Chart of the Day: BTS endorsements can increase brand interest in SG by 50%_老虎社区_美港股上老虎

Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

Singapore Business2021-07-12

Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception. A study by iPrrice Group looked into how much a collaboration...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

134

Geminifx
·2021-07-12
Better
回复
点赞
举报
LowZackM
·2021-07-12
Worth!
回复
1
举报
BeautyTrade
·2021-07-12
U r worth for invest, the share company said. LOL
回复
2
举报
TinyRabbit
·2021-07-12
BtS!
回复
4
举报
Genesis8888
·2021-07-12
It was crazy BtS Army!
回复
4
举报
ivy888
·2021-07-12
Please like
回复
8
举报
收起
- jakejak3jake:
  Nice
  2021-07-12
  回复
  举报
kingkrimson
·2021-07-12
LOL nice BTS numbah 1
回复
6
举报
Blading23
·2021-07-12
Read
回复
4
举报
DannyPhan
·2021-07-12
Really?
回复
6
举报
Shivani
·2021-07-12
Thought: is this interest converting to sales for the brand?
回复
4
举报
收起
- shauncj:
  What do you mean?
  2021-07-12
  回复
  举报
Boo2bear
·2021-07-12
Like pls.
回复
5
举报
收起
- Meepmerp:
  Like and comment back
  2021-07-12
  回复
  举报

热议股票

7x24

全部

关于我们·老虎社区守则·老虎社区账号管理规范·老虎社区服务协议·老虎社区隐私政策

公司名称：北京至简风宜信息技术有限公司

违法和不良信息投诉：010-5681-3562（工作时间9:30-18:30）

邮箱：service@laohu8.com

营业执照：91110105MA01A4U55R

ICP备：京ICP备18016422号

网安备：京公网安备11010502036490

关注我们

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/1193942131?lang=zh_CN&edition=full","thumbnail":"","is_english":true,"pubTime":"2021-07-12 07:52","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1193942131","market":"sg","top_or_hot":-1,"title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","media":"Singapore Business","content":"<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">网页链接</a>\n\n</div>\n","source":"lsy1618986048053","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"STI.SI","symbol_name":"富时新加坡海峡指数","start_time":0,"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","article_id":"1193942131","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","pubTimestamp":1626047556,"columns":[],"sourceInfo":{"source_id":"lsy1618986048053","name":"Singapore Business"},"weMediaInfo":null,"summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","collect":0,"end_time":0,"defaultTopTitle":"sbr.com.sg","property":[],"viewcount":null,"language":"en","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"translate_title":"每日图表：BTS代言可使品牌对SG兴趣提升50%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"STI.SI":0.9},"content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":146838690,"gmtCreate":1626064761610,"gmtModify":1633930477922,"author":{"id":"4087730205940900","authorId":"4087730205940900","name":"Geminifx","avatar":"https://static.tigerbbs.com/15c0fff97ae1992c6604d4f63b930462","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4087730205940900","authorIdStr":"4087730205940900"},"htmlText":"Better","listText":"Better","text":"Better","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146838690","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146947250,"gmtCreate":1626051518170,"gmtModify":1633930670250,"author":{"id":"3573568310387546","authorId":"3573568310387546","name":"LowZackM","avatar":"https://static.tigerbbs.com/768e9ec80d5d9568297fe487c4b4c95a","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3573568310387546","authorIdStr":"3573568310387546"},"htmlText":"Worth!","listText":"Worth!","text":"Worth!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146947250","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146984560,"gmtCreate":1626049743350,"gmtModify":1633930709316,"author":{"id":"3584182854667058","authorId":"3584182854667058","name":"BeautyTrade","avatar":"https://static.tigerbbs.com/63f8e238d1760fe32b24660344219105","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3584182854667058","authorIdStr":"3584182854667058"},"htmlText":"U r worth&nbsp;for invest, the share company said. LOL","listText":"U r worth&nbsp;for invest, the share company said. LOL","text":"U r worth for invest, the share company said. LOL","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146984560","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146916055,"gmtCreate":1626049061077,"gmtModify":1633930723445,"author":{"id":"3586854302245038","authorId":"3586854302245038","name":"TinyRabbit","avatar":"https://static.tigerbbs.com/6685482ed446811291c305271d57d5ed","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3586854302245038","authorIdStr":"3586854302245038"},"htmlText":"BtS!","listText":"BtS!","text":"BtS!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146916055","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146919409,"gmtCreate":1626048943501,"gmtModify":1633930725649,"author":{"id":"4087542139266640","authorId":"4087542139266640","name":"Genesis8888","avatar":"https://static.tigerbbs.com/e4f98317491476f70ae52333cf9e86bb","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"4087542139266640","authorIdStr":"4087542139266640"},"htmlText":"It was crazy BtS Army!","listText":"It was crazy BtS Army!","text":"It was crazy BtS Army!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146919409","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146996531,"gmtCreate":1626048179823,"gmtModify":1633930739578,"author":{"id":"3579641974902127","authorId":"3579641974902127","name":"ivy888","avatar":"https://static.tigerbbs.com/10358949b7fc96b011ec29ca7fd9c9a4","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579641974902127","authorIdStr":"3579641974902127"},"htmlText":"Please like&nbsp;","listText":"Please like&nbsp;","text":"Please like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":8,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/146996531","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190750,"gmtCreate":1626048655845,"gmtModify":1635231685015,"authorId":3581491815672686,"author":{"id":3581491815672686,"idStr":"3581491815672686","authorId":3581491815672686,"name":"jakejak3jake","avatar":"https://static.tigerbbs.com/1881c4ef0863e5796041081ddadee92e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146996531,"type":1,"supId":0,"prevId":0,"content":"Nice","text":"Nice","html":"Nice"}],"langContent":"EN"},{"id":146998801,"gmtCreate":1626048135403,"gmtModify":1633930740793,"author":{"id":"3546917904325897","authorId":"3546917904325897","name":"kingkrimson","avatar":"https://static.tigerbbs.com/87ba57a042ca932605a807e1701a8ceb","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3546917904325897","authorIdStr":"3546917904325897"},"htmlText":"LOL nice BTS numbah 1","listText":"LOL nice BTS numbah 1","text":"LOL nice BTS numbah 1","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146998801","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146993045,"gmtCreate":1626048023687,"gmtModify":1633930743085,"author":{"id":"3565700003213382","authorId":"3565700003213382","name":"Blading23","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3565700003213382","authorIdStr":"3565700003213382"},"htmlText":"Read","listText":"Read","text":"Read","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146993045","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146904760,"gmtCreate":1626047909950,"gmtModify":1633930745764,"author":{"id":"3579724486389386","authorId":"3579724486389386","name":"DannyPhan","avatar":"https://static.tigerbbs.com/8241cecd85e391f36a47705d16eb854d","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3579724486389386","authorIdStr":"3579724486389386"},"htmlText":"Really?&nbsp;","listText":"Really?&nbsp;","text":"Really?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146904760","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146902226,"gmtCreate":1626047794565,"gmtModify":1633930748062,"author":{"id":"3573347138876956","authorId":"3573347138876956","name":"Shivani","avatar":"https://static.tigerbbs.com/06c3ddf81bb03c5a1e9626c29c8bb796","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3573347138876956","authorIdStr":"3573347138876956"},"htmlText":"Thought: is this interest converting to sales for the brand?&nbsp;","listText":"Thought: is this interest converting to sales for the brand?&nbsp;","text":"Thought: is this interest converting to sales for the brand?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/146902226","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190579,"gmtCreate":1626047896475,"gmtModify":1635231702853,"authorId":3580638455170987,"author":{"id":3580638455170987,"idStr":"3580638455170987","authorId":3580638455170987,"name":"shauncj","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146902226,"type":1,"supId":0,"prevId":0,"content":"What do you mean? ","text":"What do you mean? ","html":"What do you mean? "}],"langContent":"EN"},{"id":146906196,"gmtCreate":1626047712715,"gmtModify":1633930749481,"author":{"id":"3578969648963961","authorId":"3578969648963961","name":"Boo2bear","avatar":"https://static.tigerbbs.com/209ae746c8124fe2d5f79aee784d2fcc","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3578969648963961","authorIdStr":"3578969648963961"},"htmlText":"Like pls.&nbsp;","listText":"Like pls.&nbsp;","text":"Like pls.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/146906196","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190885,"gmtCreate":1626049211901,"gmtModify":1635231670865,"authorId":3575111199814611,"author":{"id":3575111199814611,"idStr":"3575111199814611","authorId":3575111199814611,"name":"Meepmerp","avatar":"https://static.tigerbbs.com/09592b2a4e222c983645633bb52f8033","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146906196,"type":1,"supId":0,"prevId":0,"content":"Like and comment back ","text":"Like and comment back ","html":"Like and comment back "}],"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":134,"commentSize":11,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}