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2021-12-24

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Crocs to buy footwear brand Heydude for $2.5 billion

Dec 23 (Reuters) - Crocs Inc Consumers stuck at home during the lockdowns last year ditched dress sh

Crocs to buy footwear brand Heydude for $2.5 billion

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Demand has remained firm this year.\nConsumers stuck at home during the lockdowns last year ditched dress shoes for more comfortable footwear, benefiting companies such as Crocs and Ugg brand owner Deckers Outdoor Corp. Demand has remained firm this year.\nCrocs said it would pay $2.05 billion in cash, funded mostly by a term loan, and $450 million in Crocs shares issued to Heydude founder and Chief Executive Alessandro Rosano.\n\"This is a good acquisition from Crocs. Heydude has been a strong performer during the pandemic, albeit somewhat under the radar,\" Matt Powell, senior industry advisor of sports at NPD Group, said.\nShares of the Colorado-based Crocs fell about 12% on Thursday.\n\"I do think it is a large deal for Crocs and that usually makes investors nervous. I think in the short-term it will have an impact on margins as they merge and streamline processes,\" CFRA Research analyst Zachary Warring said.\nHeydude, founded in Italy in 2008, brings about 43% of its sales from online channels, Crocs said. 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Crocs to buy footwear brand Heydude for $2.5 billion

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