说说你对这篇新闻的看_老虎社区_美港股上老虎

{"i18n":{"language":"zh_CN"},"data":{"magic":2,"id":249585099157768,"tweetId":"249585099157768","gmtCreate":1701943903927,"gmtModify":1701943969125,"author":{"id":3469681478260689,"authorId":3469681478260689,"authorIdStr":"3469681478260689","name":"罗鹏巍","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":0,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"html":"<html><head></head><body><p>说说你对这篇新闻的看法...</p></body></html>","htmlText":"<html><head></head><body><p>说说你对这篇新闻的看法...</p></body></html>","text":"说说你对这篇新闻的看法...","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/249585099157768","repostId":1100653623,"repostType":2,"repost":{"id":"1100653623","pubTimestamp":1701943497,"share":"https://www.laohu8.com/m/news/1100653623?lang=&edition=full","pubTime":"2023-12-07 18:04","market":"hk","language":"zh","title":"李想称理想汽车营销和传播费用率最低，蔚来高管开怼","url":"https://stock-news.laohu8.com/highlight/detail?id=1100653623","media":"新浪科技","summary":"“最关心的不应该是研发费用和费效吗？”","content":"<html><head></head><body><p>蔚小理和特斯拉的销售费用近日引发讨论，蔚来和理想汽车高管也在微博上直接开怼。</p><p style=\"text-align: start;\">有博主在微博上晒出了理想小鹏蔚来特斯拉销售费用占比和毛利率动态变化。该博主称，在销售费用占比这个指标上，特斯拉是最好的，理想从2023年开始已经一步步接近特斯拉的水平，小鹏蔚来目前保持在高位，但是相对之前都有明显下降。</p><p style=\"text-align: start;\">理想汽车CEO李想转发该微博表示赞同。他表示，大家最关心的营销和传播的费用，包含在整体销售和管理费用里。理想汽车是中国所有汽车品牌里营销和传播费用率最低的企业，包含主机厂和销售（直营/代理）体系的全部营销和传播费用。“全球比我们低的应该只有特斯拉。”</p><p style=\"text-align: start;\">不过，对于李想的观点，蔚来品牌与传播助理副总裁马麟显然并不同意。他转发李想微博回怼称，根据“天（星）眼（图）”系统，理想今年3款车抖音内容投放应该在9000万左右。另外他还反问道：“大家最关心的不应该是研发的费用和费效吗？”</p><p></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/78f642ea99a72c94e28f78ae9d30f6e6\" tg-width=\"972\" tg-height=\"749\"/></p><p></p></body></html>","source":"sina_tech","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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李想称理想汽车营销和传播费用率最低，蔚来高管开怼

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