮涌褪去，搜狐上市20周年，张朝阳依然活跃在互联网前端。凌晨四点到办公室，厘清五件事，“就像飞机起飞前，正副驾驶要check几个关键点”——张朝阳对凤凰网财经说，这就是自己近两年的状态，而搜狐，正在经历二次创业。除此以外，坚持四年的每日英文直播以及近期的好物分享都让“直播”成为张朝阳的新标签，张朝阳坚信，直播会变成未来主流的传播方式。事实上，直播技术也成功帮助搜狐实现了提升。在最新的2020年第二季度财报中，直播带来的品牌广告营收获得环比48%的增长。不仅如此，搜狐终于扭亏为盈，在这一季度的财报表现中，除去品牌广告增长外，搜狐畅游完成私有化贡献了4300万美元盈利。张朝阳表示，近两年来集团亏损在持续下降，“开源”和“节流”都做的不错，这个成绩对搜狐来说是一个转折点。重新开始，这是张朝阳对搜狐也是对自己给出的回答。“我还可以再把这个公司做很多年，再做到100岁，还有50年。”从中国的“互联网教父”，到“最会做饭的大佬”，凤凰网财经《封面》日前独家专访了搜狐董事局主席兼首席执行官张朝阳——我们不仅想了解，过去的搜狐获得成功背后，张朝阳经历了什么，更想知道，在搜狐光环褪却的今天，张朝阳如何重新开始？01、搜狐正在经历二次创业“我”必须做一个好的产品经理 ——2020年8月10日，搜狐（NASDAQ：SOHU）公布了2020年第二季度财报。总营收4.21亿美元，Non GAAP（非美国通用会计准则）下的净利润和扣除搜狗公司净亏损后净利润分别为1100万美元和1200万美元，扭亏为盈。凤凰网财经：据说游戏《天龙八部》上线就开始给你们赚钱了，是否曾经太过依赖《天龙八部》？张朝阳：对，《天龙八部》游戏是特别赚钱的，网游一直都还可以。可能就是在美国上市的时候，投资人觉得你们太依赖于一部游戏，所以给我们的市值也比较低。包括搜狐也是控股，所以投资人对未来天龙畅游的发展有各种疑问。我们在今年年初的时候终于把畅游私有化了。凤凰网财经：说到私有化，那搜狐呢？张朝阳：搜狐我们没有打算私有化。如果纳斯达克还是善待我们的话，我在那待着挺好的。凤凰网财经：现在中概股在美国危险吗？张朝阳：财务作假这是一直种危险，搜狐肯定没有这个问题。另外一种危险是整体政策，我希望不会出问题。我觉得情绪倒没有问题，因为投资人是看价值的，我们第二季度已经盈利了。凤凰网财经：你认为他们正确的认识了搜狐的价值吗？搜狐最高的时候是接近40亿美元。张朝阳：差不多。我相信可以回到这个市值，我们未来的期望值还要高。凤凰网财经：是吗？大概发生在什么时候？张朝阳：就往下看吧，好日子还在后面。凤凰网财经：没有时间段的话，怎么去跟投资人交待？张朝阳：投资人只能通过每个季度看到我们的不断好的业绩，看到了我们的这两年的表现，现在投资人已经开始有信心了。2018年5月移出了搜狐从美国的注册的公司，移到了开曼群岛，2019年整个品牌广告的重新稳住，产品改造，2020年实现了畅游的私有化，以及成本的大幅降低，所以我们的一切都在向好。很多优秀的公司就是在逆境中成长起来的。我们的Q1、Q2的财报表现都不错，原因也是我们在过去的几年里的成本降低是有效的，回归媒体以及品牌广告的回弹也是比较好的。能够通过创新型的平台的活动和项目，给商家提供一种花比较少的钱就能有效的传播途径，就是直播技术，这是导致我们的品牌广告的反弹是比较强的。凤凰网财经：你怎么看其实过去有一些您可能认为对的逻辑，并没有把搜狐带向更好的方向。张朝阳：当时我们其实做的很多都是做的不错的，像博客、微博也做得不错。我觉得这里边还跟执行有关系，关键点在于作为CEO一定要深入一线，成为一个产品的体验员。如果自己光是谈讨论战略，不去做具体的产品，不去成为产品的经理人，这个企业是不行的。互联网公司的CEO一定要是个好的产品经理，我过去可能做名人做的比较多，做首席营销官做的比较多，没有真正做一个好的产品经理。凤凰网财经：马化腾也没有做出微信，可是他有张小龙。张朝阳：他（马化腾）是个好的产品经理，他发现了张小龙，而且他具体的会直接参与。当时Talk box出来的时候，为什么腾讯先意识到了，因为他本身是个产品经理，在一线一直在用产品，所以他最敏感的感受到机会。凤凰网财经：所以我们对搜狐的考察应该是考察您的状态。张朝阳：我认为我们搜狐是处在一个二次创业，我这个创业者就非常重要。比如阿里巴巴它已经比较成熟，已经做得很成功了，马云也可以退休，经理人直接运行了。搜狐现在又处在一个创业的阶段，在这种情况下，我必须做一个好的产品经理，而且全部投入。凤凰网财经：有网友提醒我们说2016年的时候。您说三年之后看到搜狐的崛起，但大家说好像2019年还没看到，三年还不到。张朝阳：是当时对未来的预期，我2016年状态还没调回来，我以为我调回来了，但是还是很艰难。凤凰网财经：艰难体现在哪里？张朝阳：不是关于公司的事情，是我自己状态，精神状态。就不多说了，我曾经经历过过非常痛苦的5年。凤凰网财经：走出来最终靠的是什么力量呢？张朝阳：这个就很漫长的话题了。我感到骄傲，非常骄傲，因为我是完全把自己给解救了。2018、2019年，这两年的效率是比较高的。完全的totally all in，就是彻底专注的样子。价值观也比较正了，人生也比较清晰了。痛苦是一个财富，经历过后人就成熟了。凤凰网财经：自己解救的自己，用什么方法呢？张朝阳：心理学，理论和实践。02、每天早上要Check的5件事凤凰网财经：我们听说现在您有一种方法，每天睡三个小时也能保持非常旺盛的精力，这是这段时间学通的吗？张朝阳：三、四个小时的分段睡眠法，这是另外的一些经非常好的知识和经验。我一直研究我的睡眠怎么来改善。听说很多人都睡很短，比如川普就睡4个小时？他不一定用分段睡眠法，但是我是严格执行分段睡眠法。两个小时一定起来，然后在中间一个小时或两个小时再睡，手机要离自己床头10米远，上两个闹钟，必须起来把闹钟关一次，再关一次，最后才能起来了。凤凰网财经：那醒的这一个小时要干嘛？张朝阳：有太多事情可以做了。榨蔬菜汁喝，上网什么的，或者走走、到公司来等等。凤凰网财经：你几点开始睡两个小时起？张朝阳：一般11点睡，2点就起来了。然后睡一个小时醒来全部all in到公司事务去。凤凰网财经：我发现你无论做了什么事情，一定要是先于别人，就连睡觉这件事情也会是这样。张朝阳：我会研究，仔细研究，然后达到最好、最优的状态。凤凰网财经：你说每天早上会在公司天台散步，想问题，要把一天的工作想清楚吗？张朝阳：对，就跟一个飞机要起飞的时候，正副驾驶要把几个关键的东西要check，我每天早上也要把5件事check。第一件事，董事会的情况怎么样？权利是怎么样？第二件事，股东结构，有没有风险？第三件事，现金流。这是最重要的，现金流展开有太多事情了，进账、成本是多少。第四件事，销售收入如何。收入反映了商业是不是被市场接受，有没有人愿意买你的东西。第五，作为互联网公司，你现在的产品有没有黑洞爆炸的潜质？比如说你看微信那么伟大，但是突然冒出个抖音、头条出来，他们日子就很受到威胁，所以互联网一定要做黑洞式的产品。凤凰网财经：是每天想就能想到的吗？张朝阳：每天都在想，每天沿这个方向去想，展开想，这样你的公司处在一个安全的状态。03、为什么老板们都跑去带货？凤凰网财经：说说直播，我知道现在你也自己在做直播。我们发现很有意思的，即便其他的互联网大佬开始带货直播，大家也都非常关注销量。比如说董明珠第一场不成功，第二场就一定要做到100亿。为什么你会对业绩没有要求？张朝阳：也不是，我们不是在做直播电商，我们是在给我们的粉丝、网友分享，是创造了一个新的形式，粉丝把信任度给了一些明星，然后明星告诉他们生活中哪些是好的东西，这是一个硬需求。我们现在通过明星带货，介绍一种生活方式，把更精致和细致的生活来介绍给大家，它是一种内容创作，顺便卖点东西。凤凰网财经：这种内容创作它靠什么来收钱？营收放在哪，广告？张朝阳：我们首先是有销量的，但是我不追求销量。最重要的是广告费和整个生活方式的内容，为的是明星和我入驻，然后很多人来这儿形成粉丝、用户群，这是我们更长远的关注。凤凰网财经：现在老板们，CEO们都忙着带货，比如你和丁磊，为什么老板们都要跑到前台去带货呢？张朝阳：现在确实是一个趋势，人们更多的是口碑传播，它是一个更细颗粒度的，互联网的通讯手段，从图像以及直播的实时图像的传播，更优的一种广告形式。我的带货还是为了我们的平台发展，我是在搜狐视频上带货，最重要的是发展搜狐视频。丁磊的话，他好像在快手上带货，他用严选，所以每个人都有推他自己的东西。带货是一个流行，但是它可以是一种推广你自己想推产品的方式。凤凰网财经：讲讲这个季度品牌广告的反弹？张朝阳：我们在2019年对搜狐视频主流平台的产品改造是及时的，所以2020年成为封口的时候，我们其实开拓了一个价值直播的赛道。直播有三种，秀场直播，早期们也通过千帆直播一直在跟踪秀场模式，它会继续赚钱，是一个很窄的（赛道）。另外一个就是电商代货直播，普遍的社会中产阶级和普遍人群都有学习知识的需求。除了图文的这种延时播放和视频的延时播放之外，需要看到直播的讨论，所以说我们就开拓了这样一个领域。凤凰网财经：得到、喜马拉雅做的不也是这样的事情吗？张朝阳：这些是语音是吗？但是人们现在必须得看视频，必须看直播，看真人看互动。凤凰网财经：但现在看市场上能够靠互联网赚大钱的人，很多都是做下沉市场的，没有人说再去从中产阶级掏腰包的。您觉得这个逻辑跑得通吗？张朝阳：因为这些网民都在，所以它一定有商业价值，而且商业价值更大。很多成功都是你坚信一个事情，然后相信它的基本的逻辑，坚持下去，最后就可能会成功。一个公司的短期要看报表，看每天的具体执行，一个公司的产品长期要看逻辑，逻辑、数学模型是对的。凤凰网财经：长期是指多少年？张朝阳：长期就是五六年，五六年的时间，要看数学模型的。04、后浪，还有机会吗？凤凰网财经：现在中国互联网行业整个发展逻辑是不是跟您90年，上世纪90年代创业的时候已经不一样了？张朝阳：现在是乘风破浪，当时是披荆斩棘。那时候拿着大砍刀在山里面，山里没有路，硬劈出一条路来，现在都已经是大工业，大产业规模了。凤凰网财经：跟400亿美元这样的企业去抢互联网市场的份额，会有这样的想法吗？张朝阳：互联网的话经常爆发，它爆发前都是很小的，但如果爆发的话，所以这个市值是很快的改变的。凤凰网财经：所以你是要一个黑洞性的创新。张朝阳：我们还在努力创造这样的机会。凤凰网财经：年纪大了会不会成为互联网领导者的一个障碍？张朝阳：不会的，人跟年龄没关系，你的头脑的开放性跟年龄没关系。我们知道很多伟大的企业家，都是一直做到很高龄的时候还在做出伟大的企业。凤凰网财经：您会考虑到布一些局，比如说在接班人等等方面。张朝阳：现在还远远没有考虑到。因为我觉得我体能很好，我还可以再把这个公司做很多年，再做到100岁。凤凰网财经：现在有什么您是认为自己完不成的事情？张朝阳：我们有很多的招数，我们可能这个不成，还有另外别的招数，所以说这些未知的也是很希望能够实现，但是我们人生就是每天充满兴奋的去抓紧时间做，结果不知道，也有新的感悟，这就是我们日子，结果不重要。凤凰网财经：你怎么去看待现在，比如说像头条、抖音等等，现在风起云涌的这些新的互联网业态？再后来人还会有机会吗？张朝阳：做得很好，一直都有机会。微信起来了，后来又出来头条对吧？互联网一直有不断的颠覆的机会。凤凰网财经：今年是搜狐上市20周年了，站在这个时点上跟20年前你去敲钟的时候比，现在更希望人们怎么去描述搜狐？张朝阳：搜狐作为一个中国互联网最早期的探索者，然后经历了20多年之后，整个管理和团队包括我本人也都变得比较成熟，我们现在在认真的，好好的做一个公司，未来应该给股东带来价值，希望大家看好搜狐，继续买我们的股票。凤凰网财经：你如何描述搜狐在现在业界的地位呢？张朝阳：我们现在确实是有点被边缘化了，但是我们可以回来的，我们也正在回来。凤凰网财经：你惧怕那些后浪吗？张朝阳：不惧怕，因为我相信这种品质的工作，最后是一定会有结果的，而且过去两年已经看到结果了。凤凰网财经：刚才说你现在All in到工作中，All in有两种结局，赢或者是输。张朝阳：我很有信心，因为确实过去这两年的效果还是明显的。凤凰网财经：已经完全不考虑输这回事情？张朝阳：公司已经活下来了，现金流也很好，我们历史上积累的很多资源还都在，畅游、我们的新闻的地位、新闻品牌等。有句话说，青山在，人未老，好日子还在后面。相关阅读：凤凰网财经官方微信 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