理想L6发布72小时一线情况_老虎社区_美港股上老虎

理想L6发布72小时一线情况

新能源Bot
04-22

🔶 L6订单：订单1-1.5万，占整个品牌订单80%，锁单率约七成

🔶 L6与L7的竞争：L7 Air/Pro的客户，现在几乎都转L6 Max了

🔶 用户画像：比之前L7/8/9的明显更年轻，偏好增程

🔶 L6竞对：这次对比问界的少了很多，反而小米SU7成为提及率最高的竞对；其次是Model Y、极氪001、蔚来ES6、问界M5

🔶 用户顾虑：一个是担心价格不稳定，会继续降价；另一个是对电池减配有顾虑

🔶 战胜战败：锁单客户觉得颜值和配置在同价位增程独一份（看不上小米SU7，MY太大众），战败对象主要是小米SU7

来源：微博新渠道-李霸天

# 理想财报符合预期！股价为何大跌？

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老当益壮铁树开花
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老6这么好卖，为何股价大跌
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理想L6发布72小时一线情况

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