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2021-03-30

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Spotify jumps into the hot live audio trend with acquisition of Clubhouse rival Betty Labs

KEY POINTSSpotify said Tuesday it's acquiring Betty Labs, the creators of live audio social app call

Spotify jumps into the hot live audio trend with acquisition of Clubhouse rival Betty Labs

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The terms of the deal were not announced.In the coming months, the company said it plans to expand Locker Room into an \"enhanced live audio experience\" for more of its creators and fans.Spotify is betting on the future of live, social audio with its acquisition of theLightspeed VenturesandGV-backedcompany.The focus on social audio features rose to prominence last year with the launch of Clubhouse, an invite-only app that’s backed byAndreessen Horowitz, which surged in popularity amid the pandemic. Clubhouse has been downloaded 12.7 million times as of March 14, according to mobile data and analytics firm App Annie.Users flocked to the app to gather in virtual rooms to discuss anything from bitcoin to wellness, looking to recreate in-person conversations.Now, social media companies are entering the live audio space in an attempt to win some of that market.Twitterentered the competition with “Spaces” and has been rolling out the feature to more users. Meanwhile,Facebookis also working on a new audio chat product, according toThe New York Times.Microsoftis also reportedly interested inbuying the chatting app Discordfor about $10 billion.Spotify said Tuesday that its acquisition will help it leverage the company’s “unparalleled data, insights, and strength in user experience, to build-out a full complement of live and on-demand offerings for users and creators across the globe.”The Betty Labs deal follows a flurry of acquisitions and deals from Spotify over the past couple of years.Spotify’s podcast library has been bolstered by high-profile deals like its acquisitions of Gimlet Media, Anchor, Parcast and The Ringer. It also bulked up its exclusive content by gaining therights to Joe Rogan’s podcast, and it has since signed TikTok influencer Addison Rae, Kim Kardashian West, DC Comics, Michelle Obama and The Duke and Duchess of Sussex.","news_type":1},"isVote":1,"tweetType":1,"viewCount":97,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}