esxlu的个人主页 - 老虎社区

esxlu

esxlu

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2粉丝

4主题

0勋章

01-06

小米火星

2024-11-01

不要搞笑了

2024-11-01

理性对待，这世界已经不理性了

2024-06-21

应该还能向上生长大家期待

2024-06-15

老虎会越来越智能，越来越懂我们

2024-01-22

这次没有它的存在了

抱歉，原内容已删除

2023-03-10

搞笑来的吗，你以为印度人是中国人啊

苹果调整国际业务：印度升级为独立销售区

2023-03-01

$小米集团-W(01810)$

2023-02-26

$苹果(AAPL)$ 长期稳定

2022-12-26

差不多该倒闭了

iPhone 14 Pro“摆烂”内幕：A16芯片研发出现重大失败

2022-09-02

好的建议，还是要给一下

2022-08-30

活该，人家谈你不谈，现在好了

抱歉，原内容已删除

2019-12-28

干不过拼多多的，人家有资本你们懂什么

@万事通:$京东(JD)$ 没理由涨不过拼多多呀

2019-08-28

$Helios and Matheson Analytics(HMNY)$ 不是买不了嘛，怎么回事啊

2019-08-27

改个名字坑

2019-08-27

$NF Energy Saving Corp(BIMI)$ 这个逼害死了多少人**

2019-06-27

$京东(JD)$ 兄弟们干，有特么上涨了

2019-06-11

$苹果(AAPL)$ 不机会了

2019-06-11

$苹果(AAPL)$ 兄弟们赶紧上

2019-06-05

$苹果(AAPL)$ 又特么一波，兄弟们上

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Cook</a>）在最近的财报电话会议上表示，该公司将“高度重视该市场”，并将印度目前的情况比作早期的中国。</p><p>“我们其实就是在采用几年前从中国学到的东西，并把在中国扩大规模的方式应用到这里。”他说。中国目前每年为苹果贡献大约750亿美元营收，成为仅次于美洲和欧洲的最大销售区。</p><p>除了将为苹果贡献销量外，印度在苹果产品开发中扮演的角色也越来越重要。苹果的重要供应商都在向印度转移，苹果也在与鸿海合作在该国建设iPhone工厂。</p><p>最近的变化将对苹果的管理结构产生影响，但不会影响公开财报的区划方式。在财报中，该公司将印度作为欧洲大区的一部分，与中东和非洲同列。此外，该公司还有另外四个大区，分别是：美洲、大中华区、日本和亚太其他地区。</p><p>阿斯曼的离职是苹果近期高管离职潮的一部分。负责订阅服务的苹果副总裁也在今年早些时候离职，云计算主管也将在下月离职。去年，负责工业设计、财报、软件和硬件工程、隐私、信息系统和在线商店的高管也都宣布离职。</p><p>作为在苹果工作了20多年的老兵，阿斯曼主要在该公司的伦敦办事处以及库比蒂诺总部任职。他最初是负责Mac和iPod产品线的营销经理，后来领导过零售团队，之后在2011年出任iPhone欧洲和其他国际市场的销售主管。他2015年出任在苹果的最后一个职位，直到去年末退休。</p><p>苹果的销售和国际团队由芬格和另外一位副总裁道格·贝克（Doug Beck）负责。芬格负责硬件、服务和全球的企业销售，贝克负责健康、教育和政府部门。这两位高管都直接向<a class=\"promotion-word\" href=\"https://laohu8.com/U/4197426040463442\">库克</a>汇报工作，但在苹果的官方网站上，他们并没有与<a class=\"promotion-word\" href=\"https://laohu8.com/U/4197426040463442\">库克</a>的其他直接下属并列显示。</p></body></html>","source":"sina_tech","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta content=\"text/html; 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display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n苹果调整国际业务：印度升级为独立销售区\n</h2>\n<h4 class=\"meta\">\n\n\n2023-03-09 21:48 北京时间   <a href=\"https://finance.sina.com.cn/tech/it/2023-03-09/doc-imykfqkz5802643.shtml\"><strong>新浪科技</strong></a>\n</h4>\n</header>\n<article>\n<div>\n<p>据报道，知情人士透露，苹果公司正在调整其国际业务的管理层，以加大对印度市场的关注。这也表明印度对苹果的重要程度日益上升。此番调整标志着印度首次成为苹果的独立销售区。知情人士透露，背后的主要原因在于该国的需求大幅增加，使得印度在苹果内部的受重视程度得以提升。苹果是在负责印度、中东、地中海、东欧和非洲的副总裁胡格斯·阿斯曼（Hugues Asseman）退休后做出这一调整的。在阿斯曼离职后，苹果提拔了...</p>\n<a href=\"https://finance.sina.com.cn/tech/it/2023-03-09/doc-imykfqkz5802643.shtml\">Web Link</a>\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/052d0d3a6389985cf72883e9c3047ae4","relate_stocks":{"AAPL":"苹果"},"source_url":"https://finance.sina.com.cn/tech/it/2023-03-09/doc-imykfqkz5802643.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1133606796","content_text":"据报道，知情人士透露，苹果公司正在调整其国际业务的管理层，以加大对印度市场的关注。这也表明印度对苹果的重要程度日益上升。此番调整标志着印度首次成为苹果的独立销售区。知情人士透露，背后的主要原因在于该国的需求大幅增加，使得印度在苹果内部的受重视程度得以提升。苹果是在负责印度、中东、地中海、东欧和非洲的副总裁胡格斯·阿斯曼（Hugues Asseman）退休后做出这一调整的。在阿斯曼离职后，苹果提拔了印度主管阿西什·乔杜里（Ashish Chowdhary）——他之前向阿斯曼汇报工作，之后则直接向苹果产品销售主管迈克尔·芬格（Michael Fenger）汇报工作。对此，苹果发言人拒绝对此置评。尽管苹果上季度的总营收下滑5%，但在印度市场的营收还是创下历史新高。苹果开发了一个在线商店，为印度地区提供服务，他们还准备于今年晚些时候在印度开设首家旗舰店。苹果CEO蒂姆·库克（Tim Cook）在最近的财报电话会议上表示，该公司将“高度重视该市场”，并将印度目前的情况比作早期的中国。“我们其实就是在采用几年前从中国学到的东西，并把在中国扩大规模的方式应用到这里。”他说。中国目前每年为苹果贡献大约750亿美元营收，成为仅次于美洲和欧洲的最大销售区。除了将为苹果贡献销量外，印度在苹果产品开发中扮演的角色也越来越重要。苹果的重要供应商都在向印度转移，苹果也在与鸿海合作在该国建设iPhone工厂。最近的变化将对苹果的管理结构产生影响，但不会影响公开财报的区划方式。在财报中，该公司将印度作为欧洲大区的一部分，与中东和非洲同列。此外，该公司还有另外四个大区，分别是：美洲、大中华区、日本和亚太其他地区。阿斯曼的离职是苹果近期高管离职潮的一部分。负责订阅服务的苹果副总裁也在今年早些时候离职，云计算主管也将在下月离职。去年，负责工业设计、财报、软件和硬件工程、隐私、信息系统和在线商店的高管也都宣布离职。作为在苹果工作了20多年的老兵，阿斯曼主要在该公司的伦敦办事处以及库比蒂诺总部任职。他最初是负责Mac和iPod产品线的营销经理，后来领导过零售团队，之后在2011年出任iPhone欧洲和其他国际市场的销售主管。他2015年出任在苹果的最后一个职位，直到去年末退休。苹果的销售和国际团队由芬格和另外一位副总裁道格·贝克（Doug Beck）负责。芬格负责硬件、服务和全球的企业销售，贝克负责健康、教育和政府部门。这两位高管都直接向库克汇报工作，但在苹果的官方网站上，他们并没有与库克的其他直接下属并列显示。","news_type":1},"isVote":1,"tweetType":1,"viewCount":2241,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3463057643110414","authorId":"3463057643110414","name":"躺平躺到地狱了","avatar":"https://static.tigerbbs.com/a5631398706333ec0e71a2194d3b45cc","crmLevel":3,"crmLevelSwitch":1,"idStr":"3463057643110414","authorIdStr":"3463057643110414"},"content":"元旦快乐！感谢支持！祝:2024年交大运，发大财！","text":"元旦快乐！感谢支持！祝:2024年交大运，发大财！","html":"元旦快乐！感谢支持！祝:2024年交大运，发大财！"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":624478672,"gmtCreate":1677669088596,"gmtModify":1677669090437,"author":{"id":"3495355870257484","authorId":"3495355870257484","name":"esxlu","avatar":"https://static.tigerbbs.com/36a216567f5437cc42cb06df15fd7a24","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3495355870257484","authorIdStr":"3495355870257484"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$&nbsp;</a><v-v data-views=\"1\"></v-v>","listText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$&nbsp;</a><v-v data-views=\"1\"></v-v>","text":"$小米集团-W(01810)$","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/624478672","isVote":1,"tweetType":1,"viewCount":685,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":624687058,"gmtCreate":1677406428775,"gmtModify":1677406429718,"author":{"id":"3495355870257484","authorId":"3495355870257484","name":"esxlu","avatar":"https://static.tigerbbs.com/36a216567f5437cc42cb06df15fd7a24","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3495355870257484","authorIdStr":"3495355870257484"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/AAPL\">$苹果(AAPL)$&nbsp;</a><v-v data-views=\"1\"></v-v>长期稳定","listText":"<a href=\"https://laohu8.com/S/AAPL\">$苹果(AAPL)$&nbsp;</a><v-v data-views=\"1\"></v-v>长期稳定","text":"$苹果(AAPL)$ 长期稳定","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/624687058","isVote":1,"tweetType":1,"viewCount":1330,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":621108029,"gmtCreate":1672059332361,"gmtModify":1672059334720,"author":{"id":"3495355870257484","authorId":"3495355870257484","name":"esxlu","avatar":"https://static.tigerbbs.com/36a216567f5437cc42cb06df15fd7a24","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3495355870257484","authorIdStr":"3495355870257484"},"themes":[],"htmlText":"差不多该倒闭了","listText":"差不多该倒闭了","text":"差不多该倒闭了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/621108029","repostId":"1180540115","repostType":2,"repost":{"id":"1180540115","kind":"news","pubTimestamp":1672044334,"share":"https://www.laohu8.com/m/news/1180540115?lang=&edition=full","pubTime":"2022-12-26 16:45","market":"us","language":"zh","title":"iPhone 14 Pro“摆烂”内幕：A16芯片研发出现重大失败","url":"https://stock-news.laohu8.com/highlight/detail?id=1180540115","media":"新智元","summary":"大佬跳槽后继无人！","content":"<html><head></head><body><p><i>【导读】<a href=\"https://laohu8.com/S/AAPL\">苹果</a>A16研发惨遭失败，不得已频频挤牙膏，背后原因，竟是那个男人的出走。</i></p><p>曾几何时，每一代iPhone的推出，性能的提升都让全世界眼前一亮。</p><p>不过，自从那个男人离开后，苹果芯片的性能提升明显放缓，甚至趋于停滞……</p><p><b>A16摆烂，首款‘牙膏机’诞生</b></p><p>一提起苹果手机，什么最强？</p><p>是顺滑的系统、是完善的生态、是封闭严控带来的数据安全，是多年来屹立不倒的‘标杆级’影像性能。</p><p>但说到底，为这些提供硬件基础的，是强大的自研芯片。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/2cc797288eeba4c43bdc71639aee9b09\" tg-height=\"93\" tg-width=\"550\"/></p><p>然而，今年A16的‘摆烂式’更新，实在是让人不敢恭维。</p><p>就连苹果自己也觉得这一代挤牙膏挤得太过明显，在发布会上不仅一带而过，甚至只放出了和3年前A13的对比。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/925a1d733bc0cff45ffbe4e67ed15503\" tg-height=\"310\" tg-width=\"550\"/></p><p>如此结果，从芯片的透视图中也可以窥见一斑：在GPU的核心设计上，A16和A15几乎一模一样。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/4a39920967eba24e3d230e80fd4d0063\" tg-height=\"414\" tg-width=\"550\"/></p><p>A16（左）和A15（右）</p><p>不过说起来，这其实并不是苹果有意要‘躺平’的。</p><p><b>芯片研发惨遭失败，不想躺也得躺</b></p><p>近年来，随着苹果手机芯片型号‘A’后面的数字越来越大，每次新品发布会的芯片性能部分，几乎成了苹果自己和自己打擂台。</p><p>在和友商对比的环节，苹果甚至可以拿几年前的芯片出来比，两边还能打个旗鼓相当。</p><p>对于全新的iPhone 14 Pro系列，苹果原计划也是要来一次图形处理器的代际飞跃，但玩儿脱了……</p><p>工程师们对增加新功能过于雄心勃勃，导致早期原型机的耗电量远远超过了软件模拟的预期。这不仅会影响待机时间，而且还会使设备温度过高。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/cb13349eae09acb3e807fefd5ab62ddc\" tg-height=\"307\" tg-width=\"550\"/></p><p>苹果直到开发周期快结束时才发现，不得不将iPhone 14 Pro系列的图形处理器性能回归去年的芯片设计。</p><p>于是，A16以及搭载A16的iPhone 14 Pro系列，成了苹果史上第一款‘牙膏机’。</p><p>与此同时，苹果还决定在iPhone 14 Pro上削减最近很火的光线追踪性能，并对图形处理器设计研发团队进行重组，一些人被调离。</p><p>由于这一重大失误，一些之前芯片设计团队中的关键人物也选择出走。</p><p>据相关法律文件显示，自2019年以来，苹果的芯片设计研发团队中已经失去了几十名关键人物，这些人要么自立门户，要么跳槽去了芯片初创公司。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/88bb4b0be9fd10bd748a4178abeaf546\" tg-height=\"367\" tg-width=\"550\"/></p><p>其中，负责苹果Silicon团队的高管Gerard Williams III（上图中间）的离职创业，堪称苹果的最大损失之一。</p><p>研究公司Semi Analytics的首席分析师Dylan Patel认为，在过去几年里，苹果的CPU性能的提高是非常小的，而且主要是主要是由于制程工艺的改进，而不是新的芯片设计。</p><p>Patel认为，自Williams离开后，苹果芯片的性能提升明显放缓，实际上已经进入‘挤牙膏’之路。</p><p>苹果在Williams离职六个月后起诉了他，指责他在自己的新企业中使用了苹果的知识产权。并挖走了关键的芯片工程师。</p><p>今年早些时候，苹果对另一家来苹果挖人的芯片制造商Rivos提出了类似指控。熟悉这两家初创公司的人说，这些离职对苹果的芯片团队产生了深刻的影响。</p><p>Williams以及Rivos的律师都声称，苹果的起诉是毫无根据的。</p><p><b>靠挖人和收购，从0建立芯片团队</b></p><p>苹果的自研芯片设计是在2007年第一款iPhone推出后不久开始的。</p><p>2008年，苹果聘请Johny Srouji领导其第一款定制的iPhone处理器的开发工作。</p><p>一个月后，苹果宣布收购P.A． Semi，这是一家硅谷的芯片公司，以高端、低功耗芯片而闻名。P.A． Semi的许多高管后来都在苹果担任高级职务。</p><p>在收购P.A.Semi之后的十年里，苹果的芯片团队规模从数百人迅速增长到数千人。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/e80bdf706500e3a15093dd2ab61da99c\" tg-height=\"308\" tg-width=\"550\"/></p><p>在此期间，苹果曾于2016年从英国的GPU设计公司Imagination Technologies挖来了20多名工程师。</p><p>这其实不算什么，气人的是，苹果随即在伦敦郊外离Imagination总部几英里远的地方设了一个办公室。如此贴脸的行为逼得Imagination威胁要起诉苹果公司侵犯专利，但此案最终和解。</p><p>据熟悉该事件的人士称，尽管苹果已经停止使用Imagination的设计，但它同意继续授权该公司的技术到2023年。最终，苹果为iPhone定制设计的CPU性能开始超过<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>和<a href=\"https://laohu8.com/S/QCOM\">高通</a>的芯片。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/246b9dadd185caa46effd7c22de8f989\" tg-height=\"332\" tg-width=\"550\"/></p><p>2019年，苹果进行了一笔最大的和芯片相关的收购，以约10亿美元的价格收购了<a href=\"https://laohu8.com/S/INTC\">英特尔</a>的基带业务。</p><p>作为交易的一部分，苹果还吸收了英特尔位于圣地亚哥、圣克拉拉和慕尼黑的2200多名员工。</p><p><b>魔鬼式高压管理，少花钱，多办事</b></p><p>2015年，苹果将芯片设计负责人Johny Srouji提升为高管团队中的核心成员，直接向CEO<a class=\"promotion-word\" href=\"https://laohu8.com/U/4197426040463442\">库克</a>汇报。</p><p>去年，在公司的硬件主管Dan Riccio卸任后，苹果将原由Riccio主管的相机和显示器团队也划归Srouji管理。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/ab00ddb365291e626d2cfb97e3d4f3a9\" tg-height=\"310\" tg-width=\"550\"/></p><p>Srouji是一名阿拉伯裔以色列人，在以色列理工学院获得计算机科学学士和硕士学位。在加入苹果之前，曾在Intel和<a href=\"https://laohu8.com/S/IBM\">IBM</a>从事芯片设计工作。</p><p>刚开始在苹果工作时，Srouji的title是手持芯片和VLSI（超大规模集成）高级总监。</p><p>正是在这一职位上，他带头开发了A4处理器，这是Apple的一项里程碑式成就，为未来iPhone和iPad的进步铺平了道路。</p><p>而在苹果公司内部，58岁的Srouji以其对硅芯片在技术进步中的首要地位的不可动摇的信念而闻名。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/6dfc757700214a8c25ac21ee57a7237d\" tg-height=\"307\" tg-width=\"550\"/></p><p>大多数公司认为他们的产品应该推动硅的发展，而Srouji则正好相反：他坚定认为，是硅技术的进步导致了产品创新。</p><p>另外，他还以对手下事无巨细的严格管理而闻名。一位前苹果公司的员工被告知，他需要得到Srouji的许可才能参加黑客马拉松，后来放弃。</p><p>一位曾与Srouji共事的人说，苹果工程师在与Srouji会面汇报工作之前，可能会花上几十个小时来准备，因为众所周知，如果有人没有准备好，就会被这位近乎苛刻的领导问到崩溃。</p><p>据苹果前员工称，如果求职者在与低层经理的面试中留下哪怕是小小的负面印象，Srouji就会拒绝他们。不仅如此，如果求职者拒绝他发的offer，还可能会被列入黑名单，今后无法加入。</p><p>据称，Srouji的座右铭是‘少花钱，多办事’，他更喜欢把精力集中在大项目上。他手下的经理们经常在全体员工会议上说，虽然在过去十年里，苹果内部的芯片项目数量已经从寥寥无几增加到几十个，但员工人数却没有增加这么多。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/dba1f73e68a5bcef9963075b7ad1acbc\" tg-height=\"270\" tg-width=\"550\"/></p><p>然而，有之前曾供职过该团队的芯片工程师表示，项目数量的增加只是带来了更高的工作量和更大的压力。苹果能每年一款芯片的发布，是以工程师牺牲工作和生活平衡为代价的。</p><p>比如，负责芯片物理设计的苹果公司工程师表示，他们每周工作近80个小时，经常在午夜和周末加班，以满足芯片开发所需的多个deadline。</p><p>还有人说，他们每天工作时，都感到自己可能因为表现不佳而被解雇，而且无论周末、个人假期或公共假期如何安排，他们都要在deadline之前完成任务。</p><p><b>大佬出走自立门户，苹果气急败坏</b></p><p>2019年，负责苹果芯片的前高管Williams宣布离职，理由是需要更多地陪伴家人。这让同事们大吃一惊。</p><p>Williams是2010年从英国的Arm加入苹果的，此前他一直是Arm的高管。</p><p>在苹果工作期间，他在首席设计师的位子上，取得了很多重大突破。在他的手下，多代iPhone的处理器性能和Mac的高端M1芯片都得到了大幅提升。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/0fd02f6e0ccd3f5bd60ac731b29d9c98\" tg-height=\"288\" tg-width=\"550\"/></p><p>而在此期间，Williams和Srouji变得格外亲密。据知情人透露，那段时间他们及各自的太太时常一起外出聚会。</p><p>为了挽留Williams，Srouji甚至开出了6个月的带薪假期，然而William最终还是拒绝了他。</p><p>Wiiliams在苹果的最后一天，公司为他举办了告别派对，Johny Srouji和Sribalan Santhanam盛赞了他的工作，并送给他一台iPad，刻有‘感谢有你，苹果才能进步得如此之快’的字样。</p><p>几天后，Williams与其他两位苹果创始人从风投家Gill和Tan那里筹到了资金，共同创立了Nuvia。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/6f957b05b7d45ffa5e71a3f7794717d0\" tg-height=\"310\" tg-width=\"550\"/></p><p>Nuvia的目标是打造一款震撼整个行业的基于Arm的通用服务器芯片。类似于Graviton 2和Ampere Altra，但具有与 Apple当前设计相当（或更好）的定制微架构。</p><p>他们从多家公司挖人，苹果就被挖走了至少9名芯片工程师。</p><p>对于Williams的做法，苹果也在渐渐失去耐心。据律师称，Williams曾收到过警告，表示如果他再继续从苹果挖人，将会承担严重的后果。</p><p>但根据苹果工程师们的爆料，Williams实际上根本不需要‘发力’，就有相当多的苹果工程师都希望与Williams合作，参与他的新事业。</p><p><b>你告我偷用技术，我告你监控短信</b></p><p>终于，忍无可忍的苹果在2019年8月对Williams提起了诉讼。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/ff6f0af764b860f22c6d76726e10cfdb\" tg-height=\"309\" tg-width=\"550\"/></p><p>Williams也不甘示弱，分分钟把自己的前雇主告上了法庭。Williams声称，就因为自己的苹果工作期间萌生了创业的想法，苹果就对他百般打压。</p><p>在诉状中，Williams指责苹果在工作时间外还在监控员工的短信和通话记录，这些记录都出现在了苹果的诉讼文件中。</p><p>不过，苹果毕竟是苹果。一些员工因为害怕被起诉，拒绝了Nuvia的邀约。</p><p>而和Nuvia之间日益增长的敌意，也让苹果感到不安。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/051b3e9bf0cd34e0780cc32589fb06e2\" tg-height=\"275\" tg-width=\"550\"/></p><p>他们火速召集了苹果在加州和其他地区的处理器团队中的一百多名骨干成员，告诉他们：你们多年来研究的芯片就是M1。</p><p>在大会上，Srouji发表了演讲，鼓励这些员工坚持下去，因为公司正在制造令人兴奋的新产品。</p><p>不过，会后依然有几位员工选择辞职，加入了Nuvia。</p><p>还有一位苹果员工告诉经理，自己正在考虑去Nuvia。随后，苹果的企业安全团队没收了他的笔记本，试图寻找Nuvia联系这位员工的证据。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/3e3f5b97b2ca3959fd4359cd7584c31e\" tg-height=\"310\" tg-width=\"550\"/></p><p>与此同时，这场诉讼也在不经意间抬高了Nuvia的地位。它向风投资本家和潜在的雇员都发出了信号：这是一家可靠的半导体初创公司。当时，<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>、<a href=\"https://laohu8.com/S/MSFT\">微软</a>、英特尔和高通都考虑买下Nuvia。</p><p>最终，高通在去年以14亿美元收购了Nuvia。这笔交易让苹果非常痛心，因为它让苹果与高通达成了和解。2019年，双方曾有一场激烈的专利诉讼。</p><p>和解后，苹果同意向高通支付至少50亿美元的专利使用费，为了继续在iPhone中使用高通的无线调制解调器芯片。</p><p>不过最终，苹果决定使用自己的调制解调器。据称，苹果正在开发代号为Leda的5G调制解调器，计划于2024年投产。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/169c21687fc61f7c85e2abc5fe10fe40\" tg-height=\"308\" tg-width=\"550\"/></p><p>据悉，高通将在2023年末推出首款Nuvia自主CPU架构处理器Hamoa</p><p><b>那个男人留下的空缺，很难填补</b></p><p>说回苹果和Williams，现在，他们仍然在诉讼中。</p><p>Williams走后，苹果一直在努力填补他留下的空缺。在2019年，苹果聘请了另一位前Arm高管Mike Filippo，来监督一些关键项目。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/444627cda761d14ab0ad590a31494d46\" tg-height=\"413\" tg-width=\"550\"/></p><p>然而，Filippo很难适应苹果的工作文化，与其他成员发生了冲突。苹果也逐渐认定，Filippo的很多想法是根本行不通的。</p><p>后来，Filippo请了长假，并于今年跳槽去了微软。</p><p>从此，苹果的处理器团队，再也没有一个像Williams或Filippo这种级别的大佬来掌管。</p><p><b>Rivos也成了苹果的眼中钉</b></p><p>之后，又一家初创公司Rivos，也被苹果盯上了。</p><p>Rivos创立于2021年5月，与Nuvia有诸多相同之处。Gill和Tan也向Rivos投了钱；Rivos和Nuvia的办公室在同一栋楼里；最让苹果心梗的是，Rivos也挖走了数十名苹果的芯片工程师。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/d13f6957056654054cc162d758a85133\" tg-height=\"376\" tg-width=\"550\"/></p><p>这些工程师是团队中的顶梁柱，很难找到人替代。</p><p>等到Rivos从苹果挖了40多人的时候，苹果终于受够了。今年4月，苹果对Rivos提起诉讼。</p><p>在诉讼文件中，苹果状告Rivos有组织、有计划地挖走了苹果公司内有权限访问专有涉及的员工，并声称某些前雇员拿走了苹果新芯片的机密文件，带到了Rivos。</p><p>其中一名被告的员工曾是P.A． Semi的工程师，他与Sribalan Santhanam是相识十多年的老朋友了。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/4995c8bc1fe5acdbfb114d515a8d53c0\" tg-height=\"198\" tg-width=\"198\"/></p><p>与此同时，Rivos的律师表示，Rivos进行了调查，发现他们的员工没有做错任何事。如果说他们拿走了任何苹果的文件，那也是无心之举。并且，苹果也未能证明Rivos设计自己的芯片时，用的是苹果的设计。</p><p>被自己的客户告了，有点尴尬</p><p>Rivos和Nuvia受到的诉讼，让Tan很尴尬。</p><p>他是Cadence Design Systems的执行主席，这家公司提供设计芯片的关键软件。而苹果，正是Cadence最大的客户之一。</p><p>和Nuvia案一样，Rivos案让苹果也很头大。Rivos的律师指责苹果试图让这家初创公司陷入诉讼。</p><p>苹果向42位加入Rivos的前员工发出了法律信函，警告他们要保留证据，包括两名后来加入Rivos的实习生。</p><p>而Rivos在当天召开了全体大会，安抚了他们的情绪，告诉他们这没什么大不了的。</p><p>目前，Apple和Rivos仍在诉讼中。</p><p><b>苹果急忙安抚员工：可千万别走</b></p><p>与此同时，焦虑的情绪也在苹果员工中蔓延——在工作场所中，到处都是监控。</p><p><img referrerpolicy=\"no-referrer\" src=\"https://static.tigerbbs.com/ce9067d380407bbc208928aad172f6b9\" tg-height=\"344\" tg-width=\"550\"/></p><p>许多人认为，是苹果对于iCloud的规定不严，导致很多人无意中将工作文件与个人设备和云端同步了。</p><p>而在苹果的半导体部门，经理们开始竭尽全力告诉员工：初创公司风险太大，少有能最终成功的。在经济不景气的时候，更应该留在‘安全’的地方，发布能够‘改变游戏规则’的新产品。</p><p>内部人士称，在经理开会时展出的PPT上，出现了Gill的名字。根据苹果的说法，跑去初创公司的人承担了风险，而Gill是最终受益者。</p><p>而苹果的前工程师们看到PPT后吐槽说，苹果的警告可太虚伪了，Santhanam之所以事业蒸蒸日上，就是因为他去了一家芯片初创公司—— P.A． Semi。</p></body></html>","source":"lsy1569730104218","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta content=\"text/html; charset=utf-8\" http-equiv=\"Content-Type\"/>\n<meta content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\" name=\"viewport\"/>\n<meta content=\"telephone=no,email=no,address=no\" name=\"format-detection\"/>\n<title>iPhone 14 Pro“摆烂”内幕：A16芯片研发出现重大失败</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\niPhone 14 Pro“摆烂”内幕：A16芯片研发出现重大失败\n</h2>\n<h4 class=\"meta\">\n\n\n2022-12-26 16:45 北京时间   <a href=\"https://finance.sina.com.cn/tech/csj/2022-12-26/doc-imxxyrra8061334.shtml\"><strong>新智元</strong></a>\n</h4>\n</header>\n<article>\n<div>\n<p>【导读】苹果A16研发惨遭失败，不得已频频挤牙膏，背后原因，竟是那个男人的出走。曾几何时，每一代iPhone的推出，性能的提升都让全世界眼前一亮。不过，自从那个男人离开后，苹果芯片的性能提升明显放缓，甚至趋于停滞……A16摆烂，首款‘牙膏机’诞生一提起苹果手机，什么最强？是顺滑的系统、是完善的生态、是封闭严控带来的数据安全，是多年来屹立不倒的‘标杆级’影像性能。但说到底，为这些提供硬件基础的，是...</p>\n<a href=\"https://finance.sina.com.cn/tech/csj/2022-12-26/doc-imxxyrra8061334.shtml\">Web Link</a>\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/503d0b74b707300814b37c4798c0c18e","relate_stocks":{"AAPL":"苹果"},"source_url":"https://finance.sina.com.cn/tech/csj/2022-12-26/doc-imxxyrra8061334.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1180540115","content_text":"【导读】苹果A16研发惨遭失败，不得已频频挤牙膏，背后原因，竟是那个男人的出走。曾几何时，每一代iPhone的推出，性能的提升都让全世界眼前一亮。不过，自从那个男人离开后，苹果芯片的性能提升明显放缓，甚至趋于停滞……A16摆烂，首款‘牙膏机’诞生一提起苹果手机，什么最强？是顺滑的系统、是完善的生态、是封闭严控带来的数据安全，是多年来屹立不倒的‘标杆级’影像性能。但说到底，为这些提供硬件基础的，是强大的自研芯片。然而，今年A16的‘摆烂式’更新，实在是让人不敢恭维。就连苹果自己也觉得这一代挤牙膏挤得太过明显，在发布会上不仅一带而过，甚至只放出了和3年前A13的对比。如此结果，从芯片的透视图中也可以窥见一斑：在GPU的核心设计上，A16和A15几乎一模一样。A16（左）和A15（右）不过说起来，这其实并不是苹果有意要‘躺平’的。芯片研发惨遭失败，不想躺也得躺近年来，随着苹果手机芯片型号‘A’后面的数字越来越大，每次新品发布会的芯片性能部分，几乎成了苹果自己和自己打擂台。在和友商对比的环节，苹果甚至可以拿几年前的芯片出来比，两边还能打个旗鼓相当。对于全新的iPhone 14 Pro系列，苹果原计划也是要来一次图形处理器的代际飞跃，但玩儿脱了……工程师们对增加新功能过于雄心勃勃，导致早期原型机的耗电量远远超过了软件模拟的预期。这不仅会影响待机时间，而且还会使设备温度过高。苹果直到开发周期快结束时才发现，不得不将iPhone 14 Pro系列的图形处理器性能回归去年的芯片设计。于是，A16以及搭载A16的iPhone 14 Pro系列，成了苹果史上第一款‘牙膏机’。与此同时，苹果还决定在iPhone 14 Pro上削减最近很火的光线追踪性能，并对图形处理器设计研发团队进行重组，一些人被调离。由于这一重大失误，一些之前芯片设计团队中的关键人物也选择出走。据相关法律文件显示，自2019年以来，苹果的芯片设计研发团队中已经失去了几十名关键人物，这些人要么自立门户，要么跳槽去了芯片初创公司。其中，负责苹果Silicon团队的高管Gerard Williams III（上图中间）的离职创业，堪称苹果的最大损失之一。研究公司Semi Analytics的首席分析师Dylan Patel认为，在过去几年里，苹果的CPU性能的提高是非常小的，而且主要是主要是由于制程工艺的改进，而不是新的芯片设计。Patel认为，自Williams离开后，苹果芯片的性能提升明显放缓，实际上已经进入‘挤牙膏’之路。苹果在Williams离职六个月后起诉了他，指责他在自己的新企业中使用了苹果的知识产权。并挖走了关键的芯片工程师。今年早些时候，苹果对另一家来苹果挖人的芯片制造商Rivos提出了类似指控。熟悉这两家初创公司的人说，这些离职对苹果的芯片团队产生了深刻的影响。Williams以及Rivos的律师都声称，苹果的起诉是毫无根据的。靠挖人和收购，从0建立芯片团队苹果的自研芯片设计是在2007年第一款iPhone推出后不久开始的。2008年，苹果聘请Johny Srouji领导其第一款定制的iPhone处理器的开发工作。一个月后，苹果宣布收购P.A． Semi，这是一家硅谷的芯片公司，以高端、低功耗芯片而闻名。P.A． Semi的许多高管后来都在苹果担任高级职务。在收购P.A.Semi之后的十年里，苹果的芯片团队规模从数百人迅速增长到数千人。在此期间，苹果曾于2016年从英国的GPU设计公司Imagination Technologies挖来了20多名工程师。这其实不算什么，气人的是，苹果随即在伦敦郊外离Imagination总部几英里远的地方设了一个办公室。如此贴脸的行为逼得Imagination威胁要起诉苹果公司侵犯专利，但此案最终和解。据熟悉该事件的人士称，尽管苹果已经停止使用Imagination的设计，但它同意继续授权该公司的技术到2023年。最终，苹果为iPhone定制设计的CPU性能开始超过三星和高通的芯片。2019年，苹果进行了一笔最大的和芯片相关的收购，以约10亿美元的价格收购了英特尔的基带业务。作为交易的一部分，苹果还吸收了英特尔位于圣地亚哥、圣克拉拉和慕尼黑的2200多名员工。魔鬼式高压管理，少花钱，多办事2015年，苹果将芯片设计负责人Johny Srouji提升为高管团队中的核心成员，直接向CEO库克汇报。去年，在公司的硬件主管Dan Riccio卸任后，苹果将原由Riccio主管的相机和显示器团队也划归Srouji管理。Srouji是一名阿拉伯裔以色列人，在以色列理工学院获得计算机科学学士和硕士学位。在加入苹果之前，曾在Intel和IBM从事芯片设计工作。刚开始在苹果工作时，Srouji的title是手持芯片和VLSI（超大规模集成）高级总监。正是在这一职位上，他带头开发了A4处理器，这是Apple的一项里程碑式成就，为未来iPhone和iPad的进步铺平了道路。而在苹果公司内部，58岁的Srouji以其对硅芯片在技术进步中的首要地位的不可动摇的信念而闻名。大多数公司认为他们的产品应该推动硅的发展，而Srouji则正好相反：他坚定认为，是硅技术的进步导致了产品创新。另外，他还以对手下事无巨细的严格管理而闻名。一位前苹果公司的员工被告知，他需要得到Srouji的许可才能参加黑客马拉松，后来放弃。一位曾与Srouji共事的人说，苹果工程师在与Srouji会面汇报工作之前，可能会花上几十个小时来准备，因为众所周知，如果有人没有准备好，就会被这位近乎苛刻的领导问到崩溃。据苹果前员工称，如果求职者在与低层经理的面试中留下哪怕是小小的负面印象，Srouji就会拒绝他们。不仅如此，如果求职者拒绝他发的offer，还可能会被列入黑名单，今后无法加入。据称，Srouji的座右铭是‘少花钱，多办事’，他更喜欢把精力集中在大项目上。他手下的经理们经常在全体员工会议上说，虽然在过去十年里，苹果内部的芯片项目数量已经从寥寥无几增加到几十个，但员工人数却没有增加这么多。然而，有之前曾供职过该团队的芯片工程师表示，项目数量的增加只是带来了更高的工作量和更大的压力。苹果能每年一款芯片的发布，是以工程师牺牲工作和生活平衡为代价的。比如，负责芯片物理设计的苹果公司工程师表示，他们每周工作近80个小时，经常在午夜和周末加班，以满足芯片开发所需的多个deadline。还有人说，他们每天工作时，都感到自己可能因为表现不佳而被解雇，而且无论周末、个人假期或公共假期如何安排，他们都要在deadline之前完成任务。大佬出走自立门户，苹果气急败坏2019年，负责苹果芯片的前高管Williams宣布离职，理由是需要更多地陪伴家人。这让同事们大吃一惊。Williams是2010年从英国的Arm加入苹果的，此前他一直是Arm的高管。在苹果工作期间，他在首席设计师的位子上，取得了很多重大突破。在他的手下，多代iPhone的处理器性能和Mac的高端M1芯片都得到了大幅提升。而在此期间，Williams和Srouji变得格外亲密。据知情人透露，那段时间他们及各自的太太时常一起外出聚会。为了挽留Williams，Srouji甚至开出了6个月的带薪假期，然而William最终还是拒绝了他。Wiiliams在苹果的最后一天，公司为他举办了告别派对，Johny Srouji和Sribalan Santhanam盛赞了他的工作，并送给他一台iPad，刻有‘感谢有你，苹果才能进步得如此之快’的字样。几天后，Williams与其他两位苹果创始人从风投家Gill和Tan那里筹到了资金，共同创立了Nuvia。Nuvia的目标是打造一款震撼整个行业的基于Arm的通用服务器芯片。类似于Graviton 2和Ampere Altra，但具有与 Apple当前设计相当（或更好）的定制微架构。他们从多家公司挖人，苹果就被挖走了至少9名芯片工程师。对于Williams的做法，苹果也在渐渐失去耐心。据律师称，Williams曾收到过警告，表示如果他再继续从苹果挖人，将会承担严重的后果。但根据苹果工程师们的爆料，Williams实际上根本不需要‘发力’，就有相当多的苹果工程师都希望与Williams合作，参与他的新事业。你告我偷用技术，我告你监控短信终于，忍无可忍的苹果在2019年8月对Williams提起了诉讼。Williams也不甘示弱，分分钟把自己的前雇主告上了法庭。Williams声称，就因为自己的苹果工作期间萌生了创业的想法，苹果就对他百般打压。在诉状中，Williams指责苹果在工作时间外还在监控员工的短信和通话记录，这些记录都出现在了苹果的诉讼文件中。不过，苹果毕竟是苹果。一些员工因为害怕被起诉，拒绝了Nuvia的邀约。而和Nuvia之间日益增长的敌意，也让苹果感到不安。他们火速召集了苹果在加州和其他地区的处理器团队中的一百多名骨干成员，告诉他们：你们多年来研究的芯片就是M1。在大会上，Srouji发表了演讲，鼓励这些员工坚持下去，因为公司正在制造令人兴奋的新产品。不过，会后依然有几位员工选择辞职，加入了Nuvia。还有一位苹果员工告诉经理，自己正在考虑去Nuvia。随后，苹果的企业安全团队没收了他的笔记本，试图寻找Nuvia联系这位员工的证据。与此同时，这场诉讼也在不经意间抬高了Nuvia的地位。它向风投资本家和潜在的雇员都发出了信号：这是一家可靠的半导体初创公司。当时，谷歌、微软、英特尔和高通都考虑买下Nuvia。最终，高通在去年以14亿美元收购了Nuvia。这笔交易让苹果非常痛心，因为它让苹果与高通达成了和解。2019年，双方曾有一场激烈的专利诉讼。和解后，苹果同意向高通支付至少50亿美元的专利使用费，为了继续在iPhone中使用高通的无线调制解调器芯片。不过最终，苹果决定使用自己的调制解调器。据称，苹果正在开发代号为Leda的5G调制解调器，计划于2024年投产。据悉，高通将在2023年末推出首款Nuvia自主CPU架构处理器Hamoa那个男人留下的空缺，很难填补说回苹果和Williams，现在，他们仍然在诉讼中。Williams走后，苹果一直在努力填补他留下的空缺。在2019年，苹果聘请了另一位前Arm高管Mike Filippo，来监督一些关键项目。然而，Filippo很难适应苹果的工作文化，与其他成员发生了冲突。苹果也逐渐认定，Filippo的很多想法是根本行不通的。后来，Filippo请了长假，并于今年跳槽去了微软。从此，苹果的处理器团队，再也没有一个像Williams或Filippo这种级别的大佬来掌管。Rivos也成了苹果的眼中钉之后，又一家初创公司Rivos，也被苹果盯上了。Rivos创立于2021年5月，与Nuvia有诸多相同之处。Gill和Tan也向Rivos投了钱；Rivos和Nuvia的办公室在同一栋楼里；最让苹果心梗的是，Rivos也挖走了数十名苹果的芯片工程师。这些工程师是团队中的顶梁柱，很难找到人替代。等到Rivos从苹果挖了40多人的时候，苹果终于受够了。今年4月，苹果对Rivos提起诉讼。在诉讼文件中，苹果状告Rivos有组织、有计划地挖走了苹果公司内有权限访问专有涉及的员工，并声称某些前雇员拿走了苹果新芯片的机密文件，带到了Rivos。其中一名被告的员工曾是P.A． Semi的工程师，他与Sribalan Santhanam是相识十多年的老朋友了。与此同时，Rivos的律师表示，Rivos进行了调查，发现他们的员工没有做错任何事。如果说他们拿走了任何苹果的文件，那也是无心之举。并且，苹果也未能证明Rivos设计自己的芯片时，用的是苹果的设计。被自己的客户告了，有点尴尬Rivos和Nuvia受到的诉讼，让Tan很尴尬。他是Cadence Design Systems的执行主席，这家公司提供设计芯片的关键软件。而苹果，正是Cadence最大的客户之一。和Nuvia案一样，Rivos案让苹果也很头大。Rivos的律师指责苹果试图让这家初创公司陷入诉讼。苹果向42位加入Rivos的前员工发出了法律信函，警告他们要保留证据，包括两名后来加入Rivos的实习生。而Rivos在当天召开了全体大会，安抚了他们的情绪，告诉他们这没什么大不了的。目前，Apple和Rivos仍在诉讼中。苹果急忙安抚员工：可千万别走与此同时，焦虑的情绪也在苹果员工中蔓延——在工作场所中，到处都是监控。许多人认为，是苹果对于iCloud的规定不严，导致很多人无意中将工作文件与个人设备和云端同步了。而在苹果的半导体部门，经理们开始竭尽全力告诉员工：初创公司风险太大，少有能最终成功的。在经济不景气的时候，更应该留在‘安全’的地方，发布能够‘改变游戏规则’的新产品。内部人士称，在经理开会时展出的PPT上，出现了Gill的名字。根据苹果的说法，跑去初创公司的人承担了风险，而Gill是最终受益者。而苹果的前工程师们看到PPT后吐槽说，苹果的警告可太虚伪了，Santhanam之所以事业蒸蒸日上，就是因为他去了一家芯片初创公司—— P.A． 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href=\"https://finance.sina.com.cn/tech/it/2023-03-09/doc-imykfqkz5802643.shtml\"><strong>新浪科技</strong></a>\n</h4>\n</header>\n<article>\n<div>\n<p>据报道，知情人士透露，苹果公司正在调整其国际业务的管理层，以加大对印度市场的关注。这也表明印度对苹果的重要程度日益上升。此番调整标志着印度首次成为苹果的独立销售区。知情人士透露，背后的主要原因在于该国的需求大幅增加，使得印度在苹果内部的受重视程度得以提升。苹果是在负责印度、中东、地中海、东欧和非洲的副总裁胡格斯·阿斯曼（Hugues Asseman）退休后做出这一调整的。在阿斯曼离职后，苹果提拔了...</p>\n<a href=\"https://finance.sina.com.cn/tech/it/2023-03-09/doc-imykfqkz5802643.shtml\">Web Link</a>\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/052d0d3a6389985cf72883e9c3047ae4","relate_stocks":{"AAPL":"苹果"},"source_url":"https://finance.sina.com.cn/tech/it/2023-03-09/doc-imykfqkz5802643.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1133606796","content_text":"据报道，知情人士透露，苹果公司正在调整其国际业务的管理层，以加大对印度市场的关注。这也表明印度对苹果的重要程度日益上升。此番调整标志着印度首次成为苹果的独立销售区。知情人士透露，背后的主要原因在于该国的需求大幅增加，使得印度在苹果内部的受重视程度得以提升。苹果是在负责印度、中东、地中海、东欧和非洲的副总裁胡格斯·阿斯曼（Hugues Asseman）退休后做出这一调整的。在阿斯曼离职后，苹果提拔了印度主管阿西什·乔杜里（Ashish Chowdhary）——他之前向阿斯曼汇报工作，之后则直接向苹果产品销售主管迈克尔·芬格（Michael Fenger）汇报工作。对此，苹果发言人拒绝对此置评。尽管苹果上季度的总营收下滑5%，但在印度市场的营收还是创下历史新高。苹果开发了一个在线商店，为印度地区提供服务，他们还准备于今年晚些时候在印度开设首家旗舰店。苹果CEO蒂姆·库克（Tim Cook）在最近的财报电话会议上表示，该公司将“高度重视该市场”，并将印度目前的情况比作早期的中国。“我们其实就是在采用几年前从中国学到的东西，并把在中国扩大规模的方式应用到这里。”他说。中国目前每年为苹果贡献大约750亿美元营收，成为仅次于美洲和欧洲的最大销售区。除了将为苹果贡献销量外，印度在苹果产品开发中扮演的角色也越来越重要。苹果的重要供应商都在向印度转移，苹果也在与鸿海合作在该国建设iPhone工厂。最近的变化将对苹果的管理结构产生影响，但不会影响公开财报的区划方式。在财报中，该公司将印度作为欧洲大区的一部分，与中东和非洲同列。此外，该公司还有另外四个大区，分别是：美洲、大中华区、日本和亚太其他地区。阿斯曼的离职是苹果近期高管离职潮的一部分。负责订阅服务的苹果副总裁也在今年早些时候离职，云计算主管也将在下月离职。去年，负责工业设计、财报、软件和硬件工程、隐私、信息系统和在线商店的高管也都宣布离职。作为在苹果工作了20多年的老兵，阿斯曼主要在该公司的伦敦办事处以及库比蒂诺总部任职。他最初是负责Mac和iPod产品线的营销经理，后来领导过零售团队，之后在2011年出任iPhone欧洲和其他国际市场的销售主管。他2015年出任在苹果的最后一个职位，直到去年末退休。苹果的销售和国际团队由芬格和另外一位副总裁道格·贝克（Doug 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