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2021-03-12

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As the Financial Services Industry Goes Digital, Thematic Investing Trends Come to the Fore

At a recent virtual event hosted by Nasdaq, ETF industry experts discussed how firms are embracing t

As the Financial Services Industry Goes Digital, Thematic Investing Trends Come to the Fore

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Then, on top of the investment themes going on, you have the virus, [and you have to] engage with the clients and educate them on what’s going on, but also keep them comfortable in this environment.”</p>\n<p>ETF Trends’ Nadig reflected upon his recent experiences with financial advisors, noting that they “talk about wanting to have fewer, better relationships,” and many have adopted new technologies.</p>\n<p>“Most [advisors] report that their relationships with their clients have gotten better through all of this. They’ve had more frequent contact, more meaningful contact,” said Nadig.</p>\n<p>“I would argue that to some degree there’s a humanization element that has happened as a result of this, which can deepen partnerships. I definitely believe that the idea of those fewer, deeper partnerships has resonated,” noted Dillard.</p>\n<p>“Portfolios are getting really complex,” Dillard said. “All of that ties back to more education and working with the right partners. 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The panel also highlighted the rise of thematic investing, including several themes that have come to the fore, such as cybersecurity, biotech and environmental, social and governance (ESG), but emphasized that investor education remains critical to healthy markets.\n“The global investment community has pivoted to a digital world during the pandemic,”Lauren Dillard, Head of Investment Intelligence at Nasdaq, said during Nasdaq’s recent Virtual Cabana Poolside Chat. “Since much of the workforce transitioned to a remote environment, everything from investment strategies to investor engagement was impacted. 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They fit in portfolios in very different ways and give investors different exposure,” Dillard said. “But we finally see an understanding that ESG doesn’t just mean clean energy; it also doesn’t just mean gender diversity. The level of sophistication among the investing community around ESG has accelerated.”\nBecause ESG is top of mind for many investors, Molesphini emphasized that when talking to clients and prospects, “you’re not just pitching them a product, you’re pitching them your firm.”\n“We found that the best way to have an effective discussion on ESG is to approach the topic with an outcome oriented thinking,” Dillard added. “What are you trying to achieve, and what are your clients asking you around whether it’s E or it’s S, or it’s G.”\nMolesphini also stressed the importance of communicating and engaging with clients, especially in a rapidly changing market environment, not only regarding ESG but also with new products and market conditions.\n“We had market volatility and market trends that were taking place before the virus—low-interest rates and people looking to diversify, looking at alternative asset classes, looking at more thematic investing,” said Molesphini. “You can see that with some of our ETF providers bringing more product into the market. 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As the Financial Services Industry Goes Digital, Thematic Investing Trends Come to the Fore

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