Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction_老虎社区_美港股上老虎

Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction

seekingalpha2021-09-16

Summary Objectively, the likelihood of a significant correction in the stock market now deserves attention. In the recent past, Apple and Microsoft have responded differently to a significant decline...

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307

SCP03
·2021-09-17
Nice
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2
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perfy
·2021-09-17
Awesome
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1
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Keatchong
·2021-09-17
Well
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3
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IAS
·2021-09-17
Thx for analysis [Strong]
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5
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LimLS
·2021-09-17
Actually just buy both. Both are good quality companies to own. Even if a dip don't come, actually the current price is still good if we compare to it's potential value 10 years later. Save the trouble to analyse since who knows if we can even analyse or predict/forecast correctly. Just buy both.
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3
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JoelLee
·2021-09-17
Microsoft
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3
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koolgal
·2021-09-17
I will buy both because Apple and Microsoft have wide moats and long runways. Buying on dips and holding long term is the way to go!
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17
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- koolgal:
  Thanks. 👍😊
  2021-09-17
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- 9moon:
  I like your idea.
  2021-09-17
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- koolgal:
  Glad you have the same idea 💡👍😊
  2021-09-17
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查看更多 2 条评论
Newbie_21
·2021-09-17
Apple
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5
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MengKeng
·2021-09-17
Let's hope both will drop so that we can invest more into it to gain more money, haha
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5
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keaty
·2021-09-17
Yes, positive on both
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2
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replaygoh
·2021-09-17
apple
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1
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SanWangtikup
·2021-09-17
Apple💪
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1
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- Leoneon8881:
  👍🏻
  2021-09-17
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MIe
·2021-09-16
Apple + Microsoft strong and stable long-term #
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1
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HENRYCSC
·2021-09-16
Apple
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4
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7bd61add
·2021-09-16
I will just buy both when they are going at discount
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7
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- bernardtayet:
  I will do likewise
  2021-09-16
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- SeL:
  Ok
  2021-09-17
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Sagu
·2021-09-16
Sounds scary 😦
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2
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- GuanJL:
  🐯
  2021-09-21
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tanks09
·2021-09-16
Microsoft will fall harder
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1
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- TimTamPrata:
  Huat
  2021-09-17
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- TimTamPrata:
  Huat
  2021-09-18
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- TimTamPrata:
  Huat
  2021-09-19
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Godz
·2021-09-16
oooo
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1
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TVermeulen
·2021-09-16
Good write-up 👍🏻
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4
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Halim77
·2021-09-16
The apple fell out of the window..;)
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Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AAPL","symbol_name":"苹果","start_time":0,"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","article_id":"1126607843","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","pubTimestamp":1631785252,"columns":[],"sourceInfo":null,"weMediaInfo":null,"summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","collect":0,"end_time":0,"defaultTopTitle":"seekingalpha.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AAPL":"苹果","MSFT":"微软"},"translate_title":"苹果vs。微软：谁倾向于在纠正的情况下摔得更重","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9,"MSFT":0.9},"content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":884943876,"gmtCreate":1631850256895,"gmtModify":1631889013583,"author":{"id":"3561986763872297","authorId":"3561986763872297","name":"SCP03","avatar":"https://static.tigerbbs.com/2abf42c22b2629cf57b473d657ee801e","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3561986763872297","idStr":"3561986763872297"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/884943876","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":884919217,"gmtCreate":1631845371039,"gmtModify":1631890055437,"author":{"id":"3568066676888446","authorId":"3568066676888446","name":"perfy","avatar":"https://static.tigerbbs.com/8edb3bb2f215648d104b44aeba812ab7","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3568066676888446","idStr":"3568066676888446"},"htmlText":"Awesome","listText":"Awesome","text":"Awesome","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/884919217","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":884041771,"gmtCreate":1631842468493,"gmtModify":1631890634810,"author":{"id":"3585533321890062","authorId":"3585533321890062","name":"Keatchong","avatar":"https://static.tigerbbs.com/962d8182c1d59790b14d50d1b5eb494f","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3585533321890062","idStr":"3585533321890062"},"htmlText":"Well","listText":"Well","text":"Well","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/884041771","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":884023850,"gmtCreate":1631841026970,"gmtModify":1631891519234,"author":{"id":"3576136694569207","authorId":"3576136694569207","name":"IAS","avatar":"https://static.tigerbbs.com/933fbcc1d9c75b4ff82486f8a48a3e7c","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3576136694569207","idStr":"3576136694569207"},"htmlText":"Thx for analysis [Strong]&nbsp;","listText":"Thx for analysis [Strong]&nbsp;","text":"Thx for analysis [Strong]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/884023850","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":884068670,"gmtCreate":1631840482490,"gmtModify":1631883981810,"author":{"id":"3572923586954779","authorId":"3572923586954779","name":"LimLS","avatar":"https://static.tigerbbs.com/217b03b0c4808fb537070ba4e8f9d83f","vip":1,"crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"3572923586954779","idStr":"3572923586954779"},"htmlText":"Actually just buy both. Both are good quality companies to own. Even if a dip don't come, actually the current price is still good if we compare to it's potential value 10 years later. Save the trouble&nbsp;to analyse since who knows if we can even analyse or predict/forecast correctly. Just buy both.","listText":"Actually just buy both. Both are good quality companies to own. Even if a dip don't come, actually the current price is still good if we compare to it's potential value 10 years later. Save the trouble&nbsp;to analyse since who knows if we can even analyse or predict/forecast correctly. Just buy both.","text":"Actually just buy both. Both are good quality companies to own. Even if a dip don't come, actually the current price is still good if we compare to it's potential value 10 years later. Save the trouble to analyse since who knows if we can even analyse or predict/forecast correctly. Just buy both.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/884068670","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":884031497,"gmtCreate":1631838725919,"gmtModify":1631884140213,"author":{"id":"3579882572140125","authorId":"3579882572140125","name":"JoelLee","avatar":"https://static.tigerbbs.com/e1f6c92b13d94cba61906c07dbbb2ab6","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3579882572140125","idStr":"3579882572140125"},"htmlText":"Microsoft","listText":"Microsoft","text":"Microsoft","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/884031497","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":884039339,"gmtCreate":1631838505721,"gmtModify":1631883721058,"author":{"id":"3559581955535845","authorId":"3559581955535845","name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","vip":2,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3559581955535845","idStr":"3559581955535845"},"htmlText":"I will buy both because Apple and Microsoft have wide moats and&nbsp;long runways.&nbsp; Buying on dips and holding long term is the way to go!&nbsp;","listText":"I will buy both because Apple and Microsoft have wide moats and&nbsp;long runways.&nbsp; Buying on dips and holding long term is the way to go!&nbsp;","text":"I will buy both because Apple and Microsoft have wide moats and long runways. Buying on dips and holding long term is the way to go!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":17,"commentSize":8,"repostSize":0,"link":"https://laohu8.com/post/884039339","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5899097,"gmtCreate":1631850060779,"gmtModify":1631885434977,"authorId":3559581955535845,"author":{"id":3559581955535845,"idStr":"3559581955535845","authorId":3559581955535845,"name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","vip":2,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":884039339,"type":1,"supId":5899088,"prevId":0,"content":"Thanks.&nbsp; 👍😊","text":"Thanks.&nbsp; 👍😊","html":"Thanks.&nbsp; 👍😊"},{"id":5899088,"gmtCreate":1631850017712,"gmtModify":1631885434966,"authorId":4092198037492370,"author":{"id":4092198037492370,"idStr":"4092198037492370","authorId":4092198037492370,"name":"9moon","avatar":"https://static.tigerbbs.com/81f00a89b911018883d296ab289e52a3","vip":1,"currentWearingBadge":{"badgeId":"228c86a078844d74991fff2b7ab2428d-1","templateUuid":"228c86a078844d74991fff2b7ab2428d","name":"投资经理虎","description":"证券账户累计交易金额达到10万美元","bigImgUrl":"https://static.tigerbbs.com/c8dfc27c1ee0e25db1c93e9d0b641101","smallImgUrl":"https://static.tigerbbs.com/f43908c142f8a33c78f5bdf0e2897488","grayImgUrl":"https://static.tigerbbs.com/82165ff19cb8a786e8919f92acee5213","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2022.01.18","exceedPercentage":"60.52%","individualDisplayEnabled":0,"individualDisplaySort":0,"categoryType":1101},"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":884039339,"type":1,"supId":0,"prevId":0,"content":"I like your idea.","text":"I like your idea.","html":"I like your idea."},{"id":5898781,"gmtCreate":1631848053367,"gmtModify":1631885434954,"authorId":3559581955535845,"author":{"id":3559581955535845,"idStr":"3559581955535845","authorId":3559581955535845,"name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","vip":2,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":884039339,"type":1,"supId":5898316,"prevId":0,"content":"Glad you have the same idea 💡👍😊","text":"Glad you have the same idea 💡👍😊","html":"Glad you have the same idea 💡👍😊"},{"id":5898724,"gmtCreate":1631847673502,"gmtModify":1631885434945,"authorId":3559581955535845,"author":{"id":3559581955535845,"idStr":"3559581955535845","authorId":3559581955535845,"name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","vip":2,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":884039339,"type":1,"supId":5898472,"prevId":0,"content":"We have the same idea.💡👍😊","text":"We have the same idea.💡👍😊","html":"We have the same idea.💡👍😊"},{"id":5898713,"gmtCreate":1631847622839,"gmtModify":1631885434927,"authorId":3559581955535845,"author":{"id":3559581955535845,"idStr":"3559581955535845","authorId":3559581955535845,"name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","vip":2,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":884039339,"type":1,"supId":5898633,"prevId":0,"content":"Thanks 👍😊","text":"Thanks 👍😊","html":"Thanks 👍😊"}],"langContent":"EN"},{"id":884093942,"gmtCreate":1631838058386,"gmtModify":1631883721058,"author":{"id":"3581562486795328","authorId":"3581562486795328","name":"Newbie_21","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3581562486795328","idStr":"3581562486795328"},"htmlText":"Apple&nbsp;","listText":"Apple&nbsp;","text":"Apple","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/884093942","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885711121,"gmtCreate":1631834040663,"gmtModify":1631889063704,"author":{"id":"3582668988155006","authorId":"3582668988155006","name":"MengKeng","avatar":"https://static.tigerbbs.com/daf999525f61ba41d3c13b0ed728eb77","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3582668988155006","idStr":"3582668988155006"},"htmlText":"Let's hope both will drop so that we can invest more into it to gain more money, haha","listText":"Let's hope both will drop so that we can invest more into it to gain more money, haha","text":"Let's hope both will drop so that we can invest more into it to gain more money, haha","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885711121","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885474140,"gmtCreate":1631831268080,"gmtModify":1631889105264,"author":{"id":"3578631759891221","authorId":"3578631759891221","name":"keaty","avatar":"https://static.tigerbbs.com/bcf9d00e41b755619a4b4c3eb6f05541","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3578631759891221","idStr":"3578631759891221"},"htmlText":"Yes, positive on both","listText":"Yes, positive on both","text":"Yes, positive on both","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885474140","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885447780,"gmtCreate":1631830183540,"gmtModify":1631890553950,"author":{"id":"3582963095283492","authorId":"3582963095283492","name":"replaygoh","avatar":"https://static.tigerbbs.com/d47b21291424a3d55039334a8de5cdb9","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3582963095283492","idStr":"3582963095283492"},"htmlText":"apple","listText":"apple","text":"apple","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885447780","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885498984,"gmtCreate":1631808085048,"gmtModify":1631891732104,"author":{"id":"4087452914358580","authorId":"4087452914358580","name":"SanWangtikup","avatar":"https://static.tigerbbs.com/c7f061d50a9f915d0ce8e8c879871960","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"4087452914358580","idStr":"4087452914358580"},"htmlText":"Apple💪","listText":"Apple💪","text":"Apple💪","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/885498984","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5897989,"gmtCreate":1631843992428,"gmtModify":1634796977472,"authorId":3556969222862067,"author":{"id":3556969222862067,"idStr":"3556969222862067","authorId":3556969222862067,"name":"Leoneon8881","avatar":"https://static.tigerbbs.com/f538101c460b5f022a9dba30ce236442","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885498984,"type":1,"supId":0,"prevId":0,"content":"👍🏻","text":"👍🏻","html":"👍🏻"}],"langContent":"EN"},{"id":885407190,"gmtCreate":1631807707310,"gmtModify":1631883721203,"author":{"id":"3577182936341023","authorId":"3577182936341023","name":"MIe","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3577182936341023","idStr":"3577182936341023"},"htmlText":"Apple + Microsoft strong and stable long-term #","listText":"Apple + Microsoft strong and stable long-term #","text":"Apple + Microsoft strong and stable long-term #","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885407190","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885571670,"gmtCreate":1631806242190,"gmtModify":1631883721205,"author":{"id":"3575091428590185","authorId":"3575091428590185","name":"HENRYCSC","avatar":"https://static.tigerbbs.com/6d47a6dec25b21dc547a5b982674c499","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3575091428590185","idStr":"3575091428590185"},"htmlText":"Apple&nbsp;","listText":"Apple&nbsp;","text":"Apple","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885571670","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885547780,"gmtCreate":1631805918140,"gmtModify":1631891608882,"author":{"id":"3579088083036701","authorId":"3579088083036701","name":"7bd61add","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3579088083036701","idStr":"3579088083036701"},"htmlText":"I will just buy both when they are going at discount&nbsp;","listText":"I will just buy both when they are going at discount&nbsp;","text":"I will just buy both when they are going at discount","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/885547780","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5893304,"gmtCreate":1631806450708,"gmtModify":1634797377558,"authorId":3583377018896117,"author":{"id":3583377018896117,"idStr":"3583377018896117","authorId":3583377018896117,"name":"bernardtayet","avatar":"https://static.tigerbbs.com/43e8c1fc37a4bff2a94af98953cff267","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885547780,"type":1,"supId":0,"prevId":0,"content":"I will do likewise","text":"I will do likewise","html":"I will do likewise"},{"id":5895876,"gmtCreate":1631836769225,"gmtModify":1634797170446,"authorId":3583197598199652,"author":{"id":3583197598199652,"idStr":"3583197598199652","authorId":3583197598199652,"name":"SeL","avatar":"https://static.tigerbbs.com/ad7f9d9a13a537bcb9c5ad29a65aa424","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885547780,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"}],"langContent":"EN"},{"id":885556895,"gmtCreate":1631805078817,"gmtModify":1631890083428,"author":{"id":"4091884668412330","authorId":"4091884668412330","name":"Sagu","avatar":"https://static.tigerbbs.com/3aaf50a784d504c2e98ff3a8e898a5b3","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"4091884668412330","idStr":"4091884668412330"},"htmlText":"Sounds scary 😦&nbsp;","listText":"Sounds scary 😦&nbsp;","text":"Sounds scary 😦","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/885556895","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5940619,"gmtCreate":1632186870092,"gmtModify":1634790714044,"authorId":4088231358037390,"author":{"id":4088231358037390,"idStr":"4088231358037390","authorId":4088231358037390,"name":"GuanJL","avatar":"https://static.tigerbbs.com/f2b10f3c48e549fcb70977994cc939c6","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885556895,"type":1,"supId":0,"prevId":0,"content":"🐯","text":"🐯","html":"🐯"}],"langContent":"EN"},{"id":885558875,"gmtCreate":1631805048697,"gmtModify":1631884140249,"author":{"id":"3581816252667558","authorId":"3581816252667558","name":"tanks09","avatar":"https://static.tigerbbs.com/0d3a860d19cbe659e537ab4dcbdc7d1d","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3581816252667558","idStr":"3581816252667558"},"htmlText":"Microsoft will fall harder","listText":"Microsoft will fall harder","text":"Microsoft will fall harder","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/885558875","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5904496,"gmtCreate":1631888045672,"gmtModify":1634796488182,"authorId":3581478820646520,"author":{"id":3581478820646520,"idStr":"3581478820646520","authorId":3581478820646520,"name":"TimTamPrata","avatar":"https://static.tigerbbs.com/7112dd358a087dca78af99b862816363","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885558875,"type":1,"supId":0,"prevId":0,"content":"Huat","text":"Huat","html":"Huat"},{"id":5913747,"gmtCreate":1631960739754,"gmtModify":1634793140055,"authorId":3581478820646520,"author":{"id":3581478820646520,"idStr":"3581478820646520","authorId":3581478820646520,"name":"TimTamPrata","avatar":"https://static.tigerbbs.com/7112dd358a087dca78af99b862816363","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885558875,"type":1,"supId":0,"prevId":0,"content":"Huat","text":"Huat","html":"Huat"},{"id":5922563,"gmtCreate":1632041209245,"gmtModify":1634792334783,"authorId":3581478820646520,"author":{"id":3581478820646520,"idStr":"3581478820646520","authorId":3581478820646520,"name":"TimTamPrata","avatar":"https://static.tigerbbs.com/7112dd358a087dca78af99b862816363","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885558875,"type":1,"supId":0,"prevId":0,"content":"Huat ","text":"Huat ","html":"Huat "}],"langContent":"EN"},{"id":885527834,"gmtCreate":1631804719128,"gmtModify":1632806076932,"author":{"id":"3574722844867055","authorId":"3574722844867055","name":"Godz","avatar":"https://static.tigerbbs.com/e2c9e37b887bc35a7cd368defab93edf","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3574722844867055","idStr":"3574722844867055"},"htmlText":"oooo","listText":"oooo","text":"oooo","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885527834","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885526965,"gmtCreate":1631804413757,"gmtModify":1631889012708,"author":{"id":"3580699589385230","authorId":"3580699589385230","name":"TVermeulen","avatar":"https://static.tigerbbs.com/ffcbb09604bf679c78d4b172e4ad0c39","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3580699589385230","idStr":"3580699589385230"},"htmlText":"Good write-up 👍🏻&nbsp;","listText":"Good write-up 👍🏻&nbsp;","text":"Good write-up 👍🏻","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885526965","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885568527,"gmtCreate":1631803866969,"gmtModify":1631890201946,"author":{"id":"3581932824430578","authorId":"3581932824430578","name":"Halim77","avatar":"https://static.tigerbbs.com/a98f68e9d55dfd51c86ccd468965719d","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3581932824430578","idStr":"3581932824430578"},"htmlText":"The apple fell out of the window..;)","listText":"The apple fell out of the window..;)","text":"The apple fell out of the window..;)","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885568527","repostId":1126607843,"repostType":4,"repost":{"id":"1126607843","kind":"news","pubTimestamp":1631785252,"share":"https://www.laohu8.com/m/news/1126607843?lang=&edition=full","pubTime":"2021-09-16 17:40","market":"us","language":"en","title":"Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"Summary\n<ul>\n <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li>\n <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li>\n <li>Apple and&nbsp;Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li>\n <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\">vicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\n<img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\n<img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\n<img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\">Source: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is&nbsp;already outlined.\n<img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\n<img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n<img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">\n<img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\n<img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\">Source: TradingView, Author\nHere are the results that companies have shown in each of the periods:\n<img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\">Source: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's&nbsp;future cash flow. On the other hand, the price is the present value of the sum of&nbsp;all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with&nbsp;Apple. Here is the calculation of the Weighted Average Cost of Capital:\n<img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nNotes:\n<ul>\n <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li>\n <li>I used the current&nbsp;value&nbsp;of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li>\n <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li>\n</ul>\nHere is the DCF model:\n<img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\n<img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\n<img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\n<img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\">Source: Author\nAnd here is the DCF model:\n<img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\">Source: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\n<img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\">Data by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\n<img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\">Source: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n<img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\">\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 17:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline...\n\n<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":307,"commentSize":68,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}