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Picture virtual stores, robot helpers and drone deliveries. That's how you'll shop in the near future.Retail has long been defined by aisles you can stroll, products you can touch and interactions with staff who guide your purchases. This conventional landscape, heavily reliant on physical stores and traditional advertising via television and print, once shaped the shopping experience, with the internet playing a minimal role.Gen Z is reshaping not only the technologies that retailers invest in but also how these technologies enhance the shopping experience. Zoomers' preference for digital interactions is best illustrated with social commerce and mobile-first shopping experiences, which have become pivotal in the current retail environment.What brands have not only adapted but also thrived amidst this dem