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- 我是程序猿我是程序猿
  ·2021-07-09
  $迅雷(XNET)$2.5见
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- 我是程序猿我是程序猿
  ·2021-07-05
  $乐信(LX)$参考港股互联网，明天必补跌
  1,299 评论
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- 我是程序猿我是程序猿
  ·2020-03-23
  涨你妹
  趣头条用钱换时间，但现在时间涨价了
  原标题：趣头条用钱换时间，但现在时间涨价了“在北上广飘着的那些人，哪一个不是在用时间换钱。”这句话说的并不全然正确，但却现实!但趣头条完全反了过来。从诞生之初到现在，趣头条就遵循了一个原则，用钱来换取
  趣头条用钱换时间，但现在时间涨价了
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- 我是程序猿我是程序猿
  ·2020-02-10
  $趣店(QD)$擦，都过完元宵了，趣店咋还没倒闭？
  801 评论
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- 我是程序猿我是程序猿
  ·2020-01-31
  $趣店(QD)$恭祝趣店早日破产
  1,416 评论
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- 我是程序猿我是程序猿
  ·2020-01-16
  $趣店(QD)$慌什么慌，趣店这是在规避风险而已，在敏感时期保持低调而已
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- 我是程序猿我是程序猿
  ·2020-01-16
  $趣店(QD)$回购不是应该大涨才对？
  2,465 3
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- 我是程序猿我是程序猿
  ·2020-01-14
  $趣店(QD)$赶紧上车
  1,846 2
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- 我是程序猿我是程序猿
  ·2020-01-08
  $趣店(QD)$庄家在砸盘吸筹，大家稳住
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- 我是程序猿我是程序猿
  ·2019-12-23
  $趣店(QD)$各地都在打压p2p，这货必跌
  2,694 2
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href=\"https://laohu8.com/S/QTT\">趣头条</a>用钱换时间，但现在时间涨价了</p><p>“在北上广飘着的那些人，哪一个不是在用时间换钱。”这句话说的并不全然正确，但却现实!</p><p>但趣头条完全反了过来。从诞生之初到现在，趣头条就遵循了一个原则，用钱来换取用户的时间。趣头条相比其它的公司，来的更加直接，用户阅读新闻可以赚零花钱、收徒可以赚佣金，趣头条开企的网赚模式不仅成功的收割了三西线城市的用户，而且它还依靠这些用户创造了国内上市速度的新记录。因此趣头条的成功可以说是对互联网精英文化赤裸裸的讽刺。</p><p>可是趣头条上市之后的日子并不好过，上市之初虽然股价暴涨，但截至到现在相比发行价已经跌去了60%左右，根据趣头条在3月18日发布的去年及第四季度的财报看，虽然营收大涨，但毛利率进一步降低、活跃用户增长疲软、获客成本上升;最为关键的是，在这样的情况下，趣头条的亏损还在持续快速扩大。现在的趣头条停止撒钱就会立马死，但持续撒钱并不能保证活。</p><p>趣头条的模式在经历了2019年后，不再是正确与否的争议，而是急转直下。为什么突然之间小镇青年不愿意“赚零花钱”了呢?</p><p>不是趣头条错了，而是有太多的趣头条产生了。趣头条首创得网赚模式并不是高深的产品营销运营策略，只是通过对用户最简单的现金奖励来吸引用户，所以从商业壁垒上来说，趣头条没有任何何的竞争壁垒，现实的情况确实和理论上是一样的，过去一年有众多的玩家加入到了网赚的行业中来，虽然它们在具体的产品上和趣头条并不构成竞争关系，但其实吸引的用户却是同样的用户群体。</p><p>对小镇青年来说，去哪个地方“赚零花钱”的决定因素不是产品，也不是内容得好坏，而是谁在同样得单位时间内给的钱更多。竞争者加入后给趣头条带来的第一个影响是增量用户直接减少，98%的收入都依赖与广告的趣头条最基础的筹码就是用户的多少，新增用户减少，相当于给他直接划定了广告收入的天花板。谁还能说它有未来了。</p><p>另一方面竞争者加入后，网赚模式的吸引力对小镇青年的吸引力在下降，当市场上只有趣头条一家的时候，即使那些所谓的零花钱少的可怜，但依然会有大量的新用户去尝试，但现在各种各样的网赚模式，让用户知道自己或许只是被割了一波韭菜而已。像趣头条这样的平台，下沉市场确实是它的主场，但用户却不是最开始的用户。</p><p>除了“零花钱”之外，小镇青年同样需要优质的内容和信息，如果说趣头条用零花钱筹码吸引到了用户的话，那么之后优质的内容才是吸引用户最大的筹码，而不是“零花钱”。增速减缓后，它开始需要在内容层面开始下功夫了，整个2019年，它多次因为内容质量低下而被主流媒体点名批评，这就是最好的信号。</p><p>这同时也是自己和那些尾随在后的学徒们拉开距离的唯一差距，现在的趣头条已经不再需要高速增长的速度。而是不停的不补课，弥补这几年高速增长所产生的一系列的漏洞，这关系到的不是趣头条条能否增长的问题，而是能否继续存活的问题。</p><p>因为所有收入基本上都依赖于广告的趣头条想要在广告需求逐渐下滑的广告行业中逆势而上并不容易，而一旦进入下行通道后，它再怎么可能重新崛起呢。因为在那时它没有任何可以重新出发的资本。</p><p>小镇青年加入互联网后，他们的需求和一二线用户是一样的，满足用户最真实的需求才是产品的根本，互联网的根本原则不可能被趣头条打破。</p><p>特别声明：本文为DoNews签约作者原创，文章版权归原作者及原出处所有。转载请联系DoNews专栏获取授权。（有任何疑问都请联系idonews@donews.com）</p></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n趣头条用钱换时间，但现在时间涨价了\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-23 18:07 北京时间&nbsp;&nbsp;&nbsp;<a href=http://cj.sina.cn/article/normal_detail?url=https://tech.sina.com.cn/roll/2020-03-23/doc-iimxxsth1267053.shtml><strong>DoNews</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：趣头条用钱换时间，但现在时间涨价了“在北上广飘着的那些人，哪一个不是在用时间换钱。”这句话说的并不全然正确，但却现实!但趣头条完全反了过来。从诞生之初到现在，趣头条就遵循了一个原则，用钱来换取用户的时间。趣头条相比其它的公司，来的更加直接，用户阅读新闻可以赚零花钱、收徒可以赚佣金，趣头条开企的网赚模式不仅成功的收割了三西线城市的用户，而且它还依靠这些用户创造了国内上市速度的新记录。因此...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://tech.sina.com.cn/roll/2020-03-23/doc-iimxxsth1267053.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/65c4ec071d375a8fcce5c34df98e013f","relate_stocks":{"QTT":"趣头条"},"source_url":"http://cj.sina.cn/article/normal_detail?url=https://tech.sina.com.cn/roll/2020-03-23/doc-iimxxsth1267053.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2021930489","content_text":"原标题：趣头条用钱换时间，但现在时间涨价了“在北上广飘着的那些人，哪一个不是在用时间换钱。”这句话说的并不全然正确，但却现实!但趣头条完全反了过来。从诞生之初到现在，趣头条就遵循了一个原则，用钱来换取用户的时间。趣头条相比其它的公司，来的更加直接，用户阅读新闻可以赚零花钱、收徒可以赚佣金，趣头条开企的网赚模式不仅成功的收割了三西线城市的用户，而且它还依靠这些用户创造了国内上市速度的新记录。因此趣头条的成功可以说是对互联网精英文化赤裸裸的讽刺。可是趣头条上市之后的日子并不好过，上市之初虽然股价暴涨，但截至到现在相比发行价已经跌去了60%左右，根据趣头条在3月18日发布的去年及第四季度的财报看，虽然营收大涨，但毛利率进一步降低、活跃用户增长疲软、获客成本上升;最为关键的是，在这样的情况下，趣头条的亏损还在持续快速扩大。现在的趣头条停止撒钱就会立马死，但持续撒钱并不能保证活。趣头条的模式在经历了2019年后，不再是正确与否的争议，而是急转直下。为什么突然之间小镇青年不愿意“赚零花钱”了呢?不是趣头条错了，而是有太多的趣头条产生了。趣头条首创得网赚模式并不是高深的产品营销运营策略，只是通过对用户最简单的现金奖励来吸引用户，所以从商业壁垒上来说，趣头条没有任何何的竞争壁垒，现实的情况确实和理论上是一样的，过去一年有众多的玩家加入到了网赚的行业中来，虽然它们在具体的产品上和趣头条并不构成竞争关系，但其实吸引的用户却是同样的用户群体。对小镇青年来说，去哪个地方“赚零花钱”的决定因素不是产品，也不是内容得好坏，而是谁在同样得单位时间内给的钱更多。竞争者加入后给趣头条带来的第一个影响是增量用户直接减少，98%的收入都依赖与广告的趣头条最基础的筹码就是用户的多少，新增用户减少，相当于给他直接划定了广告收入的天花板。谁还能说它有未来了。另一方面竞争者加入后，网赚模式的吸引力对小镇青年的吸引力在下降，当市场上只有趣头条一家的时候，即使那些所谓的零花钱少的可怜，但依然会有大量的新用户去尝试，但现在各种各样的网赚模式，让用户知道自己或许只是被割了一波韭菜而已。像趣头条这样的平台，下沉市场确实是它的主场，但用户却不是最开始的用户。除了“零花钱”之外，小镇青年同样需要优质的内容和信息，如果说趣头条用零花钱筹码吸引到了用户的话，那么之后优质的内容才是吸引用户最大的筹码，而不是“零花钱”。增速减缓后，它开始需要在内容层面开始下功夫了，整个2019年，它多次因为内容质量低下而被主流媒体点名批评，这就是最好的信号。这同时也是自己和那些尾随在后的学徒们拉开距离的唯一差距，现在的趣头条已经不再需要高速增长的速度。而是不停的不补课，弥补这几年高速增长所产生的一系列的漏洞，这关系到的不是趣头条条能否增长的问题，而是能否继续存活的问题。因为所有收入基本上都依赖于广告的趣头条想要在广告需求逐渐下滑的广告行业中逆势而上并不容易，而一旦进入下行通道后，它再怎么可能重新崛起呢。因为在那时它没有任何可以重新出发的资本。小镇青年加入互联网后，他们的需求和一二线用户是一样的，满足用户最真实的需求才是产品的根本，互联网的根本原则不可能被趣头条打破。特别声明：本文为DoNews签约作者原创，文章版权归原作者及原出处所有。转载请联系DoNews专栏获取授权。（有任何疑问都请联系idonews@donews.com）","news_type":1},"isVote":1,"tweetType":1,"viewCount":1239,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":914659784,"gmtCreate":1581327709548,"gmtModify":1704343814508,"author":{"id":"3497742437445983","authorId":"3497742437445983","name":"我是程序猿","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3497742437445983","idStr":"3497742437445983"},"themes":[],"htmlText":"<a 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