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也好也好
2021-12-01
$虎牙(HUYA)$
ggg
也好也好
2021-11-05
这篇文章不错,转发给大家看看
@深潜atom:观察阿里之变 ,双11是最佳窗口
也好也好
2021-10-26
老虎发威了
抱歉,原内容已删除
也好也好
2021-09-16
[得意] [惊吓]
抱歉,原内容已删除
也好也好
2021-07-05
这篇文章不错,转发给大家看看
抱歉,原内容已删除
也好也好
2021-06-12
这篇文章不错,转发给大家看看
直播:老虎七周年:在全球与你不期而遇
也好也好
2021-06-12
$Affirm Holdings, Inc.(AFRM)$
雄起了
也好也好
2021-06-11
这篇文章不错,转发给大家看看
@小虎活动:【老虎7周年】集卡瓜分百万奖金
也好也好
2021-06-10
$爱奇艺(IQ)$
有起色了
也好也好
2021-06-07
$声网(API)$
估计是教育业连累的
也好也好
2021-06-05
$爱奇艺(IQ)$
抱团取暖过寒冬
也好也好
2021-06-04
$老虎证券(TIGR)$
都上车吧
也好也好
2021-06-04
怎一个残字了得
抱歉,原内容已删除
也好也好
2021-06-03
$和铂医药-B(02142)$
有起色了
也好也好
2021-06-02
这篇文章不错,转发给大家看看
抱歉,原内容已删除
也好也好
2021-05-31
$和铂医药-B(02142)$
要雄起?
也好也好
2021-05-28
这篇文章不错,转发给大家看看
@丫丫港股圈:VR的“狼来了”的故事终于成真了?
也好也好
2021-05-06
都跑不了
@走马财经:怎么看美团被反垄断立案调查
也好也好
2021-05-06
$爱奇艺(IQ)$
屋漏偏逢连夜雨
也好也好
2021-04-29
$爱奇艺(IQ)$
稳住!
去老虎APP查看更多动态
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,双11是最佳窗口","htmlText":"本文系深潜atom第369篇原创作品 2021年的双11如期来临,经历了十三年的双11早已成为全民消费的节日,但在今年却有了更多特殊的意味。 反垄断之后,中国互联网行业面临新变局。互联互通新政的出台,也让外界对互联网公司之间的竞合有新的期待。 阿里巴巴在此前一年里也经历风波。今年的双11有什么变化?这正是观察阿里巴巴在新环境下新的战略、策略的一扇窗口。 01 轻双11硝烟渐淡 其实观察今年双11,很多人都有一个明显感受,就是各家公司往年铺天盖地的战报明显少了很多,甚至10月20日天猫双11预售开启当天,完全没有天猫官方销量增长数据发布。 相比之下,反而是平台上主播、品牌格外活跃,特别是10月20日预售当天第一天登上热搜的“带货一哥”李佳琦、“带货一姐”薇娅,其淘宝直播间观看人数各自都突破了2亿,根据三方机构数据,两人的直播间销售额合计超过了200亿元。 此外,各大品牌也在跃跃欲试,从小米、薇诺娜、科沃斯、李宁这样的传统大牌,再到添可、夸迪、蕉内这样的新品牌,也都通过各种渠道,主动发布了预售期的销售情况,数额依然可观,展示了双11的爆发力。 其实从各大品牌的表现,以及两大淘宝主播的预售三方数据来看,今年双11的预售增长还是非常可观的。官方战报变少了,其实也是一种信号,阿里在秀数据这件事上,比以往的姿态更低了,增长也不再是双十一那个唯一最重要的目标。 △10月20日淘宝主播销售数据 今年双十一,阿里很突出的一个做法,是加大了对消费者和商家体验的关注度。比如,很多人注意到了今年预售提前4个小时,消费者不必再熬夜。其实仔细研究,我们还会发现今年天猫双11的全场优惠券改成了“满200减30”,满减的门槛明显低于前几年的300和400,方便消费者凑单。这些变化表面看并不算大,却十分贴心。 这种贴心其实也体现在商家侧,有人做过梳理,4月份反垄断处罚靴子落地之后,淘宝天猫陆续推出20多项给","listText":"本文系深潜atom第369篇原创作品 2021年的双11如期来临,经历了十三年的双11早已成为全民消费的节日,但在今年却有了更多特殊的意味。 反垄断之后,中国互联网行业面临新变局。互联互通新政的出台,也让外界对互联网公司之间的竞合有新的期待。 阿里巴巴在此前一年里也经历风波。今年的双11有什么变化?这正是观察阿里巴巴在新环境下新的战略、策略的一扇窗口。 01 轻双11硝烟渐淡 其实观察今年双11,很多人都有一个明显感受,就是各家公司往年铺天盖地的战报明显少了很多,甚至10月20日天猫双11预售开启当天,完全没有天猫官方销量增长数据发布。 相比之下,反而是平台上主播、品牌格外活跃,特别是10月20日预售当天第一天登上热搜的“带货一哥”李佳琦、“带货一姐”薇娅,其淘宝直播间观看人数各自都突破了2亿,根据三方机构数据,两人的直播间销售额合计超过了200亿元。 此外,各大品牌也在跃跃欲试,从小米、薇诺娜、科沃斯、李宁这样的传统大牌,再到添可、夸迪、蕉内这样的新品牌,也都通过各种渠道,主动发布了预售期的销售情况,数额依然可观,展示了双11的爆发力。 其实从各大品牌的表现,以及两大淘宝主播的预售三方数据来看,今年双11的预售增长还是非常可观的。官方战报变少了,其实也是一种信号,阿里在秀数据这件事上,比以往的姿态更低了,增长也不再是双十一那个唯一最重要的目标。 △10月20日淘宝主播销售数据 今年双十一,阿里很突出的一个做法,是加大了对消费者和商家体验的关注度。比如,很多人注意到了今年预售提前4个小时,消费者不必再熬夜。其实仔细研究,我们还会发现今年天猫双11的全场优惠券改成了“满200减30”,满减的门槛明显低于前几年的300和400,方便消费者凑单。这些变化表面看并不算大,却十分贴心。 这种贴心其实也体现在商家侧,有人做过梳理,4月份反垄断处罚靴子落地之后,淘宝天猫陆续推出20多项给","text":"本文系深潜atom第369篇原创作品 2021年的双11如期来临,经历了十三年的双11早已成为全民消费的节日,但在今年却有了更多特殊的意味。 反垄断之后,中国互联网行业面临新变局。互联互通新政的出台,也让外界对互联网公司之间的竞合有新的期待。 阿里巴巴在此前一年里也经历风波。今年的双11有什么变化?这正是观察阿里巴巴在新环境下新的战略、策略的一扇窗口。 01 轻双11硝烟渐淡 其实观察今年双11,很多人都有一个明显感受,就是各家公司往年铺天盖地的战报明显少了很多,甚至10月20日天猫双11预售开启当天,完全没有天猫官方销量增长数据发布。 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href=\"https://laohu8.com/S/02142\">$和铂医药-B(02142)$</a>要雄起?","text":"$和铂医药-B(02142)$要雄起?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/110375565","isVote":1,"tweetType":1,"viewCount":611,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":135566532,"gmtCreate":1622170524426,"gmtModify":1622170524426,"author":{"id":"3514170243056000","authorId":"3514170243056000","name":"也好也好","avatar":"https://static.tigerbbs.com/193e18d34de4e82ea7bbdd54b0edf5ba","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3514170243056000","authorIdStr":"3514170243056000"},"themes":[],"htmlText":"这篇文章不错,转发给大家看看","listText":"这篇文章不错,转发给大家看看","text":"这篇文章不错,转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/135566532","repostId":"138210499","repostType":1,"repost":{"id":138210499,"gmtCreate":1621940160000,"gmtModify":1729006945501,"author":{"id":"3465782205567474","authorId":"3465782205567474","name":"丫丫港股圈","avatar":"https://static.tigerbbs.com/f71230774f6081dd8737bd2f96066105","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3465782205567474","authorIdStr":"3465782205567474"},"themes":[],"title":"VR的“狼来了”的故事终于成真了?","htmlText":"最近,大型科技公司的CEO们都卷不动了。 黄铮刚宣布要去摸十年后的石头,字节跳动CEO张一鸣也宣布辞任,把管理工作丢给梁汝波,一如当年写了一半的系统。 有的人觉得这是阴谋论,这些互联网大佬不想步马云后尘,一个个都激流勇退。 但是我不这样认为。 对于张一鸣来说,继续担任CEO,面对的是无止境的汇报、审批、决策,这种工作对于目前的字节跳动来说,是必须的,但是能给现在的字节跳动带来指数级增长吗?未必。 如今字节跳动这般成功,也不是靠山寨微信得来的。与其在买菜团购这些东西上面卷,还不如去看看下一个风口。 中国随着基础设施越来越完善,又有巨大的工程师红利,无数的创新即将爆发,比如说生物科技,比如说人工智能,比如说太空旅行。 作为投资人,要做伟大的投资,也应该向前看。不过,相比起太空旅行这些十年后的石头,最近一个值得看的,是虚拟现实。 Metaverse Metaverse之前又火了一阵。 Metaverse,中文翻译为元宇宙,由科幻作家Neal Stephenson于1992年在其著作《雪崩》中首次提出。这个单词由两个英文单词\"meta\"和\"universe\"组成的衍生词,意思是多元宇宙或者多元空间,和虚拟现实概念异曲同工。 HBO的电视剧《西部世界》就是一个Metaverse的经典例子。整个西部世界就是一个开放的乐园,你可以和朋友在其中自由探索,与AI创造的仿生人NPC互动,体验即兴剧情,沉浸在一个和现实完全不一样的虚拟世界中。 除了电视剧,我们的游戏也开始进入虚拟世界模式。 2017年的全球年度最佳游戏属于任天堂的《塞尔达传说:旷野之息》。在这个游戏中,玩家不需要打怪,不需要刷任务,只需要尽情的去探索这个虚拟世界。我们熟悉的游戏公司米哈游也推出了类似的开放世界类游戏 ——《原神》,同样大获成功。 而《旷野之息》和《原神》的成功,也许仅仅是一个开始。 今年,世界第一大IP宝可梦也将","listText":"最近,大型科技公司的CEO们都卷不动了。 黄铮刚宣布要去摸十年后的石头,字节跳动CEO张一鸣也宣布辞任,把管理工作丢给梁汝波,一如当年写了一半的系统。 有的人觉得这是阴谋论,这些互联网大佬不想步马云后尘,一个个都激流勇退。 但是我不这样认为。 对于张一鸣来说,继续担任CEO,面对的是无止境的汇报、审批、决策,这种工作对于目前的字节跳动来说,是必须的,但是能给现在的字节跳动带来指数级增长吗?未必。 如今字节跳动这般成功,也不是靠山寨微信得来的。与其在买菜团购这些东西上面卷,还不如去看看下一个风口。 中国随着基础设施越来越完善,又有巨大的工程师红利,无数的创新即将爆发,比如说生物科技,比如说人工智能,比如说太空旅行。 作为投资人,要做伟大的投资,也应该向前看。不过,相比起太空旅行这些十年后的石头,最近一个值得看的,是虚拟现实。 Metaverse Metaverse之前又火了一阵。 Metaverse,中文翻译为元宇宙,由科幻作家Neal Stephenson于1992年在其著作《雪崩》中首次提出。这个单词由两个英文单词\"meta\"和\"universe\"组成的衍生词,意思是多元宇宙或者多元空间,和虚拟现实概念异曲同工。 HBO的电视剧《西部世界》就是一个Metaverse的经典例子。整个西部世界就是一个开放的乐园,你可以和朋友在其中自由探索,与AI创造的仿生人NPC互动,体验即兴剧情,沉浸在一个和现实完全不一样的虚拟世界中。 除了电视剧,我们的游戏也开始进入虚拟世界模式。 2017年的全球年度最佳游戏属于任天堂的《塞尔达传说:旷野之息》。在这个游戏中,玩家不需要打怪,不需要刷任务,只需要尽情的去探索这个虚拟世界。我们熟悉的游戏公司米哈游也推出了类似的开放世界类游戏 ——《原神》,同样大获成功。 而《旷野之息》和《原神》的成功,也许仅仅是一个开始。 今年,世界第一大IP宝可梦也将","text":"最近,大型科技公司的CEO们都卷不动了。 黄铮刚宣布要去摸十年后的石头,字节跳动CEO张一鸣也宣布辞任,把管理工作丢给梁汝波,一如当年写了一半的系统。 有的人觉得这是阴谋论,这些互联网大佬不想步马云后尘,一个个都激流勇退。 但是我不这样认为。 对于张一鸣来说,继续担任CEO,面对的是无止境的汇报、审批、决策,这种工作对于目前的字节跳动来说,是必须的,但是能给现在的字节跳动带来指数级增长吗?未必。 如今字节跳动这般成功,也不是靠山寨微信得来的。与其在买菜团购这些东西上面卷,还不如去看看下一个风口。 中国随着基础设施越来越完善,又有巨大的工程师红利,无数的创新即将爆发,比如说生物科技,比如说人工智能,比如说太空旅行。 作为投资人,要做伟大的投资,也应该向前看。不过,相比起太空旅行这些十年后的石头,最近一个值得看的,是虚拟现实。 Metaverse Metaverse之前又火了一阵。 Metaverse,中文翻译为元宇宙,由科幻作家Neal Stephenson于1992年在其著作《雪崩》中首次提出。这个单词由两个英文单词\"meta\"和\"universe\"组成的衍生词,意思是多元宇宙或者多元空间,和虚拟现实概念异曲同工。 HBO的电视剧《西部世界》就是一个Metaverse的经典例子。整个西部世界就是一个开放的乐园,你可以和朋友在其中自由探索,与AI创造的仿生人NPC互动,体验即兴剧情,沉浸在一个和现实完全不一样的虚拟世界中。 除了电视剧,我们的游戏也开始进入虚拟世界模式。 2017年的全球年度最佳游戏属于任天堂的《塞尔达传说:旷野之息》。在这个游戏中,玩家不需要打怪,不需要刷任务,只需要尽情的去探索这个虚拟世界。我们熟悉的游戏公司米哈游也推出了类似的开放世界类游戏 ——《原神》,同样大获成功。 而《旷野之息》和《原神》的成功,也许仅仅是一个开始。 今年,世界第一大IP宝可梦也将","images":[{"img":"https://static.tigerbbs.com/692fdc11813e4574846684965cd14334","width":"600","height":"338"},{"img":"https://static.tigerbbs.com/b0f04da8e04a4fa9a8deadd5617b6a64","width":"51","height":"57"},{"img":"https://static.tigerbbs.com/ffba399f42db495d998efd10cdc81d34","width":"584","height":"330"}],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/138210499","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":18,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1117,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":105114070,"gmtCreate":1620277401190,"gmtModify":1620277401190,"author":{"id":"3514170243056000","authorId":"3514170243056000","name":"也好也好","avatar":"https://static.tigerbbs.com/193e18d34de4e82ea7bbdd54b0edf5ba","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3514170243056000","authorIdStr":"3514170243056000"},"themes":[],"htmlText":"都跑不了","listText":"都跑不了","text":"都跑不了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/105114070","repostId":"374652923","repostType":1,"repost":{"id":374652923,"gmtCreate":1619445620762,"gmtModify":1619449203296,"author":{"id":"3555926517215344","authorId":"3555926517215344","name":"走马财经","avatar":"https://static.tigerbbs.com/405de4c75e3b97b2d778531943cbe586","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3555926517215344","authorIdStr":"3555926517215344"},"themes":[],"title":"怎么看美团被反垄断立案调查","htmlText":"4月26日港股收盘后,市场传出消息,美团被国家市场监督管理总局立案调查,因其此前涉嫌“二选一”垄断行为被举报。可能有人提前获取了消息,美团早盘大幅高开,但高开低走,收盘小跌。美团官方很快做出回应:今日,美团接到国家市场监管总局通知,依法对美团涉嫌垄断行为立案调查。公司将积极配合监管部门调查,进一步提升业务合规管理水平,保障用户以及各方主体合法权益,促进行业长期健康发展,切实履行社会责任。目前公司各项业务正常运行。事情大致就是阿里巴巴被调查的翻版。本文将从结果预期、对应影响以及如何解读三个方面来分析。结果预期乐观预期,美团的反垄断调查结果可能在罚款数千万-10亿之间。中性预期,美团反垄断调查结果可能在罚款10-39亿之间。悲观预期,美团反垄断调查结果可能在罚款39-100亿之间。先说说不同预期的原因。根据阿里巴巴的处罚结果,公告给出的解释是按照阿里2019年营收的4%做出处罚,而处罚标准是4%-10%。美团2019年总营收975亿,如果按照4%的比例计算,结果是39亿,如果按照10%计算,结果是97.5亿,接近100亿。乐观预期的理由是,阿里巴巴的营收,是商家的广告费和佣金,不含快递运输成本,快递费用是商家自己和快递公司结算的,因此阿里巴巴虽然很赚钱,但是它的2019年变现率也不过3.74%。美团外卖的营收,是包含了骑手的送餐费的,这笔费用类似于实物电商中的快递费,因为外卖时效性的原因,平台向商家收取后再分配给骑手更合理。根据2019年美团财报,该部分平均单笔订单分配给骑手的费用大约5元,约占美团外卖营收的70%。2019年美团外卖的变现率是14%,抛开分配给骑手的送餐费后,实际上的变现率也不过4%左右,考虑到外卖订单单均价格远低于阿里的实物电商,这个变现率其实是不高的。如果我们把美团的营收做这样一个拆解,就会发现单纯根据阿里的4%去参考并不公平,真正的计算方式应该是将外卖营","listText":"4月26日港股收盘后,市场传出消息,美团被国家市场监督管理总局立案调查,因其此前涉嫌“二选一”垄断行为被举报。可能有人提前获取了消息,美团早盘大幅高开,但高开低走,收盘小跌。美团官方很快做出回应:今日,美团接到国家市场监管总局通知,依法对美团涉嫌垄断行为立案调查。公司将积极配合监管部门调查,进一步提升业务合规管理水平,保障用户以及各方主体合法权益,促进行业长期健康发展,切实履行社会责任。目前公司各项业务正常运行。事情大致就是阿里巴巴被调查的翻版。本文将从结果预期、对应影响以及如何解读三个方面来分析。结果预期乐观预期,美团的反垄断调查结果可能在罚款数千万-10亿之间。中性预期,美团反垄断调查结果可能在罚款10-39亿之间。悲观预期,美团反垄断调查结果可能在罚款39-100亿之间。先说说不同预期的原因。根据阿里巴巴的处罚结果,公告给出的解释是按照阿里2019年营收的4%做出处罚,而处罚标准是4%-10%。美团2019年总营收975亿,如果按照4%的比例计算,结果是39亿,如果按照10%计算,结果是97.5亿,接近100亿。乐观预期的理由是,阿里巴巴的营收,是商家的广告费和佣金,不含快递运输成本,快递费用是商家自己和快递公司结算的,因此阿里巴巴虽然很赚钱,但是它的2019年变现率也不过3.74%。美团外卖的营收,是包含了骑手的送餐费的,这笔费用类似于实物电商中的快递费,因为外卖时效性的原因,平台向商家收取后再分配给骑手更合理。根据2019年美团财报,该部分平均单笔订单分配给骑手的费用大约5元,约占美团外卖营收的70%。2019年美团外卖的变现率是14%,抛开分配给骑手的送餐费后,实际上的变现率也不过4%左右,考虑到外卖订单单均价格远低于阿里的实物电商,这个变现率其实是不高的。如果我们把美团的营收做这样一个拆解,就会发现单纯根据阿里的4%去参考并不公平,真正的计算方式应该是将外卖营","text":"4月26日港股收盘后,市场传出消息,美团被国家市场监督管理总局立案调查,因其此前涉嫌“二选一”垄断行为被举报。可能有人提前获取了消息,美团早盘大幅高开,但高开低走,收盘小跌。美团官方很快做出回应:今日,美团接到国家市场监管总局通知,依法对美团涉嫌垄断行为立案调查。公司将积极配合监管部门调查,进一步提升业务合规管理水平,保障用户以及各方主体合法权益,促进行业长期健康发展,切实履行社会责任。目前公司各项业务正常运行。事情大致就是阿里巴巴被调查的翻版。本文将从结果预期、对应影响以及如何解读三个方面来分析。结果预期乐观预期,美团的反垄断调查结果可能在罚款数千万-10亿之间。中性预期,美团反垄断调查结果可能在罚款10-39亿之间。悲观预期,美团反垄断调查结果可能在罚款39-100亿之间。先说说不同预期的原因。根据阿里巴巴的处罚结果,公告给出的解释是按照阿里2019年营收的4%做出处罚,而处罚标准是4%-10%。美团2019年总营收975亿,如果按照4%的比例计算,结果是39亿,如果按照10%计算,结果是97.5亿,接近100亿。乐观预期的理由是,阿里巴巴的营收,是商家的广告费和佣金,不含快递运输成本,快递费用是商家自己和快递公司结算的,因此阿里巴巴虽然很赚钱,但是它的2019年变现率也不过3.74%。美团外卖的营收,是包含了骑手的送餐费的,这笔费用类似于实物电商中的快递费,因为外卖时效性的原因,平台向商家收取后再分配给骑手更合理。根据2019年美团财报,该部分平均单笔订单分配给骑手的费用大约5元,约占美团外卖营收的70%。2019年美团外卖的变现率是14%,抛开分配给骑手的送餐费后,实际上的变现率也不过4%左右,考虑到外卖订单单均价格远低于阿里的实物电商,这个变现率其实是不高的。如果我们把美团的营收做这样一个拆解,就会发现单纯根据阿里的4%去参考并不公平,真正的计算方式应该是将外卖营","images":[{"img":"https://static.tigerbbs.com/bfea6fc65d70be8b5f0896579d3f8f41","width":"688","height":"353"},{"img":"https://static.tigerbbs.com/2ac0092102701fa01989f86a8a2e2edc","width":"550","height":"335"},{"img":"https://static.tigerbbs.com/49c4a80e14cee503caca66125689d35a","width":"678","height":"644"}],"top":1,"highlighted":2,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/374652923","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":5,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":842,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":105115886,"gmtCreate":1620277327745,"gmtModify":1620277327745,"author":{"id":"3514170243056000","authorId":"351417024305600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