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KTtrader
2021-08-24

This kickstarts their monetisation plan

TikTok adds in-app shopping, in a partnership with Shopify.

TikTok and Shopify, the e-commerce platform, said on Tuesday that they were working together to add

TikTok adds in-app shopping, in a partnership with Shopify.

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Users have not been able to buy products directly in the app, even though TikTok features many influencers who often talk up clothing, makeup and household products. Instead, users have only been able to buy goods on TikTok through ads on the app.\nBut under the new partnership, Shopify merchants that participate in a pilot program will be able to add a shopping tab to their profiles and link to products within TikTok posts. Shopify said it expected to expand the feature to all of its merchants this fall.\nTikTok joins Instagram and Facebook in offering in-app shopping, part of a larger shift toward what is known as social commerce — buying products directly within a social media platform — as creators seek out new ways to make money from their audience.\n“Social commerce is important because it’s the new town square” where consumers go to find and buy new products, Harley Finkelstein, Shopify’s president, said in an interview.\nThe move into in-app shopping reflects how people already use the app to find products, said Blake Chandlee, TikTok’s president of global business solutions. The app has inspired two-thirds of users to shop even when they weren’t planning to do so, according to a survey that TikTok conducted in the fall with the London market researcher Walnut Unlimited. 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TikTok adds in-app shopping, in a partnership with Shopify.

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