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2023-06-13

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淘宝618第一波香港站总成交额同比双位数增长

智通财经APP获悉，6月12日，淘宝天猫港澳事业部负责人陈子坚表示，淘宝618活动第一波香港站的总成交金额、支付人数及客单价均录得按年双位数增长，旅游、家具及 3C 产品等成为热门搜寻。陈子坚表示，618直播的成交金额及订单数均录得增长，而香港观看直播的人数亦见提升，认为这模式的适应度高。据悉，618第二波将在周四开始，下周二完结，期间顾客将可享红包及信用卡等优惠。

淘宝618第一波香港站总成交额同比双位数增长

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