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2021-10-06

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Facebook Is Not a Teen Favorite, Survey Says. These Social Media Sites Are.

If you’d like some fresh insights on why Facebook has been scheming to get higher levels of engageme

Facebook Is Not a Teen Favorite, Survey Says. These Social Media Sites Are.

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These Social Media Sites Are. ","url":"https://stock-news.laohu8.com/highlight/detail?id=1140959538","media":"Barrons","summary":"If you’d like some fresh insights on why Facebook has been scheming to get higher levels of engageme","content":"<p>If you’d like some fresh insights on why Facebook has been scheming to get higher levels of engagement from preteens—as laid out in The Wall Street Journal’s recent investigative series on the social network—you’ll find it in the latest edition of a twice-yearly survey of teenagers conducted by Piper Sandler.</p>\n<p></p>\n<p>On Tuesday, Piper released the results of the 42nd edition of its wide-ranging semiannual survey. The firm talked to 10,000 U.S. teenagers, with an average age of 15.6 years, spread across 44 states. The survey covers teen preferences for technology products, websites, retailers, cosmetics, and a host of other things. And it has particularly timely insights into their use of social media.</p>\n<p>Asked to name their favorite social-media site, 35% cited&nbsp;Snap‘s (ticker: SNAP) Snapchat, up from 31% in the spring edition of the survey, expanding its lead on TikTok, which was flat at 30%. Facebook’s (FB) Instagram was third, at 22%, but down from 24% in the spring and 31% in the spring 2020 edition of the survey. The numbers fall off from there. Discord, popular with gamers, was the favorite of 5% of surveyed teens, followed by both Facebook and&nbsp;Twitter&nbsp;(TWTR) at just 2%.</p>\n<p>Another question focused on “highest social media engagement,” a fancy way of asking whether teens used a particular platform over the past month. On that score, Instagram topped the list at 81%, but down from 84% in the spring. Snapchat’s engagement level fell to 77%, from 78% in the spring, while TikTok increased to 73%, from 71%. Twitter fell to 38%, from 41%; Pinterest (PINS) to 33%, from 34%; and Facebook to 27%, from 28%. The Piper survey found that teens self-reported using social media 4.2 hours a day.</p>\n<p>On the topic of streaming media consumption,Netflix&nbsp;(NFLX) remaining a teen favorite with 32% of total daily viewing, though the number has been declining, off from 34% in the spring. YouTube accounts for 30% of viewing, down from 32%. Other streaming options were cited less frequently, with Hulu third at 8%, “other” at 7%, Disney+ at 7%, HBO Max at 4%, and&nbsp;Amazon&nbsp;Prime Video at 3%. Meanwhile, just 6% of teens said they watch cable TV—and that number is collapsing, down from 9% last year, 12% in 2019, and 16% in 2018.</p>\n<p>Another question asked teens which video platforms they used for remote schooling during the pandemic.Zoom Video Communications&nbsp;(ZM) topped the list at 67%, followed by 44% who used Google Meet and 18% who used Microsoft Teams.</p>\n<p>When it comes to smartphones,Apple&nbsp;(AAPL) has conquered the teen market—87% of teens said they own an iPhone, a number that continues to grow steadily over time. And 88% of teens said that their next smartphone will be an iPhone. Teens also are adopting the Apple Watch—ownership is up to 30%, from 25% a year ago. The survey found that 15% of teens plan to buy an Apple Watch over the next six months, up from 13% in the spring survey.</p>\n<p>Some other findings from the broad survey:</p>\n<ul>\n <li>9% of teens say they have bought cryptocurrency—mostly boys.</li>\n <li>67% identify as “gamers,” and 52% plan to buy a new console within two years.</li>\n <li>Teens named Amazon as their favorite site for shopping by a very margin—52% chose the e-commerce giant as their favorite. Trailing far behind was the China-based apparel site Shein at 9%, followed by&nbsp;Nike&nbsp;(NKE) at 5%.</li>\n <li>Teens continue to cite Chick-fil-A as their favorite restaurant chain, followed by&nbsp;Starbucks&nbsp;(SBUX) and&nbsp;Chipotle Mexican Grill&nbsp;(CMG), no change from the previous edition of the survey.</li>\n</ul>\n<p></p>","source":"lsy1601382232898","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Facebook Is Not a Teen Favorite, Survey Says. 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These Social Media Sites Are. \n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-06 11:17 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.barrons.com/articles/facebook-teens-51633447300?mod=hp_LATEST><strong>Barrons</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>If you’d like some fresh insights on why Facebook has been scheming to get higher levels of engagement from preteens—as laid out in The Wall Street Journal’s recent investigative series on the social ...</p>\n\n<a href=\"https://www.barrons.com/articles/facebook-teens-51633447300?mod=hp_LATEST\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ZM":"Zoom","AAPL":"苹果","SNAP":"Snap Inc","TWTR":"Twitter","AMZN":"亚马逊","NFLX":"奈飞"},"source_url":"https://www.barrons.com/articles/facebook-teens-51633447300?mod=hp_LATEST","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1140959538","content_text":"If you’d like some fresh insights on why Facebook has been scheming to get higher levels of engagement from preteens—as laid out in The Wall Street Journal’s recent investigative series on the social network—you’ll find it in the latest edition of a twice-yearly survey of teenagers conducted by Piper Sandler.\n\nOn Tuesday, Piper released the results of the 42nd edition of its wide-ranging semiannual survey. The firm talked to 10,000 U.S. teenagers, with an average age of 15.6 years, spread across 44 states. The survey covers teen preferences for technology products, websites, retailers, cosmetics, and a host of other things. And it has particularly timely insights into their use of social media.\nAsked to name their favorite social-media site, 35% cited Snap‘s (ticker: SNAP) Snapchat, up from 31% in the spring edition of the survey, expanding its lead on TikTok, which was flat at 30%. Facebook’s (FB) Instagram was third, at 22%, but down from 24% in the spring and 31% in the spring 2020 edition of the survey. The numbers fall off from there. Discord, popular with gamers, was the favorite of 5% of surveyed teens, followed by both Facebook and Twitter (TWTR) at just 2%.\nAnother question focused on “highest social media engagement,” a fancy way of asking whether teens used a particular platform over the past month. On that score, Instagram topped the list at 81%, but down from 84% in the spring. Snapchat’s engagement level fell to 77%, from 78% in the spring, while TikTok increased to 73%, from 71%. Twitter fell to 38%, from 41%; Pinterest (PINS) to 33%, from 34%; and Facebook to 27%, from 28%. The Piper survey found that teens self-reported using social media 4.2 hours a day.\nOn the topic of streaming media consumption,Netflix (NFLX) remaining a teen favorite with 32% of total daily viewing, though the number has been declining, off from 34% in the spring. YouTube accounts for 30% of viewing, down from 32%. Other streaming options were cited less frequently, with Hulu third at 8%, “other” at 7%, Disney+ at 7%, HBO Max at 4%, and Amazon Prime Video at 3%. Meanwhile, just 6% of teens said they watch cable TV—and that number is collapsing, down from 9% last year, 12% in 2019, and 16% in 2018.\nAnother question asked teens which video platforms they used for remote schooling during the pandemic.Zoom Video Communications (ZM) topped the list at 67%, followed by 44% who used Google Meet and 18% who used Microsoft Teams.\nWhen it comes to smartphones,Apple (AAPL) has conquered the teen market—87% of teens said they own an iPhone, a number that continues to grow steadily over time. And 88% of teens said that their next smartphone will be an iPhone. Teens also are adopting the Apple Watch—ownership is up to 30%, from 25% a year ago. The survey found that 15% of teens plan to buy an Apple Watch over the next six months, up from 13% in the spring survey.\nSome other findings from the broad survey:\n\n9% of teens say they have bought cryptocurrency—mostly boys.\n67% identify as “gamers,” and 52% plan to buy a new console within two years.\nTeens named Amazon as their favorite site for shopping by a very margin—52% chose the e-commerce giant as their favorite. Trailing far behind was the China-based apparel site Shein at 9%, followed by Nike (NKE) at 5%.\nTeens continue to cite Chick-fil-A as their favorite restaurant chain, followed by Starbucks (SBUX) and Chipotle Mexican Grill (CMG), no change from the previous edition of the survey.","news_type":1},"isVote":1,"tweetType":1,"viewCount":630,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":9,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}