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Htet Thiri
2021-12-03

I think so

Disney+ boosted by triple whammy of promo, Beatles & holiday binging, data show

Peter Jackson's high-profile Beatles documentary debuted exclusively on Disney+ (DIS) over the long

Disney+ boosted by triple whammy of promo, Beatles & holiday binging, data show

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As a result, it's difficult to pinpoint the increase exclusively to the documentary.</p>\n<p>Alternatively, the platform received a much larger download surge after Disney+ Day on November 12 — when consumers were incentivized to become a subscriber for $1.99 per month, compared to the current $7.99 fee.</p>\n<p>According to Apptopia data compiled between October 30 and November 28, downloads saw a consistent increase in the days that followed the promotion, as people likely subscribed before later downloading the mobile app. Downloads peaked at 167,302 on November 15 — three days after Disney+ Day.</p>\n<p>Overall, Disney has heavily invested in its content-first strategy with the two-year-old streaming service becoming a key growth driver for the company.</p>\n<p>However, the platform has been adding users at a decelerating clip compared to earlier on in the pandemic, which showed up in the media giant's latest quarterly earnings report.</p>\n<p>Disney CEO Bob Chapek previously warned investors that a slowdown was imminent, noting that COVID-induced production delays were inhibiting new content from coming to the service globally, which was in turn affecting subscriber growth.</p>\n<p>\"Although film and television production generally resumed beginning in the fourth quarter of fiscal 2020, we continue to see disruption of production activities depending on local circumstances,\" Disney said in its latest earnings release. \"Fewer theatrical releases and production delays have limited the availability of film content to be sold in distribution windows subsequent to the theatrical release.\"</p>\n<p>Currently, the box office has struggled to climb back to pre-pandemic levels, as COVID-wary theater goers remain hesitant to return. Coupled with the latest Omicron variant news — which hit just in time to disrupt the five-day Thanksgiving weekend stretch — it seems likely that the box office recovery story is far from over.</p>\n<p>Over the holiday weekend, both Disney's \"Encanto\" and Lady Gaga's \"House of Gucci\" delivered lukewarm results amid a largely muted holiday weekend.</p>\n<p>According to data from Comscore, the domestic box office racked up $142 million in ticket sales — a significant improvement from last year (+64%) but still 50% below pre-pandemic levels.</p>","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Disney+ boosted by triple whammy of promo, Beatles & holiday binging, data show</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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As a result, it's difficult to pinpoint the increase exclusively to the documentary.\nAlternatively, the platform received a much larger download surge after Disney+ Day on November 12 — when consumers were incentivized to become a subscriber for $1.99 per month, compared to the current $7.99 fee.\nAccording to Apptopia data compiled between October 30 and November 28, downloads saw a consistent increase in the days that followed the promotion, as people likely subscribed before later downloading the mobile app. Downloads peaked at 167,302 on November 15 — three days after Disney+ Day.\nOverall, Disney has heavily invested in its content-first strategy with the two-year-old streaming service becoming a key growth driver for the company.\nHowever, the platform has been adding users at a decelerating clip compared to earlier on in the pandemic, which showed up in the media giant's latest quarterly earnings report.\nDisney CEO Bob Chapek previously warned investors that a slowdown was imminent, noting that COVID-induced production delays were inhibiting new content from coming to the service globally, which was in turn affecting subscriber growth.\n\"Although film and television production generally resumed beginning in the fourth quarter of fiscal 2020, we continue to see disruption of production activities depending on local circumstances,\" Disney said in its latest earnings release. \"Fewer theatrical releases and production delays have limited the availability of film content to be sold in distribution windows subsequent to the theatrical release.\"\nCurrently, the box office has struggled to climb back to pre-pandemic levels, as COVID-wary theater goers remain hesitant to return. Coupled with the latest Omicron variant news — which hit just in time to disrupt the five-day Thanksgiving weekend stretch — it seems likely that the box office recovery story is far from over.\nOver the holiday weekend, both Disney's \"Encanto\" and Lady Gaga's \"House of Gucci\" delivered lukewarm results amid a largely muted holiday weekend.\nAccording to data from Comscore, the domestic box office racked up $142 million in ticket sales — a significant improvement from last year (+64%) but still 50% below pre-pandemic levels.","news_type":1},"isVote":1,"tweetType":1,"viewCount":648,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":8,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}