聊聊白药牙膏这块高_老虎社区_美港股上老虎

投资本科生

11-27

聊聊白药牙膏这块

高露洁(CL)占全球市场40%以上的市场份额，云南白药牙膏才**国市场24点几的市场份额就大呼天花板到了，增速放缓只能说公司短期在品牌心智占据和营销层面存在一定的困难，后续还是需要继续努力；

白药牙膏能否出海还是未知数，目前很多观点说白药出海已败，言过其实了，期待这块未来有所突破；

国内线上营销这块，白药牙膏是否有机会并购参半，这几年凭着互联网打法，参半在互联网电商这块可谓是风头很劲，销售额和白药差不多，如果能把这块并购下来，对白药未来的牙膏重回增长将会大有益处。

$云南白药(000538)$ $云白国际(00030)$ $高露洁(CL)$

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