Fund Mall College: Behavioral Finance - Home Country Bias
Home country bias is the tendency for investors to favour assets from their own country or region over others. Such investors may overweight their portfolio exposure to domestic stock which could at times result in them missing out on better investment opportunities abroad. Watch the video to learn more!
Credits: @Franklin Templeton
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It's easier and more comfortable (less stressful) to get started in an environment/system with familiar brand names. I dont think that's a bad thing.