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- 映宏映宏
  ·2021-01-23
  说说你对这篇新闻的看法...
  腾讯音乐被传二次赴港上市红海之下如何打破内容付费增长难题
  华夏时报记者罗金惠杨仕省深圳报道面临付费用户增长瓶颈的腾讯音乐（TEM，下称“腾讯音乐”)近期动作频频。从1月12日被传赴港二次上市，到1月15日宣布斥资4.15亿美元收购深圳市懒人在线 ...
  腾讯音乐被传二次赴港上市红海之下如何打破内容付费增长难题
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- 映宏映宏
  ·2021-01-23
  好文
  非常抱歉，此主贴已删除
  1,864 评论
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- 映宏映宏
  ·2021-01-11
  百度加油！
  1,385 评论
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- 映宏映宏
  ·2021-01-08
  百度和哔哩哔哩加油
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- 映宏映宏
  ·2020-12-31
  新年吉祥！平安喜乐！财源广进！万事胜意！
  1,853 评论
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- 映宏映宏
  ·2020-12-28
  圣诞快乐🎄🎅🎁
  1,332 评论
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- 映宏映宏
  ·2020-12-11
  感觉年底行情不会太好，这也是为明年行情留有余地！
  1,717 评论
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- 映宏映宏
  ·2020-12-10
  祝点赞的朋友投资顺利！才思敏捷，财源滚滚！
  1,349 评论
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- 映宏映宏
  ·2020-12-09
  好好学习天天向上！加油！
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- 映宏映宏
  ·2020-12-08
  最近美股中航空股大涨，相比较之下看好携程的后期表现！
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深圳报道　　面临付费用户增长瓶颈的腾讯音乐（TEM，下称“腾讯音乐”)近期动作频频。　　从1月12日被传赴港二次上市，到1月15日宣布斥资4.15亿美元收购深圳市懒人在线科技有限公司（下称“懒人听书”）100%股权，受此影响，腾讯音乐股价一路上扬，截至1月22日，腾讯音乐股价涨幅超20%。　　作为目前全球最大的在线音乐平台之一，腾讯音乐旗下拥有QQ音乐、酷狗音乐、...</p>\n\n<a href=\"http://stock.10jqka.com.cn/hks/20210122/c626430983.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/06c120bbb961941a6910f63352c38f2b","relate_stocks":{"TME":"腾讯音乐"},"source_url":"http://stock.10jqka.com.cn/hks/20210122/c626430983.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/f0343184bd9b9c963ed02b302442e2b8","article_id":"2105913464","content_text":"华夏时报记者 罗金惠 杨仕省 深圳报道　　面临付费用户增长瓶颈的腾讯音乐（TEM，下称“腾讯音乐”)近期动作频频。　　从1月12日被传赴港二次上市，到1月15日宣布斥资4.15亿美元收购深圳市懒人在线科技有限公司（下称“懒人听书”）100%股权，受此影响，腾讯音乐股价一路上扬，截至1月22日，腾讯音乐股价涨幅超20%。　　作为目前全球最大的在线音乐平台之一，腾讯音乐旗下拥有QQ音乐、酷狗音乐、酷我音乐和全民K歌四款移动音乐产品，总月活用户数超过8亿元。但从目前在线音乐市场来看，腾讯音乐仍然面临着严峻的市场考验，尤其是如何打破增长瓶颈成了其亟待解决的一大难题。　　对此，知名产业时评人张书乐向《华夏时报》记者分析表示：“在线音乐平台在收费模式上早期缺少孵化，短时间内难以流量变现，现阶段尽管由于洗牌和孵化，用户已经形成了一定的付费习惯，但在线音乐平台依然缺少付费场景。”　　内容成本增长难题待解　　内容成本增加与付费用户增长速度放缓是腾讯音乐当前面临的最大难题。　　自2015年国家版权局下发《关于责令网络音乐服务商停止未经授权传播音乐作品的通知》以来，16家直接提供内容的网络音乐服务商主动下线未经授权音乐作品220余万首，音乐版权在音乐行业中变得越发重要，各大音乐平台的版权大战也由此开启。　　然而，当腾讯音乐以极大的版权优势占领市场时，巨额的成本问题也随之而来。在各大音乐平台争夺环球音乐的版权战中，独家代理费从三千万美元一度飙升到了3.5亿美元外加1亿美元股权。巨额的成本支出，最终都直观体现在腾讯音乐的财报当中。　　记者翻阅其招股书发现，在最新一季（2020年第三季度)的财报中，其营业成本达到了51.17亿元，同比增长19.1%。根据财报数据显示，过去一年来腾讯音乐的成本在不断上升，四个季度的相关成本支出分别为37.03亿元、39.57亿元、42.96亿元、48.1亿元。　　对此，腾讯音乐也在其财报中指出，内容费用增加主要来自市场价格上升，以及授权和自制音乐内容的数量增长。　　然而，巨额的内容成本却未能获得对等的收益。虽然平台用户版权意识已经有所增强，愿意为音乐付费人群越来越多，但听歌付费这件事并未深入人心。从国内目前的付费率看，用户付费远不足以支付平台购买版权的费用。据腾讯音乐2020年三季度财报，在线音乐服务的月度活跃人数为6.46亿，在线音乐付费用户历史性突破5000万，达到5170万，付费率也不过8%。　　“与西方音乐产业动辄30%-50%的付费率相比，中国目前在线音乐的付费率仅为5%。”网易云音乐副总裁丁博曾透露。　　回港潮下谋求上市？　　1月13日，腾讯音乐被传即将在香港二次上市，计划筹集35亿美元。本报记者就此联系腾讯公关负责人，截至发稿前还未获得回复。　　纵观在线音乐发展史，从早年的数次版权之战，到2018年12月腾讯音乐赴美上市，再到2019年9月阿里7亿美元投资网易云音乐，中国音乐市场早已成为竞争激烈的红海。随着今年虾米音乐的关停，腾讯和网易云音乐虽然拿到了绝大多数份额，但版权之战尚未平息，格局变数仍存。　　值得注意的是，在1月4日虾米宣布关停的前一天，咪咕音乐客户端用户数增至1.03亿，月活用户也同比提升了35%。　　2020年，腾讯音乐与“环球、索尼、华纳”三大唱片公司的独家版权协议即将陆续到期，而阿里音乐与BMG在2016年签下的续约合同也已经到期，获得阿里领投的7亿美元融资的网易云音乐的实力已今非昔比，此外，字节跳动旗下的抖音正蓄势待发。强敌环伺之下，想要继续保持领先，腾讯音乐需要面对诸多挑战。　　目前，腾讯音乐的主要竞争对手是网易。6月11日，网易正式在香港联交所挂牌上市，开盘报133港元每股，较发行价上涨8.13%，总市值超4500亿港元。成为了继阿里巴巴之后，第二批既保留美股身份又拥有港股代码的中概股之一。　　“购买版权获得海量音乐，这一战役现在已经进入到了相持阶段，现阶段是腾讯音乐和网易云音乐在版权应用、场景开拓和自身原创音乐孵化上挖掘场景的阶段。”张书乐告诉本报记者。　　如今，在线音乐俨然走入了一个新时代，未来腾讯音乐如何破局？本报记者将持续关注。\n关注同花顺财经（ths518），获取更多机会","news_type":1},"isVote":1,"tweetType":1,"viewCount":2132,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":310584901,"gmtCreate":1611333066903,"gmtModify":1703750007268,"author":{"id":"3494561223829939","authorId":"3494561223829939","name":"映宏","avatar":"https://static.tigerbbs.com/5eac7d5520f4905f42a8b7e6945d3dbe","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3494561223829939","authorIdStr":"3494561223829939"},"themes":[],"htmlText":"好文","listText":"好文","text":"好文","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/310584901","repostId":"2105345047","repostType":2,"isVote":1,"tweetType":1,"viewCount":1864,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":332847429,"gmtCreate":1610375858761,"gmtModify":1703743900561,"author":{"id":"3494561223829939","authorId":"3494561223829939","name":"映宏","avatar":"https://static.tigerbbs.com/5eac7d5520f4905f42a8b7e6945d3dbe","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3494561223829939","authorIdStr":"3494561223829939"},"themes":[],"htmlText":"百度加油！","listText":"百度加油！","text":"百度加油！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/332847429","isVote":1,"tweetType":1,"viewCount":1385,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":336405639,"gmtCreate":1610120400421,"gmtModify":1703742937989,"author":{"id":"3494561223829939","authorId":"3494561223829939","name":"映宏","avatar":"https://static.tigerbbs.com/5eac7d5520f4905f42a8b7e6945d3dbe","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3494561223829939","authorIdStr":"3494561223829939"},"themes":[],"htmlText":"百度和哔哩哔哩加油","listText":"百度和哔哩哔哩加油","text":"百度和哔哩哔哩加油","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/336405639","isVote":1,"tweetType":1,"viewCount":1322,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":331941493,"gmtCreate":1609422356413,"gmtModify":1703739344414,"author":{"id":"3494561223829939","authorId":"3494561223829939","name":"映宏","avatar":"https://static.tigerbbs.com/5eac7d5520f4905f42a8b7e6945d3dbe","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3494561223829939","authorIdStr":"3494561223829939"},"themes":[],"htmlText":"新年吉祥！平安喜乐！财源广进！万事胜意！","listText":"新年吉祥！平安喜乐！财源广进！万事胜意！","text":"新年吉祥！平安喜乐！财源广进！万事胜意！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/331941493","isVote":1,"tweetType":1,"viewCount":1853,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":333074682,"gmtCreate":1609153339546,"gmtModify":1703737856353,"author":{"id":"3494561223829939","authorId":"3494561223829939","name":"映宏","avatar":"https://static.tigerbbs.com/5eac7d5520f4905f42a8b7e6945d3dbe","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3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