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Frokiel
2021-03-14

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AT&T raises HBO Max subscriber forecast, sees 120 million to 150 million by the end of 2025

KEY POINTS AT&T said it now expects global subscribers of between 120 million and 150 million for H

AT&T raises HBO Max subscriber forecast, sees 120 million to 150 million by the end of 2025

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AT&T had previously set a forecast of between 75 million and 90 million subscribers globally by 2025.\nHBO Max is expected to expand to around 60 markets outside the U.S. this year and will launch a lower-cost version with advertising in June.\nIn January, WarnerMedia, reported that HBO and HBO Max had a combined 41.5 million domestic subscribers, up 20% from 34.6 million a year prior.\nOf the 37.7 million HBO Max-eligible subscribers, 30 million came from wholesalers and 6.8 million were through retail channels. Retail subscribers are those that purchase the streaming service directly, not through a cable subscription or other streaming subscription.\nThis means that nearly half of HBO subscribers who were eligible to get HBO Max have not signed up yet.\nAT&T’s new forecast comes as Netflix recently surpassed 200 million subscribersduring the fourth quarter 2020, and and Disney’s streaming service Disney+ surpassed 100 million subscribers just 16 months after its launch.","news_type":1},"isVote":1,"tweetType":1,"viewCount":547,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":20,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}