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浅se华
2020-11-04
$理想汽车(LI)$
理想作为新能源车的老二,现在是补涨,市值应该在蔚来的一半以上才对。
浅se华
2020-10-30
$理想汽车(LI)$
和蔚来对比属于补涨
浅se华
2020-10-28
$蔚来(NIO)$
蔚来业务又不在美国开展...这错杀吧
浅se华
2019-06-22
$高通(QCOM)$ 有预期说华为今年讲发布鸿蒙系统,为了建设系统,可能会开放麒麟芯片,开放芯片对于高通是利空,失去中国市场,凉凉
浅se华
2019-02-26
$FUT:WTI原油主连(CLmain)$原油一上一下的,能不能安安静静的跌下来[呆住]
浅se华
2019-02-02
对于京东的个人感受
$京东(JD)$ $阿里巴巴(BABA)$ 写在开头,我没有持有京东的任何头寸。仅仅是我的个人看法,有不同看法的可以和我留言,欢迎讨论。 第一次在京东购买的是一个乐视的充电宝(3年前)京东给我的印象就是物流快,但是包装简陋(商品没事可以忍受,可能是对自家的物流很有信心,包装只是单纯的塑料袋)之后开始疯狂的在京东买买买,和身边的小伙伴安利京东。而如今更多的使用淘宝购物。下面的是我几点原因,也是京东存在的问题。 一商品溢价。相同的牙刷在京东卖12,淘宝旗舰店9.9包邮,买二送一。我生活在江苏,物流体系很完善,快递最长时间3天就可以到。所以我选择淘宝......京东自营也有很多类似的溢价商品.....可能是采购的问题。(也有很多人会说京东是一个大型的超市,有自身的商品溢价是很正常的。)我不否认这个观点,我也认同,但是在有选择的情况下,我会更偏向于淘宝。 二部分商品的多件起够销售模式。我最近只想买一个文件夹,而京东类似的只有20件袋装。我只需要一个....我可能会去超市购买,但是我上淘宝之后发现,我通过买一个文件袋,我可以顺便买几只笔,橡皮。然后我就满心欢喜的等快递了。 三商品的种类太少,第三方卖家少,第三方卖家溢价严重。有优点也有缺点,先说说优点:1.将大部分流量由自营消化变现(我京东优先考虑自营)2.确保商品的可控性避免第三方过多导致的假货泛滥和商品竞争降价 3.高开店门槛维护一开店商家利益。缺点:1.没有竞争的存在,几乎就是一家独大(京东商城模式的必然)。2.第三方收费的昂贵,导致第三方溢价存在。第三方收费在交易额的一成,相当于商家在京东销售同样的商品要提高一成多的价格,才能维护相同利润(模式等于是帮助京东将流量变现,纯属给京东打工)3.内容的丰富程度少少少。第三方没有利润可图,只有靠京东支撑内容的输入。 四服务不完善 客服没有热情。客服无所谓,不和业绩挂钩.....反正有啥
对于京东的个人感受
浅se华
2019-02-01
对于肯德基的看法
$百胜中国(YUMC)$ 在炸鸡快餐的领域,比较有名的,德克士,麦当劳,肯德基。其中肯德基是本地化最成功的,列如早餐的粥,小龙虾汉堡,还有饭,甚至还有月饼。这些是在连锁快餐店麦当劳中看不到的,而麦当劳最近才推出了全家桶。本地化是我看好肯德基的第一点。 第二点,洋快餐市场的缩小,没有新竞争对手的出现。如今,生活质量的提高,人们追求健康的饮食,方便面市场快速萎缩,快餐市场也不例外。但是随着生活水平的提高,有更多的人买得起吃得起肯德基了,你可能觉得肯德基很便宜,但是对于四五线城市来说,肯德基不再是一年去几次的消费场所,而是日常了,而此时肯德基往四五线城市的下沉,迎合了这种消费趋势。而真正失去市场的是华莱士等小品牌。 第三点,活动力度增加,引流效果明显。因为附近有肯德基,小聚的时候回去肯德基。周四是19.9,两个老北京鸡肉卷,还有一次印象比较深刻的是19.9 15块脆骨鸡。那天人爆满。肯德基还有充值200的优惠措施,送2张送蛋挞券,2张送上**块券等。更加促进了我的消费欲望,我比以前去肯德基的次数更频繁了。 第四点,外卖服务。一次在网吧,大晚上了整个外卖只有肯德基营业!服了,真厉害。
对于肯德基的看法
浅se华
2019-01-03
$小米集团-W(01810)$红米是低端机代表,根本无法和荣耀相比,手机的利润低,现在小米都是靠生态链拉拢顾客,如果没有生态链支持,单单玩手机也就死了吧....近期的几款机子一点心意都没有....
浅se华
2018-12-21
$蔚来(NIO)$我不卖,坚决不卖,电动车是未来。
浅se华
2018-12-20
$蔚来(NIO)$当我想割肉的时候,我就知道该长一长了,
浅se华
2018-12-20
$哔哩哔哩(BILI)$走势趋近于平稳 上升通道估计结束
浅se华
2018-12-19
$蔚来(NIO)$这里是美股,怎么能用a股的思维去做股票。a股会借利好上涨,美股不看利好,只看企业财务数据!!看好的请长期持有。
浅se华
2018-12-17
$蔚来(NIO)$写在开盘前,一个新产品的发布,基本面影响不大。明年6月才交付,产品质量和市场认可度都未知,新产品的盈利短期也无法体现。相信蔚来就长期持有,短期不会很高能到8就不错了。
浅se华
2018-12-14
$腾讯音乐(TME)$不怎么听歌,听歌也用网易云,身边没见啥人为音乐花钱,可能不是那个圈子的原因吧,版权很重要,版权=利基。
浅se华
2018-12-11
$苹果(AAPL)$禁售是不可能的,中国是苹果的原产地 有也是一个很大的消费市场,其中很多人都是靠苹果生存,富士康组装 还有各个供应商 加上街上的手机店 如果苹果禁售会导致大量失业,国家税收也会减少 ,所以不可能禁售
浅se华
2018-12-07
$蔚来(NIO)$冲呀
去老虎APP查看更多动态
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有预期说华为今年讲发布鸿蒙系统,为了建设系统,可能会开放麒麟芯片,开放芯片对于高通是利空,失去中国市场,凉凉","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/904485063","isVote":1,"tweetType":1,"viewCount":3048,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3504002535042500","authorId":"3504002535042500","name":"浮生若羽","avatar":"https://static.tigerbbs.com/d6d98b112543d4689828ac7f250c4e8d","crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3504002535042500","idStr":"3504002535042500"},"content":"想多了,华为在国内是不错,如果打下去麒麟都升级不了,玩毛线,客观说,很容易高估自己低估对手","text":"想多了,华为在国内是不错,如果打下去麒麟都升级不了,玩毛线,客观说,很容易高估自己低估对手","html":"想多了,华为在国内是不错,如果打下去麒麟都升级不了,玩毛线,客观说,很容易高估自己低估对手"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":409649,"gmtCreate":1551194575723,"gmtModify":1704790670465,"author":{"id":"3498448536212444","authorId":"3498448536212444","name":"浅se华","avatar":"https://static.tigerbbs.com/eee2ff7018edb980bcec3c041df7edb2","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3498448536212444","idStr":"3498448536212444"},"themes":[],"htmlText":"$FUT:WTI原油主连(CLmain)$原油一上一下的,能不能安安静静的跌下来[呆住]","listText":"$FUT:WTI原油主连(CLmain)$原油一上一下的,能不能安安静静的跌下来[呆住]","text":"$FUT:WTI原油主连(CLmain)$原油一上一下的,能不能安安静静的跌下来[呆住]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/409649","isVote":1,"tweetType":1,"viewCount":2160,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":394187,"gmtCreate":1549089531764,"gmtModify":1704788733602,"author":{"id":"3498448536212444","authorId":"3498448536212444","name":"浅se华","avatar":"https://static.tigerbbs.com/eee2ff7018edb980bcec3c041df7edb2","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3498448536212444","idStr":"3498448536212444"},"themes":[],"title":"对于京东的个人感受","htmlText":"$京东(JD)$ 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第一次在京东购买的是一个乐视的充电宝(3年前)京东给我的印象就是物流快,但是包装简陋(商品没事可以忍受,可能是对自家的物流很有信心,包装只是单纯的塑料袋)之后开始疯狂的在京东买买买,和身边的小伙伴安利京东。而如今更多的使用淘宝购物。下面的是我几点原因,也是京东存在的问题。 一商品溢价。相同的牙刷在京东卖12,淘宝旗舰店9.9包邮,买二送一。我生活在江苏,物流体系很完善,快递最长时间3天就可以到。所以我选择淘宝......京东自营也有很多类似的溢价商品.....可能是采购的问题。(也有很多人会说京东是一个大型的超市,有自身的商品溢价是很正常的。)我不否认这个观点,我也认同,但是在有选择的情况下,我会更偏向于淘宝。 二部分商品的多件起够销售模式。我最近只想买一个文件夹,而京东类似的只有20件袋装。我只需要一个....我可能会去超市购买,但是我上淘宝之后发现,我通过买一个文件袋,我可以顺便买几只笔,橡皮。然后我就满心欢喜的等快递了。 三商品的种类太少,第三方卖家少,第三方卖家溢价严重。有优点也有缺点,先说说优点:1.将大部分流量由自营消化变现(我京东优先考虑自营)2.确保商品的可控性避免第三方过多导致的假货泛滥和商品竞争降价 3.高开店门槛维护一开店商家利益。缺点:1.没有竞争的存在,几乎就是一家独大(京东商城模式的必然)。2.第三方收费的昂贵,导致第三方溢价存在。第三方收费在交易额的一成,相当于商家在京东销售同样的商品要提高一成多的价格,才能维护相同利润(模式等于是帮助京东将流量变现,纯属给京东打工)3.内容的丰富程度少少少。第三方没有利润可图,只有靠京东支撑内容的输入。 四服务不完善 客服没有热情。客服无所谓,不和业绩挂钩.....反正有啥","text":"$京东(JD)$ $阿里巴巴(BABA)$ 写在开头,我没有持有京东的任何头寸。仅仅是我的个人看法,有不同看法的可以和我留言,欢迎讨论。 第一次在京东购买的是一个乐视的充电宝(3年前)京东给我的印象就是物流快,但是包装简陋(商品没事可以忍受,可能是对自家的物流很有信心,包装只是单纯的塑料袋)之后开始疯狂的在京东买买买,和身边的小伙伴安利京东。而如今更多的使用淘宝购物。下面的是我几点原因,也是京东存在的问题。 一商品溢价。相同的牙刷在京东卖12,淘宝旗舰店9.9包邮,买二送一。我生活在江苏,物流体系很完善,快递最长时间3天就可以到。所以我选择淘宝......京东自营也有很多类似的溢价商品.....可能是采购的问题。(也有很多人会说京东是一个大型的超市,有自身的商品溢价是很正常的。)我不否认这个观点,我也认同,但是在有选择的情况下,我会更偏向于淘宝。 二部分商品的多件起够销售模式。我最近只想买一个文件夹,而京东类似的只有20件袋装。我只需要一个....我可能会去超市购买,但是我上淘宝之后发现,我通过买一个文件袋,我可以顺便买几只笔,橡皮。然后我就满心欢喜的等快递了。 三商品的种类太少,第三方卖家少,第三方卖家溢价严重。有优点也有缺点,先说说优点:1.将大部分流量由自营消化变现(我京东优先考虑自营)2.确保商品的可控性避免第三方过多导致的假货泛滥和商品竞争降价 3.高开店门槛维护一开店商家利益。缺点:1.没有竞争的存在,几乎就是一家独大(京东商城模式的必然)。2.第三方收费的昂贵,导致第三方溢价存在。第三方收费在交易额的一成,相当于商家在京东销售同样的商品要提高一成多的价格,才能维护相同利润(模式等于是帮助京东将流量变现,纯属给京东打工)3.内容的丰富程度少少少。第三方没有利润可图,只有靠京东支撑内容的输入。 四服务不完善 客服没有热情。客服无所谓,不和业绩挂钩.....反正有啥","images":[],"top":1,"highlighted":1,"essential":2,"paper":2,"likeSize":9,"commentSize":10,"repostSize":0,"link":"https://laohu8.com/post/394187","isVote":1,"tweetType":1,"viewCount":12405,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3480297244099243","authorId":"3480297244099243","name":"ivanjoy42","avatar":"https://static.tigerbbs.com/600940d16d7f6553aa54e8ffa9d6ca51","crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3480297244099243","idStr":"3480297244099243"},"content":"说的很诚恳,不过物流优势巨大,恨死蜂巢驿站大冷天的让我自己取快递","text":"说的很诚恳,不过物流优势巨大,恨死蜂巢驿站大冷天的让我自己取快递","html":"说的很诚恳,不过物流优势巨大,恨死蜂巢驿站大冷天的让我自己取快递"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":393488,"gmtCreate":1549021307552,"gmtModify":1704788643708,"author":{"id":"3498448536212444","authorId":"3498448536212444","name":"浅se华","avatar":"https://static.tigerbbs.com/eee2ff7018edb980bcec3c041df7edb2","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3498448536212444","idStr":"3498448536212444"},"themes":[],"title":"对于肯德基的看法","htmlText":"$百胜中国(YUMC)$ 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$阿里巴巴(BABA)$ 写在开头,我没有持有京东的任何头寸。仅仅是我的个人看法,有不同看法的可以和我留言,欢迎讨论。 第一次在京东购买的是一个乐视的充电宝(3年前)京东给我的印象就是物流快,但是包装简陋(商品没事可以忍受,可能是对自家的物流很有信心,包装只是单纯的塑料袋)之后开始疯狂的在京东买买买,和身边的小伙伴安利京东。而如今更多的使用淘宝购物。下面的是我几点原因,也是京东存在的问题。 一商品溢价。相同的牙刷在京东卖12,淘宝旗舰店9.9包邮,买二送一。我生活在江苏,物流体系很完善,快递最长时间3天就可以到。所以我选择淘宝......京东自营也有很多类似的溢价商品.....可能是采购的问题。(也有很多人会说京东是一个大型的超市,有自身的商品溢价是很正常的。)我不否认这个观点,我也认同,但是在有选择的情况下,我会更偏向于淘宝。 二部分商品的多件起够销售模式。我最近只想买一个文件夹,而京东类似的只有20件袋装。我只需要一个....我可能会去超市购买,但是我上淘宝之后发现,我通过买一个文件袋,我可以顺便买几只笔,橡皮。然后我就满心欢喜的等快递了。 三商品的种类太少,第三方卖家少,第三方卖家溢价严重。有优点也有缺点,先说说优点:1.将大部分流量由自营消化变现(我京东优先考虑自营)2.确保商品的可控性避免第三方过多导致的假货泛滥和商品竞争降价 3.高开店门槛维护一开店商家利益。缺点:1.没有竞争的存在,几乎就是一家独大(京东商城模式的必然)。2.第三方收费的昂贵,导致第三方溢价存在。第三方收费在交易额的一成,相当于商家在京东销售同样的商品要提高一成多的价格,才能维护相同利润(模式等于是帮助京东将流量变现,纯属给京东打工)3.内容的丰富程度少少少。第三方没有利润可图,只有靠京东支撑内容的输入。 四服务不完善 客服没有热情。客服无所谓,不和业绩挂钩.....反正有啥","listText":"$京东(JD)$ $阿里巴巴(BABA)$ 写在开头,我没有持有京东的任何头寸。仅仅是我的个人看法,有不同看法的可以和我留言,欢迎讨论。 第一次在京东购买的是一个乐视的充电宝(3年前)京东给我的印象就是物流快,但是包装简陋(商品没事可以忍受,可能是对自家的物流很有信心,包装只是单纯的塑料袋)之后开始疯狂的在京东买买买,和身边的小伙伴安利京东。而如今更多的使用淘宝购物。下面的是我几点原因,也是京东存在的问题。 一商品溢价。相同的牙刷在京东卖12,淘宝旗舰店9.9包邮,买二送一。我生活在江苏,物流体系很完善,快递最长时间3天就可以到。所以我选择淘宝......京东自营也有很多类似的溢价商品.....可能是采购的问题。(也有很多人会说京东是一个大型的超市,有自身的商品溢价是很正常的。)我不否认这个观点,我也认同,但是在有选择的情况下,我会更偏向于淘宝。 二部分商品的多件起够销售模式。我最近只想买一个文件夹,而京东类似的只有20件袋装。我只需要一个....我可能会去超市购买,但是我上淘宝之后发现,我通过买一个文件袋,我可以顺便买几只笔,橡皮。然后我就满心欢喜的等快递了。 三商品的种类太少,第三方卖家少,第三方卖家溢价严重。有优点也有缺点,先说说优点:1.将大部分流量由自营消化变现(我京东优先考虑自营)2.确保商品的可控性避免第三方过多导致的假货泛滥和商品竞争降价 3.高开店门槛维护一开店商家利益。缺点:1.没有竞争的存在,几乎就是一家独大(京东商城模式的必然)。2.第三方收费的昂贵,导致第三方溢价存在。第三方收费在交易额的一成,相当于商家在京东销售同样的商品要提高一成多的价格,才能维护相同利润(模式等于是帮助京东将流量变现,纯属给京东打工)3.内容的丰富程度少少少。第三方没有利润可图,只有靠京东支撑内容的输入。 四服务不完善 客服没有热情。客服无所谓,不和业绩挂钩.....反正有啥","text":"$京东(JD)$ $阿里巴巴(BABA)$ 写在开头,我没有持有京东的任何头寸。仅仅是我的个人看法,有不同看法的可以和我留言,欢迎讨论。 第一次在京东购买的是一个乐视的充电宝(3年前)京东给我的印象就是物流快,但是包装简陋(商品没事可以忍受,可能是对自家的物流很有信心,包装只是单纯的塑料袋)之后开始疯狂的在京东买买买,和身边的小伙伴安利京东。而如今更多的使用淘宝购物。下面的是我几点原因,也是京东存在的问题。 一商品溢价。相同的牙刷在京东卖12,淘宝旗舰店9.9包邮,买二送一。我生活在江苏,物流体系很完善,快递最长时间3天就可以到。所以我选择淘宝......京东自营也有很多类似的溢价商品.....可能是采购的问题。(也有很多人会说京东是一个大型的超市,有自身的商品溢价是很正常的。)我不否认这个观点,我也认同,但是在有选择的情况下,我会更偏向于淘宝。 二部分商品的多件起够销售模式。我最近只想买一个文件夹,而京东类似的只有20件袋装。我只需要一个....我可能会去超市购买,但是我上淘宝之后发现,我通过买一个文件袋,我可以顺便买几只笔,橡皮。然后我就满心欢喜的等快递了。 三商品的种类太少,第三方卖家少,第三方卖家溢价严重。有优点也有缺点,先说说优点:1.将大部分流量由自营消化变现(我京东优先考虑自营)2.确保商品的可控性避免第三方过多导致的假货泛滥和商品竞争降价 3.高开店门槛维护一开店商家利益。缺点:1.没有竞争的存在,几乎就是一家独大(京东商城模式的必然)。2.第三方收费的昂贵,导致第三方溢价存在。第三方收费在交易额的一成,相当于商家在京东销售同样的商品要提高一成多的价格,才能维护相同利润(模式等于是帮助京东将流量变现,纯属给京东打工)3.内容的丰富程度少少少。第三方没有利润可图,只有靠京东支撑内容的输入。 四服务不完善 客服没有热情。客服无所谓,不和业绩挂钩.....反正有啥","images":[],"top":1,"highlighted":1,"essential":2,"paper":2,"likeSize":9,"commentSize":10,"repostSize":0,"link":"https://laohu8.com/post/394187","isVote":1,"tweetType":1,"viewCount":12405,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3480297244099243","authorId":"3480297244099243","name":"ivanjoy42","avatar":"https://static.tigerbbs.com/600940d16d7f6553aa54e8ffa9d6ca51","crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3480297244099243","idStr":"3480297244099243"},"content":"说的很诚恳,不过物流优势巨大,恨死蜂巢驿站大冷天的让我自己取快递","text":"说的很诚恳,不过物流优势巨大,恨死蜂巢驿站大冷天的让我自己取快递","html":"说的很诚恳,不过物流优势巨大,恨死蜂巢驿站大冷天的让我自己取快递"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":393488,"gmtCreate":1549021307552,"gmtModify":1704788643708,"author":{"id":"3498448536212444","authorId":"3498448536212444","name":"浅se华","avatar":"https://static.tigerbbs.com/eee2ff7018edb980bcec3c041df7edb2","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3498448536212444","idStr":"3498448536212444"},"themes":[],"title":"对于肯德基的看法","htmlText":"$百胜中国(YUMC)$ 在炸鸡快餐的领域,比较有名的,德克士,麦当劳,肯德基。其中肯德基是本地化最成功的,列如早餐的粥,小龙虾汉堡,还有饭,甚至还有月饼。这些是在连锁快餐店麦当劳中看不到的,而麦当劳最近才推出了全家桶。本地化是我看好肯德基的第一点。 第二点,洋快餐市场的缩小,没有新竞争对手的出现。如今,生活质量的提高,人们追求健康的饮食,方便面市场快速萎缩,快餐市场也不例外。但是随着生活水平的提高,有更多的人买得起吃得起肯德基了,你可能觉得肯德基很便宜,但是对于四五线城市来说,肯德基不再是一年去几次的消费场所,而是日常了,而此时肯德基往四五线城市的下沉,迎合了这种消费趋势。而真正失去市场的是华莱士等小品牌。 第三点,活动力度增加,引流效果明显。因为附近有肯德基,小聚的时候回去肯德基。周四是19.9,两个老北京鸡肉卷,还有一次印象比较深刻的是19.9 15块脆骨鸡。那天人爆满。肯德基还有充值200的优惠措施,送2张送蛋挞券,2张送上**块券等。更加促进了我的消费欲望,我比以前去肯德基的次数更频繁了。 第四点,外卖服务。一次在网吧,大晚上了整个外卖只有肯德基营业!服了,真厉害。","listText":"$百胜中国(YUMC)$ 在炸鸡快餐的领域,比较有名的,德克士,麦当劳,肯德基。其中肯德基是本地化最成功的,列如早餐的粥,小龙虾汉堡,还有饭,甚至还有月饼。这些是在连锁快餐店麦当劳中看不到的,而麦当劳最近才推出了全家桶。本地化是我看好肯德基的第一点。 第二点,洋快餐市场的缩小,没有新竞争对手的出现。如今,生活质量的提高,人们追求健康的饮食,方便面市场快速萎缩,快餐市场也不例外。但是随着生活水平的提高,有更多的人买得起吃得起肯德基了,你可能觉得肯德基很便宜,但是对于四五线城市来说,肯德基不再是一年去几次的消费场所,而是日常了,而此时肯德基往四五线城市的下沉,迎合了这种消费趋势。而真正失去市场的是华莱士等小品牌。 第三点,活动力度增加,引流效果明显。因为附近有肯德基,小聚的时候回去肯德基。周四是19.9,两个老北京鸡肉卷,还有一次印象比较深刻的是19.9 15块脆骨鸡。那天人爆满。肯德基还有充值200的优惠措施,送2张送蛋挞券,2张送上**块券等。更加促进了我的消费欲望,我比以前去肯德基的次数更频繁了。 第四点,外卖服务。一次在网吧,大晚上了整个外卖只有肯德基营业!服了,真厉害。","text":"$百胜中国(YUMC)$ 在炸鸡快餐的领域,比较有名的,德克士,麦当劳,肯德基。其中肯德基是本地化最成功的,列如早餐的粥,小龙虾汉堡,还有饭,甚至还有月饼。这些是在连锁快餐店麦当劳中看不到的,而麦当劳最近才推出了全家桶。本地化是我看好肯德基的第一点。 第二点,洋快餐市场的缩小,没有新竞争对手的出现。如今,生活质量的提高,人们追求健康的饮食,方便面市场快速萎缩,快餐市场也不例外。但是随着生活水平的提高,有更多的人买得起吃得起肯德基了,你可能觉得肯德基很便宜,但是对于四五线城市来说,肯德基不再是一年去几次的消费场所,而是日常了,而此时肯德基往四五线城市的下沉,迎合了这种消费趋势。而真正失去市场的是华莱士等小品牌。 第三点,活动力度增加,引流效果明显。因为附近有肯德基,小聚的时候回去肯德基。周四是19.9,两个老北京鸡肉卷,还有一次印象比较深刻的是19.9 15块脆骨鸡。那天人爆满。肯德基还有充值200的优惠措施,送2张送蛋挞券,2张送上**块券等。更加促进了我的消费欲望,我比以前去肯德基的次数更频繁了。 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