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Cipher
2020-12-28

新华社这都管？

新华社评盲盒：上瘾和赌博心理也在滋生畸形消费

12月28日，今日泡泡玛特盘中一度大跌超15%，近日，新华社发文评价盲盒经济，文中称，盲盒不仅成为一个经济现象，也反映了当下中国年轻人，特别是“95后”一代的心理和生活状态。惊喜和期待的背后，“盲盒热

新华社评盲盒：上瘾和赌博心理也在滋生畸形消费

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

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请输入昵称已阅读
·2020-12-28
这是社会价值观取向，为什么不能管？这股泡沫太大，最多100亿市值
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我就是阿硕
·2020-12-28
大家都可以骂这个媒体，但是官媒啊，没啥事的时候就是出来瞎说两句刷个存在感
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哈哈wzf
·2020-12-28
就不管白酒，因为白酒股可以划归国有
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仓又加倍
·2020-12-28
不然咧？天天干正事？哪儿来的好处？
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dd0101
·2020-12-28
他们就是管这个的……
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摄天猫2019年发布的《95后玩家剁手力榜单》显示，手办超过潮鞋和电竞成为“95后”热度最高的爱好之一，过去一年在国内知名电商平台上，大约20万消费者在盲盒上的花费超过2万元人民币。跟踪玩具市场动向的头豹研究院数据显示，国内盲盒市场市值已超过25亿元人民币，2014年至2018年的年均复合增长率达15.6%。抽到的盲盒。新华社记者 陆浩 摄盲盒不仅成为一个经济现象，也反映了当下中国年轻人，特别是“95后”一代的心理和生活状态。华南师范大学心理学院副教授韦文琦对记者表示，对学生和上班族来说，写一篇论文做一个项目往往需要较长时间才能完成，盲盒的即时性能让消费者在当下就得到满足，“在物质丰富的时代，比起实用价值，年轻人更注重物品带给自己的情绪价值。”一个盲盒的售价在49元到79元人民币不等，也有上百元的。不少玩家表示，花几十元获取一个小快乐挺值得的。盲盒不仅是一个玩具，还是一种能够满足归属与爱等需求的媒介。特别是对于面临社交恐惧症等问题的年轻群体而言，盲盒不仅给予他们精神寄托，更带给他们认识朋友的机会。消费者在盲盒自动售卖机上挑选想要的盲盒系列。新华社记者 陆浩 摄韦文琦说，玩家们可以交换重复的盲盒，或者在二手市场买到盲盒，玩家们在自己的圈子谈论着共同的兴趣和话题，“在越来越宅的信息化时代，许多年轻人通过抽盲盒结识了许多志趣相投的朋友，在盲盒的圈子里面找到了归属感。”对年轻人而言，盲盒更是承载了他们这代人的记忆。从过去装在方便面里的水浒卡片，到后来的福袋、扭蛋，甚至在电子游戏里抽游戏皮肤，各种类型的盲盒不仅伴随着他们的成长，也成为他们情感的寄托。正如电影《阿甘正传》里所说：“人生就像一盒巧克力，你永远不知道下一块是什么味道。”其实盲盒也像一盒巧克力，买家也不知道打开下一个盲盒会不会有自己想要的。年轻人在线下的潮玩店内抽盲盒。新华社记者 陆浩 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