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MaxwellS
风雨兼程
IP属地:北京
65
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3
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3
主题
0
勋章
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热门
MaxwellS
2021-05-21
$腾讯控股(00700)$
要不要跑
MaxwellS
2021-03-24
投行这生意真好做啊,保荐完就想割韭菜
抱歉,原内容已删除
MaxwellS
2021-03-23
$百度集团-SW(09888)$
上市首日破发[捂脸]
MaxwellS
2021-02-09
$百度(BIDU)$
破千亿
MaxwellS
2021-01-25
$腾讯控股(00700)$
泡沫
MaxwellS
2021-01-21
$腾讯控股(00700)$
微信支付的重新看了
MaxwellS
2020-12-31
$哔哩哔哩(BILI)$
最美的夜[捂脸]
MaxwellS
2020-12-24
$阿里巴巴-SW(09988)$
下一个是不是没上市的滴滴
MaxwellS
2020-12-15
$腾讯控股(00700)$
微信是垄断么[疑问]
MaxwellS
2020-11-16
$腾讯控股(00700)$
是因为出台了 关注青少年肥胖的 方案么?
MaxwellS
2020-10-07
东施效颦
抱歉,原内容已删除
MaxwellS
2020-05-14
$腾讯控股(00700)$
受疫情恢复影响,游戏业务Q2增长不可持续,网络广告业务营收下降却是明显的,谨慎看待
MaxwellS
2020-03-12
$老虎证券(TIGR)$
今晚会不会再宕机
MaxwellS
2020-03-03
竭泽而渔为利润
百度,除了利润都是浮云
MaxwellS
2020-02-27
$百度(BIDU)$
从微博财报看,广告业务下滑,q1指引不会好
MaxwellS
2020-01-07
$老虎证券(TIGR)$
都会港股上市了,老虎还赚什么钱啊
MaxwellS
2019-09-27
周线下降三角,只差临门一脚
MaxwellS
2019-09-10
$百度(BIDU)$
投资东软 涨了
MaxwellS
2018-12-26
#2018投资大复盘# 发发发发
MaxwellS
2018-12-26
#2018年度大放送# 发发发
去老虎APP查看更多动态
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09:52","market":"us","language":"zh","title":"百度,除了利润都是浮云","url":"https://stock-news.laohu8.com/highlight/detail?id=1197050130","media":"虎嗅","summary":"2020年2月28日,百度$(BIDU)$发布了2019年Q4及全年业绩。Q4营收、净利润分别为289亿和50.5亿,净利润同比增加789%。\n2019年Q4财报公布后,百度走出一根中阳线,收盘价对应","content":"<p>2020年2月28日,百度<a href=\"https://laohu8.com/S/BIDU\">$(BIDU)$</a>发布了2019年Q4及全年业绩。Q4营收、净利润分别为289亿和50.5亿,净利润同比增加789%。</p>\n<p>2019年Q4财报公布后,百度走出一根中阳线,收盘价对应市值416亿美元。</p>\n<p><b>营收结构演变进行时</b></p>\n<p>由于实体经济增速放缓对广告行业的负面影响,2019年Q1、Q2营收同比增速分别为15.4%和1.4%。Q3营收280.8亿,同比下降0.4%(<span>剔除已剥离业务</span>)。Q4营收289亿,同比增长6.2%,重新回到上升通道。</p>\n<p><img src=\"https://static.tigerbbs.com/1222d8798fd326d859e6a6a19cc9349c\"></p>\n<p>百度将营收分为两大块——“线上营销”及“其它收入”。“线上营销”即广告收入,主要来自大搜及爱奇艺,“其它收入”包括爱奇艺会员费、百度云等。</p>\n<p>近年百度线上营销收入(<span>即广告费</span>)占比下降,多元化趋势明显:2016年Q1,广告收入占总营收的94%;2018年Q1降至82%;2019年Q1降至73%。2019年Q4,线上营销、其它收入分别为208亿和81亿,广告收入占比72%。</p>\n<p><img src=\"https://static.tigerbbs.com/c5b0ad7c4c12987b96a6bbacac700ff6\"></p>\n<p>2019年Q4,百度“其它收入”达81亿,同比增长35.4%,爱奇艺付费会员业务是主要因素。</p>\n<p>爱奇艺营收按金额依次为:付费会员、广告、内容分发等业务,合计约占百度营收的四分之一。</p>\n<p>2019年12月末,爱奇艺付费会员突破1亿,全年会费收入144.7亿,同比增长36.2%。2019年H2,付费会员业务收入占比超过50%。</p>\n<p>2019年,爱奇艺广告收入82.9亿,同比下降11.2%。2019年,爱奇艺内容分发、其它收入(<span>如天象互娱的游戏业务</span>)分别为25.2亿、37.7亿。</p>\n<p><img src=\"https://static.tigerbbs.com/1927520a47f86f820dab5c31a882b711\"></p>\n<p>从百度线上营销收入中剔除爱奇艺广告收入,“线上营销*”约等于“大搜”收入;从百度其它收入中剔除爱奇艺会员、分发及其它收入后,“其它收入*”主要来自云计算和AI商业化。</p>\n<p><img src=\"https://static.tigerbbs.com/4268f60dc2d051618e0759c6760c6e73\"></p>\n<p>2018年以来,大搜业务季度收入在150亿至200亿间性波动。2019年,除第一季度外,各季收入均低于2018年同期;全年收入698亿,同比下降3.8%。大搜业务仍然是“现金牛”,但增长已逼近极限,且受经济景气程度制约。</p>\n<p>2019年,“其它收入*”(<span>百度地图、阿波罗自动驾驶、鸿鹄芯片、昆仑芯片、小度音箱等</span>)总额85.6亿,同比增长81.2%。</p>\n<p>2015年百度营收中约有95%来自大搜业务的广告收入。</p>\n<p>2019年大搜、爱奇艺广告收入分别为699亿和83亿,合计占总营收的72.7%;爱奇艺会员收入145亿、合计占总营收的13.5%;其余13.8%来自云计算、AI商业化。</p>\n<p><b>四年间,大搜业务收入占比从95%降至67%。百度营收结构的变化还将持续下去。</b></p>\n<p><b>求人不如求己的绝地反击</b></p>\n<p>百度毛利润率曾经长期保持在60%以上。2018年Q4,百度毛利润率跌至42.6%,经营利润仅为11.1亿,同比下降77%;2019年Q1跌至38.5%,经营亏损9.36亿。</p>\n<p>2019年Q1出现上市以来首个季度亏损,Q2营收增速跌至个位数。不到半年,百度股价从180美元以上跌至100美元以下。</p>\n<p>2019年Q4,经营利润46.6亿,“蓝筹百度”又回来了。</p>\n<p>绝地反击的关键有两点:<b>毛利润率回升,费用率被有效控制。</b></p>\n<p>1)毛利润率回升靠内部挖潜</p>\n<p>2019年Q4的毛利润率为46.3%,比Q1高7.8个百分点。大家都知道爱奇艺高昂的内容成本拖累了百度,但此番毛利润率回升却与爱奇艺无关。</p>\n<p><img src=\"https://static.tigerbbs.com/df0e4debe3b5af034b578269013dd1fb\"></p>\n<p>2019年Q1,爱奇艺内容成本53亿,占百度营收成本的35.7%,百度毛利润率为38.5%;2019年Q4,爱奇艺内容成本57亿,占百度营收成本的36.7%,百度毛利润率为46.3%。</p>\n<p><img src=\"https://static.tigerbbs.com/a568088104580de004cbf75b9eda648f\"></p>\n<p><b>爱奇艺是推动百度营收增长的主要动力,压缩内容成本“副作用”显而易见,百度靠“内部挖潜”使毛利润率回到45%以上,难能可贵。</b></p>\n<p>2)控制费用率</p>\n<p>2019年Q1,毛利润跌破100亿至93亿,费用合计102亿,破天荒地出现9.4亿经营亏损。</p>\n<p>随后三个季度,百度在保持研发投入同时,着力压缩市场及行政费用。2019年Q1、Q4研发费用分别为41.7亿和47.6亿,市场及行政费用分别为60.5亿和39.4亿。Q4研发费用增加5.9亿,市场及行政费用费用减少21.1亿。</p>\n<p><img src=\"https://static.tigerbbs.com/d2837baeabad03d95ea2a69374c2db86\"></p>\n<p>将图中数据全换成百分数,看得更明白:毛利润率从2018年Q2的54%下降到2019年Q1的38%。同期,市场及行政、研发费率合计上涨9个百分点,结果经营亏损3.9%。</p>\n<p>2019年Q4,毛利润率回升到46%,费用率合计下降12个百分点,经营利润率16.1%。</p>\n<p><img src=\"https://static.tigerbbs.com/0b9926125add21b9fc63941619e3b77b\"></p>\n<p>想当年赚钱容易,舒服日子过惯了。如今想压缩成本、控制费用就是“反人性”,有可能会“犯众怒”,遭遇“非暴利不合作”。比如新东方,纵观其历史,其市场费用、行政费用加起来动不动就占营收的40%、50%,而且刚性十足、怎么也压不下来。</p>\n<p><b>外不卡爱奇艺脖子,内不饿研发肚子,十几个点的经营利润率不算高,但得之不易。</b></p>\n<p><b>江湖地位</b></p>\n<p>百度很在意BAT身份,当新秀有赶超苗头时难免焦虑。</p>\n<p>既然资本市场看中增长,百度就着力保持“高速增长”,以免市值“掉队”。直到2019年Q1出现单季经营亏损,股价大幅下挫,<b>百度才明白“只盯GMV、无视巨亏损的投资都去炒PDD了”,百度上市15年吸引的是“蓝筹爱好者”</b><span>(注:过往四个季度,PDD经营亏损133亿)</span>。</p>\n<p>当京东、美团、拼多多、网易、小米纷纷超越或接近,百度心态反而放松了。说白了就是“虱子多了不咬人”。</p>\n<p><b>从2019年下半年的业绩来看,百度已摆脱市值焦虑——增速高可喜、市值高可贺,但与赚到手的真金白银相比,那些都是浮云。</b></p>\n<p>不知从何时开始,BAT的提及频次也已大不如前,但百度“江湖地位”不应小觑。</p>\n<p>评价互联网公司,市值是最方便的指标,认识阿拉伯数字就行。但市值不是唯一,更不是最重要的指标,比如互联网服务收入、自有流量。</p>\n<p><b>中国互联网服务收入达到千亿的公司只有三家,这就是所谓的BAT。</b></p>\n<p>在可比的四个季度(<span>2018Q4、2019Q1~Q3</span>),百度营收1057亿、美团营收892亿、网易营收716亿、京东互联网服务收入598亿、拼多多营收250亿、小米互联网服务收入182亿……与百度有较大差距。</p>\n<p>石油巨头炫耀年产X亿桶原油、钢铁大王骄傲的是产量达到Y千万吨。互联网公司做的是流量生意,自有流量是王道。阿里不需要腾讯倒流、腾讯不会向百度买流量,这是BAT成为“三极”的根本原因。百度市值落后于AT,不是自有流量不够多,而是线上营销“天花板”低。好在线上营销收入占比已降至70%一线。</p>\n<p><b>按照收入、自有流量两个指标,百度仍是中国互联网“三极”之一。</b></p>","source":"highlight_huxiu","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度,除了利润都是浮云\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-03 09:52 北京时间 <a href=https://www.huxiu.com/article/342175.html><strong>虎嗅</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2020年2月28日,百度$(BIDU)$发布了2019年Q4及全年业绩。Q4营收、净利润分别为289亿和50.5亿,净利润同比增加789%。\n2019年Q4财报公布后,百度走出一根中阳线,收盘价对应市值416亿美元。\n营收结构演变进行时\n由于实体经济增速放缓对广告行业的负面影响,2019年Q1、Q2营收同比增速分别为15.4%和1.4%。Q3营收280.8亿,同比下降0.4%(剔除已剥离业务)。...</p>\n\n<a href=\"https://www.huxiu.com/article/342175.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9c9083ea560ad849832bc28e4921bb34","relate_stocks":{"BIDU":"百度"},"source_url":"https://www.huxiu.com/article/342175.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1197050130","content_text":"2020年2月28日,百度$(BIDU)$发布了2019年Q4及全年业绩。Q4营收、净利润分别为289亿和50.5亿,净利润同比增加789%。\n2019年Q4财报公布后,百度走出一根中阳线,收盘价对应市值416亿美元。\n营收结构演变进行时\n由于实体经济增速放缓对广告行业的负面影响,2019年Q1、Q2营收同比增速分别为15.4%和1.4%。Q3营收280.8亿,同比下降0.4%(剔除已剥离业务)。Q4营收289亿,同比增长6.2%,重新回到上升通道。\n\n百度将营收分为两大块——“线上营销”及“其它收入”。“线上营销”即广告收入,主要来自大搜及爱奇艺,“其它收入”包括爱奇艺会员费、百度云等。\n近年百度线上营销收入(即广告费)占比下降,多元化趋势明显:2016年Q1,广告收入占总营收的94%;2018年Q1降至82%;2019年Q1降至73%。2019年Q4,线上营销、其它收入分别为208亿和81亿,广告收入占比72%。\n\n2019年Q4,百度“其它收入”达81亿,同比增长35.4%,爱奇艺付费会员业务是主要因素。\n爱奇艺营收按金额依次为:付费会员、广告、内容分发等业务,合计约占百度营收的四分之一。\n2019年12月末,爱奇艺付费会员突破1亿,全年会费收入144.7亿,同比增长36.2%。2019年H2,付费会员业务收入占比超过50%。\n2019年,爱奇艺广告收入82.9亿,同比下降11.2%。2019年,爱奇艺内容分发、其它收入(如天象互娱的游戏业务)分别为25.2亿、37.7亿。\n\n从百度线上营销收入中剔除爱奇艺广告收入,“线上营销*”约等于“大搜”收入;从百度其它收入中剔除爱奇艺会员、分发及其它收入后,“其它收入*”主要来自云计算和AI商业化。\n\n2018年以来,大搜业务季度收入在150亿至200亿间性波动。2019年,除第一季度外,各季收入均低于2018年同期;全年收入698亿,同比下降3.8%。大搜业务仍然是“现金牛”,但增长已逼近极限,且受经济景气程度制约。\n2019年,“其它收入*”(百度地图、阿波罗自动驾驶、鸿鹄芯片、昆仑芯片、小度音箱等)总额85.6亿,同比增长81.2%。\n2015年百度营收中约有95%来自大搜业务的广告收入。\n2019年大搜、爱奇艺广告收入分别为699亿和83亿,合计占总营收的72.7%;爱奇艺会员收入145亿、合计占总营收的13.5%;其余13.8%来自云计算、AI商业化。\n四年间,大搜业务收入占比从95%降至67%。百度营收结构的变化还将持续下去。\n求人不如求己的绝地反击\n百度毛利润率曾经长期保持在60%以上。2018年Q4,百度毛利润率跌至42.6%,经营利润仅为11.1亿,同比下降77%;2019年Q1跌至38.5%,经营亏损9.36亿。\n2019年Q1出现上市以来首个季度亏损,Q2营收增速跌至个位数。不到半年,百度股价从180美元以上跌至100美元以下。\n2019年Q4,经营利润46.6亿,“蓝筹百度”又回来了。\n绝地反击的关键有两点:毛利润率回升,费用率被有效控制。\n1)毛利润率回升靠内部挖潜\n2019年Q4的毛利润率为46.3%,比Q1高7.8个百分点。大家都知道爱奇艺高昂的内容成本拖累了百度,但此番毛利润率回升却与爱奇艺无关。\n\n2019年Q1,爱奇艺内容成本53亿,占百度营收成本的35.7%,百度毛利润率为38.5%;2019年Q4,爱奇艺内容成本57亿,占百度营收成本的36.7%,百度毛利润率为46.3%。\n\n爱奇艺是推动百度营收增长的主要动力,压缩内容成本“副作用”显而易见,百度靠“内部挖潜”使毛利润率回到45%以上,难能可贵。\n2)控制费用率\n2019年Q1,毛利润跌破100亿至93亿,费用合计102亿,破天荒地出现9.4亿经营亏损。\n随后三个季度,百度在保持研发投入同时,着力压缩市场及行政费用。2019年Q1、Q4研发费用分别为41.7亿和47.6亿,市场及行政费用分别为60.5亿和39.4亿。Q4研发费用增加5.9亿,市场及行政费用费用减少21.1亿。\n\n将图中数据全换成百分数,看得更明白:毛利润率从2018年Q2的54%下降到2019年Q1的38%。同期,市场及行政、研发费率合计上涨9个百分点,结果经营亏损3.9%。\n2019年Q4,毛利润率回升到46%,费用率合计下降12个百分点,经营利润率16.1%。\n\n想当年赚钱容易,舒服日子过惯了。如今想压缩成本、控制费用就是“反人性”,有可能会“犯众怒”,遭遇“非暴利不合作”。比如新东方,纵观其历史,其市场费用、行政费用加起来动不动就占营收的40%、50%,而且刚性十足、怎么也压不下来。\n外不卡爱奇艺脖子,内不饿研发肚子,十几个点的经营利润率不算高,但得之不易。\n江湖地位\n百度很在意BAT身份,当新秀有赶超苗头时难免焦虑。\n既然资本市场看中增长,百度就着力保持“高速增长”,以免市值“掉队”。直到2019年Q1出现单季经营亏损,股价大幅下挫,百度才明白“只盯GMV、无视巨亏损的投资都去炒PDD了”,百度上市15年吸引的是“蓝筹爱好者”(注:过往四个季度,PDD经营亏损133亿)。\n当京东、美团、拼多多、网易、小米纷纷超越或接近,百度心态反而放松了。说白了就是“虱子多了不咬人”。\n从2019年下半年的业绩来看,百度已摆脱市值焦虑——增速高可喜、市值高可贺,但与赚到手的真金白银相比,那些都是浮云。\n不知从何时开始,BAT的提及频次也已大不如前,但百度“江湖地位”不应小觑。\n评价互联网公司,市值是最方便的指标,认识阿拉伯数字就行。但市值不是唯一,更不是最重要的指标,比如互联网服务收入、自有流量。\n中国互联网服务收入达到千亿的公司只有三家,这就是所谓的BAT。\n在可比的四个季度(2018Q4、2019Q1~Q3),百度营收1057亿、美团营收892亿、网易营收716亿、京东互联网服务收入598亿、拼多多营收250亿、小米互联网服务收入182亿……与百度有较大差距。\n石油巨头炫耀年产X亿桶原油、钢铁大王骄傲的是产量达到Y千万吨。互联网公司做的是流量生意,自有流量是王道。阿里不需要腾讯倒流、腾讯不会向百度买流量,这是BAT成为“三极”的根本原因。百度市值落后于AT,不是自有流量不够多,而是线上营销“天花板”低。好在线上营销收入占比已降至70%一线。\n按照收入、自有流量两个指标,百度仍是中国互联网“三极”之一。","news_type":1},"isVote":1,"tweetType":1,"viewCount":614,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":989660937,"gmtCreate":1582816415929,"gmtModify":1704347845009,"author":{"id":"3485556927658906","authorId":"3485556927658906","name":"MaxwellS","avatar":"https://static.tigerbbs.com/d3de42d663b394f014070e945584dba0","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3485556927658906","authorIdStr":"3485556927658906"},"themes":[],"htmlText":"<a 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P/S计算,高盛给予Apollo估值200亿美元。智能汽车方面,高盛预测2025年百度将销售24万辆汽车,其总收入为487亿元人民币计算,以DCF估值方式计算,给予197亿美元估值。</p><p>在线广告方面,疫情影响百度核心广告业务的最坏时刻已经过去。短期内,医疗、教育、互联网、零售、房地产、家居和汽车等垂直行业广告市场的强劲复苏。中长期来看,高盛认为,百度将通过在内容投资和为用户创造价值方面的持续努力,进一步实现流量变现。特别是在直播领域,通过整合YY良好的社区化运营模式,强化移动生态以信息和知识为核心的直播内容,提高用户的粘性与活力,从而提高用户的商业化价值。</p><p>受通胀预期及美债收益率上升影响,截至3月24日,恒生指数累计收跌3.35%。百度二次上市首日股价表现稳定,充分显示了科技互联网核心<font>资产</font>仍有良好的基本面支撑,市场短期波动不应改变<font>长期投资</font>的逻辑。</p>市场风格不断切换,抓住低吸潜伏的好机会,关注入场时机,点击开户 > ></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>高盛:首予百度港股买入评级 目标价373港元上涨空间达48%</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n高盛:首予百度港股买入评级 目标价373港元上涨空间达48%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-24 20:14 北京时间 <a href=https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2021-03-24/doc-ikknscsk0823482.shtml><strong>腾讯自选股</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题:高盛:首予百度港股买入评级 目标价373港元上涨空间达48% 来源:时刻头条紧随百度在港股成功二次上市,高盛3月24日发布的最新研报给与其“买入”评级,并将目标价由每股383美元上调至每股385美元,港股每股目标价373港元,这意味着相对于每股262港元的发行价,百度还将进一步上涨48%,目标总市值超过1300亿美元。报告称,百度拥有多个增长引擎,有三大理由值得买(行情300785)入。...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2021-03-24/doc-ikknscsk0823482.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c4a03a5ae5cfc1aad727ce9e6d2b27bb","relate_stocks":{"09888":"百度集团-SW"},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2021-03-24/doc-ikknscsk0823482.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2121465465","content_text":"原标题:高盛:首予百度港股买入评级 目标价373港元上涨空间达48% 来源:时刻头条紧随百度在港股成功二次上市,高盛3月24日发布的最新研报给与其“买入”评级,并将目标价由每股383美元上调至每股385美元,港股每股目标价373港元,这意味着相对于每股262港元的发行价,百度还将进一步上涨48%,目标总市值超过1300亿美元。报告称,百度拥有多个增长引擎,有三大理由值得买(行情300785)入。其一,受益于企业云业务普及率的提升,预计百度智能云营收2021年将同比增长61%;其二,基于Apollo开放平台和与智能汽车业务的增长前景,预计2029年百度将占有7%的市场份额;其三,全球经济复苏将使企业增加在品牌广告方面的支出,加之收购YY,将进一步整合百度流量推动广告收入增长。智能云方面,通过已验证的成功模式及标杆项目,高盛认为百度智能云正处于加速增长的拐点。在智能交通领域,截至2020年底,百度已经为20多个城市提供了智能交通解决方案,预计到2023年,合作城市将超过100个。2020年,百度核心业务的云服务收入同比增长44%。在差异化优势方面,百度智能云具有AI解决方案及交叉销售的优势。例如,百度Q4财报显示,超30万托管页客户采用百度营销云服务平台,海量的广告主页讲促进云服务的发展。高盛预计,其智能云营收2021年预计将同比增长61%。中投报告显示,中国智能驾驶市场预计将以136.2%的复合年增长率,从2019年的23亿元人民币增长至2025年的3990亿元人民币。通过过去二十多年通过多年投资于科研、AI芯片设计、开发者社区、专利及人才培养,百度正将AI落地为创新应用案例,高盛认为智能驾驶(智能汽车+Apollo开放平台)业务的爆发将是拉动百度股价上涨48%的另一个重要引擎。以2025年10倍 P/S计算,高盛给予Apollo估值200亿美元。智能汽车方面,高盛预测2025年百度将销售24万辆汽车,其总收入为487亿元人民币计算,以DCF估值方式计算,给予197亿美元估值。在线广告方面,疫情影响百度核心广告业务的最坏时刻已经过去。短期内,医疗、教育、互联网、零售、房地产、家居和汽车等垂直行业广告市场的强劲复苏。中长期来看,高盛认为,百度将通过在内容投资和为用户创造价值方面的持续努力,进一步实现流量变现。特别是在直播领域,通过整合YY良好的社区化运营模式,强化移动生态以信息和知识为核心的直播内容,提高用户的粘性与活力,从而提高用户的商业化价值。受通胀预期及美债收益率上升影响,截至3月24日,恒生指数累计收跌3.35%。百度二次上市首日股价表现稳定,充分显示了科技互联网核心资产仍有良好的基本面支撑,市场短期波动不应改变长期投资的逻辑。市场风格不断切换,抓住低吸潜伏的好机会,关注入场时机,点击开户 > >","news_type":1},"isVote":1,"tweetType":1,"viewCount":1610,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":300121279,"gmtCreate":1602083613591,"gmtModify":1703825808633,"author":{"id":"3485556927658906","authorId":"3485556927658906","name":"MaxwellS","avatar":"https://static.tigerbbs.com/d3de42d663b394f014070e945584dba0","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3485556927658906","authorIdStr":"3485556927658906"},"themes":[],"htmlText":"东施效颦","listText":"东施效颦","text":"东施效颦","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/300121279","repostId":"2073259813","repostType":2,"isVote":1,"tweetType":1,"viewCount":1549,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}