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AT&T Agrees to Microsoft Acquisition of Xandr
DALLAS, Dec. 21, 2021 /CNW/ -- AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft'
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