Why AMD, Intel, Qualcomm and Other PC Giants Need Apple's AI Effort to Succeed
Apple's consumer AI raises all boats - as long as Microsoft navigates. Apple will help normalize the most controversial part of the consumer AI revolution: deeper and more personal data collection and utilization.Apple has taken the wraps off one of the worst-kept secrets in the technology space: its plans for integrating AI into its consumer products. Everything from the Mac to iPad and iPhone will integrate some facets of the "Apple Intelligence" features slated for late this fall.Apple is doing what it always seems to do: paint the clearest picture of customer benefits to a feature and technology that it might not have invented or brought to market first. The demonstrations and descriptions of how Apple Intelligence will change the usage of iPhones and MacBooks have been on point and paint a picture of how AI can start to improve the computing experiences across all consumer devices. It's something Apple has perfected over decades of iPhone releases: molding technologies and featu