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zkuwoo
12-23 22:25
$蔚来(NIO)$
销量销量,重点是销量!傻瓜
zkuwoo
12-17
$哔哩哔哩(BILI)$
公司20价位回购,看好上30!
zkuwoo
12-11
$蔚来(NIO)$
这销量。。太拉夸了吧
zkuwoo
12-06
$哔哩哔哩(BILI)$
开始回购了,小破站牛逼
zkuwoo
11-28
$蔚来-SW(09866)$
好神奇,又回到了九月份,一切都没发生,一场梦,埋了多少人[笑哭]
zkuwoo
11-05
$蔚来(NIO)$
乐道有没有销量都没变化,难道乐道的竞对是蔚来?
zkuwoo
10-30
$蔚来-SW(09866)$
出海没希望了,加剧国内内卷啊
zkuwoo
09-27
$蔚来(NIO)$
目标20!
zkuwoo
09-19
$哔哩哔哩(BILI)$
三谋流水数据非常好呀,iOS冲前三了
zkuwoo
09-05
苦尽甘来
蔚来Q2营收174.5亿元,同比增长98.9%,给出强劲交付指引
zkuwoo
08-28
$农夫山泉(09633)$
目标价:15
zkuwoo
06-12
$哔哩哔哩(BILI)$
三国明天发,期待!能不能上二十就看它了
zkuwoo
06-04
【投票贴】
$蔚来-SW(09866)$
😌
zkuwoo
05-29
$Faraday Future(FFIE)$
3.6清仓了,去年买了之后跌了99%,后面涨了一百倍回本还小赚,现在看来很明智,美股不是A股,这已经是奇迹,不会再有第二次
zkuwoo
05-28
$蔚来-SW(09866)$
继续加仓,销量的飞轮起来了
zkuwoo
05-20
$Faraday Future(FFIE)$
赌场不到一小时又要开门啦
zkuwoo
05-17
$哔哩哔哩(BILI)$
打爆空头!业绩好,游戏有亮点!
zkuwoo
05-17
蔚来黑子真多啊,各种角度,未来有换电,有能源这条主线,他人能不多嘛?没脑子
四大新势力品牌人效对比:极氪直逼理想 蔚来最低
zkuwoo
05-17
什么②b标题啊,小米首发就卖这个价有媒体用这种阴间滤镜标题吗?打着质疑名义摸黑
新车21.99万,李斌急了?
zkuwoo
05-16
$茶百道(02555)$ 无量下跌,没啥核心竞争力,本质就是品牌和加盟商管理,但胖猫事件反应了这俩都做的很烂,一个靠流量生存的公司却因为内部草台班子导致被流量反噬,即使没有这个事件,自身壁垒也很低
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class=\"title\">\n蔚来Q2营收174.5亿元,同比增长98.9%,给出强劲交付指引\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2024-09-05 17:31</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>9月5日,蔚来发布 2024 年二季度财报,营收和交付量双创新高:</p><p>二季度营收 174.5 亿元,同比增长 98.9%,环比增长 76.1%。</p><p>二季度调整后净亏损 45.35 亿元,上年同期净亏损 54.46 亿元。</p><p style=\"text-align: justify;\">二季度交付量 5.74 万台,同比增长 143.9%,环比增长 90.9%;整车毛利率 12.2%,同比提升 6 个百分点,环比提升 3 个百分点;研发支出 32.2 亿元,现金储备 416 亿元,亏损同比大幅收窄 16.7%。</p><p style=\"text-align: justify;\">蔚来同时给出史上最强单季交付和营收指引:</p><p style=\"text-align: justify;\">三季度交付指引为 6.1 万台至 6.3 万台;三季度营收指引为 191.1 亿元至 196.7 亿元,两项指引均创历史新高。</p><p>蔚来盘前股价直线拉升,截至发稿涨幅超5%。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e66ca0c27514ab75d42fcc6f383dc0cc\" title=\"\" tg-width=\"450\" tg-height=\"130\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e4562ce23dc6d3d1bc2c28bb107ff05e\" tg-width=\"905\" tg-height=\"15954\"/></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1f36b37eb8e9efe8641c7be55a7da26d","relate_stocks":{"NIO":"蔚来"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149491014","content_text":"9月5日,蔚来发布 2024 年二季度财报,营收和交付量双创新高:二季度营收 174.5 亿元,同比增长 98.9%,环比增长 76.1%。二季度调整后净亏损 45.35 亿元,上年同期净亏损 54.46 亿元。二季度交付量 5.74 万台,同比增长 143.9%,环比增长 90.9%;整车毛利率 12.2%,同比提升 6 个百分点,环比提升 3 个百分点;研发支出 32.2 亿元,现金储备 416 亿元,亏损同比大幅收窄 16.7%。蔚来同时给出史上最强单季交付和营收指引:三季度交付指引为 6.1 万台至 6.3 万台;三季度营收指引为 191.1 亿元至 196.7 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打爆空头!业绩好,游戏有亮点!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/306881859141816","isVote":1,"tweetType":1,"viewCount":5391,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3580106986186914","authorId":"3580106986186914","name":"Enndm_","avatar":"https://static.tigerbbs.com/2918527ef8b7e0bfccea56c4ae9f0d7f","crmLevel":2,"crmLevelSwitch":0,"idStr":"3580106986186914","authorIdStr":"3580106986186914"},"content":"你说完这话过了一天游戏就被韩国队暴打,直接连跌三天哈哈","text":"你说完这话过了一天游戏就被韩国队暴打,直接连跌三天哈哈","html":"你说完这话过了一天游戏就被韩国队暴打,直接连跌三天哈哈"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":306792637477064,"gmtCreate":1715935117323,"gmtModify":1715935489348,"author":{"id":"3469508720988911","authorId":"3469508720988911","name":"zkuwoo","avatar":"https://static.tigerbbs.com/e491f9d312b3aeb60a4bf9f6d973f6db","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3469508720988911","authorIdStr":"3469508720988911"},"themes":[],"htmlText":"蔚来黑子真多啊,各种角度,未来有换电,有能源这条主线,他人能不多嘛?没脑子","listText":"蔚来黑子真多啊,各种角度,未来有换电,有能源这条主线,他人能不多嘛?没脑子","text":"蔚来黑子真多啊,各种角度,未来有换电,有能源这条主线,他人能不多嘛?没脑子","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/306792637477064","repostId":"2436951409","repostType":2,"repost":{"id":"2436951409","kind":"news","pubTimestamp":1715916991,"share":"https://www.laohu8.com/m/news/2436951409?lang=&edition=full","pubTime":"2024-05-17 11:36","market":"us","language":"zh","title":"四大新势力品牌人效对比:极氪直逼理想 蔚来最低","url":"https://stock-news.laohu8.com/highlight/detail?id=2436951409","media":"网易新闻","summary":"有媒体统计了理想、极氪、蔚来和小鹏四大新势力品牌的人效数据,结果显示,理想高居第一,蔚来则排在末尾。而在员工人数上,蔚来最多,理想与之相差不大,小鹏是最少的。简单计算人均营收可知,理想实现了最高的人效,但极氪作为后起之秀也做到了直逼理想的成绩,蔚来的人效则一言难尽,小鹏表现平平。同期,蔚来、小鹏、极氪员工的同比增幅分别是23%、17%、28%。","content":"<html><body><article><p>【智车派新闻】近日,理想裁员的消息在汽车圈传得沸沸扬扬。但不可否认的是,不管是交付数据还是盈利情况,理想都是新势力中的榜样,甚至说“表现最好”也不为过。有媒体统计了理想、<a href=\"https://laohu8.com/S/ZK\">极氪</a>、<a href=\"https://laohu8.com/S/NIO\">蔚来</a>和小鹏四大新势力品牌的人效数据,结果显示,理想高居第一,<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>则排在末尾。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20240517113632084v152lq36fq6aab0\"/><p><a href=\"https://laohu8.com/S/LI\">理想汽车</a></p><p>如图,从营收情况来看,从高到低依次是理想、蔚来、极氪和小鹏,理想甚至达到了小鹏的四倍,也是另外两家的两倍还多。而在员工人数上,蔚来最多,理想与之相差不大,小鹏是最少的。简单计算人均营收可知,理想实现了最高的人效,但极氪作为后起之秀也做到了直逼理想的成绩,蔚来的人效则一言难尽,小鹏表现平平。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20240517113633315v152p3s81z7vo3e\"/><p>数据显示,2023年,理想共交付37.6万台车,<span>净利润</span>超过118亿元,成为<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>、<a href=\"https://laohu8.com/S/002594\">比亚迪</a>之后第三家盈利的新能源车企。媒体分析称,良好的财务表现是理想汽车扩张的底气,全公司的人员此前是按照80万台的销量预期进行配置的。因此,理想也成为扩张最快的新势力。和2022年相比,理想汽车员工人数同比增长了63%。同期,蔚来、小鹏、极氪员工的同比增幅分别是23%、17%、28%。</p><p>然而,在企业经营状况不及预期之时,一般迎来的是简单有效的人员优化。去年11月,蔚来CEO李斌在内部信中指出,公司将减少10%左右的岗位。理想这边,据报道,其正在进行新一轮的人员优化,整体优化比例超过18%。按照2023年财报中的3.16万人计算,这轮优化涉及超过5600人。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>四大新势力品牌人效对比:极氪直逼理想 蔚来最低</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202405171136368772cdf8&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NIO":"蔚来","BK4588":"碎股","BK4526":"热门中概股","BK4574":"无人驾驶","ZK":"极氪","BK4505":"高瓴资本持仓","BK4581":"高盛持仓","BK4504":"桥水持仓","LI":"理想汽车","XPEV":"小鹏汽车","NIO.SI":"蔚来","BK4099":"汽车制造商","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0052750758.USD":"富兰克林中国基金A Acc","BK4548":"巴美列捷福持仓","09866":"蔚来-SW","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4532":"文艺复兴科技持仓","BK4531":"中概回港概念","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","BK4555":"新能源车","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4509":"腾讯概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202405171136368772cdf8&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2436951409","content_text":"【智车派新闻】近日,理想裁员的消息在汽车圈传得沸沸扬扬。但不可否认的是,不管是交付数据还是盈利情况,理想都是新势力中的榜样,甚至说“表现最好”也不为过。有媒体统计了理想、极氪、蔚来和小鹏四大新势力品牌的人效数据,结果显示,理想高居第一,蔚来则排在末尾。理想汽车如图,从营收情况来看,从高到低依次是理想、蔚来、极氪和小鹏,理想甚至达到了小鹏的四倍,也是另外两家的两倍还多。而在员工人数上,蔚来最多,理想与之相差不大,小鹏是最少的。简单计算人均营收可知,理想实现了最高的人效,但极氪作为后起之秀也做到了直逼理想的成绩,蔚来的人效则一言难尽,小鹏表现平平。数据显示,2023年,理想共交付37.6万台车,净利润超过118亿元,成为特斯拉、比亚迪之后第三家盈利的新能源车企。媒体分析称,良好的财务表现是理想汽车扩张的底气,全公司的人员此前是按照80万台的销量预期进行配置的。因此,理想也成为扩张最快的新势力。和2022年相比,理想汽车员工人数同比增长了63%。同期,蔚来、小鹏、极氪员工的同比增幅分别是23%、17%、28%。然而,在企业经营状况不及预期之时,一般迎来的是简单有效的人员优化。去年11月,蔚来CEO李斌在内部信中指出,公司将减少10%左右的岗位。理想这边,据报道,其正在进行新一轮的人员优化,整体优化比例超过18%。按照2023年财报中的3.16万人计算,这轮优化涉及超过5600人。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1250,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":306791585546328,"gmtCreate":1715934965809,"gmtModify":1715935486447,"author":{"id":"3469508720988911","authorId":"3469508720988911","name":"zkuwoo","avatar":"https://static.tigerbbs.com/e491f9d312b3aeb60a4bf9f6d973f6db","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3469508720988911","authorIdStr":"3469508720988911"},"themes":[],"htmlText":"什么②b标题啊,小米首发就卖这个价有媒体用这种阴间滤镜标题吗?打着质疑名义摸黑","listText":"什么②b标题啊,小米首发就卖这个价有媒体用这种阴间滤镜标题吗?打着质疑名义摸黑","text":"什么②b标题啊,小米首发就卖这个价有媒体用这种阴间滤镜标题吗?打着质疑名义摸黑","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/306791585546328","repostId":"2436765961","repostType":2,"repost":{"id":"2436765961","kind":"news","pubTimestamp":1715930220,"share":"https://www.laohu8.com/m/news/2436765961?lang=&edition=full","pubTime":"2024-05-17 15:17","market":"hk","language":"zh","title":"新车21.99万,李斌急了?","url":"https://stock-news.laohu8.com/highlight/detail?id=2436765961","media":"澎湃新闻","summary":"堆料十足,诚意满满,21.99万元预售价的新品乐道L60,多少有些超出意料,此次定价比原先市场传闻的25万元起售价,足足少了3万多元。显然,20多万元价格区间的市场竞争,已经到了让李斌不得不出手的时刻。3月27日晚间,蔚来汽车下调了2024年一季度交付展望。2023年,蔚来总营收为556.2亿元,同比增长12.9%,创历史新高。","content":"<div>\n<p>原创 朱晓宇 豹变“核心提示”雷军,把“蔚来”价格打下来了。不过乐道能担起重任吗?作者 | 朱晓宇编辑 | 邢昀这一次,李斌真的急了。堆料十足,诚意满满,21.99万元预售价的新品乐道L60,多少有些超出意料,此次定价比原先市场传闻的25万元起售价,足足少了3万多元。为了卖车,李斌几乎是贴着中高端市场的最低价格来定价,而且使出了“共享蔚来1000+换电站”的大招。从发布会的主题定位“乐道铁成”,...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202405171517388b119b01&s=b\">Web Link</a>\n\n</div>\n","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" 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邢昀这一次,李斌真的急了。堆料十足,诚意满满,21.99万元预售价的新品乐道L60,多少有些超出意料,此次定价比原先市场传闻的25万元起售价,足足少了3万多元。为了卖车,李斌几乎是贴着中高端市场的最低价格来定价,而且使出了“共享蔚来1000+换电站”的大招。从发布会的主题定位“乐道铁成”,...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202405171517388b119b01&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","BK1119":"汽车制造商","BK1193":"电脑硬件、储存设备及电脑周边","XIACY":"小米集团ADR","BK1523":"武汉本地概念股","BK1521":"挪威政府全球养老基金持仓","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","09866":"蔚来-SW","BK1502":"双十一","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","BK1575":"同股不同权","BK1607":"新IT概念","BK1589":"北水核心资产","01810":"小米集团-W","NIO":"蔚来","BK1588":"回港中概股","BK1506":"5G概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202405171517388b119b01&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2436765961","content_text":"原创 朱晓宇 豹变“核心提示”雷军,把“蔚来”价格打下来了。不过乐道能担起重任吗?作者 | 朱晓宇编辑 | 邢昀这一次,李斌真的急了。堆料十足,诚意满满,21.99万元预售价的新品乐道L60,多少有些超出意料,此次定价比原先市场传闻的25万元起售价,足足少了3万多元。为了卖车,李斌几乎是贴着中高端市场的最低价格来定价,而且使出了“共享蔚来1000+换电站”的大招。从发布会的主题定位“乐道铁成”,以及李斌的态度来看,此次李斌势必要靠更低价格的乐道打开销量市场,让蔚来汽车的市场占有率再上一个台阶。值得注意的是,发布会现场,乐道汽车品牌总裁艾铁成作为主讲人宣布,乐道新品要等到9月份才开始交付,4个月的等待流程,算是刷新了车圈中交付时间纪录。这也从侧面说明,或许李斌真的等不及了。21.99万,“蔚来”价格打下来了5月15日,李斌带着诚意满满的新品“乐道L60”,杀入竞争最激烈的20万至30万元的市场。为了强调“诚意”,李斌不仅在汽车上堆料,发布会现场的水用的“橙意满满”,甚至李斌的妻子王奕芝也是身穿橙色长裙出席。作为级别最高的老板,以及蔚来最有流量的网红,李斌不仅上台做了开场致辞刷脸引流,还着重介绍了蔚来汽车换电站的最新成果。之后便向大众介绍了艾铁成,而艾铁成作为主讲人,全程介绍乐道首款车型L60的详细情况。定位家庭用车市场,是乐道的使命。在发布会中,无论是内部空间还是安全系数,乐道全面对标特斯拉Model Y,价格却比特斯拉Model Y便宜3万元。这也比刚发布没多久、主打家庭大五座的理想L6起售价便宜了2.99万元。如果再叠加目前预订金2000抵扣6000的政策,乐道L60起售价与小米SU7价格齐平。这也让人不禁想起,在小米SU7发布会现场,雷军公布最后价格时,李斌一瞬间的苦涩表情,大概从那时候起,乐道L60就重新勾勒了价格坐标。全程对标特斯拉Model Y的乐道L60,在智能驾驶方面采用了与特斯拉相同的纯视觉方案,全车配备7个800MP高清摄像头和4个星光360度摄像头,也能达到类似水平的智驾效果,同时降低乐道的造价成本。在智能座舱方面,乐道L60采用与蔚来ET9类似的横向中控屏造型,内置高通骁龙8295芯片。动力方面,乐道L60采用了900V高压电气架构,是蔚来下一代NT3.0车型关键技术,最长续航1000公里。此次发布会中,乐道强调L60的电耗水平超越了特斯拉,有意思的是小米SU7发布会上雷军曾称,“特斯拉能耗全球第一,遥遥领先,除了特斯拉,小米是国内最领先的公司”。回顾此次发布会,乐道L60的有些产品功能,甚至还超越了蔚来的一些主力车型,被蔚来汽车的老用户大呼“反向对老车主割韭菜”。最为关键的是,乐道L60不仅可以实现快速充电,还可以完成3分钟极速换电。据官方发布,购买乐道L60的车主,可以直接使用的第三代换电站已经超过一千座,自有充电桩2.5万根。而乐道L60全系配备换电服务,直接享受与蔚来主力车型同等的换电权益,引发了老车主的质疑。一直以来,以高端服务闻名的蔚来,与其他车型最能体现差异化的表现就是换电。而蔚来汽车能在高端定价中站住脚,其中有相当一部分是靠换电权益所带来的。乐道似乎已经提前意识到老用户的不满,在发布会上给了老用户足够多的权益,比如蔚来品牌用户购买乐道L60,提车后获赠3万积分,ES8创始版用户,提车后获赠5万积分。乐道能不能铁成,需要时间来揭晓答案,但从二级市场的反馈来看,蔚来汽车的第二品牌乐道发布后,美股蔚来汽车收盘跌了7.94%,港股蔚来汽车也微跌,市场的反馈似乎并不积极。迷信“铁成”,李斌的卖车焦虑一番诚意背后,是李斌对乐道汽车能否打开市场的销量焦虑。显然,20多万元价格区间的市场竞争,已经到了让李斌不得不出手的时刻。发布会上,艾铁成毫不避讳地表示自己没有造车经验,而李斌认为艾铁成能力突出,蔚来汽车背后有11000多名会造车的同学辅助做成这款车,艾铁成的任务就是要做对这件事。李斌对艾铁成的看好,除了与其能力息息相关,可能也对“艾铁成”这个名字情有独钟。在发布会中,李斌多次强调“这个名字特别好,铁成,一定成”,并认为“艾铁成”这个名字对于乐道品牌来说,具有非常好的寓意。即便是公开场合的玩笑话,这背后也透露出李斌对乐道的期望,以及对蔚来汽车整体销量难以攀升的焦虑。3月27日晚间,蔚来汽车下调了2024年一季度交付展望。公告显示,根据最近的业务进展,蔚来预期2024年第一季度交付约3万辆汽车。在此之前,蔚来的交付展望为3.1万辆至3.3万辆。今年前四个月,蔚来分别交付10055辆、8132辆、11866辆以及15620辆,虽然销量环比有所提升,但跟同一赛道的理想比,差距已然明显。在3月遇到Mega销量滑铁卢的最低潮期,理想的交付量依然达到了28984辆。在市场触及增量天花板的过程中,竞争对手也越来越卷,小米SU7占据流量优势,问界新M7入门版、极氪007等进行了价格下调。如此环境下,蔚来也如逆水行舟,不进则退。在3月5日的蔚来业绩会上,蔚来CEO李斌表示,有信心重回月交付2万辆的水平。为了进一步卖车,在3月14日蔚来长寿命电池战略沟通会上,官方发布了全新BaaS电池租用服务方案。消费者购买蔚来标准续航电池包且采用BaaS方式,车价立减7万元,被视为蔚来汽车应对价格战的举措。然而这种直接降价的方式,引起了老用户们的强烈不满,蔚来急需推出一个全新的品牌,来实现销量的提升。官宣的交付日期,乐道的车主需要提前4个月预定,也就是等到9月份才能提车,背后也透露出蔚来需要提前锁定潜在用户的焦虑。业内人士向《豹变》分析,也正因为时间长度问题,期间如果竞争对手抛出一些优惠政策,对于急于提车的用户来说更容易放弃乐道L60。“乐道的作用在于,吸引那些想买蔚来但因价格问题而退步的用户,作为子品牌,乐道没有像小米那样的自带流量,更没有像赛力斯那样自带光环,它在很多人眼里就是阉割版的蔚来,想卖爆并不容易,这点可以从蔚来没发布预订量也能窥探出来。”据了解,蔚来汽车改造的是ET5的部分生产线,并非为乐道专门设立了新的生产线。从成本的角度来看,ET5本身销量在蔚来体系里并不算佳,乐道占用其部分产能对于蔚来工厂来说,使得这部分生产线的设备变得更加高效。不过从信心的角度来看,一个全新的子品牌并没有独立的工厂和全新的生产线,也透露出蔚来高层对乐道品牌的观望。乐道的战争刚刚开始过去一年蔚来汽车的亏损加大,每卖出去一辆车相当于要亏近13万。这五年蔚来累计亏损了630亿元,2023年末从中东土豪融来的近160亿,也只是缓解了燃眉之急,自身造血能力充足才是关键,因此后续卖车成了李斌的首要任务。2023年,蔚来总营收为556.2亿元,同比增长12.9%,创历史新高。全年净亏损207.2亿元,也创下历年之最。对于业绩亏损,李斌在3月回应称,蔚来的钱花在了三个方面:一是研发投入;二是基础设施建设方面;三是创新业务,包括海外业务。持续的研发投入,以及换电设施等方面的投入,严重拖累了蔚来的资金流。直至今年,蔚来都没有实现通过销量的增长,来缓解营收连续亏损的尴尬。尤其是换电这样的基础设施建设,按照计划,今年,蔚来还将继续新建1000座换电站。但是巨大的投入支出下,蔚来品牌相对较小的保有量,很难摊薄成本,这制约了换电站的盈利能力。虽然蔚来开启了换电联盟,目前有吉利、长安、广汽等6家加入,不过优先提高自己品牌的用户量对于蔚来的发展意义更大。在现有的竞争格局中,新能源车企亏损是普遍现象,就连一骑绝尘的理想汽车,今年在遇到Mega滑铁卢之后,新发布的理想L6(乐道L60的竞品)上市12天,虽然累计订单突破2万台,但并没有达到预期。据21报道,理想也于近期开启一轮人员调整,优化率达到18%。与此同时,乐道L6同价位的竞品,包括理想L6、Model Y、问界M7、小鹏G9、比亚迪唐等,在20万至30万的价格区间打得火热。以唐荣耀版为例,其价格已经降到20万元以下;4月末,特斯拉又推出了“0首付超低息”。新一届营销王小米SU7,在同等价位区间圈出了将近10万台大定辆(官方说法是24小时内的大定数量是8.8万)。尽管如此,蔚来进军主流汽车消费市场的目标极为坚定。早在2020年,李斌在财报会议上就表示:“进入大众市场是蔚来的长期战略”,定价更低的乐道,更容易打动对价格敏感的用户受众。今年开年,李斌罕见地搞了一场直播。在直播中,李斌为自己曾经的“油车梗”频频致歉。此后,李斌频繁更新自己的社交平台,实时与用户分享自己的所见所闻及感受,拉近了与用户之间的距离。或许对于李斌来说,走进用户,也是进入大众市场的长期策略之一。只是这场长期策略需要一套组合拳,李斌只走了两步,未来的结果还需要时间来考验。你觉得乐道L60有吸引力吗?原标题:《新车21.99万,李斌急了》阅读原文","news_type":1},"isVote":1,"tweetType":1,"viewCount":533,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":306361171935520,"gmtCreate":1715829887070,"gmtModify":1715829889633,"author":{"id":"3469508720988911","authorId":"3469508720988911","name":"zkuwoo","avatar":"https://static.tigerbbs.com/e491f9d312b3aeb60a4bf9f6d973f6db","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3469508720988911","authorIdStr":"3469508720988911"},"themes":[],"htmlText":"$茶百道(02555)$ 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出海没希望了,加剧国内内卷啊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/365610534568240","isVote":1,"tweetType":1,"viewCount":575,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":346118229057752,"gmtCreate":1725531503211,"gmtModify":1725531505143,"author":{"id":"3469508720988911","authorId":"3469508720988911","name":"zkuwoo","avatar":"https://static.tigerbbs.com/e491f9d312b3aeb60a4bf9f6d973f6db","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3469508720988911","idStr":"3469508720988911"},"themes":[],"htmlText":"苦尽甘来","listText":"苦尽甘来","text":"苦尽甘来","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/346118229057752","repostId":"1149491014","repostType":2,"repost":{"id":"1149491014","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据,旨在帮助投资者理解世界,做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1725528700,"share":"https://www.laohu8.com/m/news/1149491014?lang=&edition=full","pubTime":"2024-09-05 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class=\"title\">\n蔚来Q2营收174.5亿元,同比增长98.9%,给出强劲交付指引\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2024-09-05 17:31</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>9月5日,蔚来发布 2024 年二季度财报,营收和交付量双创新高:</p><p>二季度营收 174.5 亿元,同比增长 98.9%,环比增长 76.1%。</p><p>二季度调整后净亏损 45.35 亿元,上年同期净亏损 54.46 亿元。</p><p style=\"text-align: justify;\">二季度交付量 5.74 万台,同比增长 143.9%,环比增长 90.9%;整车毛利率 12.2%,同比提升 6 个百分点,环比提升 3 个百分点;研发支出 32.2 亿元,现金储备 416 亿元,亏损同比大幅收窄 16.7%。</p><p style=\"text-align: justify;\">蔚来同时给出史上最强单季交付和营收指引:</p><p style=\"text-align: justify;\">三季度交付指引为 6.1 万台至 6.3 万台;三季度营收指引为 191.1 亿元至 196.7 亿元,两项指引均创历史新高。</p><p>蔚来盘前股价直线拉升,截至发稿涨幅超5%。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e66ca0c27514ab75d42fcc6f383dc0cc\" title=\"\" tg-width=\"450\" tg-height=\"130\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e4562ce23dc6d3d1bc2c28bb107ff05e\" tg-width=\"905\" tg-height=\"15954\"/></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1f36b37eb8e9efe8641c7be55a7da26d","relate_stocks":{"NIO":"蔚来"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149491014","content_text":"9月5日,蔚来发布 2024 年二季度财报,营收和交付量双创新高:二季度营收 174.5 亿元,同比增长 98.9%,环比增长 76.1%。二季度调整后净亏损 45.35 亿元,上年同期净亏损 54.46 亿元。二季度交付量 5.74 万台,同比增长 143.9%,环比增长 90.9%;整车毛利率 12.2%,同比提升 6 个百分点,环比提升 3 个百分点;研发支出 32.2 亿元,现金储备 416 亿元,亏损同比大幅收窄 16.7%。蔚来同时给出史上最强单季交付和营收指引:三季度交付指引为 6.1 万台至 6.3 万台;三季度营收指引为 191.1 亿元至 196.7 亿元,两项指引均创历史新高。蔚来盘前股价直线拉升,截至发稿涨幅超5%。","news_type":1},"isVote":1,"tweetType":1,"viewCount":461,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":310690774818824,"gmtCreate":1716879871825,"gmtModify":1716879873686,"author":{"id":"3469508720988911","authorId":"3469508720988911","name":"zkuwoo","avatar":"https://static.tigerbbs.com/e491f9d312b3aeb60a4bf9f6d973f6db","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3469508720988911","idStr":"3469508720988911"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/09866\">$蔚来-SW(09866)$ </a>继续加仓,销量的飞轮起来了","listText":"<a href=\"https://laohu8.com/S/09866\">$蔚来-SW(09866)$ </a>继续加仓,销量的飞轮起来了","text":"$蔚来-SW(09866)$ 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