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2021-11-15

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Netflix Cozying Up To Apple By Letting It Have A Share Of Gaming-Revenue Pie, Says Mark Gurman

Users of some Apple Inc NFLX devices got a taste of Netflix Inc gaming last week — but in a move ter

Netflix Cozying Up To Apple By Letting It Have A Share Of Gaming-Revenue Pie, Says Mark Gurman

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Even more surprising is that those subscriptions also work in the main Netflix video streaming app,” Gurman wrote in his weekly newsletter.</p>\n<p>Gurman said that this is a signal that tensions between Apple and Netflix “seem to be cooling.”</p>\n<p><b>Why It Matters:</b>The development surrounding in-app payments is notable, according to Gurman, because Netflix stopped letting its customers subscribe through Apple’s service in 2018.</p>\n<p>“Now it’s providing a new way to sign up that lets Apple take a cut again,” said Gurman.</p>\n<p>Netflix has yet to reinstate in-app purchases through its main app. Gurman said he does not anticipate that happening,&nbsp;terming the games&nbsp;concession a “major change.”</p>\n<p>“I’m curious to see what this is a precursor to. Perhaps Netflix will ask Apple for an exemption to the ban on all-in-one gaming apps, letting the streaming giant provide a more streamlined offering to its customers.”</p>\n<p>Last week, Netflix&nbsp;launched 5 games&nbsp;for iPhone and iPad users through an app available on the App Store marketplace.</p>\n<p>Gurman noted last week that the&nbsp;<b>Tim Cook</b>-led company was a roadblock in Netflixachieving success in gaming&nbsp;as it ultimately will have to transition the gaming service to a cloud-based one. Apple has previously prevented similar cloud-based services from listing on the App Store.</p>\n<p><b>Price Action:</b>On Friday, Apple shares closed nearly 1.4% higher at $149.99 in the regular session and fell almost 0.2% in the after-hours trading. On the same day, Netflix shares rose 3.81% in the regular session to $682.61 and declined 0.35% in the after-hours trading.</p>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Netflix Cozying Up To Apple By Letting It Have A Share Of Gaming-Revenue Pie, Says Mark Gurman</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNetflix Cozying Up To Apple By Letting It Have A Share Of Gaming-Revenue Pie, Says Mark Gurman\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-11-15 11:04 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/analyst-ratings/analyst-color/21/11/24083308/netflix-cozying-up-to-apple-by-letting-it-have-a-share-of-gaming-revenue-pie-says-m><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Users of some Apple Inc NFLX devices got a taste of Netflix Inc gaming last week — but in a move termed “surprising” by journalist Mark Gurman, the streaming giant has cozied up to the iPhone maker.\n...</p>\n\n<a href=\"https://www.benzinga.com/analyst-ratings/analyst-color/21/11/24083308/netflix-cozying-up-to-apple-by-letting-it-have-a-share-of-gaming-revenue-pie-says-m\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.benzinga.com/analyst-ratings/analyst-color/21/11/24083308/netflix-cozying-up-to-apple-by-letting-it-have-a-share-of-gaming-revenue-pie-says-m","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1109952016","content_text":"Users of some Apple Inc NFLX devices got a taste of Netflix Inc gaming last week — but in a move termed “surprising” by journalist Mark Gurman, the streaming giant has cozied up to the iPhone maker.\nWhat Happened: Gurman said that Netflix is allowing its users to sign up for subscriptions inside of its games through Apple’s in-app purchase system.\n“That gives Apple up to a 30% cut. Even more surprising is that those subscriptions also work in the main Netflix video streaming app,” Gurman wrote in his weekly newsletter.\nGurman said that this is a signal that tensions between Apple and Netflix “seem to be cooling.”\nWhy It Matters:The development surrounding in-app payments is notable, according to Gurman, because Netflix stopped letting its customers subscribe through Apple’s service in 2018.\n“Now it’s providing a new way to sign up that lets Apple take a cut again,” said Gurman.\nNetflix has yet to reinstate in-app purchases through its main app. Gurman said he does not anticipate that happening, terming the games concession a “major change.”\n“I’m curious to see what this is a precursor to. Perhaps Netflix will ask Apple for an exemption to the ban on all-in-one gaming apps, letting the streaming giant provide a more streamlined offering to its customers.”\nLast week, Netflix launched 5 games for iPhone and iPad users through an app available on the App Store marketplace.\nGurman noted last week that the Tim Cook-led company was a roadblock in Netflixachieving success in gaming as it ultimately will have to transition the gaming service to a cloud-based one. Apple has previously prevented similar cloud-based services from listing on the App Store.\nPrice Action:On Friday, Apple shares closed nearly 1.4% higher at $149.99 in the regular session and fell almost 0.2% in the after-hours trading. On the same day, Netflix shares rose 3.81% in the regular session to $682.61 and declined 0.35% in the after-hours trading.","news_type":1},"isVote":1,"tweetType":1,"viewCount":605,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}