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光速能源
2018-05-30
$诺亚财富(NOAH)$被香港证监会处罚的那个诺亚是同一个吗?
光速能源
2020-01-16
$蔚来(NIO)$
停牌了,啥情况,难道要发公告辟谣
光速能源
2020-08-31
2020/08/31 交易笔记 by 光速能源
2020/08/31 成本 现价 浮动收益 特斯拉(TSLA) 428.19 2,216.99 417.75% 这他妈人生巅峰啊!
2020/08/31 交易笔记 by 光速能源
光速能源
2019-08-06
$诺亚财富(NOAH)$
差不多恐慌性杀跌了吧
光速能源
2020-02-29
$联合保健产品(AHPI)$
国家安全,停牌3个月
光速能源
2020-02-20
$阿里巴巴(BABA)$
这么好的大市都不涨,也难得啊
光速能源
2018-11-21
$诺亚财富(NOAH)$涨涨涨
光速能源
2017-11-22
$迅雷(XNET)$ 迅雷的堕落之路,如此作死还让人如何爱你?2017-11-22 Win10之家后台满速上传太夸张 迅雷U享版你要干什么估计要出事啊
光速能源
2020-02-06
出这样的文章明显有点虚啊!
瑞幸这一波反击浑水,有不少做法值得称道
光速能源
2020-07-14
$特斯拉(TSLA)$
牛大
光速能源
2018-06-05
$美光科技(MU)$真是对中国政府的讽刺啊,反垄断调查出来反而涨,看来中国的半导体确实不行。
光速能源
2020-04-02
$瑞幸咖啡(LK)$
牛大
光速能源
2017-10-29
$AI Powered Equity ETF(AIEQ)$ 这个IBM的watson是个什么鬼,很多领域都能碰到。法律文件阅读、电能数据分析,现在还能选股票!
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16:30","market":"us","language":"zh","title":"瑞幸这一波反击浑水,有不少做法值得称道","url":"https://stock-news.laohu8.com/highlight/detail?id=2009517342","media":"湘财经加","summary":"2月3日,瑞幸咖啡发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。被美国做空机构突袭,已经是明星中概股的标配。在此之前,新东方、唯品会、","content":"<html><body><article><p>2月3日,<a href=\"https://laohu8.com/S/LK\">瑞幸咖啡</a>发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。</p><p>被美国做空机构突袭,已经是明星中概股的标配。在此之前,<a href=\"https://laohu8.com/S/EDU\">新东方</a>、<a href=\"https://laohu8.com/S/VIPS\">唯品会</a>、<a href=\"https://laohu8.com/S/JD\">京东</a>、360、<a href=\"https://laohu8.com/S/MOMO\">陌陌</a>、<a href=\"https://laohu8.com/S/PDD\">拼多多</a>等明星中概念股,都有过类似的遭遇。现在看来,真正健康的企业经此一役,似乎都毫发无损。这也印证了那句老话,打败你的从来不是外人,打不败你的会使你更强大。</p><p>当然,这一次瑞幸咖啡反击中的很多做法,有不少地方都值得称道。这对于其他将在境外上市的中国公司有着积极的标本意义。</p><p><strong>一、不慌不忙不打乱仗</strong></p><p>大部分公司遇到这样的事情,一般自己先乱了。</p><p>这种乱,首先表现在对外回应上,公司上下各个岗位都在反击。创始人一种说法,公关总监一种说法,一般都是廖廖数语,只有态度和情绪。公众只当是一个笑话,再次传播。</p><p>出现这样的局面,当然不能怪公众没有判断。人们都有先入为主的心理,像浑水研究发布的虽然是匿名作者提供的报告,但报告的包装、手法、用语都相当专业。我们先来看几句报告的原文:</p><p>“我们动员了92名全职和1418名兼职人员在现场进行监控,成功记录了981个店铺日客流量,覆盖了620家店铺100%的营业时间。”</p><p>“我们统计了每家店的客流量,并记录了从开门到关门的视频,平均每天11.5小时。当我们再次检查人流量和记录的视频时,如果视频监控丢失了超过10分钟的片段,我们就会丢弃一整天的数据。我们的成功率只有54%,因此所有成功的数据都是100%的完整。”</p><p>虽然事后证明,匿名作者提供给浑水研究的的报告,就是花了200元一天,请了不少兼职人员在店面看一看,数一数。数到一杯算一杯,一人多杯算一杯,一个袋子算一杯。有些兼职人员都不在岗,合理想象一下数据。不管调查方法还是调查模型都存在明显问题。</p><p>外界并不清楚这些内幕。这个时候的反击,如果只有情绪和不满,只有一句信息不实,是无法说服公众、媒体和投资人的。就像狗咬人,不能咬回去。那就成了狗咬狗,只会让公众看笑话。到那个时候,大家就都忘记浑水研究到底在质疑什么,各种各样的观点和情绪铺点盖地,又将引发第二轮、第三轮舆情。</p><p><strong>二、有理有据全面回应</strong></p><p>还有一些公司的管理层和董事会,可能连回应都不会发。</p><p>他们认为公司没问题,清者自清、浊者自浊,认为发声明会让事情更复杂,希望通过时间慢慢消化,希望公众慢慢淡忘。</p><p>这只是理想主义的想法。作为一家知名公司,公众和媒体既好奇又关切,一问三不知,无可奉告,只会火上浇油,甚至会引会部分媒体盲目跟风。这个时候的媒体,已经预先设置了立场,公众能够看到的公司形象,只有闪铄其词,答非所问,避虚就实。</p><p>一切都会向着最坏的方向发展。</p><p>这就是我想重点分析的,瑞幸咖啡声明中的学问。浑水研究的报告,主要问题还是调查方法不科学,分析结论预设立场。瑞幸咖啡针对不实指控一条一条回应。你质疑什么,我解答什么,见招折招,没有套话。</p><p>报告中质疑,2019年第三季度和第四季度店均日销售商品数被虚增。</p><p>瑞幸回应称,订单都是通过线上完成,并且自动记录在公司系统中,所有订单付款是通过第三方支付商完成。瑞幸咖啡的意思是说,每一个订单数据都是自动生成的,同时还生成了第三方的支付数据。就算你可以更改订单数据,改不了支付数据,这两个数据互相验证,完全可以确保订单的真实性。</p><p>报告中还质疑,2019年第三季度其他产品净收入被夸大。</p><p>瑞幸在回应中称,主要是该报告作者在计算来自其他产品净收入时参考了增值税,这明显存在对公司非现制产品适用增值税税率的误解,进而基于这一错误和毫无根据的假设而提出了不实指控。意思也非常简单,你用一个错误的方法,得出一个结论,然后根据这个结论,进行质疑。</p><p>看过这么多公司声明,这也是迄今为止最扎实、最强硬、最有底气的声明之一。</p><p><strong>三、步步推进强硬回击</strong></p><p>瑞幸咖啡的强硬还体现在其他细节中。</p><p>以前,很多公司的声明,都会加上一句“公司将保留追究法律责任的权利”。这句话的意思是说,暂时因为某些原因没有追究责任,但不排除以后可以提起诉讼追究责任的权利。这句话并不属于法律专业术语,也没有什么实质意义。</p><p>瑞幸咖啡在声明中明确说了,将采取措施追索这些恶意指控,以保护股东们的利益。也就是说,瑞幸咖啡不会只会一个声明了事,将会采取相关行动,追究恶意指控。</p><p>这在资本市场是有先例的。8年前,有做空机构得到匿名作者报告,以自己的名义发表,结果被香港证监会认定为“reckless”,罚没做空所得,负责人也被禁入香港市场五年。</p><p>一切显然还未结束,做空事件发生后,多家机构也纷纷表态。</p><p>“我们认为匿名沽空报告,主要基于不具代表性的草根调研和主观推断,亦缺乏有效证据。”2月4日,<a href=\"https://laohu8.com/S/03908\">中金公司</a>披露研报分析,浑水研究报告中,单店平均观察时间约1.6天,单店平均小票数量仅11.7张,将观察不足2天的数据及少量小票信息递推至整个季度,样本数量有限缺乏合理性,另外报告对单店运营数据虚增的指控缺乏有效证据。</p><p>香橼资本创始人Andrew Left表态更为直接,如果瑞幸咖啡能克服全球公共卫生事件所带来的负面影响,该公司股价或将翻番至60美元。</p><p>2月4日晚间美股开盘,瑞幸咖啡在盘初即发力上行,盘中一度涨逾17%,截至收盘报36.24美元,大涨15.60%。</p><p>浑水研究做空中概股也不是首次失手。2012年做空新东方,新东方在短暂下跌后由于正面回应而回归正常。在和安踏来来回回长达5次的拉锯战中,安踏股价也不跌反涨。</p><p>是的,做空机制与做多机制一样,对完善的资本市场十分重要。不过,首先要确保引用数据准确,分析方法科学。只顾浑水摸鱼,鱼没摸到还会一身腥。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>瑞幸这一波反击浑水,有不少做法值得称道</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n瑞幸这一波反击浑水,有不少做法值得称道\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-02-06 16:30 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020020621491779a69389&s=b><strong>湘财经加</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2月3日,瑞幸咖啡发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。被美国做空机构突袭,已经是明星中概股的标配。在此之前,新东方、唯品会、京东、360、陌陌、拼多多等明星中概念股,都有过类似的遭遇。现在看来,真正健康的企业经此一役,似乎都毫发无损。这也印证了那句老话,打败你的从来不是外人,打不败你的会使你更强大。当然,这一次瑞幸咖啡反击...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020020621491779a69389&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d12f820102df1859c1d25e4011ee104","relate_stocks":{},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020020621491779a69389&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2009517342","content_text":"2月3日,瑞幸咖啡发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。被美国做空机构突袭,已经是明星中概股的标配。在此之前,新东方、唯品会、京东、360、陌陌、拼多多等明星中概念股,都有过类似的遭遇。现在看来,真正健康的企业经此一役,似乎都毫发无损。这也印证了那句老话,打败你的从来不是外人,打不败你的会使你更强大。当然,这一次瑞幸咖啡反击中的很多做法,有不少地方都值得称道。这对于其他将在境外上市的中国公司有着积极的标本意义。一、不慌不忙不打乱仗大部分公司遇到这样的事情,一般自己先乱了。这种乱,首先表现在对外回应上,公司上下各个岗位都在反击。创始人一种说法,公关总监一种说法,一般都是廖廖数语,只有态度和情绪。公众只当是一个笑话,再次传播。出现这样的局面,当然不能怪公众没有判断。人们都有先入为主的心理,像浑水研究发布的虽然是匿名作者提供的报告,但报告的包装、手法、用语都相当专业。我们先来看几句报告的原文:“我们动员了92名全职和1418名兼职人员在现场进行监控,成功记录了981个店铺日客流量,覆盖了620家店铺100%的营业时间。”“我们统计了每家店的客流量,并记录了从开门到关门的视频,平均每天11.5小时。当我们再次检查人流量和记录的视频时,如果视频监控丢失了超过10分钟的片段,我们就会丢弃一整天的数据。我们的成功率只有54%,因此所有成功的数据都是100%的完整。”虽然事后证明,匿名作者提供给浑水研究的的报告,就是花了200元一天,请了不少兼职人员在店面看一看,数一数。数到一杯算一杯,一人多杯算一杯,一个袋子算一杯。有些兼职人员都不在岗,合理想象一下数据。不管调查方法还是调查模型都存在明显问题。外界并不清楚这些内幕。这个时候的反击,如果只有情绪和不满,只有一句信息不实,是无法说服公众、媒体和投资人的。就像狗咬人,不能咬回去。那就成了狗咬狗,只会让公众看笑话。到那个时候,大家就都忘记浑水研究到底在质疑什么,各种各样的观点和情绪铺点盖地,又将引发第二轮、第三轮舆情。二、有理有据全面回应还有一些公司的管理层和董事会,可能连回应都不会发。他们认为公司没问题,清者自清、浊者自浊,认为发声明会让事情更复杂,希望通过时间慢慢消化,希望公众慢慢淡忘。这只是理想主义的想法。作为一家知名公司,公众和媒体既好奇又关切,一问三不知,无可奉告,只会火上浇油,甚至会引会部分媒体盲目跟风。这个时候的媒体,已经预先设置了立场,公众能够看到的公司形象,只有闪铄其词,答非所问,避虚就实。一切都会向着最坏的方向发展。这就是我想重点分析的,瑞幸咖啡声明中的学问。浑水研究的报告,主要问题还是调查方法不科学,分析结论预设立场。瑞幸咖啡针对不实指控一条一条回应。你质疑什么,我解答什么,见招折招,没有套话。报告中质疑,2019年第三季度和第四季度店均日销售商品数被虚增。瑞幸回应称,订单都是通过线上完成,并且自动记录在公司系统中,所有订单付款是通过第三方支付商完成。瑞幸咖啡的意思是说,每一个订单数据都是自动生成的,同时还生成了第三方的支付数据。就算你可以更改订单数据,改不了支付数据,这两个数据互相验证,完全可以确保订单的真实性。报告中还质疑,2019年第三季度其他产品净收入被夸大。瑞幸在回应中称,主要是该报告作者在计算来自其他产品净收入时参考了增值税,这明显存在对公司非现制产品适用增值税税率的误解,进而基于这一错误和毫无根据的假设而提出了不实指控。意思也非常简单,你用一个错误的方法,得出一个结论,然后根据这个结论,进行质疑。看过这么多公司声明,这也是迄今为止最扎实、最强硬、最有底气的声明之一。三、步步推进强硬回击瑞幸咖啡的强硬还体现在其他细节中。以前,很多公司的声明,都会加上一句“公司将保留追究法律责任的权利”。这句话的意思是说,暂时因为某些原因没有追究责任,但不排除以后可以提起诉讼追究责任的权利。这句话并不属于法律专业术语,也没有什么实质意义。瑞幸咖啡在声明中明确说了,将采取措施追索这些恶意指控,以保护股东们的利益。也就是说,瑞幸咖啡不会只会一个声明了事,将会采取相关行动,追究恶意指控。这在资本市场是有先例的。8年前,有做空机构得到匿名作者报告,以自己的名义发表,结果被香港证监会认定为“reckless”,罚没做空所得,负责人也被禁入香港市场五年。一切显然还未结束,做空事件发生后,多家机构也纷纷表态。“我们认为匿名沽空报告,主要基于不具代表性的草根调研和主观推断,亦缺乏有效证据。”2月4日,中金公司披露研报分析,浑水研究报告中,单店平均观察时间约1.6天,单店平均小票数量仅11.7张,将观察不足2天的数据及少量小票信息递推至整个季度,样本数量有限缺乏合理性,另外报告对单店运营数据虚增的指控缺乏有效证据。香橼资本创始人Andrew 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16:30","market":"us","language":"zh","title":"瑞幸这一波反击浑水,有不少做法值得称道","url":"https://stock-news.laohu8.com/highlight/detail?id=2009517342","media":"湘财经加","summary":"2月3日,瑞幸咖啡发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。被美国做空机构突袭,已经是明星中概股的标配。在此之前,新东方、唯品会、","content":"<html><body><article><p>2月3日,<a href=\"https://laohu8.com/S/LK\">瑞幸咖啡</a>发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。</p><p>被美国做空机构突袭,已经是明星中概股的标配。在此之前,<a href=\"https://laohu8.com/S/EDU\">新东方</a>、<a href=\"https://laohu8.com/S/VIPS\">唯品会</a>、<a href=\"https://laohu8.com/S/JD\">京东</a>、360、<a href=\"https://laohu8.com/S/MOMO\">陌陌</a>、<a href=\"https://laohu8.com/S/PDD\">拼多多</a>等明星中概念股,都有过类似的遭遇。现在看来,真正健康的企业经此一役,似乎都毫发无损。这也印证了那句老话,打败你的从来不是外人,打不败你的会使你更强大。</p><p>当然,这一次瑞幸咖啡反击中的很多做法,有不少地方都值得称道。这对于其他将在境外上市的中国公司有着积极的标本意义。</p><p><strong>一、不慌不忙不打乱仗</strong></p><p>大部分公司遇到这样的事情,一般自己先乱了。</p><p>这种乱,首先表现在对外回应上,公司上下各个岗位都在反击。创始人一种说法,公关总监一种说法,一般都是廖廖数语,只有态度和情绪。公众只当是一个笑话,再次传播。</p><p>出现这样的局面,当然不能怪公众没有判断。人们都有先入为主的心理,像浑水研究发布的虽然是匿名作者提供的报告,但报告的包装、手法、用语都相当专业。我们先来看几句报告的原文:</p><p>“我们动员了92名全职和1418名兼职人员在现场进行监控,成功记录了981个店铺日客流量,覆盖了620家店铺100%的营业时间。”</p><p>“我们统计了每家店的客流量,并记录了从开门到关门的视频,平均每天11.5小时。当我们再次检查人流量和记录的视频时,如果视频监控丢失了超过10分钟的片段,我们就会丢弃一整天的数据。我们的成功率只有54%,因此所有成功的数据都是100%的完整。”</p><p>虽然事后证明,匿名作者提供给浑水研究的的报告,就是花了200元一天,请了不少兼职人员在店面看一看,数一数。数到一杯算一杯,一人多杯算一杯,一个袋子算一杯。有些兼职人员都不在岗,合理想象一下数据。不管调查方法还是调查模型都存在明显问题。</p><p>外界并不清楚这些内幕。这个时候的反击,如果只有情绪和不满,只有一句信息不实,是无法说服公众、媒体和投资人的。就像狗咬人,不能咬回去。那就成了狗咬狗,只会让公众看笑话。到那个时候,大家就都忘记浑水研究到底在质疑什么,各种各样的观点和情绪铺点盖地,又将引发第二轮、第三轮舆情。</p><p><strong>二、有理有据全面回应</strong></p><p>还有一些公司的管理层和董事会,可能连回应都不会发。</p><p>他们认为公司没问题,清者自清、浊者自浊,认为发声明会让事情更复杂,希望通过时间慢慢消化,希望公众慢慢淡忘。</p><p>这只是理想主义的想法。作为一家知名公司,公众和媒体既好奇又关切,一问三不知,无可奉告,只会火上浇油,甚至会引会部分媒体盲目跟风。这个时候的媒体,已经预先设置了立场,公众能够看到的公司形象,只有闪铄其词,答非所问,避虚就实。</p><p>一切都会向着最坏的方向发展。</p><p>这就是我想重点分析的,瑞幸咖啡声明中的学问。浑水研究的报告,主要问题还是调查方法不科学,分析结论预设立场。瑞幸咖啡针对不实指控一条一条回应。你质疑什么,我解答什么,见招折招,没有套话。</p><p>报告中质疑,2019年第三季度和第四季度店均日销售商品数被虚增。</p><p>瑞幸回应称,订单都是通过线上完成,并且自动记录在公司系统中,所有订单付款是通过第三方支付商完成。瑞幸咖啡的意思是说,每一个订单数据都是自动生成的,同时还生成了第三方的支付数据。就算你可以更改订单数据,改不了支付数据,这两个数据互相验证,完全可以确保订单的真实性。</p><p>报告中还质疑,2019年第三季度其他产品净收入被夸大。</p><p>瑞幸在回应中称,主要是该报告作者在计算来自其他产品净收入时参考了增值税,这明显存在对公司非现制产品适用增值税税率的误解,进而基于这一错误和毫无根据的假设而提出了不实指控。意思也非常简单,你用一个错误的方法,得出一个结论,然后根据这个结论,进行质疑。</p><p>看过这么多公司声明,这也是迄今为止最扎实、最强硬、最有底气的声明之一。</p><p><strong>三、步步推进强硬回击</strong></p><p>瑞幸咖啡的强硬还体现在其他细节中。</p><p>以前,很多公司的声明,都会加上一句“公司将保留追究法律责任的权利”。这句话的意思是说,暂时因为某些原因没有追究责任,但不排除以后可以提起诉讼追究责任的权利。这句话并不属于法律专业术语,也没有什么实质意义。</p><p>瑞幸咖啡在声明中明确说了,将采取措施追索这些恶意指控,以保护股东们的利益。也就是说,瑞幸咖啡不会只会一个声明了事,将会采取相关行动,追究恶意指控。</p><p>这在资本市场是有先例的。8年前,有做空机构得到匿名作者报告,以自己的名义发表,结果被香港证监会认定为“reckless”,罚没做空所得,负责人也被禁入香港市场五年。</p><p>一切显然还未结束,做空事件发生后,多家机构也纷纷表态。</p><p>“我们认为匿名沽空报告,主要基于不具代表性的草根调研和主观推断,亦缺乏有效证据。”2月4日,<a href=\"https://laohu8.com/S/03908\">中金公司</a>披露研报分析,浑水研究报告中,单店平均观察时间约1.6天,单店平均小票数量仅11.7张,将观察不足2天的数据及少量小票信息递推至整个季度,样本数量有限缺乏合理性,另外报告对单店运营数据虚增的指控缺乏有效证据。</p><p>香橼资本创始人Andrew Left表态更为直接,如果瑞幸咖啡能克服全球公共卫生事件所带来的负面影响,该公司股价或将翻番至60美元。</p><p>2月4日晚间美股开盘,瑞幸咖啡在盘初即发力上行,盘中一度涨逾17%,截至收盘报36.24美元,大涨15.60%。</p><p>浑水研究做空中概股也不是首次失手。2012年做空新东方,新东方在短暂下跌后由于正面回应而回归正常。在和安踏来来回回长达5次的拉锯战中,安踏股价也不跌反涨。</p><p>是的,做空机制与做多机制一样,对完善的资本市场十分重要。不过,首先要确保引用数据准确,分析方法科学。只顾浑水摸鱼,鱼没摸到还会一身腥。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>瑞幸这一波反击浑水,有不少做法值得称道</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n瑞幸这一波反击浑水,有不少做法值得称道\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-02-06 16:30 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020020621491779a69389&s=b><strong>湘财经加</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2月3日,瑞幸咖啡发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。被美国做空机构突袭,已经是明星中概股的标配。在此之前,新东方、唯品会、京东、360、陌陌、拼多多等明星中概念股,都有过类似的遭遇。现在看来,真正健康的企业经此一役,似乎都毫发无损。这也印证了那句老话,打败你的从来不是外人,打不败你的会使你更强大。当然,这一次瑞幸咖啡反击...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020020621491779a69389&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d12f820102df1859c1d25e4011ee104","relate_stocks":{},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020020621491779a69389&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2009517342","content_text":"2月3日,瑞幸咖啡发布声明,全面回应国外做空机构浑水研究发布的匿名作者报告,甚至表示将采取措施来追索恶意指控,以保护股东们的利益。被美国做空机构突袭,已经是明星中概股的标配。在此之前,新东方、唯品会、京东、360、陌陌、拼多多等明星中概念股,都有过类似的遭遇。现在看来,真正健康的企业经此一役,似乎都毫发无损。这也印证了那句老话,打败你的从来不是外人,打不败你的会使你更强大。当然,这一次瑞幸咖啡反击中的很多做法,有不少地方都值得称道。这对于其他将在境外上市的中国公司有着积极的标本意义。一、不慌不忙不打乱仗大部分公司遇到这样的事情,一般自己先乱了。这种乱,首先表现在对外回应上,公司上下各个岗位都在反击。创始人一种说法,公关总监一种说法,一般都是廖廖数语,只有态度和情绪。公众只当是一个笑话,再次传播。出现这样的局面,当然不能怪公众没有判断。人们都有先入为主的心理,像浑水研究发布的虽然是匿名作者提供的报告,但报告的包装、手法、用语都相当专业。我们先来看几句报告的原文:“我们动员了92名全职和1418名兼职人员在现场进行监控,成功记录了981个店铺日客流量,覆盖了620家店铺100%的营业时间。”“我们统计了每家店的客流量,并记录了从开门到关门的视频,平均每天11.5小时。当我们再次检查人流量和记录的视频时,如果视频监控丢失了超过10分钟的片段,我们就会丢弃一整天的数据。我们的成功率只有54%,因此所有成功的数据都是100%的完整。”虽然事后证明,匿名作者提供给浑水研究的的报告,就是花了200元一天,请了不少兼职人员在店面看一看,数一数。数到一杯算一杯,一人多杯算一杯,一个袋子算一杯。有些兼职人员都不在岗,合理想象一下数据。不管调查方法还是调查模型都存在明显问题。外界并不清楚这些内幕。这个时候的反击,如果只有情绪和不满,只有一句信息不实,是无法说服公众、媒体和投资人的。就像狗咬人,不能咬回去。那就成了狗咬狗,只会让公众看笑话。到那个时候,大家就都忘记浑水研究到底在质疑什么,各种各样的观点和情绪铺点盖地,又将引发第二轮、第三轮舆情。二、有理有据全面回应还有一些公司的管理层和董事会,可能连回应都不会发。他们认为公司没问题,清者自清、浊者自浊,认为发声明会让事情更复杂,希望通过时间慢慢消化,希望公众慢慢淡忘。这只是理想主义的想法。作为一家知名公司,公众和媒体既好奇又关切,一问三不知,无可奉告,只会火上浇油,甚至会引会部分媒体盲目跟风。这个时候的媒体,已经预先设置了立场,公众能够看到的公司形象,只有闪铄其词,答非所问,避虚就实。一切都会向着最坏的方向发展。这就是我想重点分析的,瑞幸咖啡声明中的学问。浑水研究的报告,主要问题还是调查方法不科学,分析结论预设立场。瑞幸咖啡针对不实指控一条一条回应。你质疑什么,我解答什么,见招折招,没有套话。报告中质疑,2019年第三季度和第四季度店均日销售商品数被虚增。瑞幸回应称,订单都是通过线上完成,并且自动记录在公司系统中,所有订单付款是通过第三方支付商完成。瑞幸咖啡的意思是说,每一个订单数据都是自动生成的,同时还生成了第三方的支付数据。就算你可以更改订单数据,改不了支付数据,这两个数据互相验证,完全可以确保订单的真实性。报告中还质疑,2019年第三季度其他产品净收入被夸大。瑞幸在回应中称,主要是该报告作者在计算来自其他产品净收入时参考了增值税,这明显存在对公司非现制产品适用增值税税率的误解,进而基于这一错误和毫无根据的假设而提出了不实指控。意思也非常简单,你用一个错误的方法,得出一个结论,然后根据这个结论,进行质疑。看过这么多公司声明,这也是迄今为止最扎实、最强硬、最有底气的声明之一。三、步步推进强硬回击瑞幸咖啡的强硬还体现在其他细节中。以前,很多公司的声明,都会加上一句“公司将保留追究法律责任的权利”。这句话的意思是说,暂时因为某些原因没有追究责任,但不排除以后可以提起诉讼追究责任的权利。这句话并不属于法律专业术语,也没有什么实质意义。瑞幸咖啡在声明中明确说了,将采取措施追索这些恶意指控,以保护股东们的利益。也就是说,瑞幸咖啡不会只会一个声明了事,将会采取相关行动,追究恶意指控。这在资本市场是有先例的。8年前,有做空机构得到匿名作者报告,以自己的名义发表,结果被香港证监会认定为“reckless”,罚没做空所得,负责人也被禁入香港市场五年。一切显然还未结束,做空事件发生后,多家机构也纷纷表态。“我们认为匿名沽空报告,主要基于不具代表性的草根调研和主观推断,亦缺乏有效证据。”2月4日,中金公司披露研报分析,浑水研究报告中,单店平均观察时间约1.6天,单店平均小票数量仅11.7张,将观察不足2天的数据及少量小票信息递推至整个季度,样本数量有限缺乏合理性,另外报告对单店运营数据虚增的指控缺乏有效证据。香橼资本创始人Andrew Left表态更为直接,如果瑞幸咖啡能克服全球公共卫生事件所带来的负面影响,该公司股价或将翻番至60美元。2月4日晚间美股开盘,瑞幸咖啡在盘初即发力上行,盘中一度涨逾17%,截至收盘报36.24美元,大涨15.60%。浑水研究做空中概股也不是首次失手。2012年做空新东方,新东方在短暂下跌后由于正面回应而回归正常。在和安踏来来回回长达5次的拉锯战中,安踏股价也不跌反涨。是的,做空机制与做多机制一样,对完善的资本市场十分重要。不过,首先要确保引用数据准确,分析方法科学。只顾浑水摸鱼,鱼没摸到还会一身腥。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1660,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":943579876,"gmtCreate":1594657226595,"gmtModify":1704206260962,"author":{"id":"3464656918141393","authorId":"3464656918141393","name":"光速能源","avatar":"https://static.tigerbbs.com/9ce78cf4a1e5089418de66b45f6ec595","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3464656918141393","authorIdStr":"3464656918141393"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TSLA\">$特斯拉(TSLA)$</a>牛大","listText":"<a 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