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云之峰

云之峰

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IP属地：上海

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3主题

0勋章

2021-06-29

$奈雪的茶(02150)$别的券商都公布中签结果了，这里怎么还没结果

2021-10-26

$保利协鑫能源(03800)$强烈要求复牌，复牌！复牌！

2021-06-28

$奈雪的茶(02150)$大家来猜猜开盘能到多少？我觉得开在350亿比较合理

2021-11-01

$保利协鑫能源(03800)$支持一把，3.3进

2021-07-05

$归创通桥-B(02190)$马马虎虎

2021-06-29

$奈雪的茶(02150)$中了500

2021-06-24

$洛阳玻璃股份(01108)$这两天吃药了？

2021-08-09

$滴滴(DIDI)$啥时候回啦

2021-08-05

$滴滴(DIDI)$啥时候能上去

2021-07-30

$奈雪的茶(02150)$啥时候能回本

2021-06-29

$奈雪的茶(02150)$一般几点公布中签结果？

2021-06-19

$优然牧业(09858)$这个坑货怎么办

2021-07-15

$滴滴(DIDI)$不信涨不回来

2021-07-01

$奈雪的茶(02150)$定价这个高，挨骂真的好吗

2021-06-30

$奈雪的茶(02150)$太惨了，这样高发行价上市真的有好处吗？

2021-11-01

$保利协鑫能源(03800)$明天会如何

2021-08-10

$滴滴(DIDI)$dd

2021-07-30

解套了，可惜我买的didi call没敢拿住啊

2021-07-28

港股真是血淋淋

2021-07-19

这篇文章不错，转发给大家看

@价值投资为王:夜色小酒馆、暴利生意经，狂奔中的海伦司终将成为大牛股？

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就是这样看起来不太正经的地方，颇受年轻人的喜爱，每月泡吧成为固定娱乐项目。 但年轻人普遍收入不高，面对高昂的酒水费，躁动的灵魂无处安放，压抑久了，就会有聪明人盯上这门生意。 2009年，第一家平价小酒馆海伦司（Helen’s）开业，10元以内的瓶装酒击中年轻人的痛点，慢慢的，海伦司就火了。 截止今年8月，全国有528家海伦司，成为国内最大的连锁酒馆。 赴港上市让海伦司成为资本市场的焦点，但其更大的野心是祭出千店计划，如果美梦成真，夜色中的小酒馆终将成为资本市场上耀眼的明星！ 小镇青年喝出来的国内第一小酒馆！ 酒馆在国内是一个非常分散的市场，多数都由个体户经营，鲜有连锁品牌诞生。 根据弗若斯特沙利文的资料，2020年，国内约有3.5万家酒馆，其中95%以上都是独立酒馆（少于3间场所的酒馆）。按照收入计算，国内酒馆行业前五大经营者的市场份额仅为2.2%。 酒馆生意为何难以做大做强？ 表面上看，酒馆一瓶普通的啤酒能卖出高于商店3-4倍的价格，似乎是一门暴利生意，但其实，多数酒馆都是在给房东打工。 一般而言，酒馆都选在黄金地段，房租成本高昂。加上酒馆都布局在一线城市，竞争激烈，多数酒馆都很难做大做强。 海伦司在定位上巧妙躲开了这两个坑。 一方面，海伦司产品定价比较便宜，所有的产品都在10元/瓶以内，如275ml的百威啤酒仅售9.8元，而同行的定价多在15-30元。 物美价廉永远是商场中屡试不爽的打法。 另一方面，海伦司瞄准了小镇青年，避开一线城市激烈的竞争，而且选址多依靠大学等非黄金地段。 截止2021年8月，海伦司在一线城市有66家店，二线城市有296家，三线及以下城市165家，很明显，小镇青年将海伦司捧为了国内第一的小酒馆！ 暴利生意是如何练成的？ 同行都在吃土，海伦司却开遍全国，自制啤酒是胜利的法宝。 在海伦司提供","listText":"提起酒吧，很多人的脑海中会浮现出这几个关键词：贵、泡妹、乱！ 就是这样看起来不太正经的地方，颇受年轻人的喜爱，每月泡吧成为固定娱乐项目。 但年轻人普遍收入不高，面对高昂的酒水费，躁动的灵魂无处安放，压抑久了，就会有聪明人盯上这门生意。 2009年，第一家平价小酒馆海伦司（Helen’s）开业，10元以内的瓶装酒击中年轻人的痛点，慢慢的，海伦司就火了。 截止今年8月，全国有528家海伦司，成为国内最大的连锁酒馆。 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