商业案例分析：鸿星尔_老虎社区_美港股上老虎 - 老虎社区

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老特资本
2021-07-24

商业案例分析：鸿星尔克（Slogen口号: To be No.1）这波水灾捐款受益良多！舆论引爆点关键词：快破产、负2.3亿年利润、捐5000万。然后就是到后面一系列操作：老板骑单车上直播，老板23年党龄，鞋子最贵的299元核心点不变。直播2天销售额破1.5亿！互联网娱乐化传播这个案例太成功了！核心还是爱国主义情怀。符合大众价值观的企业文化和产品体系，遇上广泛影响国内社会的事件，一个热点的突破引爆话题，核心还是为人民服务，平时屁股坐歪的人比它捐得再多也无济于事～[财迷] [财迷] [财迷] $阿里巴巴(BABA)$$腾讯音乐(TME)$$美团-W(03690)$$新东方-S(09901)$$好未来(TAL)$

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利弗莫尔sama
·2021-07-24
韩束也是相当成功啊，一条解约声明赚得盆满钵满
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特总的女铁粉队队长洁然然
·2021-07-24
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