嗨咯哦哦的个人主页 - 老虎社区

嗨咯哦哦

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IP属地：上海

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2022-01-28

$创新奇智(02121)$没中，感谢不杀之恩

2021-10-18

猴子派来的吧

百度会狂喜于第三方内容向其开放吗

2021-07-13

$快手-W(01024)$话不多说

2021-07-13

$快手-W(01024)$put继续加仓

2021-02-05

淡定淡定总会剥开云雾见真身

@123x13:$美团-W(03690)$$拼多多(PDD)$$快手-W(01024)$觉得美团就是个送外卖的？觉得拼多多全是假冒伪劣？觉得快手在侮辱农村人？sorry，我不要你觉得、我要我觉得，美团3000亿、拼多多2500亿、快手2000亿，服不服？🏂 时代的红利、历史的进程，炒房和白酒同理。放下你那书呆子的傲慢、偏见和假清高，醒醒吧！

2020-01-01

$蔚来(NIO)$ 昨晚睡觉幸亏出了9成留一点个关注

2019-07-03

$中烟香港(06055)$ 感觉这个风险更小

2019-07-01

$中烟香港(06055)$ 都在喊涨扔钱就赚那也就离割韭菜不远了

2019-06-21

$Legacy Reserves石油勘测(LGCY)$ 没吃到肉希望能喝点汤

2019-06-07

$跟谁学(GSX)$ 第一次中签昨天睡了没看也是日了狗了

2018-09-24

$唯品会(VIPS)$涨了几个天一次就吐出多的了

2018-09-07

$亚马逊(AMZN)$啦啦啦

2018-08-23

$小米集团-W(01810)$雨一直下☔️

2018-08-16

$小米集团-W(01810)$快发财报了还不走等死

2018-08-09

$中国铁塔(00788)$继续稳

2018-07-14

$唯品会(VIPS)$ 哎只能躺尸了

2018-03-28

这尼玛凉的

$哔哩哔哩(BILI)$ 直接15跌

这尼玛凉的

2018-02-27

$Veritone Inc.(VERI)$ 集合第三方ai引擎发展广告业务短期内应该还行几年后不知道有没核心技术与大公司抗衡

2018-02-23

$乐视网(300104)$ 没价值的公司继续表演

2018-02-01

$搜狗(SOGO)$ 还没破10啊

去老虎APP查看更多动态

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href=\"https://laohu8.com/S/SOGO\">搜狗</a>。</p><p>我有朋友表示，利好百度。也有朋友甚至用“百度狂喜”的词来形容。但我却不这么看，至少我不觉得百度有什么好狂喜的。</p><p label=\"大标题\">二</p><p>19年的时候，学者方可成写过一篇题为《搜索引擎百度已死》的文章。事由是在手机百度上搜索，<strong>排在前面的都是“百家号”的内容，而不再像过去搜索引擎向全网根据网站权重来分流</strong>——而这些内容良莠不齐，甚至出现了一些谣言。这引起了方可成的批评。百度当时做过回应。</p><p>我后来跟着写了一篇《重病患者百度》，有一定的补刀意味：从商业模式这个角度出发，讨论了方可成的批评，百度是很难去改的。</p><p>如果说刚开始，颇有些内容平台上的信息百度无法爬到而使得公司有些懵逼的话，后来它就已经完全不以为意了。从百家号到百度动态<span label=\"备注\">（一个类似<a href=\"https://laohu8.com/S/WB\">微博</a>、微头条的功能）</span>，<strong>百度已经重仓自有平台上的内容建设。</strong>这个意义上讲，作为搜索，百度的确死了。但作为内容客户端，百度正在努力重生。</p><p>从类似营收、利润之类的商业角度看，百度从2016年魏则西事件之后的谷底，已经慢慢爬了出来。</p><p label=\"大标题\">三</p><p>对于一个内容分发公司来说，内容分发并非它的目的，因为分发这个动作本身并没有商业模式。总不见得用户每搜索一次，就需要支付一毛钱？</p><p><strong>关键词的竞价广告，才是它的目的。</strong>搜索作为一种分发手段，汇聚了大量的流量，使得理论上每一个词都可以进行售卖，乃至由买家卷出一个价格。桌面端的搜索引擎背后的商业模式，是一个让人艳羡不已的躺赢印钞机。</p><p>但搜索引擎同时要做到一个事：用户在其网站上停留的时间越短越好。因为这意味着命中结果的效率极高。与大多数互联网服务不同，搜索引擎就用户停留时长的指标，是恰好反过来的。</p><p><strong>手机这个小屏，对搜索引擎的关键词广告，产生了冲击，因为没有那么多广告位了，</strong>更无所谓什么左侧右侧广告了。假定今天全网的内容都还依然向搜索引擎开放，后者在手机端里的商业模式依然是关键词竞价广告，恐怕，它早已不能像桌面互联网那样活着了。</p><p>内容客户端<span label=\"备注\">（或者叫新闻客户端）</span>还是一个内容分发者，但它的广告收入却不是关键词售卖，而是信息流广告，也就是几条内容插一条广告。它希望用户能够不断下拉的屏幕，从而做到广告能够触达。如果依然用第一条第二条就能命中用户需求的逻辑，哪里来什么信息流广告售卖。</p><p>内容客户端另外一块广告位置在内容页上。当然，前提是这个内容页上的广告必须它能控制。像桌面搜索引擎把用户分流到第三方网站上的做法，到达页上的广告当然和它没什么关系。有时候内容客户端会采用嵌套的做法：也就是内容还是第三方的，但嵌套了一个自己的frame<span label=\"备注\">（框架）</span>。在这个框架上的广告位自己能控制。但这种做法，第三方很不爽，而且内容页上的广告，其实和信息流广告相比，还是小头。</p><p label=\"大标题\">四</p><p>长期以来，中国头号图文内容平台微信公号生态，对百度是隔绝的，但对搜狗却是开放的。</p><p>一方面，这并没有给百度带来多大的打击，事实上，百度有的是法子<span label=\"备注\">（真的很多，详细不展开）</span>在自己的平台上建立起一套内容生态。另外一方面，<strong>也并没有给搜狗带来多大的提升。</strong>2020年，搜狗的全业务年收入不到10亿美金，同期百度的网络营销收入体量是这个数字的10倍。</p><p>从用户角度而言，<strong>想找找微信公号内容，还是习惯在微信上搜索。</strong>因为这个搜索动作会带来其他更多的结果：比如搜索到聊天记录、朋友圈里命中的关键词信息。微信自2011年以来，历经十年，用户的习惯早已养成。百度即便可以搜到公号内容，也拗不过用户的习惯。正如当年360拿着用户份额第一的浏览器，内嵌360搜索，一场3B大战下来，也没怎么撼动百度的江湖老大地位。</p><p>所以，我还是那句话，<strong>单个渠道比单个内容值钱得多，关键是渠道背后的商业模式是什么。</strong>同样是分发，逻辑是完全不同的。</p><p>也许有人依然要搬出优秀内容的例子，如何如何受欢迎，如何如何有价值，如何如何能赚钱。对，说的都对，好内容是有价值的。但我还是要提醒这样的论者一个词：<strong>长尾。</strong><a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>的长尾商品收入和头部商品收入，并驾齐驱。内容行业，一样的。内容为本，渠道为王。</p><p label=\"大标题\">五</p><p>最后开一个脑洞，假定从今天开始，公号内容、字节号内容，都向百度开放了，你觉得你会在手百里搜索，搜到它们的内容吗？这个问题其实包括两个部分：第一， 是不是可搜到；第二，是不是排序靠前？</p><p>我的答案特别清楚：<strong>可搜到，但恐怕你不易看到。</strong>所以，百度不会狂喜，连喜都不会喜，甚至会有些烦恼：这些塞给我的菜，咋整整？</p><p><span label=\"备注\">本文来自微信公众号：</span><span>扯氮集（ID：weiwuhui_com）</span><span>，作者：魏武挥二世</span></p></body></html>","source":"highlight_huxiu","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度会狂喜于第三方内容向其开放吗\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-18 21:35 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.huxiu.com/article/464785.html><strong>虎嗅</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本文来自微信公众号：扯氮集（ID：weiwuhui_com），作者：魏武挥二世，头图来自：视觉中国一来自彭博的消息称，有关方面正在试图让腾讯和字节两家公司将其内容向搜索引擎开放，换而言之，也就是作为用户，可以通过搜索引擎搜到来自腾讯系内容（主要应该指微信公号和腾讯内容平台）以及字节系内容。（主要应该指头条号，至于抖音，视频搜索可能会难一些）在中国具体国情下，搜索引擎一般指百度，毕竟其市场份额已经...</p>\n\n<a href=\"https://www.huxiu.com/article/464785.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://img.huxiucdn.com/article/cover/202110/18/201043302899.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度"},"source_url":"https://www.huxiu.com/article/464785.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2176112480","content_text":"本文来自微信公众号：扯氮集（ID：weiwuhui_com），作者：魏武挥二世，头图来自：视觉中国一来自彭博的消息称，有关方面正在试图让腾讯和字节两家公司将其内容向搜索引擎开放，换而言之，也就是作为用户，可以通过搜索引擎搜到来自腾讯系内容（主要应该指微信公号和腾讯内容平台）以及字节系内容。（主要应该指头条号，至于抖音，视频搜索可能会难一些）在中国具体国情下，搜索引擎一般指百度，毕竟其市场份额已经遥遥领先于后来者。这个市场的玩家大致还有来自360的360搜索、来自阿里的夸克、和已被腾讯收购创始人已退出的搜狗。我有朋友表示，利好百度。也有朋友甚至用“百度狂喜”的词来形容。但我却不这么看，至少我不觉得百度有什么好狂喜的。二19年的时候，学者方可成写过一篇题为《搜索引擎百度已死》的文章。事由是在手机百度上搜索，排在前面的都是“百家号”的内容，而不再像过去搜索引擎向全网根据网站权重来分流——而这些内容良莠不齐，甚至出现了一些谣言。这引起了方可成的批评。百度当时做过回应。我后来跟着写了一篇《重病患者百度》，有一定的补刀意味：从商业模式这个角度出发，讨论了方可成的批评，百度是很难去改的。如果说刚开始，颇有些内容平台上的信息百度无法爬到而使得公司有些懵逼的话，后来它就已经完全不以为意了。从百家号到百度动态（一个类似微博、微头条的功能），百度已经重仓自有平台上的内容建设。这个意义上讲，作为搜索，百度的确死了。但作为内容客户端，百度正在努力重生。从类似营收、利润之类的商业角度看，百度从2016年魏则西事件之后的谷底，已经慢慢爬了出来。三对于一个内容分发公司来说，内容分发并非它的目的，因为分发这个动作本身并没有商业模式。总不见得用户每搜索一次，就需要支付一毛钱？关键词的竞价广告，才是它的目的。搜索作为一种分发手段，汇聚了大量的流量，使得理论上每一个词都可以进行售卖，乃至由买家卷出一个价格。桌面端的搜索引擎背后的商业模式，是一个让人艳羡不已的躺赢印钞机。但搜索引擎同时要做到一个事：用户在其网站上停留的时间越短越好。因为这意味着命中结果的效率极高。与大多数互联网服务不同，搜索引擎就用户停留时长的指标，是恰好反过来的。手机这个小屏，对搜索引擎的关键词广告，产生了冲击，因为没有那么多广告位了，更无所谓什么左侧右侧广告了。假定今天全网的内容都还依然向搜索引擎开放，后者在手机端里的商业模式依然是关键词竞价广告，恐怕，它早已不能像桌面互联网那样活着了。内容客户端（或者叫新闻客户端）还是一个内容分发者，但它的广告收入却不是关键词售卖，而是信息流广告，也就是几条内容插一条广告。它希望用户能够不断下拉的屏幕，从而做到广告能够触达。如果依然用第一条第二条就能命中用户需求的逻辑，哪里来什么信息流广告售卖。内容客户端另外一块广告位置在内容页上。当然，前提是这个内容页上的广告必须它能控制。像桌面搜索引擎把用户分流到第三方网站上的做法，到达页上的广告当然和它没什么关系。有时候内容客户端会采用嵌套的做法：也就是内容还是第三方的，但嵌套了一个自己的frame（框架）。在这个框架上的广告位自己能控制。但这种做法，第三方很不爽，而且内容页上的广告，其实和信息流广告相比，还是小头。四长期以来，中国头号图文内容平台微信公号生态，对百度是隔绝的，但对搜狗却是开放的。一方面，这并没有给百度带来多大的打击，事实上，百度有的是法子（真的很多，详细不展开）在自己的平台上建立起一套内容生态。另外一方面，也并没有给搜狗带来多大的提升。2020年，搜狗的全业务年收入不到10亿美金，同期百度的网络营销收入体量是这个数字的10倍。从用户角度而言，想找找微信公号内容，还是习惯在微信上搜索。因为这个搜索动作会带来其他更多的结果：比如搜索到聊天记录、朋友圈里命中的关键词信息。微信自2011年以来，历经十年，用户的习惯早已养成。百度即便可以搜到公号内容，也拗不过用户的习惯。正如当年360拿着用户份额第一的浏览器，内嵌360搜索，一场3B大战下来，也没怎么撼动百度的江湖老大地位。所以，我还是那句话，单个渠道比单个内容值钱得多，关键是渠道背后的商业模式是什么。同样是分发，逻辑是完全不同的。也许有人依然要搬出优秀内容的例子，如何如何受欢迎，如何如何有价值，如何如何能赚钱。对，说的都对，好内容是有价值的。但我还是要提醒这样的论者一个词：长尾。亚马逊的长尾商品收入和头部商品收入，并驾齐驱。内容行业，一样的。内容为本，渠道为王。五最后开一个脑洞，假定从今天开始，公号内容、字节号内容，都向百度开放了，你觉得你会在手百里搜索，搜到它们的内容吗？这个问题其实包括两个部分：第一， 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21:35","market":"us","language":"zh","title":"百度会狂喜于第三方内容向其开放吗","url":"https://stock-news.laohu8.com/highlight/detail?id=2176112480","media":"虎嗅","summary":"搜不到微信公众号的百度，营销收入是搜狗的十倍","content":"<html><body><p><span label=\"备注\">本文来自微信公众号：</span><span>扯氮集（ID：weiwuhui_com）</span><span>，作者：魏武挥二世，头图来自：<a href=\"https://laohu8.com/S/000681\">视觉中国</a></span></p><p label=\"大标题\">一</p><p>来自彭博的消息称，有关方面正在试图让<a href=\"https://laohu8.com/S/00700\">腾讯</a>和字节两家公司将其内容向搜索引擎开放，换而言之，也就是作为用户，可以通过搜索引擎搜到来自腾讯系内容<span label=\"备注\">（主要应该指微信公号和腾讯内容平台）</span>以及字节系内容。<span label=\"备注\">（主要应该指头条号，至于<a href=\"https://laohu8.com/S/DYIN\">抖音</a>，视频搜索可能会难一些）</span></p><p><img src=\"https://img.huxiucdn.com/article/content/202110/18/193302423867.jpg?imageView2/2/w/1000/format/jpg/interlace/1/q/85\"/></p><p>在中国具体国情下，搜索引擎一般指<a href=\"https://laohu8.com/S/BIDU\">百度</a>，毕竟其市场份额已经遥遥领先于后来者。这个市场的玩家大致还有来自360的360搜索、来自阿里的夸克、和已被腾讯收购创始人已退出的<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>。</p><p>我有朋友表示，利好百度。也有朋友甚至用“百度狂喜”的词来形容。但我却不这么看，至少我不觉得百度有什么好狂喜的。</p><p label=\"大标题\">二</p><p>19年的时候，学者方可成写过一篇题为《搜索引擎百度已死》的文章。事由是在手机百度上搜索，<strong>排在前面的都是“百家号”的内容，而不再像过去搜索引擎向全网根据网站权重来分流</strong>——而这些内容良莠不齐，甚至出现了一些谣言。这引起了方可成的批评。百度当时做过回应。</p><p>我后来跟着写了一篇《重病患者百度》，有一定的补刀意味：从商业模式这个角度出发，讨论了方可成的批评，百度是很难去改的。</p><p>如果说刚开始，颇有些内容平台上的信息百度无法爬到而使得公司有些懵逼的话，后来它就已经完全不以为意了。从百家号到百度动态<span label=\"备注\">（一个类似<a href=\"https://laohu8.com/S/WB\">微博</a>、微头条的功能）</span>，<strong>百度已经重仓自有平台上的内容建设。</strong>这个意义上讲，作为搜索，百度的确死了。但作为内容客户端，百度正在努力重生。</p><p>从类似营收、利润之类的商业角度看，百度从2016年魏则西事件之后的谷底，已经慢慢爬了出来。</p><p label=\"大标题\">三</p><p>对于一个内容分发公司来说，内容分发并非它的目的，因为分发这个动作本身并没有商业模式。总不见得用户每搜索一次，就需要支付一毛钱？</p><p><strong>关键词的竞价广告，才是它的目的。</strong>搜索作为一种分发手段，汇聚了大量的流量，使得理论上每一个词都可以进行售卖，乃至由买家卷出一个价格。桌面端的搜索引擎背后的商业模式，是一个让人艳羡不已的躺赢印钞机。</p><p>但搜索引擎同时要做到一个事：用户在其网站上停留的时间越短越好。因为这意味着命中结果的效率极高。与大多数互联网服务不同，搜索引擎就用户停留时长的指标，是恰好反过来的。</p><p><strong>手机这个小屏，对搜索引擎的关键词广告，产生了冲击，因为没有那么多广告位了，</strong>更无所谓什么左侧右侧广告了。假定今天全网的内容都还依然向搜索引擎开放，后者在手机端里的商业模式依然是关键词竞价广告，恐怕，它早已不能像桌面互联网那样活着了。</p><p>内容客户端<span label=\"备注\">（或者叫新闻客户端）</span>还是一个内容分发者，但它的广告收入却不是关键词售卖，而是信息流广告，也就是几条内容插一条广告。它希望用户能够不断下拉的屏幕，从而做到广告能够触达。如果依然用第一条第二条就能命中用户需求的逻辑，哪里来什么信息流广告售卖。</p><p>内容客户端另外一块广告位置在内容页上。当然，前提是这个内容页上的广告必须它能控制。像桌面搜索引擎把用户分流到第三方网站上的做法，到达页上的广告当然和它没什么关系。有时候内容客户端会采用嵌套的做法：也就是内容还是第三方的，但嵌套了一个自己的frame<span label=\"备注\">（框架）</span>。在这个框架上的广告位自己能控制。但这种做法，第三方很不爽，而且内容页上的广告，其实和信息流广告相比，还是小头。</p><p label=\"大标题\">四</p><p>长期以来，中国头号图文内容平台微信公号生态，对百度是隔绝的，但对搜狗却是开放的。</p><p>一方面，这并没有给百度带来多大的打击，事实上，百度有的是法子<span label=\"备注\">（真的很多，详细不展开）</span>在自己的平台上建立起一套内容生态。另外一方面，<strong>也并没有给搜狗带来多大的提升。</strong>2020年，搜狗的全业务年收入不到10亿美金，同期百度的网络营销收入体量是这个数字的10倍。</p><p>从用户角度而言，<strong>想找找微信公号内容，还是习惯在微信上搜索。</strong>因为这个搜索动作会带来其他更多的结果：比如搜索到聊天记录、朋友圈里命中的关键词信息。微信自2011年以来，历经十年，用户的习惯早已养成。百度即便可以搜到公号内容，也拗不过用户的习惯。正如当年360拿着用户份额第一的浏览器，内嵌360搜索，一场3B大战下来，也没怎么撼动百度的江湖老大地位。</p><p>所以，我还是那句话，<strong>单个渠道比单个内容值钱得多，关键是渠道背后的商业模式是什么。</strong>同样是分发，逻辑是完全不同的。</p><p>也许有人依然要搬出优秀内容的例子，如何如何受欢迎，如何如何有价值，如何如何能赚钱。对，说的都对，好内容是有价值的。但我还是要提醒这样的论者一个词：<strong>长尾。</strong><a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>的长尾商品收入和头部商品收入，并驾齐驱。内容行业，一样的。内容为本，渠道为王。</p><p label=\"大标题\">五</p><p>最后开一个脑洞，假定从今天开始，公号内容、字节号内容，都向百度开放了，你觉得你会在手百里搜索，搜到它们的内容吗？这个问题其实包括两个部分：第一， 是不是可搜到；第二，是不是排序靠前？</p><p>我的答案特别清楚：<strong>可搜到，但恐怕你不易看到。</strong>所以，百度不会狂喜，连喜都不会喜，甚至会有些烦恼：这些塞给我的菜，咋整整？</p><p><span label=\"备注\">本文来自微信公众号：</span><span>扯氮集（ID：weiwuhui_com）</span><span>，作者：魏武挥二世</span></p></body></html>","source":"highlight_huxiu","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度会狂喜于第三方内容向其开放吗\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-18 21:35 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.huxiu.com/article/464785.html><strong>虎嗅</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本文来自微信公众号：扯氮集（ID：weiwuhui_com），作者：魏武挥二世，头图来自：视觉中国一来自彭博的消息称，有关方面正在试图让腾讯和字节两家公司将其内容向搜索引擎开放，换而言之，也就是作为用户，可以通过搜索引擎搜到来自腾讯系内容（主要应该指微信公号和腾讯内容平台）以及字节系内容。（主要应该指头条号，至于抖音，视频搜索可能会难一些）在中国具体国情下，搜索引擎一般指百度，毕竟其市场份额已经...</p>\n\n<a href=\"https://www.huxiu.com/article/464785.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://img.huxiucdn.com/article/cover/202110/18/201043302899.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度"},"source_url":"https://www.huxiu.com/article/464785.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2176112480","content_text":"本文来自微信公众号：扯氮集（ID：weiwuhui_com），作者：魏武挥二世，头图来自：视觉中国一来自彭博的消息称，有关方面正在试图让腾讯和字节两家公司将其内容向搜索引擎开放，换而言之，也就是作为用户，可以通过搜索引擎搜到来自腾讯系内容（主要应该指微信公号和腾讯内容平台）以及字节系内容。（主要应该指头条号，至于抖音，视频搜索可能会难一些）在中国具体国情下，搜索引擎一般指百度，毕竟其市场份额已经遥遥领先于后来者。这个市场的玩家大致还有来自360的360搜索、来自阿里的夸克、和已被腾讯收购创始人已退出的搜狗。我有朋友表示，利好百度。也有朋友甚至用“百度狂喜”的词来形容。但我却不这么看，至少我不觉得百度有什么好狂喜的。二19年的时候，学者方可成写过一篇题为《搜索引擎百度已死》的文章。事由是在手机百度上搜索，排在前面的都是“百家号”的内容，而不再像过去搜索引擎向全网根据网站权重来分流——而这些内容良莠不齐，甚至出现了一些谣言。这引起了方可成的批评。百度当时做过回应。我后来跟着写了一篇《重病患者百度》，有一定的补刀意味：从商业模式这个角度出发，讨论了方可成的批评，百度是很难去改的。如果说刚开始，颇有些内容平台上的信息百度无法爬到而使得公司有些懵逼的话，后来它就已经完全不以为意了。从百家号到百度动态（一个类似微博、微头条的功能），百度已经重仓自有平台上的内容建设。这个意义上讲，作为搜索，百度的确死了。但作为内容客户端，百度正在努力重生。从类似营收、利润之类的商业角度看，百度从2016年魏则西事件之后的谷底，已经慢慢爬了出来。三对于一个内容分发公司来说，内容分发并非它的目的，因为分发这个动作本身并没有商业模式。总不见得用户每搜索一次，就需要支付一毛钱？关键词的竞价广告，才是它的目的。搜索作为一种分发手段，汇聚了大量的流量，使得理论上每一个词都可以进行售卖，乃至由买家卷出一个价格。桌面端的搜索引擎背后的商业模式，是一个让人艳羡不已的躺赢印钞机。但搜索引擎同时要做到一个事：用户在其网站上停留的时间越短越好。因为这意味着命中结果的效率极高。与大多数互联网服务不同，搜索引擎就用户停留时长的指标，是恰好反过来的。手机这个小屏，对搜索引擎的关键词广告，产生了冲击，因为没有那么多广告位了，更无所谓什么左侧右侧广告了。假定今天全网的内容都还依然向搜索引擎开放，后者在手机端里的商业模式依然是关键词竞价广告，恐怕，它早已不能像桌面互联网那样活着了。内容客户端（或者叫新闻客户端）还是一个内容分发者，但它的广告收入却不是关键词售卖，而是信息流广告，也就是几条内容插一条广告。它希望用户能够不断下拉的屏幕，从而做到广告能够触达。如果依然用第一条第二条就能命中用户需求的逻辑，哪里来什么信息流广告售卖。内容客户端另外一块广告位置在内容页上。当然，前提是这个内容页上的广告必须它能控制。像桌面搜索引擎把用户分流到第三方网站上的做法，到达页上的广告当然和它没什么关系。有时候内容客户端会采用嵌套的做法：也就是内容还是第三方的，但嵌套了一个自己的frame（框架）。在这个框架上的广告位自己能控制。但这种做法，第三方很不爽，而且内容页上的广告，其实和信息流广告相比，还是小头。四长期以来，中国头号图文内容平台微信公号生态，对百度是隔绝的，但对搜狗却是开放的。一方面，这并没有给百度带来多大的打击，事实上，百度有的是法子（真的很多，详细不展开）在自己的平台上建立起一套内容生态。另外一方面，也并没有给搜狗带来多大的提升。2020年，搜狗的全业务年收入不到10亿美金，同期百度的网络营销收入体量是这个数字的10倍。从用户角度而言，想找找微信公号内容，还是习惯在微信上搜索。因为这个搜索动作会带来其他更多的结果：比如搜索到聊天记录、朋友圈里命中的关键词信息。微信自2011年以来，历经十年，用户的习惯早已养成。百度即便可以搜到公号内容，也拗不过用户的习惯。正如当年360拿着用户份额第一的浏览器，内嵌360搜索，一场3B大战下来，也没怎么撼动百度的江湖老大地位。所以，我还是那句话，单个渠道比单个内容值钱得多，关键是渠道背后的商业模式是什么。同样是分发，逻辑是完全不同的。也许有人依然要搬出优秀内容的例子，如何如何受欢迎，如何如何有价值，如何如何能赚钱。对，说的都对，好内容是有价值的。但我还是要提醒这样的论者一个词：长尾。亚马逊的长尾商品收入和头部商品收入，并驾齐驱。内容行业，一样的。内容为本，渠道为王。五最后开一个脑洞，假定从今天开始，公号内容、字节号内容，都向百度开放了，你觉得你会在手百里搜索，搜到它们的内容吗？这个问题其实包括两个部分：第一， 是不是可搜到；第二，是不是排序靠前？我的答案特别清楚：可搜到，但恐怕你不易看到。所以，百度不会狂喜，连喜都不会喜，甚至会有些烦恼：这些塞给我的菜，咋整整？本文来自微信公众号：扯氮集（ID：weiwuhui_com），作者：魏武挥二世","news_type":1},"isVote":1,"tweetType":1,"viewCount":1509,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":142609621,"gmtCreate":1626143540863,"gmtModify":1626143540863,"author":{"id":"168849138496212","authorId":"168849138496212","name":"嗨咯哦哦","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":7,"crmLevelSwitch":0,"followedFlag":false,"idStr":"168849138496212","authorIdStr":"168849138496212"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/01024\">$快手-W(01024)$</a>put继续加仓","listText":"<a 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总会剥开云雾见真身","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/317794437","repostId":"317445464","repostType":1,"repost":{"id":317445464,"gmtCreate":1612480540258,"gmtModify":1703762438241,"author":{"id":"3463446769405484","authorId":"3463446769405484","name":"123x13","avatar":"https://static.tigerbbs.com/b84db6b69ddd9a2009dd889301c66ea5","crmLevel":7,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3463446769405484","authorIdStr":"3463446769405484"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/03690\">$美团-W(03690)$</a><a href=\"https://laohu8.com/S/PDD\">$拼多多(PDD)$</a><a href=\"https://laohu8.com/S/01024\">$快手-W(01024)$</a>觉得美团就是个送外卖的？觉得拼多多全是假冒伪劣？觉得快手在侮辱农村人？sorry，我不要你觉得、我要我觉得，美团3000亿、拼多多2500亿、快手2000亿，服不服？🏂 时代的红利、历史的进程，炒房和白酒同理。放下你那书呆子的傲慢、偏见和假清高，醒醒吧！","listText":"<a href=\"https://laohu8.com/S/03690\">$美团-W(03690)$</a><a href=\"https://laohu8.com/S/PDD\">$拼多多(PDD)$</a><a href=\"https://laohu8.com/S/01024\">$快手-W(01024)$</a>觉得美团就是个送外卖的？觉得拼多多全是假冒伪劣？觉得快手在侮辱农村人？sorry，我不要你觉得、我要我觉得，美团3000亿、拼多多2500亿、快手2000亿，服不服？🏂 时代的红利、历史的进程，炒房和白酒同理。放下你那书呆子的傲慢、偏见和假清高，醒醒吧！","text":"$美团-W(03690)$$拼多多(PDD)$$快手-W(01024)$觉得美团就是个送外卖的？觉得拼多多全是假冒伪劣？觉得快手在侮辱农村人？sorry，我不要你觉得、我要我觉得，美团3000亿、拼多多2500亿、快手2000亿，服不服？🏂 时代的红利、历史的进程，炒房和白酒同理。放下你那书呆子的傲慢、偏见和假清高，醒醒吧！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/317445464","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1527,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}