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Kahseng
2021-08-12

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Nio Confirms Plans To Enter Mass-Market EV Segment Under A Sub-Brand

U.S.-listed Chinese electric vehicle maker Nio Inc on Wednesday confirmed plans to foray into the ma

Nio Confirms Plans To Enter Mass-Market EV Segment Under A Sub-Brand

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The yet-to-be-named sub-brand is expected to operate independently and will have a positioning below Nio.</p>\n<p>Nio's current line of vehicles is focused at the high-end of the market and priced no less than RMB 358,000 (USD $56,000) unless customers choose to opt for a battery-as-a-service subscription and pay an additional monthly fee.</p>\n<p>Nio is also reportedly working on a new high-end product that is scheduled to be launched next year, code-named Gemini.</p>\n<p><b>Why It Matters:</b>The lure of mass-market is not new for automakers as it helps bring scale and Nio has in the past few years tried different approaches to make that foray through joint ventures and investments with GAC and Changan.</p>\n<p>Nio had earlier this year in an earnings call revealed that the stake in those partnerships is now down to 5% from over 40% earlier, giving the EV maker more flexibility and possibilities to try different approaches to enter the mass market.</p>\n<p>\"We are actively looking at ways to enter the mass market more aggressively, which is a long-term strategy for us,\" Li had then said.</p>\n<p>The&nbsp;<b>Tesla Inc</b>&nbsp;rival had in April said electric vehicle brands that gain market share by “constantly lowering” prices will only hurt their own brand image.</p>\n<p><b>Price Action:</b>Nio shares closed 0.59% lower at $43.97 on Wednesday and were up 1.11% in the extended hours.</p>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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The yet-to-be-named sub-brand is expected to operate independently and will have a positioning below Nio.\nNio's current line of vehicles is focused at the high-end of the market and priced no less than RMB 358,000 (USD $56,000) unless customers choose to opt for a battery-as-a-service subscription and pay an additional monthly fee.\nNio is also reportedly working on a new high-end product that is scheduled to be launched next year, code-named Gemini.\nWhy It Matters:The lure of mass-market is not new for automakers as it helps bring scale and Nio has in the past few years tried different approaches to make that foray through joint ventures and investments with GAC and Changan.\nNio had earlier this year in an earnings call revealed that the stake in those partnerships is now down to 5% from over 40% earlier, giving the EV maker more flexibility and possibilities to try different approaches to enter the mass market.\n\"We are actively looking at ways to enter the mass market more aggressively, which is a long-term strategy for us,\" Li had then said.\nThe Tesla Inc rival had in April said electric vehicle brands that gain market share by “constantly lowering” prices will only hurt their own brand image.\nPrice Action:Nio shares closed 0.59% lower at $43.97 on Wednesday and were up 1.11% in the extended hours.","news_type":1},"isVote":1,"tweetType":1,"viewCount":411,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":10,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}

Nio Confirms Plans To Enter Mass-Market EV Segment Under A Sub-Brand

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