西瓜皮叔的个人主页 - 老虎社区

西瓜皮叔

西瓜皮叔

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12-09

$拼多多(PDD)$ 你行不行啊，没20个点对得起大家的期待吗

10-15

请问官方销售数据啥时候发布

乐道大卖，哪咤慌了？

10-15

$Coinbase Global, Inc.(COIN)$ 每次一买就跌，不能让我赚一笔吗

10-15

$特朗普媒体科技集团(DJT)$ 国庆节期间，踏空……这下不敢进了

10-15

$快手-W(01024)$ 兄弟们重仓了，不到80不回头

10-14

$lululemon athletica(LULU)$ 几毛钱上上下下你玩玩多久

10-11

$英特尔(INTC)$ 30上一个

10-11

$特朗普媒体科技集团(DJT)$ 啥时候大家跑路了说一声

10-04

$蔚来(NIO)$ 最后上车机会？

10-01

$蔚来(NIO)$ 怎么回事，搞我心态

09-30

$NIO 20241115 7.0 CALL$ 能不能上10块

09-30

$蔚来(NIO)$ 买了10块的call报道一下

09-29

$蔚来(NIO)$ 打算开仓10元call，有没有同路人

09-29

有大佬解读一下吗

央行进行1820亿元7天期逆回购操作，操作利率下调至1.50%

09-27

$英特尔(INTC)$ 再怎么差，30块总上的了吧

09-27

$蔚来(NIO)$ 年底上10块，大家忍住，该加仓的加仓

09-20

$蔚来-SW(09866)$ 等你股价起飞等的好累

09-09

$Meta Platforms(META)$ 会不会跌呢……

06-24

$诺瓦瓦克斯医药(NVAX)$ 兄弟你上得去吗

05-31

$英伟达(NVDA)$ 请问他什么时候会跌……

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href=\"https://laohu8.com/S/PDD\">$拼多多(PDD)$&nbsp;</a> 你行不行啊，没20个点对得起大家的期待吗","listText":"<a href=\"https://laohu8.com/S/PDD\">$拼多多(PDD)$&nbsp;</a> 你行不行啊，没20个点对得起大家的期待吗","text":"$拼多多(PDD)$ 你行不行啊，没20个点对得起大家的期待吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/379820880527392","isVote":1,"tweetType":1,"viewCount":157,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":360300049858800,"gmtCreate":1729004381296,"gmtModify":1729004383303,"author":{"id":"3567829904126300","authorId":"3567829904126300","name":"西瓜皮叔","avatar":"https://static.tigerbbs.com/7e9962c29a98bfb1c78747b810826a95","crmLevel":7,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567829904126300","authorIdStr":"3567829904126300"},"themes":[],"htmlText":"请问官方销售数据啥时候发布","listText":"请问官方销售数据啥时候发布","text":"请问官方销售数据啥时候发布","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/360300049858800","repostId":"2475845527","repostType":2,"repost":{"id":"2475845527","kind":"news","pubTimestamp":1728984778,"share":"https://www.laohu8.com/m/news/2475845527?lang=&edition=full","pubTime":"2024-10-15 17:32","market":"hk","language":"zh","title":"乐道大卖，哪咤慌了？","url":"https://stock-news.laohu8.com/highlight/detail?id=2475845527","media":"DoNews","summary":"撰文 | 张宇编辑 | 杨勇题图 | 文心一格借助乐道汽车，蔚来终于将触角延伸至20万元左右的价格区间。近日，蔚来第二品牌乐道汽车正式发布首款车型乐道L60，定位家庭智能电动中型SUV，其中，乐道L60标准续航版售价20.69万元起，长续航版售价23.59万元起，两个版本均可选择电池租用服务，价格低至14.99万起，前者电池租用月费599元/月，而后者899元/月。首次进入20万元级别的大众市场，乐道汽车的表现可圈可点。","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20241015175927311v152kbfwh5qf27j\"/><p>撰文 | 张宇</p><p>编辑 | 杨勇</p><p>题图 | 文心一格</p><p>借助乐道汽车，<a href=\"https://laohu8.com/S/NIO\">蔚来</a>终于将触角延伸至20万元左右的价格区间。</p><p>近日，<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>第二品牌乐道汽车正式发布首款车型乐道L60，定位家庭<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>电动中型SUV，其中，乐道L60标准续航版售价20.69万元起，长续航版售价23.59万元起，两个版本均可选择电池租用服务（BaaS），价格低至14.99万起，前者电池租用月费599元/月，而后者899元/月。9月28日起开启全国交付。</p><p>在发布会上，乐道总裁艾铁成从安全、空间、座舱、补能、乘驾体验以及智能驾驶六个方面，对乐道L60进行了全面解析：“乐道L60在同级别与价位车型的基础上，带来了更多智能化、空间设计、能耗、补能方面的高阶体验。”</p><p>首次进入20万元级别的大众市场，乐道汽车的表现可圈可点。</p><p>蔚来汽车董事长兼CEO李斌表示，乐道L60已经“爆单了”，“乐道L60发布后订单量扩容了5倍。目前合肥工厂可实现月产1万辆蔚来汽车和2万辆乐道汽车，但新车上市要面临产能爬坡，乐道L60的交付会争取实现10月5000辆、11月1万辆、明年1月1.6万辆、明年3月2万辆的目标。此外，李斌还表示，乐道汽车将会保持每年发布一款车型的节奏，明年将会推出一款6-7座中大型SUV，每一款车团队都希望像<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>Model Y一样，成为“引力车型”。</p><p>特斯拉Model Y是乐道品牌发布以来的对标对象，乐道L60正式发布后，乐道汽车的意图已经十分明显：其不仅要在产品力上超越特斯拉Model Y，而且还要通过BaaS模式，在价格上更胜特斯拉Model Y一筹。</p><p>不过，对标特斯拉Model Y的车型数不胜数，比如小鹏G6、<a href=\"https://laohu8.com/S/ZK\">极氪</a>7X、智界R7等等，然而特斯拉Model Y的江湖地位至今未被撼动。<a href=\"https://laohu8.com/S/600109\">国金证券</a>测算，2024年上半年，在20万元至30万元的SUV市场（含燃油车），特斯拉Model Y一举拿下23.8%的市占率，稳居第一名。</p><p>对于乐道汽车而言，其将租电价格杀到15万元区间，很大一部分原因或在于对抗主打该价格区间的车企。哪咤L上市后，其纯电顶配持续涨价至16万元，而对于乐道的杀手锏换电而言，哪咤在此价格上或无优势。</p><p><strong>01.</strong></p><p><strong>竞争加剧</strong></p><p>乐道L60号称全面对标特斯拉Model Y，但实际上，乐道的主要任务并非“干翻”特斯拉，而是要冲入10-20万元的低价区间。</p><p>2023年，蔚来的销量为160038辆，同比增长30.7%；2024年第一季度，蔚来销量为30053辆；2024年前九个月，蔚来的销量为149281辆，同比增长35.7%，但其只完成了23万辆的年度销量目标的64.9%，压力不可谓不大。</p><p>在规模效应占据主导地位的汽车市场，蔚来只有卖出更多汽车，才能逐步实现扭亏为盈。如何尽快提升销量，已成为蔚来当下最为紧迫的任务，因此，蔚来也迫切需要一款走量但又不影响其高端定位的车型，而乐道汽车担起了此重任。</p><p>对于乐道汽车的使命，李斌坦言，蔚来品牌以追求毛利率为先，而新品牌则更多追求销量。不管是分摊研发的固定费用，分摊制造成本，还是降低供应链成本，多品牌战略都是有好处的，它能够帮助整个公司去增加盈利性。“我们不会干卖一辆赔一辆这样的事，也得‘赚钱养家’，多个人能‘挣钱养家’肯定是好事。”换言之，乐道汽车将帮助蔚来实现规模效应。</p><p>但老对手也进入了大众市场。8月27日，<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>第二品牌MONA发布了首款车型MONA M03，售价为11.98万元至15.58万元。根据小鹏汽车透露，MONA M03上市52分钟大定数量突破1万辆，48小时内订单数量达到3万辆。9月14日，小鹏汽车董事长何小鹏发文称，小鹏MONA的产能在10天内已经决策扩充两次，希望尽快实现新车交付。</p><p>不同于蔚来和小鹏汽车，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>虽未推出第二品牌，但也杀入了20万元级别的大众市场，2024年4月，理想汽车旗下首款30万元以下车型理想L6上市，售价为24.98万元至27.98万元。借助大空间、舒适性配置、标配四驱等亮点，2024年上上半年，理想L6的销量几乎占据理想汽车总销量的一半。截至9月19日，理想L6销量已突破10万辆。</p><p>高端市场的规模有限，蔚来必须更大的增长空间，而乐道L60能否成功走量，将与蔚来的前途和命运息息相关。但就目前而言，乐道的产能依然在爬坡中。</p><p><strong>02.</strong></p><p><strong>与哪咤竞争，乐道占上风</strong></p><p>相比对标特斯拉Model Y，乐道汽车更应该正视的对手似乎是哪咤汽车。</p><p>2024年4月，哪咤L正式上市，定位家庭智能超级增程SUV，共推出四款车型，提供纯电和增程两种动力版本，价格区间为12.99万元至15.99万元。哪咤L基于山海2.0平台打造，是全球唯一纯电续航超过300公里的增程SUV、首款搭载40度<a href=\"https://laohu8.com/S/300750\">宁德时代</a>电芯闪充大电池的车型，综合续航达1300km。</p><p>综合来看，无论是市场定位、设计配置、动力性能、续航里程还是价格区间，乐道L60都与哪咤L高度重合。此前，哪咤汽车披露的数据显示，截至5月27日，哪咤L上市35天以来，累计订单突破30000台，95%用户选择顶配310闪充红衣版。</p><p>不过，上市之初爆火的哪咤L随后却陷入了“<span>高开低走</span>”的困境。</p><p>根据车主指南网站发布的数据，哪咤L在7月至9月的销量分别为5628辆、1489辆和3842辆。截至目前，该车型在2024年的累计销量为20253辆。从销量表现来看，哪咤L难掩下滑颓势，其市场竞争力还有待提升。</p><p>既然如此，在各个方面都与哪咤L高度重合的乐道L60，会步哪咤L的后尘吗？</p><p>一位新能源汽车行业人士向DoNews表示，乐道L60的销售状况会比哪咤L强不少，一是乐道L60的设计配置更符合消费者预期，而哪咤L曾因“后防撞梁鸡屎焊”事件对品牌形象造成负面影响；二是哪咤L价格区间存在内部竞争关系，其与哪咤V、哪咤X、哪咤U等车型的价格区间存在重合，对各个车型销量均造成一定影响，相比之下，乐道L60与蔚来各个车型则不存在这一问题；三是哪咤L仍受限于产能不足，此前哪咤汽车CEO张勇坦言哪咤L上市以来订单供不应求，工厂智能加班加点保供应，但这显然不足以解决产能不足的问题。相反，李斌表示目前乐道L60在10月的产能达到5000台，12月达到1万台，明年1月至少1.6万台，明年3月超过2万台。</p><p>此外，乐道L60爆单的原因，在很大程度上还是因为具备换电模式，这使其在大众市场上充满了竞争力。比如乐道汽车全面共享蔚来的资源，在补能方面，乐道汽车支持蔚来第三代及第四代换电站，出生即坐拥1000座换电站。</p><p>但不容忽视的是，乐道汽车面临的局面也十分严峻。20万元级别的大众市场是最卷的细分赛道，其销量占整个汽车市场的44.2%，这意味着乐道汽车早已被众多竞争对手包围，比如特斯拉Model Y、极氪001、<a href=\"https://laohu8.com/S/002594\">比亚迪</a>宋L、智己LS6、理想L6、小米SU7等，尤其是比亚迪秦的价格已经卷到了8万元以下，虽然乐道汽车的产品力不容小觑，但在极致性价比面前，产品力也只是加分项而非必选项。</p><p>李斌坦言，当单月销量达到2万辆至3万辆，乐道汽车才能实现盈亏平衡，挑战着实不小。乐道汽车究竟能不能成为“全村的希望”，还待市场检验。</p><p><strong>03.</strong></p><p><strong>换电是最大底牌</strong></p><p>与特斯拉Model Y、哪咤L等一众竞争对手相比，换电是乐道汽车最大的底牌。</p><p>在发布会上，艾铁成表示，乐道汽车可用的换电站已经达到304座，到2024年年底， 将提供超过1000座可用换电站，并在全国120个城市，计划建设200多家门店，接入350家服务中心。</p><p>“换电能给电池装上终身质保，将是蔚来今后发展中尤其重要的‘护城河’。”李斌曾不止一次地表示，换电与<a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>云服务相似。第一，网络效应强；第二，投资规模大、投资周期长；第三，从服务自己再到服务外部客户。“一旦做成了，门槛就会非常高。”</p><p>自2018年5月交付第一辆车起，“换电”一直是蔚来最主要的标签之一。最近几年，蔚来围绕换电进行的布局逐渐加速。</p><p>2022年7月，蔚来公布了NIO Power高速换电网络建设新计划，其将在2025年建成全面覆盖“九纵九横十九大城市群”的高速换电网络，并且将“电区房”覆盖率提升至90%。2024年8月，蔚来又发布了“终极换电战略”：2025年6月30日前，实现14个省级行政区的“换电县县通”，覆盖超过 1200 个县级行政区；2025年12月31日前，“换电县县通”覆盖27个省级行政区的2300个县级行政区，从2026年开始，最终完全实现“换电县县通”。</p><p>一位新能源汽车行业人士向DoNews分析，“从参数、配置、智驾能力等各方面来看，乐道汽车与竞争对手的差距并不大，但其中最大的差异化在于乐道汽车共享了蔚来的换电成果，尤其是针对家庭用车场景，换电的加持为乐道汽车疏通了很多困难。”</p><p>换电，已成为乐道汽车的核心竞争力及差异化打法，这也是包括特斯拉Model Y在内的竞争对手完全不具备的优势，面对市场环境的变化和竞争对手的步步紧逼，乐道汽车必须破釜沉舟。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>乐道大卖，哪咤慌了？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n乐道大卖，哪咤慌了？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-10-15 17:32 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202410151800209f44849e&s=b><strong>DoNews</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>撰文 | 张宇编辑 | 杨勇题图 | 文心一格借助乐道汽车，蔚来终于将触角延伸至20万元左右的价格区间。近日，蔚来第二品牌乐道汽车正式发布首款车型乐道L60，定位家庭智能电动中型SUV，其中，乐道L60标准续航版售价20.69万元起，长续航版售价23.59万元起，两个版本均可选择电池租用服务（BaaS），价格低至14.99万起，前者电池租用月费599元/月，而后者899元/月。9月28日起开启全国...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202410151800209f44849e&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK1539":"汽车股","BK1587":"次新股","BK1119":"汽车制造商","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","BK1588":"回港中概股","BK1575":"同股不同权","09866":"蔚来-SW","BK1610":"ETF&股票定投概念","NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202410151800209f44849e&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2475845527","content_text":"撰文 | 张宇编辑 | 杨勇题图 | 文心一格借助乐道汽车，蔚来终于将触角延伸至20万元左右的价格区间。近日，蔚来第二品牌乐道汽车正式发布首款车型乐道L60，定位家庭智能电动中型SUV，其中，乐道L60标准续航版售价20.69万元起，长续航版售价23.59万元起，两个版本均可选择电池租用服务（BaaS），价格低至14.99万起，前者电池租用月费599元/月，而后者899元/月。9月28日起开启全国交付。在发布会上，乐道总裁艾铁成从安全、空间、座舱、补能、乘驾体验以及智能驾驶六个方面，对乐道L60进行了全面解析：“乐道L60在同级别与价位车型的基础上，带来了更多智能化、空间设计、能耗、补能方面的高阶体验。”首次进入20万元级别的大众市场，乐道汽车的表现可圈可点。蔚来汽车董事长兼CEO李斌表示，乐道L60已经“爆单了”，“乐道L60发布后订单量扩容了5倍。目前合肥工厂可实现月产1万辆蔚来汽车和2万辆乐道汽车，但新车上市要面临产能爬坡，乐道L60的交付会争取实现10月5000辆、11月1万辆、明年1月1.6万辆、明年3月2万辆的目标。此外，李斌还表示，乐道汽车将会保持每年发布一款车型的节奏，明年将会推出一款6-7座中大型SUV，每一款车团队都希望像特斯拉Model Y一样，成为“引力车型”。特斯拉Model Y是乐道品牌发布以来的对标对象，乐道L60正式发布后，乐道汽车的意图已经十分明显：其不仅要在产品力上超越特斯拉Model Y，而且还要通过BaaS模式，在价格上更胜特斯拉Model Y一筹。不过，对标特斯拉Model Y的车型数不胜数，比如小鹏G6、极氪7X、智界R7等等，然而特斯拉Model Y的江湖地位至今未被撼动。国金证券测算，2024年上半年，在20万元至30万元的SUV市场（含燃油车），特斯拉Model Y一举拿下23.8%的市占率，稳居第一名。对于乐道汽车而言，其将租电价格杀到15万元区间，很大一部分原因或在于对抗主打该价格区间的车企。哪咤L上市后，其纯电顶配持续涨价至16万元，而对于乐道的杀手锏换电而言，哪咤在此价格上或无优势。01.竞争加剧乐道L60号称全面对标特斯拉Model Y，但实际上，乐道的主要任务并非“干翻”特斯拉，而是要冲入10-20万元的低价区间。2023年，蔚来的销量为160038辆，同比增长30.7%；2024年第一季度，蔚来销量为30053辆；2024年前九个月，蔚来的销量为149281辆，同比增长35.7%，但其只完成了23万辆的年度销量目标的64.9%，压力不可谓不大。在规模效应占据主导地位的汽车市场，蔚来只有卖出更多汽车，才能逐步实现扭亏为盈。如何尽快提升销量，已成为蔚来当下最为紧迫的任务，因此，蔚来也迫切需要一款走量但又不影响其高端定位的车型，而乐道汽车担起了此重任。对于乐道汽车的使命，李斌坦言，蔚来品牌以追求毛利率为先，而新品牌则更多追求销量。不管是分摊研发的固定费用，分摊制造成本，还是降低供应链成本，多品牌战略都是有好处的，它能够帮助整个公司去增加盈利性。“我们不会干卖一辆赔一辆这样的事，也得‘赚钱养家’，多个人能‘挣钱养家’肯定是好事。”换言之，乐道汽车将帮助蔚来实现规模效应。但老对手也进入了大众市场。8月27日，小鹏汽车第二品牌MONA发布了首款车型MONA M03，售价为11.98万元至15.58万元。根据小鹏汽车透露，MONA M03上市52分钟大定数量突破1万辆，48小时内订单数量达到3万辆。9月14日，小鹏汽车董事长何小鹏发文称，小鹏MONA的产能在10天内已经决策扩充两次，希望尽快实现新车交付。不同于蔚来和小鹏汽车，理想汽车虽未推出第二品牌，但也杀入了20万元级别的大众市场，2024年4月，理想汽车旗下首款30万元以下车型理想L6上市，售价为24.98万元至27.98万元。借助大空间、舒适性配置、标配四驱等亮点，2024年上上半年，理想L6的销量几乎占据理想汽车总销量的一半。截至9月19日，理想L6销量已突破10万辆。高端市场的规模有限，蔚来必须更大的增长空间，而乐道L60能否成功走量，将与蔚来的前途和命运息息相关。但就目前而言，乐道的产能依然在爬坡中。02.与哪咤竞争，乐道占上风相比对标特斯拉Model Y，乐道汽车更应该正视的对手似乎是哪咤汽车。2024年4月，哪咤L正式上市，定位家庭智能超级增程SUV，共推出四款车型，提供纯电和增程两种动力版本，价格区间为12.99万元至15.99万元。哪咤L基于山海2.0平台打造，是全球唯一纯电续航超过300公里的增程SUV、首款搭载40度宁德时代电芯闪充大电池的车型，综合续航达1300km。综合来看，无论是市场定位、设计配置、动力性能、续航里程还是价格区间，乐道L60都与哪咤L高度重合。此前，哪咤汽车披露的数据显示，截至5月27日，哪咤L上市35天以来，累计订单突破30000台，95%用户选择顶配310闪充红衣版。不过，上市之初爆火的哪咤L随后却陷入了“高开低走”的困境。根据车主指南网站发布的数据，哪咤L在7月至9月的销量分别为5628辆、1489辆和3842辆。截至目前，该车型在2024年的累计销量为20253辆。从销量表现来看，哪咤L难掩下滑颓势，其市场竞争力还有待提升。既然如此，在各个方面都与哪咤L高度重合的乐道L60，会步哪咤L的后尘吗？一位新能源汽车行业人士向DoNews表示，乐道L60的销售状况会比哪咤L强不少，一是乐道L60的设计配置更符合消费者预期，而哪咤L曾因“后防撞梁鸡屎焊”事件对品牌形象造成负面影响；二是哪咤L价格区间存在内部竞争关系，其与哪咤V、哪咤X、哪咤U等车型的价格区间存在重合，对各个车型销量均造成一定影响，相比之下，乐道L60与蔚来各个车型则不存在这一问题；三是哪咤L仍受限于产能不足，此前哪咤汽车CEO张勇坦言哪咤L上市以来订单供不应求，工厂智能加班加点保供应，但这显然不足以解决产能不足的问题。相反，李斌表示目前乐道L60在10月的产能达到5000台，12月达到1万台，明年1月至少1.6万台，明年3月超过2万台。此外，乐道L60爆单的原因，在很大程度上还是因为具备换电模式，这使其在大众市场上充满了竞争力。比如乐道汽车全面共享蔚来的资源，在补能方面，乐道汽车支持蔚来第三代及第四代换电站，出生即坐拥1000座换电站。但不容忽视的是，乐道汽车面临的局面也十分严峻。20万元级别的大众市场是最卷的细分赛道，其销量占整个汽车市场的44.2%，这意味着乐道汽车早已被众多竞争对手包围，比如特斯拉Model Y、极氪001、比亚迪宋L、智己LS6、理想L6、小米SU7等，尤其是比亚迪秦的价格已经卷到了8万元以下，虽然乐道汽车的产品力不容小觑，但在极致性价比面前，产品力也只是加分项而非必选项。李斌坦言，当单月销量达到2万辆至3万辆，乐道汽车才能实现盈亏平衡，挑战着实不小。乐道汽车究竟能不能成为“全村的希望”，还待市场检验。03.换电是最大底牌与特斯拉Model Y、哪咤L等一众竞争对手相比，换电是乐道汽车最大的底牌。在发布会上，艾铁成表示，乐道汽车可用的换电站已经达到304座，到2024年年底， 将提供超过1000座可用换电站，并在全国120个城市，计划建设200多家门店，接入350家服务中心。“换电能给电池装上终身质保，将是蔚来今后发展中尤其重要的‘护城河’。”李斌曾不止一次地表示，换电与亚马逊云服务相似。第一，网络效应强；第二，投资规模大、投资周期长；第三，从服务自己再到服务外部客户。“一旦做成了，门槛就会非常高。”自2018年5月交付第一辆车起，“换电”一直是蔚来最主要的标签之一。最近几年，蔚来围绕换电进行的布局逐渐加速。2022年7月，蔚来公布了NIO Power高速换电网络建设新计划，其将在2025年建成全面覆盖“九纵九横十九大城市群”的高速换电网络，并且将“电区房”覆盖率提升至90%。2024年8月，蔚来又发布了“终极换电战略”：2025年6月30日前，实现14个省级行政区的“换电县县通”，覆盖超过 1200 个县级行政区；2025年12月31日前，“换电县县通”覆盖27个省级行政区的2300个县级行政区，从2026年开始，最终完全实现“换电县县通”。一位新能源汽车行业人士向DoNews分析，“从参数、配置、智驾能力等各方面来看，乐道汽车与竞争对手的差距并不大，但其中最大的差异化在于乐道汽车共享了蔚来的换电成果，尤其是针对家庭用车场景，换电的加持为乐道汽车疏通了很多困难。”换电，已成为乐道汽车的核心竞争力及差异化打法，这也是包括特斯拉Model 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