乐道对蔚来的意义，可能超乎你的想象_老虎社区_美港股上老虎

{"i18n":{"language":"zh_CN"},"data":{"magic":2,"id":304576384074024,"tweetId":"304576384074024","gmtCreate":1715394079039,"gmtModify":1715419526195,"author":{"id":3579224066320058,"idStr":"3579224066320058","authorId":3579224066320058,"authorIdStr":"3579224066320058","name":"互金投研","avatar":"https://static.tigerbbs.com/a9a32f32212926a96b1c2d141f090d9f","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":14,"starInvestorFlag":false},"themes":[],"images":[{"img":"https://static.tigerbbs.com/0f4237f9cc2a306c7f85f296139d0629","width":"863","height":"656"}],"coverImages":[{"img":"https://static.tigerbbs.com/0f4237f9cc2a306c7f85f296139d0629","width":"863","height":"656"}],"title":"乐道对蔚来的意义，可能超乎你的想象","html":"<html><head></head><body>搞懂乐道能不能把蔚来的棋局彻底激活，得先想明白两个问题：\n一、为什么推出乐道\n乐道是蔚来聚焦家庭用户的第二品牌\n高端品牌以价换市容易饮鸩止渴，这样的例子不胜枚举\n因此，要覆盖家庭板块，第二品牌就很有必要\n第二品牌还有个好处，定位足够清晰\n蔚来=高端，乐道=家庭\n二、乐道赢面有多大\n这就要看蔚来能给些什么\n1、BaaS：能有效降低买车门槛，形成降维打击\n2、补能：充换电联盟不断壮大，乐道到哪都有“贵戚”\n3、技术：16年到现在投入了430亿，自研12项核心技术全栈\n总之，乐道一出生就身披金甲\n<img src=\"https://static.tigerbbs.com/0f4237f9cc2a306c7f85f296139d0629\" tg-width=\"863\" tg-height=\"656\">\n <a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$</a> <a href=\"https://laohu8.com/S/09866\">$蔚来-SW(09866)$</a> </body></html>","htmlText":"<html><head></head><body>搞懂乐道能不能把蔚来的棋局彻底激活，得先想明白两个问题：\n一、为什么推出乐道\n乐道是蔚来聚焦家庭用户的第二品牌\n高端品牌以价换市容易饮鸩止渴，这样的例子不胜枚举\n因此，要覆盖家庭板块，第二品牌就很有必要\n第二品牌还有个好处，定位足够清晰\n蔚来=高端，乐道=家庭\n二、乐道赢面有多大\n这就要看蔚来能给些什么\n1、BaaS：能有效降低买车门槛，形成降维打击\n2、补能：充换电联盟不断壮大，乐道到哪都有“贵戚”\n3、技术：16年到现在投入了430亿，自研12项核心技术全栈\n总之，乐道一出生就身披金甲\n<img src=\"https://static.tigerbbs.com/0f4237f9cc2a306c7f85f296139d0629\" tg-width=\"863\" tg-height=\"656\">\n <a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$</a> <a href=\"https://laohu8.com/S/09866\">$蔚来-SW(09866)$</a> </body></html>","text":"搞懂乐道能不能把蔚来的棋局彻底激活，得先想明白两个问题： 一、为什么推出乐道 乐道是蔚来聚焦家庭用户的第二品牌 高端品牌以价换市容易饮鸩止渴，这样的例子不胜枚举 因此，要覆盖家庭板块，第二品牌就很有必要 第二品牌还有个好处，定位足够清晰 蔚来=高端，乐道=家庭 二、乐道赢面有多大 这就要看蔚来能给些什么 1、BaaS：能有效降低买车门槛，形成降维打击 2、补能：充换电联盟不断壮大，乐道到哪都有“贵戚” 3、技术：16年到现在投入了430亿，自研12项核心技术全栈 总之，乐道一出生就身披金甲 $蔚来(NIO)$ 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乐道对蔚来的意义，可能超乎你的想象

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