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文 | 华商韬略 泽瑾“钻石恒久远，一颗永流传”。随着七夕的到来，这句耳熟能详的广告语又在全球无数情侣间相传。百余年来，钻石被定义成浪漫和爱情的永恒见证，凭借着稀缺性和独特的浪漫寓意，它纵横奢侈品界已有百年。但很少有人知道，钻石其实和浪漫爱情没什么关系，甚至和稀有也不挂钩——它绵延百年的火爆其实源于戴比尔斯公司洗脑全球的营销炒作。作为钻石行业的巨头，戴比尔斯的发迹堪称营销界的教科书。19世纪末，戴比尔斯的创始人，一名叫罗斯的英国商人在南非发现了钻石矿。“物以稀为贵”的道理在全球都适用，他立刻意识到，只有稀缺，才能将钻石卖出好价格。于是，戴比尔斯整合世界各地的钻石矿渠道，一度将全球90%的钻石矿握在手中，小心翼翼地控制着每年的钻石出货量，并借此控制市场价格，硬是将这种足够让全球60亿人每人都分得20克拉的矿产，打造成超越黄金的稀世珍宝。1938年开始，戴比尔斯开始打造所谓的“钻石文化”，声称这种全球最硬的矿石，恰好代表了“忠贞不渝的爱情”。很快，在短短4年时间里，其销售额迅速增长了55%。尝到甜头的戴比尔斯更是在1950年提出了那句风靡世界的广告语——“钻石恒久远，一颗永流传”，一举奠定了其称霸钻石行业130多年的基础。然而，靠营销和垄断为钻石打造的华丽光环，近年来却逐渐被人造钻石夺走——同样都是碳元素，后者却比前者便宜许多。而中国河南，就在人造钻石产业中发挥着举足轻重的作用。业内流传着这样一句话，“世界钻石看中国，中国钻石看河南”。早在1963年，河南郑州的三磨所就研制出了第一台国产两面顶压机，并制造出了我国首颗人造钻石。仅1年后，中国自主研发的六面顶压机问世，并在1966年成功量产，从此成为中国生产人造金刚石的关键武器，几乎全球所有使用高温高压工艺生产钻石的厂家，都要用到中国的六面顶压机和生产技术——这其中也包括意图向人造金刚石转型的戴比尔斯。到2018年，中国的人造钻石

The fact that Tesla scrapped its Model S Plaid Plus release is just part of it.Super fans of the latest and greatest high-endTesla, Inc. model received some disappointing news a week ago when CEO Elon Musk abruptly canceled the release of its highly anticipated Model S Plaid Plus with a tweet on June 6.Instead, the company has begun delivering a new Model S Plaid that has only a 390-mile range and 1,020 horsepower, though it still sprints to from 0 to 60 miles per hour in just two seconds.The go

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NIO's share price has soared by more than 816% in the past year, peaking at almost $62 in early February before the growth stock sell-off in early March.We believe NIO's share price will soar beyond $160 by 2025 as global EV sales continue to ramp up with autonomous driving becoming a reality.NIO has continuously exhibited characteristics of an unsettling innovator. The brand is widely known for their breakthrough in battery swapping technology, “Power Swap”, which provides NIO owners with a fas

A long-awaited public offering of Coinbase Global Inc. appears near after the cryptocurrency trading