Apple's iPhone 13 secret weapon is, surprisingly, its price_老虎社区_美港股上老虎

Apple's iPhone 13 secret weapon is, surprisingly, its price

CNN2021-09-16

(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors. But the biggest -- and...

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284

A68
·2021-09-16
Ok
回复
1
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Tanyl
·2021-09-16
Can do option on Apple now
回复
1
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CCCH
·2021-09-16
Apple price will shoot up if IPhone 13 is selling well
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3
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收起
- Kmlingc:
  Good
  2021-09-17
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Steve81
·2021-09-16
Fantastic
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1
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- Steve81:
  Good
  2021-09-16
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HENRYCSC
·2021-09-16
👍
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2
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zero79
·2021-09-16
Splendix
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点赞
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KLCC
·2021-09-16
I should have waited another month to change my iphone! 🤣🤣🤣
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4
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lewisleeks
·2021-09-16
Nice[Smile] [Smile]
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3
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收起
- koolgal:
  👍😊
  2021-09-17
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CIG
·2021-09-16
I only bought the first generation iPhone many years ago. Then switched to Android thereafter. Apple is too expensive.
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6
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- AhEr:
  but I notice iphone can last for few generations without major lag like Android phones. The UI experience and consistency also better on iphones
  2021-09-16
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  举报
- CIG:
  Unfortunately my iPhone could not last.
  2021-09-16
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財神發
·2021-09-16
Good news
回复
4
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ykhoo
·2021-09-16
Dailies
回复
4
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ykhoo
·2021-09-16
Dailies
回复
1
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Abbas99m
·2021-09-16
Thanks Apple
回复
7
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收起
- 滚股怪:
  Wow
  2021-09-16
  回复
  举报
- JinXiong:
  [Miser][Miser]
  2021-09-16
  回复
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SlowNana
·2021-09-16
Environmental drive
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2
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交流道的小赢熊
·2021-09-16
Lol if price is the secret weapon, then the IPhone 13 is pretty much crap. But still, many iSheeps will buy it.
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6bd41974
·2021-09-16
K
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3
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JLTrade
·2021-09-16
More new tech in phones pls
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4
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- 6bd41974:
  K
  2021-09-16
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Steffitsann
·2021-09-16
Great pricing on the new model!
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5
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- ykhoo:
  still expensive
  2021-09-16
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- SerenityMie:
  it is indeed cheaper as compared to previous versions but still consider expensive compared to other brands.
  2021-09-17
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RajBengal
·2021-09-16
There is a lot more marketing than tech. The analysts keep applauding things which are considered normal elsewhere. For example one says Apple looks for profits and revenue instead of volume. If it's indeed so, why introduce so many options such as big, small, mini and RAM/storage variants? It could've been a one-trick pony all through. On the positive side Apple is in a unique position to optimize the iPhone system software unlike Android phones. This should result in better performance though at a higher price.
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8
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- kungpao:
  good point
  2021-09-16
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- EPK:
  Agree
  2021-09-17
  回复
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Mtan23
·2021-09-16
Good read
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5
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Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":885556905,"gmtCreate":1631805074607,"gmtModify":1631890380539,"author":{"id":"3576813955258325","authorId":"3576813955258325","name":"A68","avatar":"https://static.tigerbbs.com/d209afa981c29a4dc34bd7c1c986fb4a","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3576813955258325","authorIdStr":"3576813955258325"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885556905","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885278833,"gmtCreate":1631800557822,"gmtModify":1631883721281,"author":{"id":"4087109808120260","authorId":"4087109808120260","name":"Tanyl","avatar":"https://static.tigerbbs.com/174329973340cf0f5b68791ee5b08afd","vip":1,"crmLevel":9,"crmLevelSwitch":0,"idStr":"4087109808120260","authorIdStr":"4087109808120260"},"htmlText":"Can do option on Apple now","listText":"Can do option on Apple now","text":"Can do option on Apple now","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885278833","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885280257,"gmtCreate":1631797505179,"gmtModify":1631883721308,"author":{"id":"3579259217271611","authorId":"3579259217271611","name":"CCCH","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3579259217271611","authorIdStr":"3579259217271611"},"htmlText":"Apple price will shoot up if IPhone 13&nbsp;is selling well","listText":"Apple price will shoot up if IPhone 13&nbsp;is selling well","text":"Apple price will shoot up if IPhone 13 is selling well","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/885280257","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5893651,"gmtCreate":1631809900469,"gmtModify":1634797353977,"authorId":3581643603867637,"author":{"id":3581643603867637,"idStr":"3581643603867637","authorId":3581643603867637,"name":"Kmlingc","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885280257,"type":1,"supId":0,"prevId":0,"content":"Good","text":"Good","html":"Good"}],"langContent":"EN"},{"id":885213666,"gmtCreate":1631796805055,"gmtModify":1631891939348,"author":{"id":"3583228594556766","authorId":"3583228594556766","name":"Steve81","avatar":"https://static.tigerbbs.com/8451fbd9311bbb12faabfa8f6138ef34","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3583228594556766","authorIdStr":"3583228594556766"},"htmlText":"Fantastic","listText":"Fantastic","text":"Fantastic","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/885213666","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5891264,"gmtCreate":1631796812063,"gmtModify":1631891939347,"authorId":3583228594556766,"author":{"id":3583228594556766,"idStr":"3583228594556766","authorId":3583228594556766,"name":"Steve81","avatar":"https://static.tigerbbs.com/8451fbd9311bbb12faabfa8f6138ef34","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885213666,"type":1,"supId":0,"prevId":0,"content":"Good","text":"Good","html":"Good"}],"langContent":"EN"},{"id":885235203,"gmtCreate":1631796326302,"gmtModify":1631890116479,"author":{"id":"3575091428590185","authorId":"3575091428590185","name":"HENRYCSC","avatar":"https://static.tigerbbs.com/6d47a6dec25b21dc547a5b982674c499","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3575091428590185","authorIdStr":"3575091428590185"},"htmlText":"👍&nbsp;","listText":"👍&nbsp;","text":"👍","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885235203","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885671461,"gmtCreate":1631792506753,"gmtModify":1631888768788,"author":{"id":"3586590970630142","authorId":"3586590970630142","name":"zero79","avatar":"https://static.tigerbbs.com/18bdafe6e77141b002b8ed62dd5cc0e3","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3586590970630142","authorIdStr":"3586590970630142"},"htmlText":"Splendix&nbsp;","listText":"Splendix&nbsp;","text":"Splendix","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885671461","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885643949,"gmtCreate":1631790804281,"gmtModify":1631890057684,"author":{"id":"3582008315299880","authorId":"3582008315299880","name":"KLCC","avatar":"https://static.tigerbbs.com/08be1d09de6993c135144551b2568831","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3582008315299880","authorIdStr":"3582008315299880"},"htmlText":"I should have waited another month to change my iphone! 🤣🤣🤣","listText":"I should have waited another month to change my iphone! 🤣🤣🤣","text":"I should have waited another month to change my iphone! 🤣🤣🤣","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885643949","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885649612,"gmtCreate":1631790701336,"gmtModify":1631888958490,"author":{"id":"4089010444435920","authorId":"4089010444435920","name":"lewisleeks","avatar":"https://static.tigerbbs.com/d39cf835a09bdd21dce8a780b993940c","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4089010444435920","authorIdStr":"4089010444435920"},"htmlText":"Nice[Smile]&nbsp;[Smile]&nbsp;","listText":"Nice[Smile]&nbsp;[Smile]&nbsp;","text":"Nice[Smile] [Smile]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/885649612","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5899623,"gmtCreate":1631852794322,"gmtModify":1631888958490,"authorId":3559581955535845,"author":{"id":3559581955535845,"idStr":"3559581955535845","authorId":3559581955535845,"name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","vip":2,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885649612,"type":1,"supId":0,"prevId":0,"content":"👍😊","text":"👍😊","html":"👍😊"}],"langContent":"EN"},{"id":885649953,"gmtCreate":1631790654272,"gmtModify":1631883721346,"author":{"id":"3583974841960176","authorId":"3583974841960176","name":"CIG","avatar":"https://static.tigerbbs.com/6c2077e2370e1ffcaca7e29b875be2be","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3583974841960176","authorIdStr":"3583974841960176"},"htmlText":"I only bought the first generation iPhone many years ago. Then switched to Android thereafter. Apple is too expensive.","listText":"I only bought the first generation iPhone many years ago. Then switched to Android thereafter. Apple is too expensive.","text":"I only bought the first generation iPhone many years ago. Then switched to Android thereafter. Apple is too expensive.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/885649953","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5892314,"gmtCreate":1631801643128,"gmtModify":1634797449495,"authorId":4087778906088210,"author":{"id":4087778906088210,"idStr":"4087778906088210","authorId":4087778906088210,"name":"AhEr","avatar":"https://static.tigerbbs.com/e495d25a03e89fe19847379e9016d931","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885649953,"type":1,"supId":0,"prevId":0,"content":"but I notice iphone can last for few generations without major lag like Android phones. The UI experience and consistency also better on iphones","text":"but I notice iphone can last for few generations without major lag like Android phones. The UI experience and consistency also better on iphones","html":"but I notice iphone can last for few generations without major lag like Android phones. The UI experience and consistency also better on iphones"},{"id":5893170,"gmtCreate":1631805668578,"gmtModify":1634797387337,"authorId":3583974841960176,"author":{"id":3583974841960176,"idStr":"3583974841960176","authorId":3583974841960176,"name":"CIG","avatar":"https://static.tigerbbs.com/6c2077e2370e1ffcaca7e29b875be2be","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885649953,"type":1,"supId":5892314,"prevId":0,"content":"Unfortunately my iPhone could not last.","text":"Unfortunately my iPhone could not last.","html":"Unfortunately my iPhone could not last."}],"langContent":"EN"},{"id":885640275,"gmtCreate":1631790588197,"gmtModify":1631888868438,"author":{"id":"4088201880010570","authorId":"4088201880010570","name":"財神發","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"4088201880010570","authorIdStr":"4088201880010570"},"htmlText":"Good news&nbsp;","listText":"Good news&nbsp;","text":"Good news","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885640275","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885657853,"gmtCreate":1631790456972,"gmtModify":1631889672259,"author":{"id":"3580621459771902","authorId":"3580621459771902","name":"ykhoo","avatar":"https://static.tigerbbs.com/17429448896a95bc7ed438b67951084a","vip":1,"crmLevel":9,"crmLevelSwitch":0,"idStr":"3580621459771902","authorIdStr":"3580621459771902"},"htmlText":"&nbsp;Dailies","listText":"&nbsp;Dailies","text":"Dailies","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885657853","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885657362,"gmtCreate":1631790446256,"gmtModify":1631889672272,"author":{"id":"3580621459771902","authorId":"3580621459771902","name":"ykhoo","avatar":"https://static.tigerbbs.com/17429448896a95bc7ed438b67951084a","vip":1,"crmLevel":9,"crmLevelSwitch":0,"idStr":"3580621459771902","authorIdStr":"3580621459771902"},"htmlText":"Dailies","listText":"Dailies","text":"Dailies","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885657362","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885655591,"gmtCreate":1631790276813,"gmtModify":1631883721357,"author":{"id":"4091932914422900","authorId":"4091932914422900","name":"Abbas99m","avatar":"https://static.tigerbbs.com/a026254fe4800d31971dee7f5e269073","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4091932914422900","authorIdStr":"4091932914422900"},"htmlText":"Thanks Apple&nbsp;","listText":"Thanks Apple&nbsp;","text":"Thanks Apple","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/885655591","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5891671,"gmtCreate":1631798915096,"gmtModify":1631892593279,"authorId":4091089381144950,"author":{"id":4091089381144950,"idStr":"4091089381144950","authorId":4091089381144950,"name":"滚股怪","avatar":"https://static.tigerbbs.com/b67621b4133ca0db91bff9766152a448","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885655591,"type":1,"supId":0,"prevId":0,"content":"Wow","text":"Wow","html":"Wow"},{"id":5890539,"gmtCreate":1631791275717,"gmtModify":1631892593269,"authorId":3576748446044149,"author":{"id":3576748446044149,"idStr":"3576748446044149","authorId":3576748446044149,"name":"JinXiong","avatar":"https://static.tigerbbs.com/6bffedf096818635d598ad25355be1e4","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885655591,"type":1,"supId":0,"prevId":0,"content":"[Miser][Miser]","text":"[Miser][Miser]","html":"[Miser][Miser]"}],"langContent":"EN"},{"id":885655925,"gmtCreate":1631790200968,"gmtModify":1631890045357,"author":{"id":"3586490126059662","authorId":"3586490126059662","name":"SlowNana","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3586490126059662","authorIdStr":"3586490126059662"},"htmlText":"Environmental drive","listText":"Environmental drive","text":"Environmental drive","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885655925","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885652062,"gmtCreate":1631790087156,"gmtModify":1631890114099,"author":{"id":"3566284972281751","authorId":"3566284972281751","name":"交流道的小赢熊","avatar":"https://static.tigerbbs.com/ef065ddae505e347229c193751c11188","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3566284972281751","authorIdStr":"3566284972281751"},"htmlText":"Lol if price is the secret weapon, then the IPhone 13 is pretty much crap. But still, many iSheeps will buy it.","listText":"Lol if price is the secret weapon, then the IPhone 13 is pretty much crap. But still, many iSheeps will buy it.","text":"Lol if price is the secret weapon, then the IPhone 13 is pretty much crap. But still, many iSheeps will buy it.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885652062","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885819069,"gmtCreate":1631774664751,"gmtModify":1631884642028,"author":{"id":"3581920930646755","authorId":"3581920930646755","name":"6bd41974","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3581920930646755","authorIdStr":"3581920930646755"},"htmlText":"K","listText":"K","text":"K","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885819069","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":885894986,"gmtCreate":1631773534245,"gmtModify":1632806272416,"author":{"id":"4092448018573370","authorId":"4092448018573370","name":"JLTrade","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"4092448018573370","authorIdStr":"4092448018573370"},"htmlText":"More new tech in phones pls","listText":"More new tech in phones pls","text":"More new tech in phones pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/885894986","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5888117,"gmtCreate":1631774680519,"gmtModify":1634797733475,"authorId":3581920930646755,"author":{"id":3581920930646755,"idStr":"3581920930646755","authorId":3581920930646755,"name":"6bd41974","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885894986,"type":1,"supId":0,"prevId":0,"content":"K","text":"K","html":"K"}],"langContent":"EN"},{"id":885807403,"gmtCreate":1631772830502,"gmtModify":1632806275476,"author":{"id":"3581975238172847","authorId":"3581975238172847","name":"Steffitsann","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3581975238172847","authorIdStr":"3581975238172847"},"htmlText":"Great pricing on the new model!","listText":"Great pricing on the new model!","text":"Great pricing on the new model!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/885807403","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5890422,"gmtCreate":1631790469598,"gmtModify":1634797587755,"authorId":3580621459771902,"author":{"id":3580621459771902,"idStr":"3580621459771902","authorId":3580621459771902,"name":"ykhoo","avatar":"https://static.tigerbbs.com/17429448896a95bc7ed438b67951084a","vip":1,"crmLevel":9,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885807403,"type":1,"supId":0,"prevId":0,"content":"still <u>expensive</u>","text":"still <u>expensive</u>","html":"still <u>expensive</u>"},{"id":5899443,"gmtCreate":1631851714510,"gmtModify":1634796852523,"authorId":3581556843549192,"author":{"id":3581556843549192,"idStr":"3581556843549192","authorId":3581556843549192,"name":"SerenityMie","avatar":"https://static.tigerbbs.com/7beaf0f50fa9c54132bac0579576b755","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885807403,"type":1,"supId":0,"prevId":0,"content":"it is indeed cheaper as compared to previous versions but still consider expensive compared to other brands.","text":"it is indeed cheaper as compared to previous versions but still consider expensive compared to other brands.","html":"it is indeed cheaper as compared to previous versions but still consider expensive compared to other brands."}],"langContent":"EN"},{"id":885805168,"gmtCreate":1631772574154,"gmtModify":1631883721415,"author":{"id":"3577165274965013","authorId":"3577165274965013","name":"RajBengal","avatar":"https://static.tigerbbs.com/5717bdd287c00be07fb5e4db5198793e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3577165274965013","authorIdStr":"3577165274965013"},"htmlText":"There is a lot more marketing than tech. The analysts keep applauding things which are considered normal elsewhere. For example one says Apple looks for profits and revenue instead of volume. If it's indeed so, why introduce so many options such as big, small, mini and RAM/storage variants? It could've been a one-trick pony all through. On the positive side Apple is in a unique position to optimize the iPhone system software unlike Android phones. This should result in better performance though at a higher price.","listText":"There is a lot more marketing than tech. The analysts keep applauding things which are considered normal elsewhere. For example one says Apple looks for profits and revenue instead of volume. If it's indeed so, why introduce so many options such as big, small, mini and RAM/storage variants? It could've been a one-trick pony all through. On the positive side Apple is in a unique position to optimize the iPhone system software unlike Android phones. This should result in better performance though at a higher price.","text":"There is a lot more marketing than tech. The analysts keep applauding things which are considered normal elsewhere. For example one says Apple looks for profits and revenue instead of volume. If it's indeed so, why introduce so many options such as big, small, mini and RAM/storage variants? It could've been a one-trick pony all through. On the positive side Apple is in a unique position to optimize the iPhone system software unlike Android phones. This should result in better performance though at a higher price.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":8,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/885805168","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5890487,"gmtCreate":1631790891277,"gmtModify":1634797584760,"authorId":3575091423649914,"author":{"id":3575091423649914,"idStr":"3575091423649914","authorId":3575091423649914,"name":"kungpao","avatar":"https://static.tigerbbs.com/f469169ddf2122a6445250fcaea5382c","vip":1,"crmLevel":7,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885805168,"type":1,"supId":0,"prevId":0,"content":"good <u>point</u>","text":"good <u>point</u>","html":"good <u>point</u>"},{"id":5894657,"gmtCreate":1631831699879,"gmtModify":1634797277580,"authorId":3582064943200061,"author":{"id":3582064943200061,"idStr":"3582064943200061","authorId":3582064943200061,"name":"EPK","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":7,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":885805168,"type":1,"supId":0,"prevId":0,"content":"Agree","text":"Agree","html":"Agree"}],"langContent":"EN"},{"id":885802238,"gmtCreate":1631772440624,"gmtModify":1631890151526,"author":{"id":"3579572647008782","authorId":"3579572647008782","name":"Mtan23","avatar":"https://static.tigerbbs.com/21a2ddfc414d0d3eab50e895e776bf23","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3579572647008782","authorIdStr":"3579572647008782"},"htmlText":"Good read&nbsp;","listText":"Good read&nbsp;","text":"Good read","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/885802238","repostId":1112619991,"repostType":4,"repost":{"id":"1112619991","pubTimestamp":1631762289,"share":"https://www.laohu8.com/m/news/1112619991?lang=&edition=full","pubTime":"2021-09-16 11:18","market":"us","language":"en","title":"Apple's iPhone 13 secret weapon is, surprisingly, its price","url":"https://stock-news.laohu8.com/highlight/detail?id=1112619991","media":"CNN","summary":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: f","content":"<p><b>(CNN Business)&nbsp;-&nbsp;</b>Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.</p>\n<p>But the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.</p>\n<p>Apple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.</p>\n<p>\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"</p>\n<h3>Trade-in offers</h3>\n<p>For people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.</p>\n<p>AT&amp;T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&amp;T.)</p>\n<p>T-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.</p>\n<p>Trade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.</p>\n<p>Trade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.</p>\n<h3>Prices remain the same</h3>\n<p>Not only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.</p>\n<p>As analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ddf548ab0da7c8b8768f25da4cbc011b\" tg-width=\"780\" tg-height=\"438\" width=\"100%\" height=\"auto\"><span>The many colors of the iPhone 13</span></p>\n<p>So why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?</p>\n<p>\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.</p>\n<p>More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.</p>\n<h3>'Good, better, best'</h3>\n<p>When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.</p>\n<p>The strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.</p>\n<p>Some things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.</p>\n<p>\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"</p>\n<p>Still, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's iPhone 13 secret weapon is, surprisingly, its price</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's iPhone 13 secret weapon is, surprisingly, its price\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-16 11:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html><strong>CNN</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and...</p>\n\n<a href=\"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://edition.cnn.com/2021/09/15/tech/iphone-13-price-deals/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112619991","content_text":"(CNN Business) - Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.\nBut the biggest -- and arguably only -- surprise with the lineup this year isn't something found inside a device: the pricing.\nApple (AAPL) kept its iPhone prices mostly in line with last year's models, despite rumors they'd be priced higher than ever because of current issues with the chip supply chain. Massive discounts and trade-in offers from US carriers, in some cases amounting to a free device, are available. And the company continues to offer iPhones at a wide range of price points to appeal to more customers, with or without any groundbreaking new features or design changes this year.\n\"Apple has become the king of the 'good, better, best' portfolio with a phone at every relevant price point, particularly given it typically keeps older models in its line-up for those that don't want to pay four figures for the latest and greatest new devices,\" said Ben Wood, chief analyst of market research firm CCS Insight. \"Add trade-in into the mix and it makes it possible to get customers signed up for a more expensive phone than they likely planned to purchase.\"\nTrade-in offers\nFor people willing to trade in their existing iPhones and commit to a wireless plan for the next few years, the discounts are jaw dropping.\nAT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. (WarnerMedia, the parent company of CNN, is owned by AT&T.)\nT-Mobile is offering the possibility of a free iPhone 13 for eligible trade-ins and says that with its Forever Upgrade program, users can get up to $800 off their next iPhone every two years, \"forever.\" If users buy from Apple directly and select T-Mobile as the carrier, they'll get a $700 credit toward a new iPhone. The deals go on and on.\nTrade-ins remain a central strategy for both mobile carriers and phone makers to drive replacement sales. The catch, however, is that users will need to trade in relatively new devices.\nTrade-in offers also typically tie customers to a long contract that can include high-priced data plans. Carriers want to keep these users loyal rather than seeing them move to a competitor network -- and a discounted or free iPhone could be the right incentive to keep them there, according to David McQueen, a director at market research firm ABI Research. For Apple, it keeps customers deep within its ecosystem of products.\nPrices remain the same\nNot only did Apple avoid raising base prices on the iPhone, but it effectively lowered the cost of certain iPhones when factoring in higher entry-level storage options.\nAs analysts at Goldman Sachs pointed out in a research note Wednesday, the price of the 128 GB and 256 GB iPhone \"was reduced when compared to those same storage capacities last year.\"\nThe many colors of the iPhone 13\nSo why not raise prices this year, knowing that Apple always seems to find customers willing to pay top dollar for its devices?\n\"I believe Apple is aware that it has hit a sweet spot with pricing and the marginal gain of slightly increasing prices versus the negative backlash it would face is not worth it,\" Wood said.\nMore than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+.\n'Good, better, best'\nWhen Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users. When Tim Cook took over as CEO, the options became more plentiful: big ones, smaller ones, mini ones, and prices that range from $399 for the iPhone SE all the way up to $1,599 for the 1 terabyte version of the iPhone 13 Pro Max.\nThe strategic effort to appeal to as many people as possible will become one of Cook's biggest legacies. It's also one that's translated to blockbuster sales. In April, Apple reported iPhone sales were at nearly $48 billion in the first quarter of 2021, a 65% increase over the same quarter last year, as consumers upgraded to iPhone 12 devices that offered 5G for the first time.\nSome things haven't changed from the Jobs days, however. There may be a much wider range of options and prices for iPhones, but Apple still doesn't come close to the lower-price tiers available on Android smartphones.\n\"The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs,\" McQueen said. \"Perhaps Jobs wouldn't have launched as many device types at different sizes, as he always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.\"\nStill, the number of iPhone variations and price points has only helped it appeal to more buyers -- and it most likely will again this year, too.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":284,"commentSize":48,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}