京东将开设官方抖音小店，双方合作年框达200亿GMV_老虎社区_美港股上老虎

京东将开设官方抖音小店，双方合作年框达200亿GMV

36氪2021-05-14

与抖音合作一事在京东内部颇受重视，由京东零售CEO徐雷亲自主导。36氪从多个独立信源处获悉，京东与抖音电商的合作进一步升级，京东将开设官方抖音小店，未来全量京东商品将接入该抖音小店以及全抖音平台小店，用户通过抖音购买京东商品将不需要跳转，并能享受京东提供的物流、仓配和售后等服务。根据双方年框协议，京东今年需在抖音实现200亿元GMV转化，以“店播+达人”的方式实现。据知情人士透露，这一年框金额比...

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wufu7676
·2021-05-14
抖音找了个好帮手！京东找了个好生意。
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金牌
·2021-05-14
吹牛皮最佳冠军36氪[贱笑]
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XIII666
·2021-05-14
京东不是腾讯系吗，腾讯跟字节并不对付。。。有意思了
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- 苏泽不怕输:
  没有永远的朋友，只有永远的利益
  2021-05-14
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Kstan85
·2021-05-14
好事
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无知的自己
·2021-05-14
为淘宝默哀三分钟
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右为完美日记抖音蓝V店主页接近京东的人士告诉36氪，与抖音合作一事在京东内部颇受重视，由京东零售CEO徐雷亲自主导。36氪就此事向字节跳动和京东方面求证，双方均表示不予置评。此前京东曾与快手达成战略合作。根据当时36氪的报道，京东将优势品类（主要是3C品类）提供给快手小店，由快手主播选品销售，快手用户在快手小店购买京东自营商品无需跳转，并享受京东提供的配送、售后等服务。不过京东与快手的合作更多停留在供应链资源共享，京东通过将优势品类输送给快手，帮助其解决供应链短板，并使得自身可以触达更下沉市场。某种意义上，这次合作主动权更多在快手主播手中，京东商品能否被选择需要快手主播来决定，而据知情人士透露，至于佣金和分成问题，很多时候还是需要主播与京东品牌商方面单独洽谈。京东在快手官方账号，也未挂任何商品橱窗链接更早之前，京东也曾与抖音展开合作，2019年618期间，抖音电商就上线了京东商品，用户直接在抖音精选联盟搜索商品，可以选择来源：小店、京东，不过绝大部分商品的交易完成仍需跳转京东app，无论从品类和服务协同角度，双方的合作并不算深入。苏宁与抖音的合作应该是最近几年电商平台和短视频平台最紧密的一次。去年7月，苏宁易购和抖音电商达成合作。根据协议，苏宁易购全量商品接入抖音小店，并开放给抖音电商平台所有主播，用户无需跳转即可完成购买。在抖音平台，苏宁官方拥有超级买手和苏宁易购两个官方账号，前者主要用于苏宁官方日常直播带货所用，所挂商品链接主要为直播间商品，后者的商品橱窗则未接入全量苏宁易购商品。上为苏宁易购抖音小程序      中为苏宁易购超级买手抖音号此外据36氪了解，这次合作将很快落地，今年618期间，抖音将为京东开辟单独运营位，打造京东618专场。此举对双方来说都将受益。于抖音而言，今年其重点目标在于打造品牌。36氪从知情人士处了解到，截至今年第一季度品牌方为抖音电商创造的GMV占到了其GMV总数的大约70%。根据此前流出的字节2021年目标纪要，抖音直播电商今年目标GMV5000亿，其中3000亿要放在头部品牌（去年头部品牌承担的GMV还只在40%），2000亿放在腰尾部品牌，京东优质的品牌资源对抖音是一个极大的补充。于京东而言，在去年大力试水后，今年直播仍被内部视作最重要的战略之一，而在“二选一”解除后，今年京东势必将承接更多品牌入驻，如何帮助大牌找到更多的销售渠道，让品牌愿意呆在京东，选择与抖音合作无论从调性和流量来说都相当贴合。从行业来看，这也足够引爆。此前抖音和阿里一直关系密切，但天猫至今没有在抖音开设官方小店。据媒体报道，2020年抖音与淘宝签订的年框在200亿左右（不过，这一数字未得到淘宝和抖音方面确认），包含广告和佣金两部分。但去年8月，抖音出台新规，对于来源为第三方电商平台的商品链接，抖音将对其直播带货任务收取 20% 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