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价值长拿
2021-07-26

这篇文章不错，转发给大家看看

@老特资本：

商业案例分析：鸿星尔克（Slogen口号: To be No.1）这波水灾捐款受益良多！舆论引爆点关键词：快破产、负2.3亿年利润、捐5000万。然后就是到后面一系列操作：老板骑单车上直播，老板23年党龄，鞋子最贵的299元核心点不变。直播2天销售额破1.5亿！互联网娱乐化传播这个案例太成功了！核心还是爱国主义情怀。符合大众价值观的企业文化和产品体系，遇上广泛影响国内社会的事件，一个热点的突破引爆话题，核心还是为人民服务，平时屁股坐歪的人比它捐得再多也无济于事～[财迷] [财迷] [财迷] $阿里巴巴(BABA)$$腾讯音乐(TME)$$美团-W(03690)$$新东方-S(09901)$$好未来(TAL)$

商业案例分析：鸿星尔克（Slogen口号: To be No.1）这波水灾捐款受益良多！舆论引爆点关键词：快破产、负2.3亿年利润、捐5000万。然后就是到后面一系列操作：老板骑单车上直播，老板23年党龄，鞋子最贵的299元核心点不变。直播2天销售额破1.5亿！互联网娱乐化传播这个案例太成功了！核心还是爱国主义情怀。符合大众价值观的企业文化和产品体系，遇上广泛影响国内社会的事件，一个热点的突破引爆话题，核心还是为人民服务，平时屁股坐歪的人比它捐得再多也无济于事～[财迷] [财迷] [财迷] $阿里巴巴(BABA)$$腾讯音乐(TME)$$美团-W(03690)$$新东方-S(09901)$$好未来(TAL)$

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

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