This is a _老虎社区_美港股上老虎

Vj84
2021-10-18

This is a good example on how to deal with privacy issues..rather than thrusting ads on unsuspecting consumers..

Giving users more power and receive focused ones is a win-win proposition both in terms of business and marketing…

Apple Tripled Its Ad Market Share After Blocking Competitors from Targeting Consumers

The company that added a middling U2 album to half a billion customers' music libraries without asking and is currently being sued for allegedly...

Apple Tripled Its Ad Market Share After Blocking Competitors from Targeting Consumers

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

推荐
最新

暂无评论

热议股票

关于我们·老虎社区守则·老虎社区账号管理规范·老虎社区服务协议·老虎社区隐私政策

公司名称：北京至简风宜信息技术有限公司

违法和不良信息投诉：010-5681-3562（工作时间9:30-18:30）

邮箱：service@laohu8.com

营业执照：91110105MA01A4U55R

ICP备：京ICP备18016422号

网安备：京公网安备11010502036490

关注我们

{"i18n":{"language":"zh_CN"},"data":{"magic":2,"id":850030145,"tweetId":"850030145","gmtCreate":1634532328692,"gmtModify":1634532328925,"author":{"id":3567647023820780,"authorId":3567647023820780,"authorIdStr":"3567647023820780","name":"Vj84","avatar":"https://static.tigerbbs.com/d6ba2e43761fae1b8b1ab483e0600b74","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":7,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":14,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body><p>This is a good example on how to deal with privacy issues..rather than thrusting ads on unsuspecting consumers..</p><p>Giving&nbsp;users more power and receive focused ones is a win-win proposition both in terms&nbsp;of business and marketing…</p></body></html>","htmlText":"<html><head></head><body><p>This is a good example on how to deal with privacy issues..rather than thrusting ads on unsuspecting consumers..</p><p>Giving&nbsp;users more power and receive focused ones is a win-win proposition both in terms&nbsp;of business and marketing…</p></body></html>","text":"This is a good example on how to deal with privacy issues..rather than thrusting ads on unsuspecting consumers.. Giving users more power and receive focused ones is a win-win proposition both in terms of business and marketing…","highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":3,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/850030145","repostId":1166023910,"repostType":4,"repost":{"id":"1166023910","pubTimestamp":1634529800,"share":"https://www.laohu8.com/m/news/1166023910?lang=&edition=full","pubTime":"2021-10-18 12:03","market":"us","language":"en","title":"Apple Tripled Its Ad Market Share After Blocking Competitors from Targeting Consumers","url":"https://stock-news.laohu8.com/highlight/detail?id=1166023910","media":"Motley Fool","summary":"The company that added a middling U2 album to half a billion customers' music libraries without asking and is currently being sued for allegedly...","content":"<p>The company that added a middling U2 album to half a billion customers' music libraries without asking and is currently being sued for allegedly recording private conversations and passing on the data from them to third parties has your back.</p>\n<p>New research reveals Apple has tripled its market share of the mobile app advertising market this year by blocking rivals from using targeted ads on iPhones — something Apple says it did, of course, for user protection.</p>\n<p><b>What Competition?</b></p>\n<p>When Apple introduced its latest privacy changes in April, blocking rivals Facebook and Google from targeting iPhone users, it also ramped up its own in-house ad business. Dubbed Search Ads, the Apple unit offers paid slots in the App Store that show up on top of search results — look up \"dog walking\" and you might get Rover, for example.</p>\n<p>Competitors cried that this was a monopolizing cash grab. Apple said it was protecting its customers from the creep of surveillance capitalism. Either way, the numbers don't lie:</p>\n<ul>\n <li>Apple's in-house business now accounts for 58% of app downloads made through ads on iPhones, according to marketing research firm Branch. Only a year ago, it was 17%.</li>\n <li>Apple's on track to make $5 billion from advertising this year, and take in $20 billion per year by 2024, according to Evercore researchers, who wrote Apple's \"actions have significantly altered the landscape.\"</li>\n</ul>\n<p><b>Double Up:</b>Caroline Letsjöar, head of branding for parking app EasyPark, told the<i>Financial Times</i>that since April her company has doubled its spending on ads with Apple, leading to an \"all-time high in ad conversion rate,\" and that reaching iPhone customers through Google \"has suffered and thus we have decreased our budget.\"</p>\n<p><b>Don't Count Google Out:</b>Many mobile advertisers have shifted their budgets to Google's Android market. According to researchers at mobile advertising firm Singular, the ratio of advertising money spent on iPhones and Android phones went from a 50%/50% split earlier this year to a 70%/30% advantage for Androids by June.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tripled Its Ad Market Share After Blocking Competitors from Targeting Consumers</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tripled Its Ad Market Share After Blocking Competitors from Targeting Consumers\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-18 12:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/10/17/apple-tripled-its-ad-market-share-after-blocking-c/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The company that added a middling U2 album to half a billion customers' music libraries without asking and is currently being sued for allegedly recording private conversations and passing on the data...</p>\n\n<a href=\"https://www.fool.com/investing/2021/10/17/apple-tripled-its-ad-market-share-after-blocking-c/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.fool.com/investing/2021/10/17/apple-tripled-its-ad-market-share-after-blocking-c/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1166023910","content_text":"The company that added a middling U2 album to half a billion customers' music libraries without asking and is currently being sued for allegedly recording private conversations and passing on the data from them to third parties has your back.\nNew research reveals Apple has tripled its market share of the mobile app advertising market this year by blocking rivals from using targeted ads on iPhones — something Apple says it did, of course, for user protection.\nWhat Competition?\nWhen Apple introduced its latest privacy changes in April, blocking rivals Facebook and Google from targeting iPhone users, it also ramped up its own in-house ad business. Dubbed Search Ads, the Apple unit offers paid slots in the App Store that show up on top of search results — look up \"dog walking\" and you might get Rover, for example.\nCompetitors cried that this was a monopolizing cash grab. Apple said it was protecting its customers from the creep of surveillance capitalism. Either way, the numbers don't lie:\n\nApple's in-house business now accounts for 58% of app downloads made through ads on iPhones, according to marketing research firm Branch. Only a year ago, it was 17%.\nApple's on track to make $5 billion from advertising this year, and take in $20 billion per year by 2024, according to Evercore researchers, who wrote Apple's \"actions have significantly altered the landscape.\"\n\nDouble Up:Caroline Letsjöar, head of branding for parking app EasyPark, told theFinancial Timesthat since April her company has doubled its spending on ads with Apple, leading to an \"all-time high in ad conversion rate,\" and that reaching iPhone customers through Google \"has suffered and thus we have decreased our budget.\"\nDon't Count Google Out:Many mobile advertisers have shifted their budgets to Google's Android market. According to researchers at mobile advertising firm Singular, the ratio of advertising money spent on iPhones and Android phones went from a 50%/50% split earlier this year to a 70%/30% advantage for Androids by June.","news_type":1},"isVote":1,"tweetType":1,"viewCount":475,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":191,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}

Apple Tripled Its Ad Market Share After Blocking Competitors from Targeting Consumers

评论（3）

热议股票