Netflix streaming competition is eating into growth

Shinji Ong
2022-01-21

The latest Netflix shareholder letter included a line heard around the world:

“While this added competition may be affecting our marginal growth some...”

That clause doesn’t sound like much, but it’s Netflix’s strongest admission so far that streaming competition is affecting its subscriber growth.

Typically in Netflix’s competition section, the company claims Netflix competes against many different things (sleep! TikTok!), but other streaming services don’t pose much of a threat. Netflix has routinely argued there’s more than enough streaming viewing time to go around. It did again this quarter, noting that Netflix is still less than 10% of U.S. television screen time.

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  • DaisyMoore
    ·2022-01-21
    Netflix doesn't seem to admit that its users have been robbed. It doesn't matter. Time will prove everything.
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  • NinaEmmie
    ·2022-01-21
    There is no denying that Netflix is now full of pressure. It has strong competitors.
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  • PagRobinson
    ·2022-01-21
    For me, I prefer streaming services to Netflix. Will Tik tok become the leader in the future?
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  • PorterLamb
    ·2022-01-21
    So we should buy stocks when everyone sells stocks and the stock price falls to a certain extent.
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