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你好呀小韭菜

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你好呀小韭菜

2021-07-28

$小米集团-W(01810)$雷总一直都是玩真的[得意] [得意]

你好呀小韭菜

2021-07-09

$快手-W(01024)$这应该是快手市值首次低于$小米集团-W(01810)$刚上市的时候是小米的两倍

你好呀小韭菜

2021-06-19

$小米集团-W(01810)$去年618美的销售额125亿，小米销售额100亿，今年618美的销售额160亿，小米销售额190亿，去年小米营业额2459亿，美的2857亿，几年后小米营业额会超过美的，联想去年营业额4116亿，超过联想还要多少年

你好呀小韭菜

2021-06-05

fakeme

真米对决？realme真我618闯进top2，小米有新对手了

你好呀小韭菜

2021-05-08

$小米集团-W(01810)$小米q1财报估计不错，4900万台手机

你好呀小韭菜

2021-04-25

$爱奇艺(IQ)$市值还没芒果高就离谱

你好呀小韭菜

2021-04-02

$小米集团-W(01810)$雷总是真的造车啊，图片来自微博电动星球蟹老板，有何小鹏，李斌，李想，王传福，王兴，程维，沈南鹏，等等大佬

你好呀小韭菜

2021-03-31

$小米集团-W(01810)$一夸一贬怎么看，央视网对外唯唯诺诺，对内重拳出击[开心]

你好呀小韭菜

2021-03-31

$小米集团-W(01810)$对于某媒体这波阴阳怪气大家怎么看

你好呀小韭菜

2021-03-30

$小米集团-W(01810)$来了，这个是供应链大佬，爆料准确率百分之九十以上

你好呀小韭菜

2021-03-26

$小米集团-W(01810)$100亿美金，这是准备干啥[财迷] [财迷]

你好呀小韭菜

2021-03-25

$快手-W(01024)$快手泡沫太大了，还要跌三分之二才合理

你好呀小韭菜

2021-03-25

$RLX科技(RLX)$刚开始最多30多的时候一群人喊要到50，不知道那群兄弟们还好吗

你好呀小韭菜

2021-03-24

$小米集团-W(01810)$字节要上市了？

去老虎APP查看更多动态

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23:41","market":"hk","language":"zh","title":"真米对决？realme真我618闯进top2，小米有新对手了","url":"https://stock-news.laohu8.com/highlight/detail?id=2140404565","media":"砍柴网","summary":"向来以“敢越级”著称的realme真我，在进一步收获大批年轻用户的同时，更是在这个618引爆各类榜单，进入安卓手机品牌销量top2，双雄争霸的局面再度出现。只不过这次，小米的对手换成了后浪品牌realme真我。6月1日开门红，realme真我的线上销量数据堪称爆炸。realme真我在618之前的调子起得非常高，推出了六大王牌产品和7亿真补贴，并且高调公布618销量破百万的小目标。realme真我准备了7亿重磅活动补贴、6.18元秒杀手机、50场一折秒杀等系列超级重磅福利。","content":"<html><body><article><p>科技自媒体 / 倪叔</p><p>今年618注定不会平静。</p><p>全网各大平台提前开启618预售，既是顺应急需爆发的消费热潮，也是对流量的激烈抢占。千行百业加速数字化，<a href=\"https://laohu8.com/S/300959\">线上线下</a>全场景营销背景下，品牌出圈需要爆破点，618成了这个爆破点。</p><p>在激烈争夺之中，只有做对了的品牌，能最大限度实现超预期爆发，而所谓“做对了”并不是一种运气，本质上是深刻理解了外部商业环境与行业内部规律之后的举动。</p><p>618第一轮开门红已结束，在本轮竞速PK中，realme真我表现抢眼。</p><p>向来以“敢越级”著称的realme真我，在进一步收获大批年轻用户的同时，更是在这个618引爆各类榜单，进入安卓手机品牌销量top2，双雄争霸的局面再度出现。只不过这次，小米的对手换成了后浪品牌realme真我。</p><p>从618的光芒中复盘来时路，被称为“全球成长最快智能手机品牌”的realme真我，做对了哪些事情？</p><p>1</p><p>信心来自何处？</p><p>6月1日开门红，realme真我的线上销量数据堪称爆炸。</p><p><a href=\"https://laohu8.com/S/JD\">京东</a>、天猫平台安卓手机销量top2、<a href=\"https://laohu8.com/S/002024\">苏宁易购</a>平台手机销量&amp;销售额top2、真我Q3京东平台1500元级别销售冠军、真我GTNeo京东平台2000元级别销售冠军、天猫苏宁<a href=\"https://laohu8.com/S/PDD\">拼多多</a>平台销量同比增速榜冠军、全网销量超过去年6.1开门红35倍……</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010810/0\"/><p>然而这些足够亮眼的成绩，却似乎是预料之中。</p><p>realme真我在618之前的调子起得非常高，推出了六大王牌产品和7亿真补贴，并且高调公布618销量破百万的小目标。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010811/0\"/><p>realme真我的雄心壮志建立在扎实的市场数据基础上。今年第一季度其在手机品牌中增速第一，4月单月销量突破100万台。“敢越级”的品牌精神与618强势碰撞，隐藏着品牌发展的底层逻辑：先承接传统，才能重塑未来。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010812/0\"/><p>以1500元与2000元级别的两款产品为例，能清晰看到这一逻辑。</p><p>1500元级别的真我Q3Pro狂欢版是如何体现传统与未来的？本质上就是建立在痛点洞察基础上打出了“解决痛点”的产品优势。外观方面，拥有“天空之城”与“黑巧森林”两款配色，源于年轻用户对产品的外观与色彩的需求“一眼爱”。配置上，真我Q3Pro狂欢版采用<a href=\"https://laohu8.com/S/QCOM\">高通</a>骁龙768G芯片，搭配同级首款120Hz<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>AMOLED电竞屏。VC液冷散热技术的加持，即使长时间运行游戏也无需担心发烫。174g的轻薄机身容纳4500mAh大电池和50W智慧闪充。3200万索尼超高清前置、6400万流光人像三摄，可满足全场景拍摄需求。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010813/0\"/><p>再以2000元级别的真我GTNeo闪速版来看“传统与未来”，在外观设计上新增“曙光”特别版，升级采用独特的曙光素皮拼接工艺。在充电上，升级满血版65W智慧闪充，35分钟就可充至100%，真正的“闪速”充电告别“电量焦虑”。性能方面，真我GTNeo闪速版搭载天玑1200旗舰芯片，采用120Hz三星AMOLED电竞屏，性能强劲显示流畅。8GB+256GB版限时立减300元，起售价1999元。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010814/0\"/><p>realme真我做对了的事情总结起来其实就一句话：懂得用户的真实需求，并且扎扎实实地满足了需求。通过同级别超预期的硬件配置与超强补贴回馈，带给用户超值体验。这似乎是一个简单的道理，但是简单背后却有着极其复杂的修炼。</p><p>2</p><p>底层逻辑决定发展命脉</p><p>强势产品力与营销表现带来的亮眼战绩背后，realme真我接下来的发展将往何处去？</p><p>要解读这个问题，还是离不开品牌的底层逻辑。realme真我“承接传统、重塑未来”的逻辑决定了品牌发展命脉。</p><p>首先，背靠欧加集团的底气。realme真我是成长速度最快的年轻品牌，但其并不是一个凭空而生的门外汉，背后是拥有完整产业链的欧加集团。这决定了其粮草充足，这是一切发展的前提与底气。</p><p>第二，在传统与未来之间，存在着真实的年轻用户需求。这种需求也正是realme真我出色市场表现背后的支撑。</p><p>realme真我定位于年轻人群的潮玩智能设备，本质上是因为洞察新消费人群趋势，从产品与文化、营销层面进行了精准的出击。从这个角度来解读“敢越级”，就能看到不是品牌自说自唱，而是紧紧咬住了市场的真实需求。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010815/0\"/><p>今年上半年的一次内部会议上，realme真我相关负责人说过一句话，大意是“敢越级这三个字大家可能听得耳朵都起茧子了，但还是要坚持说。”很显然，行军打仗最核心的东西就是一个听上去足够简单有力的方针，“敢越级”让品牌拥有了这个方针，也拥有了作战灵魂。</p><p>realme真我“敢越级”的理念之所以有灵魂，正是其浓缩了“洞察痛点并解决痛点”的最短链路，让年轻人以合理的价格能购买到同等价位越级的价值，在性能、设计、品质、服务等方面全方位越级。</p><p>这既是对传统手机消费理念的延伸，更是在产品力层面全方位的晋级提升，经过全面升级之后的越级产品，正是未来的新标准，也是realme真我坚定的发展方向。</p><p>第三，清晰的战略打法。从过去几年的迅速增长尤其是这个618的战况来看，realme真我的发展方向是正确的，继续向前推进，则是进一步明确品牌的新标准。</p><p>具体而言，这些标准包括：超预期的硬件配置、下探的价格引力、年轻化的设计语言、有诚意的营销回馈。</p><p>今年的618，“玩的就是心跳”。realme真我准备了7亿重磅活动补贴、6.18元秒杀手机、50场一折秒杀等系列超级重磅福利。除了以超狠福利回馈用户，更深层的寓意其实也是“敢越级”：每一位真我用户，都能勇敢追寻真正的心跳时刻。</p><p>realme真我也将继续“敢越级”。6.1开门红，随着品牌跻身安卓手机销量top2，对于整个手机行业线上格局也有不一样的意义。一方面，传统巨头的实力依旧雄厚，所有品牌都在全力进化，行业依旧拥有巨大成长空间。另一方面，realme真我这样的年轻品牌正在以更加明确精准的打法撼动原有“耀米”双雄格局。作为线上手机品牌的开山者，小米这次真的要仔细想想如何应对realme真我这个强劲的后浪了。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010816/0\"/><p>“焊门员”与“射门员”的对标，就是在传统与未来之间角力，能否打出一条超出预想的新道路？</p><p>从618开门红进入安卓品牌销量TOP2来看，realme真我已经成为小米最大的竞争对手，手机线上市场“真米”新双雄的格局已经形成。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>真米对决？realme真我618闯进top2，小米有新对手了</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n真米对决？realme真我618闯进top2，小米有新对手了\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-04 23:41 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021060423481679c24295&s=b><strong>砍柴网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>科技自媒体 / 倪叔今年618注定不会平静。全网各大平台提前开启618预售，既是顺应急需爆发的消费热潮，也是对流量的激烈抢占。千行百业加速数字化，线上线下全场景营销背景下，品牌出圈需要爆破点，618成了这个爆破点。在激烈争夺之中，只有做对了的品牌，能最大限度实现超预期爆发，而所谓“做对了”并不是一种运气，本质上是深刻理解了外部商业环境与行业内部规律之后的举动。618第一轮开门红已结束，在本轮竞速...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021060423481679c24295&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8444826ab1215b36589e5d732600ca13","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021060423481679c24295&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2140404565","content_text":"科技自媒体 / 倪叔今年618注定不会平静。全网各大平台提前开启618预售，既是顺应急需爆发的消费热潮，也是对流量的激烈抢占。千行百业加速数字化，线上线下全场景营销背景下，品牌出圈需要爆破点，618成了这个爆破点。在激烈争夺之中，只有做对了的品牌，能最大限度实现超预期爆发，而所谓“做对了”并不是一种运气，本质上是深刻理解了外部商业环境与行业内部规律之后的举动。618第一轮开门红已结束，在本轮竞速PK中，realme真我表现抢眼。向来以“敢越级”著称的realme真我，在进一步收获大批年轻用户的同时，更是在这个618引爆各类榜单，进入安卓手机品牌销量top2，双雄争霸的局面再度出现。只不过这次，小米的对手换成了后浪品牌realme真我。从618的光芒中复盘来时路，被称为“全球成长最快智能手机品牌”的realme真我，做对了哪些事情？1信心来自何处？6月1日开门红，realme真我的线上销量数据堪称爆炸。京东、天猫平台安卓手机销量top2、苏宁易购平台手机销量&销售额top2、真我Q3京东平台1500元级别销售冠军、真我GTNeo京东平台2000元级别销售冠军、天猫苏宁拼多多平台销量同比增速榜冠军、全网销量超过去年6.1开门红35倍……然而这些足够亮眼的成绩，却似乎是预料之中。realme真我在618之前的调子起得非常高，推出了六大王牌产品和7亿真补贴，并且高调公布618销量破百万的小目标。realme真我的雄心壮志建立在扎实的市场数据基础上。今年第一季度其在手机品牌中增速第一，4月单月销量突破100万台。“敢越级”的品牌精神与618强势碰撞，隐藏着品牌发展的底层逻辑：先承接传统，才能重塑未来。以1500元与2000元级别的两款产品为例，能清晰看到这一逻辑。1500元级别的真我Q3Pro狂欢版是如何体现传统与未来的？本质上就是建立在痛点洞察基础上打出了“解决痛点”的产品优势。外观方面，拥有“天空之城”与“黑巧森林”两款配色，源于年轻用户对产品的外观与色彩的需求“一眼爱”。配置上，真我Q3Pro狂欢版采用高通骁龙768G芯片，搭配同级首款120Hz三星AMOLED电竞屏。VC液冷散热技术的加持，即使长时间运行游戏也无需担心发烫。174g的轻薄机身容纳4500mAh大电池和50W智慧闪充。3200万索尼超高清前置、6400万流光人像三摄，可满足全场景拍摄需求。再以2000元级别的真我GTNeo闪速版来看“传统与未来”，在外观设计上新增“曙光”特别版，升级采用独特的曙光素皮拼接工艺。在充电上，升级满血版65W智慧闪充，35分钟就可充至100%，真正的“闪速”充电告别“电量焦虑”。性能方面，真我GTNeo闪速版搭载天玑1200旗舰芯片，采用120Hz三星AMOLED电竞屏，性能强劲显示流畅。8GB+256GB版限时立减300元，起售价1999元。realme真我做对了的事情总结起来其实就一句话：懂得用户的真实需求，并且扎扎实实地满足了需求。通过同级别超预期的硬件配置与超强补贴回馈，带给用户超值体验。这似乎是一个简单的道理，但是简单背后却有着极其复杂的修炼。2底层逻辑决定发展命脉强势产品力与营销表现带来的亮眼战绩背后，realme真我接下来的发展将往何处去？要解读这个问题，还是离不开品牌的底层逻辑。realme真我“承接传统、重塑未来”的逻辑决定了品牌发展命脉。首先，背靠欧加集团的底气。realme真我是成长速度最快的年轻品牌，但其并不是一个凭空而生的门外汉，背后是拥有完整产业链的欧加集团。这决定了其粮草充足，这是一切发展的前提与底气。第二，在传统与未来之间，存在着真实的年轻用户需求。这种需求也正是realme真我出色市场表现背后的支撑。realme真我定位于年轻人群的潮玩智能设备，本质上是因为洞察新消费人群趋势，从产品与文化、营销层面进行了精准的出击。从这个角度来解读“敢越级”，就能看到不是品牌自说自唱，而是紧紧咬住了市场的真实需求。今年上半年的一次内部会议上，realme真我相关负责人说过一句话，大意是“敢越级这三个字大家可能听得耳朵都起茧子了，但还是要坚持说。”很显然，行军打仗最核心的东西就是一个听上去足够简单有力的方针，“敢越级”让品牌拥有了这个方针，也拥有了作战灵魂。realme真我“敢越级”的理念之所以有灵魂，正是其浓缩了“洞察痛点并解决痛点”的最短链路，让年轻人以合理的价格能购买到同等价位越级的价值，在性能、设计、品质、服务等方面全方位越级。这既是对传统手机消费理念的延伸，更是在产品力层面全方位的晋级提升，经过全面升级之后的越级产品，正是未来的新标准，也是realme真我坚定的发展方向。第三，清晰的战略打法。从过去几年的迅速增长尤其是这个618的战况来看，realme真我的发展方向是正确的，继续向前推进，则是进一步明确品牌的新标准。具体而言，这些标准包括：超预期的硬件配置、下探的价格引力、年轻化的设计语言、有诚意的营销回馈。今年的618，“玩的就是心跳”。realme真我准备了7亿重磅活动补贴、6.18元秒杀手机、50场一折秒杀等系列超级重磅福利。除了以超狠福利回馈用户，更深层的寓意其实也是“敢越级”：每一位真我用户，都能勇敢追寻真正的心跳时刻。realme真我也将继续“敢越级”。6.1开门红，随着品牌跻身安卓手机销量top2，对于整个手机行业线上格局也有不一样的意义。一方面，传统巨头的实力依旧雄厚，所有品牌都在全力进化，行业依旧拥有巨大成长空间。另一方面，realme真我这样的年轻品牌正在以更加明确精准的打法撼动原有“耀米”双雄格局。作为线上手机品牌的开山者，小米这次真的要仔细想想如何应对realme真我这个强劲的后浪了。“焊门员”与“射门员”的对标，就是在传统与未来之间角力，能否打出一条超出预想的新道路？从618开门红进入安卓品牌销量TOP2来看，realme真我已经成为小米最大的竞争对手，手机线上市场“真米”新双雄的格局已经形成。","news_type":1},"isVote":1,"tweetType":1,"viewCount":969,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":107950300,"gmtCreate":1620440365500,"gmtModify":1620440365500,"author":{"id":"3570072912235889","authorId":"3570072912235889","name":"你好呀小韭菜","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570072912235889","authorIdStr":"3570072912235889"},"themes":[],"htmlText":"<a 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href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>100亿美金，这是准备干啥[财迷]&nbsp;[财迷]&nbsp;","listText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>100亿美金，这是准备干啥[财迷]&nbsp;[财迷]&nbsp;","text":"$小米集团-W(01810)$100亿美金，这是准备干啥[财迷] [财迷]","images":[{"img":"https://static.tigerbbs.com/387a5f651167bdd915963342a19118a0","width":"2400","height":"1080"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/358783188","isVote":1,"tweetType":1,"viewCount":2634,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":803518852,"gmtCreate":1627447554276,"gmtModify":1627447554276,"author":{"id":"3570072912235889","authorId":"3570072912235889","name":"你好呀小韭菜","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570072912235889","authorIdStr":"3570072912235889"},"themes":[],"htmlText":"<a 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[得意]","images":[{"img":"https://static.tigerbbs.com/0ed29c5da96220a3c711b6962d272c28","width":"1080","height":"2158"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/803518852","isVote":1,"tweetType":1,"viewCount":2141,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":112061818,"gmtCreate":1622825832834,"gmtModify":1622825832834,"author":{"id":"3570072912235889","authorId":"3570072912235889","name":"你好呀小韭菜","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570072912235889","authorIdStr":"3570072912235889"},"themes":[],"htmlText":"fakeme","listText":"fakeme","text":"fakeme","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/112061818","repostId":"2140404565","repostType":2,"repost":{"id":"2140404565","kind":"news","pubTimestamp":1622821319,"share":"https://www.laohu8.com/m/news/2140404565?lang=&edition=full","pubTime":"2021-06-04 23:41","market":"hk","language":"zh","title":"真米对决？realme真我618闯进top2，小米有新对手了","url":"https://stock-news.laohu8.com/highlight/detail?id=2140404565","media":"砍柴网","summary":"向来以“敢越级”著称的realme真我，在进一步收获大批年轻用户的同时，更是在这个618引爆各类榜单，进入安卓手机品牌销量top2，双雄争霸的局面再度出现。只不过这次，小米的对手换成了后浪品牌realme真我。6月1日开门红，realme真我的线上销量数据堪称爆炸。realme真我在618之前的调子起得非常高，推出了六大王牌产品和7亿真补贴，并且高调公布618销量破百万的小目标。realme真我准备了7亿重磅活动补贴、6.18元秒杀手机、50场一折秒杀等系列超级重磅福利。","content":"<html><body><article><p>科技自媒体 / 倪叔</p><p>今年618注定不会平静。</p><p>全网各大平台提前开启618预售，既是顺应急需爆发的消费热潮，也是对流量的激烈抢占。千行百业加速数字化，<a href=\"https://laohu8.com/S/300959\">线上线下</a>全场景营销背景下，品牌出圈需要爆破点，618成了这个爆破点。</p><p>在激烈争夺之中，只有做对了的品牌，能最大限度实现超预期爆发，而所谓“做对了”并不是一种运气，本质上是深刻理解了外部商业环境与行业内部规律之后的举动。</p><p>618第一轮开门红已结束，在本轮竞速PK中，realme真我表现抢眼。</p><p>向来以“敢越级”著称的realme真我，在进一步收获大批年轻用户的同时，更是在这个618引爆各类榜单，进入安卓手机品牌销量top2，双雄争霸的局面再度出现。只不过这次，小米的对手换成了后浪品牌realme真我。</p><p>从618的光芒中复盘来时路，被称为“全球成长最快智能手机品牌”的realme真我，做对了哪些事情？</p><p>1</p><p>信心来自何处？</p><p>6月1日开门红，realme真我的线上销量数据堪称爆炸。</p><p><a href=\"https://laohu8.com/S/JD\">京东</a>、天猫平台安卓手机销量top2、<a href=\"https://laohu8.com/S/002024\">苏宁易购</a>平台手机销量&amp;销售额top2、真我Q3京东平台1500元级别销售冠军、真我GTNeo京东平台2000元级别销售冠军、天猫苏宁<a href=\"https://laohu8.com/S/PDD\">拼多多</a>平台销量同比增速榜冠军、全网销量超过去年6.1开门红35倍……</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010810/0\"/><p>然而这些足够亮眼的成绩，却似乎是预料之中。</p><p>realme真我在618之前的调子起得非常高，推出了六大王牌产品和7亿真补贴，并且高调公布618销量破百万的小目标。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010811/0\"/><p>realme真我的雄心壮志建立在扎实的市场数据基础上。今年第一季度其在手机品牌中增速第一，4月单月销量突破100万台。“敢越级”的品牌精神与618强势碰撞，隐藏着品牌发展的底层逻辑：先承接传统，才能重塑未来。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010812/0\"/><p>以1500元与2000元级别的两款产品为例，能清晰看到这一逻辑。</p><p>1500元级别的真我Q3Pro狂欢版是如何体现传统与未来的？本质上就是建立在痛点洞察基础上打出了“解决痛点”的产品优势。外观方面，拥有“天空之城”与“黑巧森林”两款配色，源于年轻用户对产品的外观与色彩的需求“一眼爱”。配置上，真我Q3Pro狂欢版采用<a href=\"https://laohu8.com/S/QCOM\">高通</a>骁龙768G芯片，搭配同级首款120Hz<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>AMOLED电竞屏。VC液冷散热技术的加持，即使长时间运行游戏也无需担心发烫。174g的轻薄机身容纳4500mAh大电池和50W智慧闪充。3200万索尼超高清前置、6400万流光人像三摄，可满足全场景拍摄需求。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010813/0\"/><p>再以2000元级别的真我GTNeo闪速版来看“传统与未来”，在外观设计上新增“曙光”特别版，升级采用独特的曙光素皮拼接工艺。在充电上，升级满血版65W智慧闪充，35分钟就可充至100%，真正的“闪速”充电告别“电量焦虑”。性能方面，真我GTNeo闪速版搭载天玑1200旗舰芯片，采用120Hz三星AMOLED电竞屏，性能强劲显示流畅。8GB+256GB版限时立减300元，起售价1999元。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010814/0\"/><p>realme真我做对了的事情总结起来其实就一句话：懂得用户的真实需求，并且扎扎实实地满足了需求。通过同级别超预期的硬件配置与超强补贴回馈，带给用户超值体验。这似乎是一个简单的道理，但是简单背后却有着极其复杂的修炼。</p><p>2</p><p>底层逻辑决定发展命脉</p><p>强势产品力与营销表现带来的亮眼战绩背后，realme真我接下来的发展将往何处去？</p><p>要解读这个问题，还是离不开品牌的底层逻辑。realme真我“承接传统、重塑未来”的逻辑决定了品牌发展命脉。</p><p>首先，背靠欧加集团的底气。realme真我是成长速度最快的年轻品牌，但其并不是一个凭空而生的门外汉，背后是拥有完整产业链的欧加集团。这决定了其粮草充足，这是一切发展的前提与底气。</p><p>第二，在传统与未来之间，存在着真实的年轻用户需求。这种需求也正是realme真我出色市场表现背后的支撑。</p><p>realme真我定位于年轻人群的潮玩智能设备，本质上是因为洞察新消费人群趋势，从产品与文化、营销层面进行了精准的出击。从这个角度来解读“敢越级”，就能看到不是品牌自说自唱，而是紧紧咬住了市场的真实需求。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010815/0\"/><p>今年上半年的一次内部会议上，realme真我相关负责人说过一句话，大意是“敢越级这三个字大家可能听得耳朵都起茧子了，但还是要坚持说。”很显然，行军打仗最核心的东西就是一个听上去足够简单有力的方针，“敢越级”让品牌拥有了这个方针，也拥有了作战灵魂。</p><p>realme真我“敢越级”的理念之所以有灵魂，正是其浓缩了“洞察痛点并解决痛点”的最短链路，让年轻人以合理的价格能购买到同等价位越级的价值，在性能、设计、品质、服务等方面全方位越级。</p><p>这既是对传统手机消费理念的延伸，更是在产品力层面全方位的晋级提升，经过全面升级之后的越级产品，正是未来的新标准，也是realme真我坚定的发展方向。</p><p>第三，清晰的战略打法。从过去几年的迅速增长尤其是这个618的战况来看，realme真我的发展方向是正确的，继续向前推进，则是进一步明确品牌的新标准。</p><p>具体而言，这些标准包括：超预期的硬件配置、下探的价格引力、年轻化的设计语言、有诚意的营销回馈。</p><p>今年的618，“玩的就是心跳”。realme真我准备了7亿重磅活动补贴、6.18元秒杀手机、50场一折秒杀等系列超级重磅福利。除了以超狠福利回馈用户，更深层的寓意其实也是“敢越级”：每一位真我用户，都能勇敢追寻真正的心跳时刻。</p><p>realme真我也将继续“敢越级”。6.1开门红，随着品牌跻身安卓手机销量top2，对于整个手机行业线上格局也有不一样的意义。一方面，传统巨头的实力依旧雄厚，所有品牌都在全力进化，行业依旧拥有巨大成长空间。另一方面，realme真我这样的年轻品牌正在以更加明确精准的打法撼动原有“耀米”双雄格局。作为线上手机品牌的开山者，小米这次真的要仔细想想如何应对realme真我这个强劲的后浪了。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/13615010816/0\"/><p>“焊门员”与“射门员”的对标，就是在传统与未来之间角力，能否打出一条超出预想的新道路？</p><p>从618开门红进入安卓品牌销量TOP2来看，realme真我已经成为小米最大的竞争对手，手机线上市场“真米”新双雄的格局已经形成。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>真米对决？realme真我618闯进top2，小米有新对手了</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n真米对决？realme真我618闯进top2，小米有新对手了\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-04 23:41 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021060423481679c24295&s=b><strong>砍柴网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>科技自媒体 / 倪叔今年618注定不会平静。全网各大平台提前开启618预售，既是顺应急需爆发的消费热潮，也是对流量的激烈抢占。千行百业加速数字化，线上线下全场景营销背景下，品牌出圈需要爆破点，618成了这个爆破点。在激烈争夺之中，只有做对了的品牌，能最大限度实现超预期爆发，而所谓“做对了”并不是一种运气，本质上是深刻理解了外部商业环境与行业内部规律之后的举动。618第一轮开门红已结束，在本轮竞速...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021060423481679c24295&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8444826ab1215b36589e5d732600ca13","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021060423481679c24295&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2140404565","content_text":"科技自媒体 / 倪叔今年618注定不会平静。全网各大平台提前开启618预售，既是顺应急需爆发的消费热潮，也是对流量的激烈抢占。千行百业加速数字化，线上线下全场景营销背景下，品牌出圈需要爆破点，618成了这个爆破点。在激烈争夺之中，只有做对了的品牌，能最大限度实现超预期爆发，而所谓“做对了”并不是一种运气，本质上是深刻理解了外部商业环境与行业内部规律之后的举动。618第一轮开门红已结束，在本轮竞速PK中，realme真我表现抢眼。向来以“敢越级”著称的realme真我，在进一步收获大批年轻用户的同时，更是在这个618引爆各类榜单，进入安卓手机品牌销量top2，双雄争霸的局面再度出现。只不过这次，小米的对手换成了后浪品牌realme真我。从618的光芒中复盘来时路，被称为“全球成长最快智能手机品牌”的realme真我，做对了哪些事情？1信心来自何处？6月1日开门红，realme真我的线上销量数据堪称爆炸。京东、天猫平台安卓手机销量top2、苏宁易购平台手机销量&销售额top2、真我Q3京东平台1500元级别销售冠军、真我GTNeo京东平台2000元级别销售冠军、天猫苏宁拼多多平台销量同比增速榜冠军、全网销量超过去年6.1开门红35倍……然而这些足够亮眼的成绩，却似乎是预料之中。realme真我在618之前的调子起得非常高，推出了六大王牌产品和7亿真补贴，并且高调公布618销量破百万的小目标。realme真我的雄心壮志建立在扎实的市场数据基础上。今年第一季度其在手机品牌中增速第一，4月单月销量突破100万台。“敢越级”的品牌精神与618强势碰撞，隐藏着品牌发展的底层逻辑：先承接传统，才能重塑未来。以1500元与2000元级别的两款产品为例，能清晰看到这一逻辑。1500元级别的真我Q3Pro狂欢版是如何体现传统与未来的？本质上就是建立在痛点洞察基础上打出了“解决痛点”的产品优势。外观方面，拥有“天空之城”与“黑巧森林”两款配色，源于年轻用户对产品的外观与色彩的需求“一眼爱”。配置上，真我Q3Pro狂欢版采用高通骁龙768G芯片，搭配同级首款120Hz三星AMOLED电竞屏。VC液冷散热技术的加持，即使长时间运行游戏也无需担心发烫。174g的轻薄机身容纳4500mAh大电池和50W智慧闪充。3200万索尼超高清前置、6400万流光人像三摄，可满足全场景拍摄需求。再以2000元级别的真我GTNeo闪速版来看“传统与未来”，在外观设计上新增“曙光”特别版，升级采用独特的曙光素皮拼接工艺。在充电上，升级满血版65W智慧闪充，35分钟就可充至100%，真正的“闪速”充电告别“电量焦虑”。性能方面，真我GTNeo闪速版搭载天玑1200旗舰芯片，采用120Hz三星AMOLED电竞屏，性能强劲显示流畅。8GB+256GB版限时立减300元，起售价1999元。realme真我做对了的事情总结起来其实就一句话：懂得用户的真实需求，并且扎扎实实地满足了需求。通过同级别超预期的硬件配置与超强补贴回馈，带给用户超值体验。这似乎是一个简单的道理，但是简单背后却有着极其复杂的修炼。2底层逻辑决定发展命脉强势产品力与营销表现带来的亮眼战绩背后，realme真我接下来的发展将往何处去？要解读这个问题，还是离不开品牌的底层逻辑。realme真我“承接传统、重塑未来”的逻辑决定了品牌发展命脉。首先，背靠欧加集团的底气。realme真我是成长速度最快的年轻品牌，但其并不是一个凭空而生的门外汉，背后是拥有完整产业链的欧加集团。这决定了其粮草充足，这是一切发展的前提与底气。第二，在传统与未来之间，存在着真实的年轻用户需求。这种需求也正是realme真我出色市场表现背后的支撑。realme真我定位于年轻人群的潮玩智能设备，本质上是因为洞察新消费人群趋势，从产品与文化、营销层面进行了精准的出击。从这个角度来解读“敢越级”，就能看到不是品牌自说自唱，而是紧紧咬住了市场的真实需求。今年上半年的一次内部会议上，realme真我相关负责人说过一句话，大意是“敢越级这三个字大家可能听得耳朵都起茧子了，但还是要坚持说。”很显然，行军打仗最核心的东西就是一个听上去足够简单有力的方针，“敢越级”让品牌拥有了这个方针，也拥有了作战灵魂。realme真我“敢越级”的理念之所以有灵魂，正是其浓缩了“洞察痛点并解决痛点”的最短链路，让年轻人以合理的价格能购买到同等价位越级的价值，在性能、设计、品质、服务等方面全方位越级。这既是对传统手机消费理念的延伸，更是在产品力层面全方位的晋级提升，经过全面升级之后的越级产品，正是未来的新标准，也是realme真我坚定的发展方向。第三，清晰的战略打法。从过去几年的迅速增长尤其是这个618的战况来看，realme真我的发展方向是正确的，继续向前推进，则是进一步明确品牌的新标准。具体而言，这些标准包括：超预期的硬件配置、下探的价格引力、年轻化的设计语言、有诚意的营销回馈。今年的618，“玩的就是心跳”。realme真我准备了7亿重磅活动补贴、6.18元秒杀手机、50场一折秒杀等系列超级重磅福利。除了以超狠福利回馈用户，更深层的寓意其实也是“敢越级”：每一位真我用户，都能勇敢追寻真正的心跳时刻。realme真我也将继续“敢越级”。6.1开门红，随着品牌跻身安卓手机销量top2，对于整个手机行业线上格局也有不一样的意义。一方面，传统巨头的实力依旧雄厚，所有品牌都在全力进化，行业依旧拥有巨大成长空间。另一方面，realme真我这样的年轻品牌正在以更加明确精准的打法撼动原有“耀米”双雄格局。作为线上手机品牌的开山者，小米这次真的要仔细想想如何应对realme真我这个强劲的后浪了。“焊门员”与“射门员”的对标，就是在传统与未来之间角力，能否打出一条超出预想的新道路？从618开门红进入安卓品牌销量TOP2来看，realme真我已经成为小米最大的竞争对手，手机线上市场“真米”新双雄的格局已经形成。","news_type":1},"isVote":1,"tweetType":1,"viewCount":969,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":107950300,"gmtCreate":1620440365500,"gmtModify":1620440365500,"author":{"id":"3570072912235889","authorId":"3570072912235889","name":"你好呀小韭菜","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570072912235889","authorIdStr":"3570072912235889"},"themes":[],"htmlText":"<a 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