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$SoFi Technologies Inc.(SOFI)$ Let's also remember that Anthony Noto said that he had always aspired to build a truly mission-driven company. He repeats it in almost every interview, that helping people is the core business objective. And let's remember that Noto has personally hand-picked his key staff based on a set of shared key principles that define SOFI's culture. Just as Tesla's positive mission sees revenue as a byproduct, SOFI is doing something good in the world, and in both cases, I believe there is value in backing companies that endeavor to change the world for the better.