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财务自由的一天
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Honggs
2021-10-27
$ContextLogic Inc.(WISH)$
有救吗?
Honggs
2021-10-27
$WISH 20220121 15.0 CALL(WISH)$
50手有救吗
Honggs
2021-09-30
$ContextLogic Inc.(WISH)$
每天破新低
Honggs
2021-09-16
[微笑] [微笑] [微笑]
Honggs
2021-09-08
[强] [强] [强]
苹果VR产品十年磨一剑,如何把握下一个10年大趋势?
Honggs
2021-09-08
加油💪[开心] [开心] [开心]
Honggs
2021-09-01
[财迷] [财迷]
Honggs
2021-08-24
[财迷] [财迷]
Honggs
2021-08-22
[傲娇] [傲娇] [傲娇]
Honggs
2021-08-17
这篇文章不错,转发给大家看看
@美股研究社:花旗:将爱彼迎(ABNB.O)目标价从149美元上调至152美元。
$爱彼迎(ABNB)$
Honggs
2021-08-16
点赞👍……
Honggs
2021-07-30
$SKLZ 20230120 22.5 CALL(SKLZ)$
凉凉
Honggs
2021-07-28
[得意] [得意] [流泪] [流泪] [流泪]
Honggs
2021-07-28
$Skillz Inc(SKLZ)$
[看涨] [看涨] [看涨]
Honggs
2021-07-27
请帮我点赞👍
Honggs
2021-07-27
等翻倍买房
Honggs
2021-07-26
$星巴克(SBUX)$
[得意] [得意] [得意]
Honggs
2021-07-26
$WISH 20220121 15.0 CALL(WISH)$
[流泪] [流泪]
Honggs
2021-07-26
快快爆涨[财迷] [财迷] [财迷]
Honggs
2021-06-16
$嘉年华邮轮(CCL)$
出发吧 坐游轮
去老虎APP查看更多动态
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[强]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/880216721","repostId":"2165035975","repostType":4,"repost":{"id":"2165035975","kind":"news","pubTimestamp":1631057411,"share":"https://www.laohu8.com/m/news/2165035975?lang=&edition=full","pubTime":"2021-09-08 07:30","market":"us","language":"zh","title":"苹果VR产品十年磨一剑,如何把握下一个10年大趋势?","url":"https://stock-news.laohu8.com/highlight/detail?id=2165035975","media":"21世纪经济报道","summary":"日前,字节跳动收购VR(虚拟现实)创业公司Pico,引发市场对国内VR行业的诸多关注。近日,苹果VR头戴式设备传出最新进展,消息称,苹果VR头显已携手台积电转入试产阶段,并将于2022年发布。此前市场...","content":"<div>\n<p>日前,字节跳动收购VR(虚拟现实)创业公司Pico,引发市场对国内VR行业的诸多关注。近日,苹果VR头戴式设备传出最新进展,消息称,苹果VR头显已携手台积电转入试产阶段,并将于2022年发布。\n此前市场上有关苹果VR头显的爆料已持续多年,但未有任何实质性突破。近一两年,VR行业进展迅速,海外巨头Facebook、Google纷纷布局,而作为科技龙头的苹果,显然不会放弃这一前沿领域的探索。如果苹果...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202109072085757195.html\">Web Link</a>\n\n</div>\n","source":"stock_eastmoney","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>苹果VR产品十年磨一剑,如何把握下一个10年大趋势?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; 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class=\"title\">\n苹果VR产品十年磨一剑,如何把握下一个10年大趋势?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-08 07:30 北京时间 <a href=http://finance.eastmoney.com/a/202109072085757195.html><strong>21世纪经济报道</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>日前,字节跳动收购VR(虚拟现实)创业公司Pico,引发市场对国内VR行业的诸多关注。近日,苹果VR头戴式设备传出最新进展,消息称,苹果VR头显已携手台积电转入试产阶段,并将于2022年发布。\n此前市场上有关苹果VR头显的爆料已持续多年,但未有任何实质性突破。近一两年,VR行业进展迅速,海外巨头Facebook、Google纷纷布局,而作为科技龙头的苹果,显然不会放弃这一前沿领域的探索。如果苹果...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202109072085757195.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/817cce8afd9c6d0c800f1364edda0141","relate_stocks":{"AAPL":"苹果"},"source_url":"http://finance.eastmoney.com/a/202109072085757195.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2165035975","content_text":"日前,字节跳动收购VR(虚拟现实)创业公司Pico,引发市场对国内VR行业的诸多关注。近日,苹果VR头戴式设备传出最新进展,消息称,苹果VR头显已携手台积电转入试产阶段,并将于2022年发布。\n此前市场上有关苹果VR头显的爆料已持续多年,但未有任何实质性突破。近一两年,VR行业进展迅速,海外巨头Facebook、Google纷纷布局,而作为科技龙头的苹果,显然不会放弃这一前沿领域的探索。如果苹果头显设备顺利发布,将会毫无疑问地成为VR商用的标志性事件。\n需要指出的是,国内资本的嗅觉十分敏锐。近日来,VR概念在二级市场持续躁动。9月7日,宝通科技、华立科技、佳创视讯、天音控股、捷成股份、超图软件等纷纷大涨,上述公司均公布过拥有VR/AR相关业务。\n从近日21世纪资本研究院与VR领域创业者和投资者的交流来看,市场对VR行业表现出极大的兴趣。本期硬核投研将聚焦苹果公司对VR领域长达十年的布局,寻找产业链惊喜。\n21世纪资本研究院投研3问:\n1。苹果VR头显有哪些猜想?\n2。十年VR布局如何一路走来?\n3。与中国VR厂商将发生哪些关联?\n01苹果VR头显袭来\n苹果将推出AR/VR头戴产品的消息早已在业内流传。\n今年3月,彭博社就报道苹果可能会在WWDC上推出一款AR/VR头戴产品。\n近日,乘着“元宇宙”概念大火的东风,该VR产品有了最新进展。\n据The Information独家报道,苹果已经完成三款AR/VR芯片的物理设计工作,均已进入流片阶段,即将迎来试产。\n据知情人士透露,这三款芯片将交由台积电量产,采用5nm制程工艺。其功能主要为无线数据传输功能最佳化、压缩及解压缩影片,并提供最大电池能源效率。\n从性能上看,苹果用于VR头显的SoC(系统级芯片)没有内置AI加速模块,不如iPhone、iPad、Macbook上的SoC强大,缺少人工智能和机器学习能力。但能与手机、电脑或平板电脑等主机设备进行无线通信,故可以将AR/VR头显所需算力转给其他设备承担。\n因此,业内人士预计,搭载此芯片的AR / VR 头戴式设备,将与非蜂窝版 Apple Watch相似,要与iPhone 或其他苹果装置连结,功能才能完整解锁。\n此外,据报道,苹果的CMOS(图像传感器) “异常大”,尺寸接近一个头显镜头,以从用户周围环境中捕捉到高分辨率的图像数据用于AR技术。此前业内媒体预计苹果头显将使用超高分辨率8K显示器,没有任何“纱窗效应”。\n对于科技发烧友来说,最关注的是苹果VR产品的上市时间。\nThe Information预计,苹果VR/AR头显定制芯片至少需要一年时间才能批量生产,所以第一款AR/VR头显最早或于2022年发布,但如果没有达到预期的标准,发布也可能被推迟。\n这与知名苹果分析师天风国际郭明錤此前的预测时间也十分吻合。他此前预测将于2022年第二季度看到苹果“头盔式”头显。\n虽然市场期盼相关产品尽快面市,但当前芯片短缺问题制约着苹果相关产品研发进程。\n知情人士称,台积电一直难以生产出没有缺陷的CMOS图像传感器,试产期间产量很低,如果没有第三方制造出能够处理头显超高分辨率显示的芯片,苹果可能不得不从头开始设计显示驱动程序。这也可能导致产品发布时间进一步推迟。\n02苹果VR十年进阶\n对比海外其他科技大厂,苹果在VR产品的研发上似乎稍显缓慢。\nFacebook在2014年收购Oculus,完成VR设备领域布局,并在2019年推出Facebook Horizon发力VR社交平台。2020年后Oculus一家独大,Oculus Quest2热卖。Google则在2019年上线Stadia布局云游戏,同时通过Youtube VR布局软件和服务。\n根据历史经验,在尖端技术方面,苹果往往会比别的大厂晚几年才出现类似的技术应用。但这并不意味着苹果真的慢人一拍。\n智慧芽Dicsovery数据库显示,早在2010年,苹果收购瑞典面部识别技术公司Polar Rose启动VR布局。2013年,收购了3D感应与动作捕捉技术公司PrimeSense;2015年,收购了面部动作捕捉技术公司Faceshift,以及增强现实初创公司Metaio;2016年,收购了面部表情AI分析公司Emotient和AR社交软件Flyby Media;2017年,收购了混合现实技术提供商Vrvana;2020年,收购了虚拟现实公司Next VR。\n\n(图:苹果公司并购动作时间轴数据来源:智慧芽)\n在技术储备方面,苹果早在二十年前就有VR相关的专利布局,主要的专利申请集中在近10年。\n据智慧芽全球专利数据库资料,截至最新,苹果及其关联公司在全球126个国家/地区中,共有5056件与“AR”“VR”直接相关的已公开专利申请,其中,发明专利占比超过97 %。\n从2017年起,苹果在这一领域的专利申请数量陡然上升,且此后年专利申请量均维持在600件以上。\n\n(图:苹果公司VR相关专利申请趋势数据来源:智慧芽)\n多位VR从业人员向21世纪资本研究院表示,VR/AR行业投资曾有过一段高潮期,但在2017年之后陷入低谷。\n据21世纪资本研究院统计,大致在2012-2017年,行业出现一系列标志性事件,包括OculusRift在Kickstarter众筹成功,后又被Facebook以20亿的天价收购。三星、索尼、HTC、Google等相继推出VR产品。在此期间,行业出现过热。\n2017年到2020年,在市场的过高期待下,主流的移动VR产品却出现体验不佳、主机VR价格高,内容匮乏等情况,使得消费市场一直没有实现真正爆发,VR行业由此陷入低谷期。\n有意思的是,从上述苹果专利申请的步伐来看,在VR大热的时候,苹果保持了相对冷静的态度,恰是在行业低谷期进行了快速布局。\n03大趋势中的产业机会\n21世纪资本研究院在此前文章中指出,2020年至今,VR行业复苏的迹象十分明显。随着Quest2的发布,叠加VR游戏大作的出现,VR行业市场前景乐观。\n就A股相关标的来看,宝通科技的AR/VR/MR智能眼镜和软件平台是其主要业务之一。完美世界、吉比特、电魂网络等公司纷纷加强在沙盒游戏(“虚拟现实”游戏的一种)赛道上的布局。\n(相关报道《“元宇宙”火了字节跳动收购歌尔股份关联方Pico 国内VR产业链终于等到风来?》)\n如果结合苹果VR业务的前景,相关产业链机会或集中在硬件领域,尤其是光学镜头等方面。\n郭明錤在今年3月发布的报告中指出,MR(Mixed reality) /AR (Augment reality) 将是下一个定义电子产品的创新人机介面的关键技术,MR/AR将提供创新视觉体验并重新定义人类创造、处理与接收资讯的行为,这也是Apple高度投入MR/AR的原因。\n感觉他的预测,Apple的MR/AR产品蓝图分为3个阶段,分别是2022年的头盔式 (Helmet type) 产品、2025年的眼镜式 (Glasses type) 产品、与2030–2040年的隐形眼镜式(Contact lens type) 产品。\n其中,头盔式产品将透过配备的Sony提供的Micro-OLED显示屏与数个光学模组,提供影像穿透式 (Video see-through) 的AR体验。眼镜式产品可能将采用Apple独自开发、类似光波导 (Wave guide) 的技术提供光学穿透式 (Optical see-through) 的AR体验。\n21世纪资本研究院认为,随着苹果相关产品的面市,对光学零组件的需求将增加,最直接受益的将是苹果产业链上的光学标的。同时在苹果的带动下,国内厂商也将加码该领域。\n以下是光学领域相关标的:\n舜宇光学科技是手机、车载镜头模组领域龙头,手机模组的主要配件是手机镜头,已成为舜宇第二大增长板块。据产业链消息,苹果拟引入舜宇作为供应商。\n联创电子(公司专门从事各类光学镜片、镜头、影像模组的研发和生产,今年上半年,公司光学车载镜头及模组业务增速超3倍。公司近日在投资者互动平台表示,目前未跟苹果公司合作。\n韦尔股份是CMOS图像传感器龙头,前述苹果遇到的VR技术瓶颈,正是在这一环节。\n水晶光电光学板块的主要产品为红外截止滤光片、生物识别滤光片板,相关产品有应用在苹果。公司提到在AR 光学系统模组设计等技术方面取得成果。\n歌尔股份(002241.SZ)本就是苹果产业链龙头,今年以来业绩大增就在于VR虚拟现实、智能无线耳机等产品销售收入的增加。\n长信科技主营业务为从事平板显示真空薄膜材料的研发、生产、销售和服务,今年以来,公司可穿戴业务扩产进度加速推进。公司近日表示,通过Sharp成功打入A公司NB&PAD的供应链,是国内唯一通过A公司认证的减薄业务供应商;另一方面,向A公司供应多世代柔性可穿戴显示模组。","news_type":1},"isVote":1,"tweetType":1,"viewCount":858,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":880211191,"gmtCreate":1631059592513,"gmtModify":1631889963992,"author":{"id":"3569913883929857","authorId":"3569913883929857","name":"Honggs","avatar":"https://static.tigerbbs.com/6d6cabc4dadee2f7fbf391068099e1d5","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3569913883929857","authorIdStr":"3569913883929857"},"themes":[],"htmlText":"加油💪[开心] [开心] [开心] ","listText":"加油💪[开心] [开心] [开心] ","text":"加油💪[开心] [开心] 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