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Apple’s Advertising Business Is Bigger Than You Think. It Could Get Bigger Still.

Apple’smove to kill off the Identifier for Advertisers system on the iPhone hasinfuriated Facebookand other companies that rely on the ability to track consumer behavior so they can sell targeted advertising.The decision has created the impression that Apple is simply opposed to digital advertising. But that’s not actually the case. In fact, advertising is gradually becoming a material contributor to the company’s revenue base.In a research note Tuesday, Bernstein analystToni Sacconaghidoes a d
Apple’s Advertising Business Is Bigger Than You Think. It Could Get Bigger Still.

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