亚马逊挺进低价赛道，对Temu和Shein发起反攻_老虎社区_美港股上老虎

亚马逊挺进低价赛道，对Temu和Shein发起反攻

金十数据06-27

亚马逊计划推出专门销售低价产品的版块，将允许中国商品直接发往美国消费者。据CNBC报道，亚马逊计划在网站上推出专门销售低价的时尚和日用商品的版块，新板块将允许中国卖家直接向美国消费者发货。周三，亚马逊在一场仅限受邀者参加的中国卖家会议上宣布了这一消息。这一新的销售专区是亚马逊迄今为止最积极的举措，旨在应对新兴电商平台特卖网站Temu和Shein在美国市场的不断扩张。Temu和Shein近年来在...

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马星云
·06-27
亚马逊一直有自发货
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Boschetti表示：“我们一直在不断探索新的方式与销售合作伙伴合作，以更多的选择、更低的价格和更大的便利来取悦客户。”</p><p><strong>尽管亚马逊没有透露具体上线时间，但会议材料显示将于今年秋季开始接受卖家入驻。</strong>长期以来，中国卖家一直是亚马逊市场的重要组成部分，如今公司正加大吸引力度，以应对日益激烈的市场竞争。</p><p>去年12月，亚马逊宣布在深圳建立一个新的“创新中心”，还大幅削减了售价20美元以下服装商家的费用。亚马逊表示，2023年，中国卖家在其网站上的商品销售额同比增长了20%以上，销售额超过1000万美元的中国卖家数量增长了30%。</p></body></html>","source":"xnew_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>亚马逊挺进低价赛道，对Temu和Shein发起反攻</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n亚马逊挺进低价赛道，对Temu和Shein发起反攻\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-06-27 15:00 北京时间&nbsp;&nbsp;&nbsp;<a href=https://xnews.jin10.com/webapp/details.html?id=142099&type=news&data_type=0><strong>金十数据</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>亚马逊计划推出专门销售低价产品的版块，将允许中国商品直接发往美国消费者。据CNBC报道，亚马逊计划在网站上推出专门销售低价的时尚和日用商品的版块，新板块将允许中国卖家直接向美国消费者发货。周三，亚马逊在一场仅限受邀者参加的中国卖家会议上宣布了这一消息。这一新的销售专区是亚马逊迄今为止最积极的举措，旨在应对新兴电商平台特卖网站Temu和Shein在美国市场的不断扩张。Temu和Shein近年来在...</p>\n\n<a href=\"https://xnews.jin10.com/webapp/details.html?id=142099&type=news&data_type=0\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3473f757d00eee50292777a0505620c4","relate_stocks":{"BK4538":"云计算","BK4527":"明星科技股","LU0130103400.USD":"Natixis Harris Associates Global Equity RA USD","LU0310799852.SGD":"FTIF - Templeton Global Equity Income A MDIS SGD","BK4579":"人工智能","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","BK4559":"巴菲特持仓","BK4550":"红杉资本持仓","LU0109392836.USD":"富兰克林科技股A","BK4588":"碎股","BK4503":"景林资产持仓","IE0004445015.USD":"JANUS HENDERSON BALANCED \"A2\" (USD) ACC","BK4122":"互联网与直销零售","BK4551":"寇图资本持仓","BK4561":"索罗斯持仓","LU0097036916.USD":"贝莱德美国增长A2 USD","LU0158827948.USD":"ALLIANZ GLOBAL SUSTAINABILITY \"A\" (USD) INC","IE00BJTD4N35.SGD":"Neuberger Berman US Long Short Equity A1  Acc SGD-H","LU0011850046.USD":"贝莱德全球长线股票 A2 USD","BK4581":"高盛持仓","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH 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ACC"},"source_url":"https://xnews.jin10.com/webapp/details.html?id=142099&type=news&data_type=0","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2446306419","content_text":"亚马逊计划推出专门销售低价产品的版块，将允许中国商品直接发往美国消费者。据CNBC报道，亚马逊计划在网站上推出专门销售低价的时尚和日用商品的版块，新板块将允许中国卖家直接向美国消费者发货。周三，亚马逊在一场仅限受邀者参加的中国卖家会议上宣布了这一消息。这一新的销售专区是亚马逊迄今为止最积极的举措，旨在应对新兴电商平台特卖网站Temu和Shein在美国市场的不断扩张。Temu和Shein近年来在美国市场的影响力不断扩大，其超低价格的服装、电子产品、家居用品和其他产品，吸引了越来越多的美国消费者。根据亚马逊卖家提供的资料，该新专区将销售大量无品牌商品，其中许多商品价格低于20美元。样板页面展示了面部刮痧按摩件、臂力器和手机壳等商品。亚马逊将把产品直接从中国运送到美国，预计送达时间为9-11天。过去，中国卖家一直依靠亚马逊的配送服务先将货物送到美国的仓库，然后再发给客户。亚马逊表示，这一安排可以为亚马逊在中国的卖家节省成本，并表示商家将能够通过小批量生产来测试新产品，这与Shein采用的按需生产模式类似，先少量生产，再随着需求增加而加大产量。亚马逊发言人Maria Boschetti表示：“我们一直在不断探索新的方式与销售合作伙伴合作，以更多的选择、更低的价格和更大的便利来取悦客户。”尽管亚马逊没有透露具体上线时间，但会议材料显示将于今年秋季开始接受卖家入驻。长期以来，中国卖家一直是亚马逊市场的重要组成部分，如今公司正加大吸引力度，以应对日益激烈的市场竞争。去年12月，亚马逊宣布在深圳建立一个新的“创新中心”，还大幅削减了售价20美元以下服装商家的费用。亚马逊表示，2023年，中国卖家在其网站上的商品销售额同比增长了20%以上，销售额超过1000万美元的中国卖家数量增长了30%。","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":1,"commentSize":1,"repostSize":1,"favoriteSize":3,"likeStatus":false,"favoriteStatus":false}}