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Apple’s Next iPhone Shows How It’s Perfected the Game of Inches

There are three things you can safely predict about each new generation of iPhone: It will have a better camera than its predecessor, a faster processor, and Tim Cook,Apple Inc.’s chief executive officer, will call it the “best iPhone we’ve ever made.”For all the technological wizardry, camera and chip improvements can seem a little uninspiring. The real magic is their effect on Apple’s earnings. Because unlike innovations such as Face ID—the facial recognition system used to unlock iPhones—the
Apple’s Next iPhone Shows How It’s Perfected the Game of Inches

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